After the successful venture into retail with ‘Mom & Me,’ Mahindra Retail, takes a step forward and launches its first ever   publishing initiative with a maternity magazine titled ‘Mother’s World’. This magazine aims to provide expecting and new mothers with world class services to care for their bodies and souls during the fragile and overwhelming beginning to motherhood.

Commenting on the launch of Mother’s World Magazine, Mr. K Venkatraman, CEO, Mahindra Retail said, “Today’s mothers are highly involved decision-makers and look deeply into every aspect of their babies’ well being. The launch of the magazine marks our commitment to consumer centric initiatives, and we hope this magazine will be a perfect companion for parents.”

The inaugural issue offers readers a host of stories, features, tips and advice. It also speaks to three celebrity moms – Sonali Kulkarni, Tara Sharma and Mandira Bedi and their experiences of motherhood.

Mother’s World magazine serves as an extensive and comprehensive guide for young parents to deal with parenthood and its challenges. The magazine is subscription based for parents-to-be and aims to provide insightful information, carefully researched articles and quotes from real parents who share their experiences. Besides this, there will be tips on fashion trends in maternity wear. The magazine has been divided into relevant sections covering all aspects of parenthood: conception, infancy, toddler hood and relationships, with all the information verified by in-house experts.

The magazine is edited by Srividya Sen and comprises of an expert panel consisting of Neonatologist, Paediatrician, Gynaecologist, Obstetrician, Prenatal and Postnatal fitness expert, Yoga therapist and Reiki expert, Nutritionist, Childbirth Educator and Counsellor, Nutritionist, Health Coach and Wellness Expert.

While Mother’s World magazine adopts a serious approach to parenting, it also has a light-hearted side to it. It consists of lots of tips, tweets and fun facts about pregnancy on almost every page. It also features a host of relevant products, all easily available to the reader at Mom & Me stores.

The magazine also promises to be unique because of its take on lifestyle and fashion right from maternity fashion to toddler fashion. The shots taken in the magazine are theme-based which gives the magazine a classy edge. Occasional celebrity covers, photographs and interviews set Mother's World distinctly apart from other parenting magazines in India.

Mother’s World quarterly issue will be available on stands across the country from 14th May 2012, at a cost of Rs.100.