06 December 2022 20:18

MediAvataar's News Desk

MediAvataar's News Desk

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Shortlisted entries from 17 countries and regions, including a stellar showing from a pair of APAC entrants, have been announced for the ninth One Screen Short Film Festival, the premiere short film festival that celebrates and awards global filmmakers from both commercial advertising and film industries.

Part of The One Club for Creativity, One Screen focuses on all forms and aspects of short films — narrative fiction, comedy, commercials, branded content, music videos, spec work, passion projects, animation, sound, movie poster design, title sequences and more — and has a mission to celebrate and award filmmakers from around the world working in both the film and ad industries, with no limitation and total artistic freedom, all on one screen.

OPPO Shenzhen leads with 11 shortlist entries, including four with Sauvage Barcelona for “Picture Life Together”, three with Divide TV Ghent and Hamlet Brussels for “Just Sync”, and two each for “Awaken Colour” (with Sauvage) and “Unspoken Love” (with The Eye Advertising & Film Production Shanghai).

Byju’s Bengaluru with Dora Digs Mumbai is next with nine shortlisted entries, including five for “Education for All” and four for “Master Ji”.

Six shortlisted entries went to Bensimon Byrne with Narrative and OneMethod, all in Toronto. Four are for “Day After Day'' and two for “Uncomposed”, all on behalf of White Ribbon. SOS International, based in Keller, Texas, with Jyra Films and Story, Mexico City, has five, all for “The Rabbit Hole”.

Tied with four shortlisted entries each are Area 23 New York, Broken Heart Love Affair Toronto, Media.Monks Mexico City, Observatory Los Angeles, and VMLY&R Mexico City.

The complete list of 97 shortlisted entries from Australia, Austria, Canada, China, Georgia, Hungary, India, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, South Africa, Spain, Sweden and US can be viewed HERE . Entries were judged by a jury of leading film directors, producers, agency creatives, and production company heads from around the world.

This year’s winners will be announced at the One Screen Short Film Festival ceremony on December 1, 2022 at the SVA Theater in New York. Tickets are now available, priced at $20 for early bird tickets purchased before November 20 and $25 thereafter. The One Club member price is $15.

As part of The One Club, One Screen has its pedigree in the non-profit organization’s prestigious One Show, a leading global awards program for advertising and design.

The One Show was the first ad industry awards competition to recognize original branded content, creating the separate new category of Branded Entertainment in 2003 to accommodate the first work from BMW Films.

The One Screen Short Film Festival was launched in 2011 to further honor creative excellence in film. An archive of past winners is available HERE.

Huma Qureshi was the celebrity guest for ZEE5 Global’s Diwali celebrations in partnership with the Lulu Group in the UAE and KSA.

The traditions and culture that tie South Asians worldwide together are deeply rooted in our festivities, and Diwali- The Festival of Lights, is one such festival that is celebrated globally with sweets, traditional attire and fireworks. To commemorate this joyous occasion and make South Asians feel closer to home, ZEE5 Global, in partnership with LuLu Group International, announced a special celebration in the Middle East, among not only Indians but also local audiences, flying in Bollywood sensation Huma Qureshi to KSA and UAE.

ZEE5 Global, the world’s largest OTT service for South Asian content, has constantly been driving synergies with like-minded brands. The platform recently unveiled its partnership with the LuLu Group for their India Utsav celebrations to mark the 75th anniversary of Indian Independence Day. Taking the relationship further, they recently unveiled a tremendous Diwali collaboration with LuLu in their malls from Riyadh to Dubai.

The platform flew down the charismatic Bollywood diva Huma Qureshi, highly acclaimed for her performances in ZEE5 Global hits like Mithya and Valimai released earlier this year, to Riyadh and Dubai for a meet and greet with the fans across multiple Lulu stores in these regions.

Huma Qureshi commented on the partnership, “It was a lovely experience sharing an occasion as wholesome as Diwali with the people of Dubai and Riyadh. It’s always heartwarming to see how deeply connected we are to our roots, no matter which corner of the world we come from. My association with ZEE5 Global has been wonderful - be it with Badlapur, Mithya or Valimai. South Asian voices are getting their due with platforms like ZEE5 Global supporting their craft and helping boost young creative minds.”

Archana Anand, Chief Business Officer, ZEE5 Global, said, “Diwali is a special festival close to the hearts of all South Asians wherever they may be. With such a large Indian diaspora in the Middle East, this is one of the most popular festivals in the region. We therefore partnered with LuLu to make this an extra-lit Diwali for their customers by giving them a chance to meet and interact with Bollywood star Huma Qureshi, and it was a hugely successful initiative.”

ZEE5 Global has had a tremendous year with a bunch of blockbuster releases like RRR, Valimai, Karthikeya 2, Jhund and other hits. With over 4000 movies and one of the most significant collections of content in South Indian languages, the platform occupies pride as the market’s best-loved streaming platform for South Asian entertainment, serving the enormous diaspora population in the region.

Amidst the upcoming festivities, the brand also announced that they would be giving a 1-month free subscription to ZEE5 Global to anyone who purchases above 50 AED/SAR and a 50% discount on a one-year subscription to anyone who spends more than 100 AED/SAR in LuLu stores.

In another milestone for the India Today Group, Business Today TV will be going LIVE with Muhurat Trading on Diwali, October 24, marking the beginning of Vikram Samvat 2079.

The LIVE telecast will be available on the newly revamped www.bttv.in website as well as the channel’s YouTube, Twitter, Facebook and LinkedIn pages. The telecast marks a significant step by Business Today TV which is all set to offer the young and the dynamic online generation a vastly superior equity markets analysis and advice than what is currently available.

The 90-minute LIVE telecast of the auspicious Muhurat Trading begins at 6 pm on Diwali. The broadcast will be helmed by veteran markets anchor Udayan Mukherjee who is also the Global Business Editor of the India Today Group. Two other television veterans Siddharth Zarabi and Aabha Bakaya will also return to markets anchoring for this special session.

Complementing this power trio are some of the biggest names in equity markets analysis – Devina Mehra, Chairperson & MD, First Global; Madhusudan Kela, Founder, MK Ventures; Nilesh Shah, MD & CEO, Envision Capital; Nilesh Shah, MD, Kotak Mahindra AMC, Sanjiv Bhasin, Director, IIFL Securities and Rahul Arora, CEO, Nirmal Bang Institutional Equities. The high-powered panel is just a taste of what investors and traders can expect from Business Today TV in the future.

India Today Group tops the list of Highest Reach amongst General News Publishers with a reach of 106 million viewers as per Comscore’s Video Metrix data for August 2022, India.

The group is far ahead of Zee Digital which clocked in 98 million viewers, ABP Network (80 million viewers) and Network 18 (78 million viewers).

India Today Group’s consistency in covering and broadcasting matters of national and global importance in rigorous manner backed by a battery of stellar journalists and ground- reporters has earned its place of pride in National Digital Video Publishing space.

Further to this, the Group has the Highest Reach amongst the list of Streaming Video Providers in the News and Information Category of Comscore with 106 million viewers leaving behind Times Internet (82 million viewers), Network 18 (78 million viewers), ABP News @Youtube (76 million viewers) and TV9 Network with (71 million viewers). This is the second consecutive month of leadership for India Today Group where it belongs at the top spot.

Indian audience has time and again proved the India Today Group Digital’s credence in delivering just and objective news by making it the most preferred video destination.
The group leads and ranks 1 in the broadcast and cable tv entities reach as well with India Today Group at 106 million viewers while ABP Network (80 million viewers), Network 18 (78 million viewers) and TV9 Network ( 71 million viewers) lag behind.

The above figures put the channel in the unique position of being the Nation’s No.1 choice of digital news platform as it continues its supremacy in the National News sector for more than past two decades.

The numbers released by Comscore leave behind competitor offerings by a huge margin in the video reach race and once more positions the group at the top spot.

 

Friday, 21 October 2022 00:00

Quora launches video ads

Quora, the knowledge sharing platform, expands brand advertising business with new video ads.

Brands know Quora as the place to go to reach the high-intent, affluent, and educated audience that will deliver results. Unique ad types like Promoted Answers drive traffic and boost conversions for marketing campaigns and now with video, brands can more effectively tell their story. The format will be horizontal, paired with a banner to boost clickthrough rate. CPC and CPV bidding options will be available and ads can range from 6-30 seconds.

"We have always had more video assets than static ones, and Quora supporting video ads helps us showcase our Brand Videos." -Swapnil Kumar Associate Manager - Performance & Brand Marketing at HealthifyMe

Vinay Pandey, Chief Revenue Officer at Quora, says “Video ads offer a rich and engaging experience while delivering superior performance for advertisers. We are very excited to see how brands are going to use this new ad format to deliver a more powerful message about their products and services.”

Please find HERE a detailed document on information related video ads launch on Quora.

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