06 December 2022 09:59

MediAvataar's News Desk

MediAvataar's News Desk

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Consolidates digital exclusive content to deepen audience engagement

Designed for ‘Frictionless Download and Play’, Q PLAY offers all five QYOU Media India channels on Smart TVs and mobile devices

In a sustained effort to expand its media business rapidly, India’s youngest and fastest-growing entertainment network, QYOU Media India launches its first direct-to-consumer app, Q PLAY. Available to download on the Google Play store and directly on Smart TVs and mobile devices, the free app offers all five QYOU Media India channels and going forward will be the digital destination for the network’s upcoming content. The ad-supported download-and-watch app can be simply downloaded without any registration hassle.

India’s Direct-To-Consumer (D2C) model has exploded in growth over the last several years. It is expected to grow exponentially and reach a value of $100 Billion by 2025. Much of this is being driven by the mass adoption of social media and the use of influencer marketing as direct conduits to young Indian consumers. QYOU Media India currently reaches over 125 million viewers weekly on Q branded content channels. The company has a goal of driving that number to 200 million in the next 3 to 6 months. Q PLAY is designed to begin to leverage that audience scale to employ a direct relationship between the company and its user base. Q PLAY will additionally leverage both the large number of blue-chip advertiser brand relationships enjoyed by the company along with the recently announced data initiative to mine data from all sources of distribution, thus driving stronger monetization via more targeted content and ad campaigns.

Q PLAY currently carries QYOU Media India’s five channels – The Q, Q Marathi, The Q Kahaniyan, The Q Comedistaan, and the most recently launched Q GAMEX. All channels feature content that is based upon QYOU Media India’s unique programming approach highlighting the best content from social media creators and digital media stars. With Q PLAY, unique, fresh, relatable, and exciting content will be found in one app, one destination, with many newer channels set to be added in the future.

Commenting on the launch, Krishna Menon, Chief Operating Officer, QYOU Media India, said, “The launch of Q PLAY opens a myriad of new possibilities. It enables us to be independent in addition to relying upon third-party platforms for distribution. The launch of this app will further deepen our audience engagement as it tries to bridge the need gap for relatable and entertaining content. We are thrilled to launch Q PLAY into the market. While it will take us time to build and grow our user base, Q PLAY is the tip of the spear around our digital objective to create a growing one-on-one customer relationship around our brand.”

New York Festivals Radio Awards 65-year legacy provides a showcase to celebrate world-class storytellers from around the globe The competition honors creative innovation and excellence in broadcast and audio content across all genres and platforms.

New York Festivals® 2023 Radio Awards competition is open for entries.

"Journalists today are finding new ways to keep viewers informed and engaged in our ever-changing and interconnected world. Here at New York Festivals, we want to be able to amplify their dedication with categories tailored for those purposes," said Rose Anderson, VP & Executive Director, New York Festivals Radio Awards, "along with stories that show how individual actions can change the world and the ability of the human spirit to triumph over adversity."

In keeping pace with global and industry-wide trends, New York Festivals Radio Awards has added two additional categories that reflect the evolving industry.

Documentary categories award in-depth storytelling explored through sound with a distinctive point of view. New for 2023: Investigative Journalism and Best Nonfiction Series.

View the 2023 NYF Radio Awards extensive category roster: HERE

The Grand Awards for 2022's Radio Awards competition were "Have You Heard George's Podcast?" - from BBC Sounds & BBC Radio 5 Live, "U.Me: The Musical" - Magnum Opus Broadcasting, and "The Sounds of America" BMP Audio.

New York Festivals Storytellers Gala honored Sean McManus, Chairman of CBS Sports with the twelfth annual New York Festivals® Lifetime Achievement Award.

RTÉ Radio Ireland was the 2022 Broadcaster of the Year and HarperCollins Publishers was honored with Radio Production Company of the Year.

For 2022 New York Festivals celebrated award-winning entries during the New York Festivals 2022 Storytellers Gala virtual event taking place on April 26th at 6PM EST. View the 2022 Storytellers Gala featuring acceptances and winner's highlights from content creators and creative media executives from around the globe HERE

The 2023 Storytellers Gala will take place at the annual NAB Show in Las Vegas on April 18, 2023. This is the 13th year of NYF's and NAB's strategic partnership. Radio Award winners will have access to the multi-day event taking place 15 April 2023 to 19 April 2023, which is the world's largest global gathering for the media and entertainment industry.

New York Festivals Radio Awards receives entries from radio stations, networks, and independent producers from over 30 countries around the globe. The mission of the competition is to honor the achievements of the men and women who make up the global audio storytelling community. To view the 2022 winner's Gallery, visit: HERE

New York Festivals invites award-winning industry leaders from around the world to become members of their world-class Radio Awards Grand Jury.The 2023 Grand jury will be recruited in the coming weeks. Those jurors will include some of the most world's recognizable voices and captivating content producers in the radio industry. Entries are judged on production values, creativity, content presentation, direction, writing, achievement of purpose, and audience suitability.

The entry deadline for the 2023 Radio Awards competition is January 21, 2023. To enter please visit: HERE

 

Kyndryl , the world’s largest IT infrastructure services provider, and Teradata , the connected multi-cloud data platform for enterprise analytics company, announced a strategic global partnership to help customers apply artificial intelligence (AI) and data modernization techniques across their environments to accelerate business outcomes and speed time-to-value.

The companies are uniting Kyndryl’s Data and AI services and infrastructure management capabilities with Teradata’s high performance cloud analytics and data platform to help customers modernize and migrate their on-prem data warehouses to the cloud with hyperscaler platforms.

Kyndryl and Teradata will also collaborate to help customers use AI to derive better insights and outcomes from their hybrid and multi-cloud data environments by designing, enabling and supporting enterprise data modernization solutions.

“Kyndryl has a long history of supporting large mission-critical environments for our customers. We are thrilled to partner with Teradata who is a trusted and valued technology partner to many customers, providing a best-in-class analytics and data platform for enterprises across the globe. said Nicolas Sekkaki, Applications, Data & AI global practice leader for Kyndryl. “We look forward to deepening our partnership, so we can deliver greater value and results that help companies transform and compete in their industries and around the world.”

The companies expect to create more value for customers with new capabilities that unite Kyndryl’s services and know-how, including advisory, implementation and managed services, to help enable joint customers get the greatest value from the Teradata VantageCloud analytics and data platform.

“This partnership brings together Teradata’s unparalleled analytics capabilities and 40-plus years’ experience in data management with Kyndryl’s ability to bring teams of highly qualified individuals for the design, implementation, deployment, and ongoing operations of a modernized IT environment,” said Lisa Stewart, Senior Vice President, Worldwide Partners and Alliances at Teradata. “This joint expertise will enable our customers to drive more actionable insights and higher value from their data through advanced analytics and AI/ML initiatives.”

Kyndryl and Teradata will also focus on delivering industry-specific analytics services as they address customer data modernization challenges and needs across key verticals including the manufacturing, communications, financial services, retail & CPG industries.

The Advertising Agencies Association of India (AAAI) and the Subhas Ghosal Foundation (SGF) are delighted to announce that the Subhas Ghosal Memorial Lecture will return this year with Mr. Aroon Purie, Chairman and Editor-In-Chief, India Today Group, as the esteemed speaker.

The event will be held on Friday, October 07, 2022 at 7:00 pm at ITC Grand Central, Mumbai.

While talking about his personal and professional experiences, Mr. Aroon Purie will share many valuable insights which he has gained during his lifetime.

As a memorial to one of the most influential figures in the history of advertising, Mr. Subhas Ghosal, the Subhas Ghosal Foundation was established by a group of senior communication professionals. who lived during his era. One of the primary objectives of the foundation is to promote the professional values, Mr. Ghosal embodied throughout his lifetime. With the support of Advertising Agencies Association of India (AAAI), the Foundation has been hosting its 'AAAI Subhas Ghosal Memorial Lecture' series, for several years, now where luminaries like Rajan Anandan, Uday Shankar, Ronnie Screwvalla have delivered motivational and informative talks.

On behalf of SGF, Sam Balsara says, “We live in an age where media and advertising are shaping and also rapidly changing society. It will be interesting to hear Aroon speak about his journey, how he built a media empire, as well as his views on life today and how the media has changed over the years. I believe this lecture will be helpful and enlightening for both immigrants and natives of the advertising and media”.

Ahead of the lecture, Anupriya Acharya, President, AAAI says, “Aroon Purie has been at the forefront of change and innovation in the news business as it transitioned from print to electronic media and then to digital and social media. A recipient of the Padma Bhushan award, his contribution to Indian journalism is exemplary. I am sure that Aroon’s life experiences will be fascinating for the audiences and we look forward to his perspectives at the Subhas Ghosal Memorial Lecture.”

All members of Advertising, Marketing, Media and Digital community are welcome. However entry is only by invitation. Please send an email to Mr. Chetan Salian at AAAI on his email id This email address is being protected from spambots. You need JavaScript enabled to view it. to receive an invitation.

The lecture is made possible by ABP NEWS’s gracious support, which the organizers are deeply grateful for.

The Subhas Ghosal Foundation was set up decades ago, soon after the passing away of Subhas, by a band of senior professionals, who knew Subhas and admired him as a man and as a professional. The Foundation was very active in the early years and has published many books like “The Making of Advertising”, “Dominance of Advertising”, “Creative Judgement” and “Brands Under Fire”.

Bipin R Pandit, COO, The Advertising Club will conduct his Annual and Popular Musical Nite Khumaar today at 5.30 pm at the St. Andrew's Auditorium, Bandra West, Mumbai 400050.

The event is Housefull and will be attended by Who's who of the Advertising, Media, Digital and Marketing world. Khumaar enjoys great fan following thus people are coming from Chennai, Bangalore, Indore, Hyderabad, Pune, Nasik and CANADA.

Bipin R Pandit says "It is very satisfying to have a Housefull show. It speaks volumes about the faith people have in the quality of the show. My observation is one may book the best Venue, offer Quality Drinks and outstanding Food but to get people to attend is a huge challenge. In that sense all my hard work ably supported by all the Sponsors and my team is paying rich Dividends. Khumaar has performed at Baroda and Indore and surely with Artists from different parts of India performing for it the Musical Nite has become a PAN INDIA BRAND.”

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