Taxiforsure.com Inventory now available on Makemytrip.com

Taxiforsure.com, an online aggregator of taxis and car rentals in India,is now listing its inventory on Makemytrip.com, India’s largest online travel company. This tie up will offer Makemytrip customers access to a reliable taxi-service in the city of their choice at ....

Unveils the ‘Official jersey’ of Sunrisers Hyderabad & launches a new campaign with the Team’s players

MakeMyTrip, India’s leading Travel Company announced its focus on the Hotels business by extending its Brand Promise to ‘Hotels Unlimited’.  The Company also released the ‘Official jersey’ o....

Voonik is a new startup in the scene started by Suajyath Ali and Navaneetha Krishnan. The idea for Voonik came out when Sujayath Ali was frustrated that his wife never approved of his clothes. He moved to premium brands, tried trendy clothes, followed celebrities’ styles, but nothing worked. Thus began the journey of Voonik.

The idea b....

Recent hits like Inkaar, Oh My God, Department, Special 26 and Aiyya as well as earlier blockbusters like Jab We Met, Kidnap, Golmaal Returns, Life Partner and Luck Can Now be Enjoyed on BIGFLIX

BIGFLIX, India’s first movie-on-demand service from Reliance Entertainment Digital today has announced its ‘big dea....

During the Border-Gavasker Test series, IBM applied advanced analytics software and natural language processing to cricket to build a social score board for the Indian Players. These Social scores were based on the intensity of the sentiment and volume of online conversations.

Over 1.77 lakh posts across a variety of platforms including ....

Social Media Week (SMW) is making its debut in India with Mumbai as the host city. It is happening simultaneously with eight cities- Barcelona, Berlin, Bogotá, London, Los Angeles, São Paulo, Torino and Toronto from September 23rd to 27th, 2013

SMW is a worldwide event exploring the social, cultural and economic impact of social media.....

Digital brand integration specialist MirriAd today announced a strategic investment from Asia Today Ltd (ATL) and ZEE, a deal led by Indian media entrepreneur Subhash Chandra and brokered by David Glick, CEO of entertainment and media business fund manager, and existing shareholder Edge Investment Management (Edge).

Chandra is one of Asi....

A single response from a consumer brand advocate is not always enough, there has to be a channel of regular interaction with them and marketers need to keep in mind that Social Media is highly viral in nature and as a result queries that remain untouched can create a heightened negative impact.

Bu....

New GroupM Study Predicts This Year’s Digital Spend Will Exceed $113 Billion.

Internet advertising hit $99 billion in 2012, representing a 16.2 percent increase over the previous year and accounting for 19.5 percent of all global measured advertising expenditures, according to a new report from GroupM.

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Earth Hour is a worldwide event organized by the World Wide Fund for Nature. Many countries across the globe participate by turning off the non-essential lights for an hour. This year the event was organized on March 23 from 8.30 p.m. to 9.30 p.m. and what could be better than one of the biggest youth brands online, Tata Nano taking up the cause....