06 December 2022 20:08

MediAvataar's News Desk

MediAvataar's News Desk

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QYOU Media India and Maxamtech to launch branded gaming portal in 2023

To be promoted across all QYOU Media India channels

India Based Company has Operated Games, Gaming Platforms, and Interactive Content for major partners including Vodafone, Glance, and others

QYOU Media India announced today that it has executed a binding term sheet to acquire a majority ownership stake in Maxamtech Digital Ventures, a six-year-old India-based venture creating technology and games for the mobile gaming industry. Maxamtech currently operates, via its proprietary platform Gaming 360, a variety of gaming destinations for companies including Vodafone and Glance. The acquisition will continue to push QYOU Media India to ramp up its portfolio of direct-to-consumer products as it moves into 2023. This includes recent announcements surrounding the launch of the QPLAY app and a subsequent co-marketing agreement for QPLAY running during the current T20 World Cup Cricket competition.

The mobile gaming business in India has experienced an unprecedented rise in recent years. KPMG has reported that there are 420 million online gamers in India, making it second only to China. This trajectory is being driven by the growing younger population that finds itself with more disposable income combined with a rapid rise in the use of smartphones. Revenue in the mobile gaming business is expected to reach over $5 billion USD in 2025, largely fueled by the discovery and adoption of casual and free-to-play games, a specialty of Maxamtech’s Gaming 360 platform.

Founded in 2017 Maxamtech Digital Ventures, located in Pune, India, is led by veterans of the Indian gaming industry Xerxes Mullen and Sundeep Thusu. Their respective list of clients and partners over the years has included Disney India, Sony, Viacom18, Zee5, Ooredoo, Glance, SpiceJet, and many others. Most recently, the company announced a key partnership with Vodafone to increase the major telco’s efforts in the mobile gaming category. Both Maxamtech founders will continue to serve leadership roles in the business overseeing all technology, business development, and marketing efforts.

Commenting on the acquisition, Xerxes Mullen, Founder, Maxamtech Digital Ventures, said, “We have been looking for the right partner to take our business to the next level. Gaming continues to be one of the biggest opportunities in the Indian media and entertainment segment and we feel completely aligned with the QYOU Media and QYOU Media India management team on how we can really grow our operation in a smart and profitable way. We couldn’t be more excited to begin this journey together.”

QYOU Media Inc. Global CEO and Co-Founder, Curt Marvis, added, “We originally met the Maxamtech founders over a year ago. Right away we knew there could be a powerful combination of their technology and gaming know-how with our ability to reach young audiences on a mass scale that has now surpassed 125 million weekly viewers. As we push forward into 2023 to create greater opportunities to leverage our audience reach with new products for monetization and interactivity, it was a natural fit to bring this into our business more directly.”

Adding to this, Krishna Menon, COO, QYOU Media India, said, “At QYOU Media India, we aim to continue to expand and diversify our offerings beyond providing entertainment. Acquiring the talented team at Maxamtech Digital Ventures is another strategic step towards this goal. The acquisition will reaffirm our commitment to delivering unique and innovative experiences to our 125 million weekly young viewers while also demonstrating our sustained emphasis on bringing meaningful innovation to the industry. Strengthening our capabilities with Maxamtech, we look forward to entering 2023 with greater opportunities to reach out to our audiences with new products driven by innovation and interactivity.”

Honoring the entrepreneurial zest of India, this year's theme will celebrate the "next big leap" made possible by the pioneers of new India

Considered the 'growth engine of India,' the Micro, Small, and Medium-Sized Enterprises (MSMEs) have a catalytic role to play in the prosperity of the country and accelerating India's journey to 'Amrit Kaal.' Today, MSMEs are the second-largest source of new jobs and produce a wide variety of goods and services. Responsible for driving around one-third of the country's GDP, the sector is a significant driver of employment growth and opportunities.

The SAP Dare to Dream Awards 2022 are intended to honor the MSME heroes, showcase and celebrate their visionary zeal to use a 'digital mindset' to foster a positive socioeconomic impact, find greater opportunities and navigate an uncertain future. The awards are presented in partnership with Zee Business and are expected to provide the SME ecosystem with chivalric inspiration.

Commenting on the launch, Kulmeet Bawa, President & Managing Director, SAP Indian Subcontinent, said, " SAP's journey in India has always been aligned with nation-building programmes that have had a significant impact on over 300 million Indians. We have always believed in the combined strength of India's mid-market and have promoted their development, whether it is serving as the technology partner to develop a workforce of the future, being a trusted advisor to the SME community, or boosting the nation's innovation ecosystem. This programme aims to recognize and honour all business heroes leading us towards the development of the New India."

This is the fourth edition of Dare to Dream Awards and will commemorate the unwavering spirit of Indian businesspeople who overcame market disruption in the last year by using their hardship to their advantage. Over the years, the initiative has inspired business innovators to brave the disruptive challenges of the business environment and convert adversity to their advantage by leveraging technology.

Rajeev Singh, Vice-President, Midmarket and Emerging Business, SAP Indian Subcontinent, added, "Indian MSMEs and its business leaders hold power to transform not just India's economy but also the lives of billions of Indians. They account for 27% of the total contribution to India's GDP, with considerable headroom for growth. As we celebrate 75 years of India's independence, we are gearing up for the next big leap that is being shaped by pioneers of the new India."

The theme for this year will look at the "next huge leap" by the pioneers of modern India. Business titans, well-known thought leaders, and other seasoned professionals from the sector will all congregate under one roof for the award ceremony. The big award presentation is set for November 16, 2022, at The Taj Lands' End in Mumbai. The leadership lectures, debates, and panel discussions at this year's edition will pave the way for MSMEs to assume the responsibility of leading India in 2047.

Commenting on the initiative, Anil Singhvi, Managing Editor, Zee Business, said, "The success of MSMEs in linking Bharat to India is one of the lesser told stories of India Inc. The Dare to Dream initiative launched in association with SAP is a testament to these extraordinary stories empowering millions of Indians through job creation and entrepreneurship. With this, we hope there's more recognition and appreciation for unheard voices."

The award will recognize the virtuous contributions of eminent business leaders in 12 categories giving over 50 awards. The jury panel comprises illustrious personalities from the industry. They will recognize the business leaders who have been pioneers in innovation, technology, digital transformation, and winning customers.

The Dare to Dream Awards celebrate innovation and inspire others to pursue their dreams. If you are an innovative leader who has set benchmarks for the industry, it's time to get noticed. This is a great opportunity to share your journey with the world and be seen as an example for others to follow. Fill out the nomination form here.


It's time to share your inspiring journey with the world and be seen as an innovative leader who sets benchmarks for the industry to follow. Visit the Dare to Dream Awards 2022 website to learn more about the simplified nomination process and submit your nominations before October 29 to be a part of this celebration of innovation. Start your nomination process.

Every homechef dreams of a platform that recognises their skills and helps them grow as culinary creators. And that’s just the opportunity and privilege extended to them on the Slurrp app and now, at the MasterChef cookout at HT City Unwind, a three-day music and food festival that took place in Delhi’s Jawaharlal Nehru Stadium from October 7-9. The festival saw home chefs of the Slurrp community from across Delhi NCR queue up for an exclusive interaction and masterclass with their favorite celebrity chefs which included prominent industry figures such as Kunal Kapur, Dayashankar Sharma, Harpal Singh Sokhi, Vaibhav Bhargava, Sabyasachi Gorai, Varun Inamdar, Tarun Sibal, Nishant Choubey and many more.

Despite the weather taking a turn for the worse, the impressive turnout only confirms Delhi’s indomitable spirit and passion for good food. It was also an exclusive treat for those lucky home chefs who won the Slurrp Masterchef Cookalong Contest. The winners got a chance to realize their ultimate dream – slipping into an apron and sharing the stage with their favorite chefs as they dished out some sumptuous treats while taking them through the subtle nuances of preparing the dish. The exchange of ideas was inevitable but the satisfaction of seeing a recipe being realised in real-time made this event even more memorable.

Some of the recipes that were demonstrated at the event include Chef Noah Barnes’ fiery guacamole and chicken quesadilla, Chef Varun Inamdar’s vegan walnut tacos, Chef Saby’s ragi brownies and soya kebabs, Chef Kunal Kapur’s aloo tuk and many other interesting interpretations. Michelin Plate winner Chef Dayashankar Sharma broke down one of his signature favourites – Goan fish stuffed with pesto. “The freshness of basil and the flavour of Indian spices makes this dish perfect for any lunch table,” Sharma explained.

Apart from being an insightful and fun experience for the homechefs who showed up, this euphoric mood was shared by the chefs as well. “It was a wonderful experience engaging with the audience. I loved the vibe, their curiosity and zeal. I truly had a great time and would thank Slurrp for orchestrating it so beautifully. Kudos to the team!” shared Chef Vaibhav Bhargava, known for his modern Asian fare and experiments with molecular gastronomy.

MasterChef India judge Kunal Kapur also lauded the spirit of the homechefs for braving the rains and showing up for his session. “The best part was that the Gods aligned the skies for the event. There was a slight drizzle, great music and the amazing smell of food. I had a great time and so did everyone else. Events like this help us unwind and connect with new people and reconnect with older friends. This also proves that the city can be more beautiful whenever everybody comes together for good food and music,” shared Chef Kunal Kapur.

Avinash Mudaliar, CEO and co-founder, HT Labs shared, “We want to build the largest community of enthusiastic home chefs from across the country & overseas. Food brings people together, food sets the mood for the day & food also helps in making new bonds. Slurrp app India’s first AI-powered recommendation engine for food and drink recipes, aims to bring each enthusiast together to take them on a gastronomic journey of good food and good mood. We are a family of over 1.2 lac homechefs who have contributed over 3 lac recipes, that is the strength of our family and we hope to keep growing bigger & stronger together. This event was an occasion for all of us to celebrate and bond over learning, cooking & frolic.”

The on-ground event served in filling the crucial gap in knowledge that most homechefs struggle with, while empowering and inspiring them to dream beyond their abilities. So it’s hardly surprising that Slurrp MasterChef cookout will soon branch out to several cities in India in an attempt to nurture and educate a national community of homechefs. Hence, if you are a homechef with an ardent passion for food, don’t forget to join the Slurrp community and get a chance to cook alongside your favourite MasterChefs in the upcoming Slurrp MasterChef cookouts.

New Lettering discipline, expanded entry categories,entry fee discounts by region, diverse juries announced.

The Type Directors Club, the world’s leading typography organization and part of The One Club for Creativity, announces significant expansion in accepted work and a host of additional changes to its annual awards with today’s opening of TDC69 Annual Competition call for entries.

Previously divided into two competitions, one each for Communications Design and Typeface Design, the program is now a single competition under this year’s umbrella of TDC69, consisting of three disciplines: Type Design, Typography, and, for the first time, Lettering.

The new dedicated discipline for Lettering is for work where the letters were created or modified. This includes contemporary lettering, traditional calligraphy, sign painting, wordmarks and custom logos, digital or analogue distortions, eccentric display typefaces, and more. This new discipline has its own dedicated jury, made up of some of the world’s leading lettering practitioners and experts.

The Type Design discipline is for entries showcasing the design of typefaces. New this year, it also allows for entries of any thematically applicable code or software, such as software for creating or generating type.

The third discipline, Typography, is the broadest one. It encompasses any design or creation that uses type, lettering, or written language as a significant element, and is an expansion of what was previously the TDC Communications Design discipline. Typography includes graphic design, UI/UX, environmental design or architecture with typographic elements, film, animation and motion design, social media campaigns, new media, and anything else where typography is used.

To be eligible, work must have been produced or published in the 2022 calendar year. Early bird deadline for entry is November 22, 2022, with entry fees increasing for the regular deadline of January 17, 2023, and final deadline on March 3, 2023. More details can be found on the entry site.

This year’s awards competitions continues TDC’s commitment to expanding the level of diversity and representation in its juries. This year’s juries by discipline are as follows:


Hussein Alazaat, director ALAZAAT Design Studio, Amman
Lauren Hom, Letterer & Illustrator, Hom Sweet Hom, Detroit
Ximena Jiménez, lettering and street artist, Bogotá
Milo Kossowski, creative lead, Mother, New York
Seb Lester, artist, designer, Lewes (UK)
Giorgia Lupi, partner, Pentagram, New York
Nick Misani, designer, letterer, Oxford (UK)
Huston Wilson, director, Hust Wilson Ltd., Johannesburg


Chon Hin Au, founder, creative director, Untitled Macao, Macao
Simon Charwey, founder, African Design Matters, Charwey Studios, Accra (Ghana)/New Haven (US)
Angira Chokshi, associate experience designer, EMEA, BORN Group, London
Diana Haj-Ahmad, senior design lead, IDEO, San Francisco
David Jalbert-Gagnier, creative director, head of NY Experience Design, Frog, New York/Paris
Halle Kho, VP Design, SAP, New York
Lynda Lucas, design lead, Cash App Labs, New York
Erika Reyes Angel, senior creative, art director, AKQA, Los Angeles

Type Design

Naïma Ben Ayed, type and graphic designer, Naïma Ben Ayed Bureau, London
Linda Hintz, type designer, Copenhagen
Kateryna Korolevtsev, brand designer, art director, type designer, Kyiv
Vinod Nair, designer, educator, designer, Kuala Lumpur
Parimal Parmar, independent type designer, New Delhi
Yanghee Ryu, type designer, Cambridge (UK)
Anuthin Wongsunkakon, partner, Cadson Demak, Bangkok
Cheng Xunchang (程训昌), type designer, Reading (UK)

Across the three juries, TDC69 has native experts for writing systems spanning Arabic, Cyrillic, Indic, CJK, Thai, and select African scripts. While the competition always accepted international and multilingual entries, last year’s addition of more judges was a reflection of TDC’s commitment to have a greater number of the most appropriate experts judging designs for which they have a deep knowledge.

The TDC competition regularly receives entries from more than 60 countries. To make TDC69 as accessible as possible on a global level, the organization is offering significant regional discounts on entry fees.

Approximately half of the world’s countries qualify for a 60% discount, and another quarter of them receive a 20% discount, with only the most economically prosperous countries and regions paying the full entry fee. Additional discounts are also available to TDC members and students.

Winners of TDC69 receive a Certificate of Typographic Excellence and digital seal certifying their work is among the world’s best of the year. Winning work will also be featured in the highly respected TDC Annual, The World’s Best Typography®, and showcased in eight exhibitions that travel to museums, schools and design organizations around the world.

TDC69 winners will also now be part of The One Club’s prestigious Global Creative Rankings, earning points alongside winners in The One Show and ADC Annual Awards to chart the world’s leading independent creatives, ad agencies, production companies, and brands.

Led by Ksenya Samarskaya, TDC managing director, this year’s competition committee included TDC Advisory Board members Trisha Tan in New York, and Kimya Gandhi in Berlin. The trio oversaw TDC69 branding, which stems from organic shapes and movements, and exemplifies how type can embody concepts large and small, including our connection to natural systems.

Lettering for the TDC69 branding campaign, with elements in both English and Japanese, was created by designer Ryu Mieno, based in Kyoto, and brought to life with animations by Federica Caso, in Madrid. The website was developed by Eric Jacobsen, based in Brooklyn, and paired with The One Club’s entry system.

“Our aim is to make the TDC competition as relevant to the greater typographic culture as possible,” said Samarskaya. “We’re excited to accept and celebrate entries in more disciplines and styles than ever before, aligning with the fact that typography really is everywhere. Our incredible global jury brings cultural nuance and a wide range of opinions and expertise to the competition, and will offer insights on more writing systems and regional semiotics than at any time in TDC’s 76-year history.”


NYF Health Launches Future Now Categories, NYF Health DE&I Advisory Board, and Multiple Special Industry Awards

The newly launched NYF Health Awards will continue New York Festivals long history of celebrating excellence in Healthcare, Wellness, and Pharmaceutical advertising.

NYF Health unveils a roster of significantly updated competition categories that mirror the current trends within the healthcare advertising industry. For 2023, newly created category groups will shine the spotlight on future-driven work created for both Health and Pharma clients. The newly launched "Future Now" Category Groups will honor break-through innovation in the following categories: altered reality, best innovation, decentralized tech, and generative creative.

NYF Health will unveil two new awards for 2023. The New York City Award will honor advertising that captures the cutting-edge vibe of New York City, and The Global Award will celebrate innovative ground-breaking work that has ran in at least 6 different international markets and epitomizes the legacy of work awarded in NYF Health's predecessor, the Global Awards.

Scott Rose, Executive Director for NYF's Advertising Awards is at the forefront of NYF Health as the newly rebranded competition's Executive Director. With support from Ogilvy Health New York's Chief Creative Officer Adam Hessel, NYF Health was created to award exceptional work designed to drive results and engage consumers, patients, and HCPs on behalf of Healthcare and Pharmaceutical brands.

"The first thing we looked at was the name NYF Global Awards. Anyone reading "New York" in the name is acutely aware of the panache it brings so it made sense to leave the Global Awards part behind and re-brand with the existing equity of New York Festivals, while adding Health. I have always seen the NYF's as one of the big players. Using the equity of the NYF name for the Healthcare & Pharma show will help make the brand that much stronger." -Adam Hessel, Chief Creative Officer, Ogilvy Health

"Adam's creative and strategic approach to the healthcare industry provided valuable insights," said Scott Rose, Executive Director, NYF Health. "We're poised to honor leading-edge work that reflects the exhilarating state of Healthcare and Pharmaceutical advertising and marketing today."

"When you consider all creative output with that lens, it increases the potential for us to grow together. Supporting the really wonderful Healthcare & Pharma work out there means more great creative work to come in the future and NYF is a part of that," stated Adam.

Hessel will also lend his world-class reputation and industry perspective to the NYF Health Jury. As Executive Jury President, he will provide the newly rebranded competition's juries with award-winning creative trailblazers working in healthcare advertising today.

"This will ensure we maintain the highest standards and celebrate not just the best of the best work today but will also set the bar for how future creative work will be evaluated," said Adam.

All entries into NYF Health will be judged by an international online Grand Jury and the in person Executive Jury. Both juries will be populated by award-winning industry experts and thought leaders from around the globe.

NYF Health will soon announce the NYF Health DE&I Advisory Board. This panel of healthcare marketing and advertising leaders will guide the competition efforts to bring diversity, equity, and inclusion to all facets of NYF Health's juries and initiatives. The Advisory Board will support and ensure that DE&I work from agencies around the globe is recognized and rewarded.

For more information on the 2023 NYF Health and complete category roster visit: HERE

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