With humorous, quirky and comical USP, Comic Con India is delighted to launch their own line of merchandise called ‘Comic Con India merchandise’ in India. The CCI merchandise will be available from May 2012 via Buzzingaa.com and BombayMerch.com.
Elaborating about the launch, Jatin Varma, Founder, Comic Con India, said, “Looking at the kind of response we have received in Delhi and Mumbai from the mascots (Super Kudi, Wolver Anna and Wonder Bai); and comic characters that we created, we had no option but to come out with our own merchandise. There was a huge demand by audience and our aim is to let fans take home a piece of their experience.”
He further added, “Comic Con India merchandise will be available nationally via Buzzingaa and BombayMerch (Web Merchandisers) and also will be available in select stores in Delhi. We plan to expand to Mumbai, Bangalore, Calcutta, Chennai and other metros in the coming months. We are starting with a limited number of products which range from mugs, posters, coasters and metal badges. We'll be expanding in to t-shirts and other accessories in the coming months. The products will be available Pan India within next 12 months,” Jatin adds.
Comic Con India has seen International Brands like Walt Disney/Marvel promote their merchandise and movies in Comic Con Express Mumbai and 2nd Comic Con India in Delhi. The brand witnessed a very healthy acceptance by Indian audience.
Anish Beri Co-Founder, Buzzingaa.com, says, "Buzzingaa has been associated with Comic Con India right since it had all began at Delhi and has since participated in all their events. We have seen Comic Con India grow and reach out to a till now virtually untapped market in India. We are quite excited once again to associate ourselves with the Comic Con India team and retail their merchandise."
The Shahrukh Khan venture - Ra.One also came with their Movie merchandise at Comic Con Express Mumbai, and kids willingly bought Ra.One notebooks, mugs, keyrings, the blue-hart, comics etc. Merchandise Brands like Buzzingaa, Bombaymerch, Inkfruit etc are also a huge hit with Indian audiences. T-shirts, Mugs, Posters, Toys, souvenirs etc earn a big chunk of revenue at these conventions.
Jatin says, “Merchandise has been one of the main attractions at all our conventions, it contributes over 50% of overall revenue at our conventions. For a lot of the publishing companies it is providing a lucrative revenue line. At 2nd Comic Con India overall sales touched Rs 50 lacs, out of which approx. 25 lacs of revenue was earned via merchandise.”
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