04 March 2021 14:36

MediAvataar's News Desk

MediAvataar's News Desk

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Tuesday, 02 March 2021 00:00

The Year After Two Thousand & Nineteen

BARC India Launches the Third Edition of its YEARBOOK

Total TV Viewership grew by 9% 

Average time spent increased to 4 hours 2 minutes daily in 2020 from 3 hours 42 minutes in 2019 

Non-Prime Time Viewership for GEC, News and Kids grew by 16%, 26% and 31% respectively in 2020 compared to 2019 

Ad Volumes grew by 34% in the 2nd half of 2020 compared to the 1st half of 2020 

Top 10 Advertising sectors contributed 80% to Total Ad Volumes in 2020 

India’s trusted television measurement company and the world’s largest, Broadcast Audience Research Council, (BARC) India, launches the third edition of its YEARBOOK titled The Year After Two Thousand & Nineteen.

The YEARBOOK offers exclusive insights and extensive data on “What India Watched” in 2020 along with trends across the pandemic struck months with a special focus on four distinct phases, viz., Pre-COVID, COVID: During Lockdown, COVID: Unlock, and Year Ender.

COVID-19 forced people to stay confined to their homes starting March 25, 2020. The lockdown made viewers turn to their favourite mode of entertainment and news – Television.

TV played a significant role in keeping people connected with the outside world during the lockdown. Consequently, TV Viewership witnessed a growth of 23% during Mid-March to June (Week 11-26) as compared to the January to early March period (Week 1-10).

Commenting on the launch of the YEARBOOK, Sunil Lulla, Chief Executive Officer, BARC India, says, “The year was a consolidation and reaffirmation year for television in India. It was marked by a substantial increase in TV viewership with total TV growing by 9% and Ad Volumes experiencing a staggering growth of 34% in the second half. 2020 reaffirmed the strength of television as a medium in India amongst both viewers and advertisers, proving TV is indeed the screen of choice for the household. TV continues to grow with regional markets gaining prominence. BARC India will continue to work towards our vision, to always be the trusted source of authentic measurement and reporting of “What India WatchesÔ’”.

Following are a few highlights from What India Watched in  “The Year After Two Thousand & Nineteen”:

 · Non-Prime Time (NPT) Viewership for General Entertainment Channels (GEC), News and Kids, grew by 16%, 26% and 31% respectively in 2020 compared to 2019.

· Ad Volumes grew by 34% in 2nd half of 2020 compared to 1st half of 2020.

· Top 10 Advertising sectors contributed 80% to Total Ad Volumes in 2020

· Communication by the Government was on an upsurge during lockdown. Ad Volumes for Govt. messaging grew by 184% (2.7 times) during Apr-June 2020 compared to same period in 2019.

· Mythological Classics like Ramayan & Mahabharat made a comeback on our TV screens, Week 13, 2020 onwards. Ramayana now holds the record of the most watched TV program in the world!

· Driven by the classics, advertisers placed their bets on DD’s GECs during lockdown. Ad Volumes for DD’s GECs grew by 62% in Apr-June quarter of 2020 compared to the same period in 2019.

· IPL-13 viewership grew by 23% compared to IPL-12 with 400 Bn Total Viewing Minutes.

· The Opening match between Mumbai Indians and Chennai Super Kings at Abu Dhabi, was the most viewed with 11.2 Billion Viewing Minutes.


Anandi Gopal bags 11 Black Ladies, while Deepak Dobriyal and Mukta Barve take home the Best Actor in a leading role (Male) and Best Actor in a leading role (Female) respectively

The awards are slated to be aired on 14th March, 7pm on Colors Marathi and will be simulcast on Filmfare’s Facebook page on the same date and time

Filmfare, over the past six decades, has been the pioneer in celebrating and felicitating the greatest minds and performances of Indian cinema across a host of gala award functions. 28th February was a day which the Marathi film industry shall never forget, as the coveted Black Lady was once again bestowed upon the finest performances at the fifth edition of the Planet Marathi presents Filmfare Awards Marathi 2020 held at the St. Andrew’s Auditorium, Mumbai.

Filled with glitz and glamour, the gala event witnessed the most-recognizable names in the Marathi cinema industry on the red carpet. Divas like the ravishing Manasi Naik, Kranti Redkar Wankhede, the Pooja Sawant, Sai Deodhar, Amruta Khanvilkar, Amruta Subhash, Shweta Shinde, Manjiri Oak, Rupali Bhonsle, Varsha Usgaonkar, Mukta Barve, Aditi Sarangdhar, Sonali Kulkarni and Mithila Palkar amongst others oozed style and panache as they looked their alluring best in their ravishing attires.

Bollywood actress Parineeti Chopra made heads turn at the ceremony as she looked her magnetic best. Add to that veteran actresses Kishori Shahane Vij, Mrinal Kulkarni, Neena Kulkarni and Nishigandha Wad looked their elegant and graceful selves as they made their way onto the red carpet.

On the other hand, dashing and debonair actors like Sharad Kelkar, Vaibhav Tatwawaadi, Gashmeer Mahajani, Prasad Oak, Pushkar Jog, Shubhankar Tawde, Sachin Pilgaonkar, Subodh Bhave, along with the macho WBC wrestler Pardeep Kharera and writer Niranjan Iyenger looked as suave as ever with their magnetic charisma rubbing off on all those gathered. Along with veteran singer Anuradha Paudwal, the music fraternity was represented by singer Adarsh Shinde and composer Anu Malik, who made sure he struck the right note in front of all those gathered. The loudest cheers were heard for the movie Anandi Gopal, which bagged the Best Film award. It was a dream-come-true moment for Deepak Dobriyal and Mukta Barve who delivered power-packed performances in Baba and Anandi Gopal respectively, as they took home the Best Actor in a Lead Role (Male) and Best Actor in a Lead Role (Female) awards respectively.

The award ceremony was hosted by Amey Wagh, Siddharth Jadhav and Monica Murthy who left the audience in splits with their rib-tickling humour, impromptu comedy style and light-hearted banter. The magical evening featured a host of electrifying performances by some of the superstars. This included the charming Vaibhav Tatwawaadi who rocked the stage by dancing to a medley of hit Marathi numbers. Add to that, the gorgeous Manasi Naik set the stage on fire as she danced to hit Nora Fatehi chartbusters along with Amruta Khanvilkar paying a fitting tribute to Madhuri Dixit by performing to her evergreen songs. Sonalee Kulkarni, on the other hand put on a scintillating show as an ode to Shah Rukh Khan and other male co-actors. Further to which, the sizzling chemistry between Pooja Sawant and Gashmeer Mahajani on a host of romantic songs was one to marvel at.

The Title Sponsor for the awards night was Planet Marathi OTT, co-powered by Vikram Tea and Satish Motling, Associate Sponsors - Food Heal and Saagar Balwadkar, Global Digital Partners - Facebook & Instagram, Exclusive Telecast Partner - Colors Marathi, Trophy Partner - The Award Gallery, Outdoor Partner - Bright Outdoor, Happiness Partner - 98.3 Mirchi, Ambient Media Partner - Khushi Advertising, Event Partner – Hyperlink, Acts Choreographed by Subhash Nakashe for Nakashe Entertainment, Scripted by Aashish Pathre and Conceptualised and Produced by Manasi Ingale, Surel Creations.


Best Film: Anandi Gopal

Best Director: Sameer Vidwans – Anandi Gopal

Best Actor In A Leading Role (Male): Deepak Dobriyal - Baba

Best Actor In A Leading Role (Female): Mukta Barve – Anandi Gopal

Best Actor In A Supporting Role (Male): Shashank Shende - Kaagar

Best Actor In A Supporting Role (Female): Neena Kulkarni – Mogra Phulaalaa

Best Music Album: Saurabh Bhalerao, Hrishikesh Datar and Jasraj Joshi – Anandi Gopal

Best Lyrics: Kshitij Patwardhan – Tula Japnar Aahe (Khari Biscuit)

Best Playback Singer (Male): Adarsh Shinde – Tula Japnar Aahe (Khari Biscuit)

Best Playback Singer (Female): Shalmali Kholgade – Querida Querida (Girlfriend)

Best Debut Performance (Female): Shivani Surve - Triple Seat

Best Debut Performance (Male): Shubhankar Tawde - Kaagar

Best Debut Director: Saleel Kulkarni - Wedding Cha Shinema

Best Child Artist: Adarsh Karam and Vedashree Khadilkar - Khari Biscuit

Critic’s Award for Best Film): Raj R Gupta – Baba

Critic’s Award for Best Actor (Male): Lalit Prabhakar – Anandi Gopal

Critic’s Award for Best Actor (Female): Sonalee Kulkarni (Hirkani) and Bhagyashree Milind (Anandi Gopal)

Excellence in Cinema: Mahesh Kothare


Best Original Story: Manish Singh - Baba

Best Screenplay: Karan Sharma - Anandi Gopal

Best Dialogue: Irawati Karnik - Anandi Gopal

Best Production Design: Sunil Nigvekar and Nilesh Wagh – Anandi Gopal

Best Cinematography: Akash Agarwal – Anandi Gopal

Best Editing: Charushi Roy - Anandi Gopal

Best Background Score: Saurabh Bhalerao - Girlfriend

Best Sound Design: Nikhil Lanjekar and Himanshu Aambekar - Fatteshikast

Best Choreography: Rahul Thombre and Sanjeev Howladar (Majhi Story Cute Wali Sweet Wali Love Story - Girlfriend)

Best Costume Design: Poornima Oak - Fatteshikast

Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency's Delhi office.

Dabur Vedic Suraksha Tea is powered with five time-tested immunity boosting herbs - Tulsi, Daalchini, Munakka, Kali Mirch and Shunthi. It is available in two variants – Green tea and Black tea.

Kunal Sharma, Category Head, Dabur India, said “Dabur Vedic Suraksha Tea is powered with five immunity boosting herbs - Tulsi, Daalchini, Munakka, Kali Mirch and Shunthi. These Ayurvedic herbs combine to give a refreshing taste while boosting your immunity. Now, with Havas as our new creative partner, we aim to further strengthen the brand as we move forward in a category as exciting as Packaged Tea.”

Manas Lahiri, President, Havas Creative - North, said “We are proud to have won the mandate for an extremely exciting brand like Dabur Vedic Suraksha Tea and all its extensions. It demonstrates the power of integration that Havas India has developed. Winning the mandate makes our relation and commitment with Dabur India even more special after winning the integrated mandated of Dabur Honey. We hope to continue creating work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market.”

Talking about the new mandate being awarded to Havas Creative, Ravinder Siwach, National Creative Director, Havas Creative, said “Tea is a very interesting and a large category. And the value-added tea is going to be the next big thing in this category. We look forward to growing the brand and creating a rightful place in the market for Dabur Vedic Suraksha Tea. Because indeed, who has better credentials than Dabur, to create a ‘tea that’s more than tea’ – a daily health tonic.”

McDonald’s India (West & South) is curating a special menu exclusively for ‘leaplings’ – people who are born on February 29

Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings - people who were born on February 29, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for the leaplings, McDonald’s is curating an exclusive menu which will be only available to those born on February 29th. This special menu includes mouth-watering veg / non-veg burgers, desserts, and shakes.

The brand has also launched a film created by DDB Mudra Group, which highlights different things that people born on February 29th get to hear often, be it a humorous dig at their “actual” age or jokes around their birthday holiday. The film ends with the leaplings having the last laugh after they find out that McDonald’s has curated a Surprise Leap Meal that only and only, they can avail of from 27th Feb – 7th Mar.

Talking about the offering, Arvind RP, director - marketing and communications, McDonald’s India (West and South) said, “McDonald’s has always aimed to create special moments for one and all. Unlike all others, the leaplings have to wait for 3 long years to celebrate their actual birthday. With this campaign we hope to add some extra cheer to our leapling customers’ birthday week and make them feel special.”

Speaking on the campaign, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “Everyone loves their birthday. It’s the day the world makes you feel special. But for some, this happy day appears on the calendar only once in 4 years. And as a brand that believes that happiness is for everyone, we thought Mcdonald’s could make it special for these leaplings.”

The Limited Time Menu will be available across select McDonald’s outlets in West & South from February 27th to March 7th, 2021.

Westlife Development, the company that owns and operates McDonald’s restaurants in West and South India has also elevated its world-class safety and hygiene practices at all restaurants across dine-in, delivery and takeout as a part of its Golden Guarantee proposition of Extra Safe and Great Taste. All the outlets are adhering to all social distancing measures and making sure food is prepared and served in a completely safe and contactless manner. So, what are you waiting for? If you are a leap year baby, go try this menu curated especially for you until it lasts!


Creative: Rahul Mathew, Rahul Arcot, Prasad Rao, Mahima Mathur, Aditi Jadhav, Ahel Maswood, Asha Deora, Urja Patel, Debashish Ghosh, Vivek Bhatia, Shruti Parulekar & Mohit Kundaikar.

Business: Murli Krishnan, Shashank Sharma, Nerine Farrow, Bunsi Issar, Sonali Salva, Gokul Nair & Gaurav Magotra

Strategy: Mehak Jaini, Jaiprakash Tekwani, Somdutta Roychowdhuri

Films: Riddhi Mehta

Since ages we have been hearing that men are the alphas of the human race, but Women on the other hand have proved that race wrong million times. They showed everyone that not only they can cook but can also earn and can equally match the footsteps of men in the Business world.

On this International Women’s Day we celebrate the contribution of women leaders who not only changed the landscape of the minds of people but also gave hope to the future aspirants.

Here are a few women entrepreneurs from different sectors who have built an example and helped in changing the difficult times by showing the brighter side of the year by their efforts.

Meghna Suryakumar (Founder & CEO of Crediwatch)

Meghna Suryakumar is the Founder & CEO of Crediwatch a ‘Data Insights-as-a-service’ company that provides lenders, businesses with actionable credit intelligence on private entities they need to improve trust and increase their lending and trading activity. Crediwatch does this with no human intervention by deploying the latest practical AI and technology tools that provide the most reliable comprehensive real-time inputs.

Prior to Crediwatch, Meghna practiced Law and had her own international law practice based in New York City and India. She is an alumnus of Columbia Law School and has a Certificate of Entrepreneurship from Stanford Business School. Her prior experience of finding alternate sources of data to find risk information on M&A targets led her to starting Crediwatch.

At Crediwatch, she seeks to realize her passion for solving large complex problems by using technologies such as AI, ML & NLP to provide a dynamic “Trust Score” on the unbanked SME, an untapped opportunity worth billions of dollars.

Anushka Shetty (Co-founder of Plop)

Anushka Shetty, Co-founder of Plop, a mobile-first storytelling platform was working with Pricewaterhouse Coopers when she realized a major transition that has occurred in her life. An alum of IIM Bangalore, Anushka used to be an avid reader. But what had changed over time is that she hadn’t read a single book other than academics literature. Rather, she became a part of the mobile-first generation, spending most of her time on social media and texting apps. This inspired Anushka to reinvent storytelling and carve a new entertainment category for a smart-phone obsessed generation. Brimming with ideas and a winning attitude, Anushka created a platform that merges the ancient art of storytelling with the millennial art of texting.

Thus, her journey from numbers to words started and Plop was founded in 2019. Plop is a global, mobile-first company that creates immersive and interactive fiction for a young audience. The IIM Bangalore-incubated startup is a part of the Goldman Sachs Startup Program. Anushka has been a winner of the Women Entrepreneur Quest 2019 by Anita Borg Institute, Govt. of India’s Department of Science & Technology, and Indo-US Science and Technology Forum. She was also the Speaker at Google’s Launchpad Women Founders’ Summit in 2020, and at Facebook F8 Conference 2019. Member of SheLeadsTech, an invitation-only community of female-led tech startups run by Facebook. She has completed Grade 4 of Speech & Drama Course offered by Trinity College, London.

Megha More (Co-founder and COO of Possible)

Megha More is the Co-founder and COO of Possible (Earlier called Truweight). An alumnus of Lady Shri Ram College where she pursued B.Com (H), Megha also holds a degree in MBA from Management Development Institute, Gurgaon.

She started her career in the capacity of Information Analyst at McKinsey & Company. After the stint at Goldman Sachs and a financial firm, she moved to the health, wellness, and fitness domain, as a co-founder of Identity Wellness.

Megha incepted Truweight Wellness Pvt which is now rebranded as Possible and there has been no looking back since then. She has been awarded as BW Business world Woman Entrepreneur of the year, 2020 (Health category), and 101 Fabulous Global Healthcare Leaders (2020) for her efforts in making a dent in the health and wellness ecosystem.

Neha Bagaria (Founder & CEO of JobsForHer)

Neha Bagaria is the founder & CEO of JobsForHer, India’s largest platform to accelerate women’s careers. JobsForHer has worked with over 2 million women, 7500+ companies, 1000+ mentors and 500+ reskilling partners across India to enable women to start, restart and rise in their careers.

Neha founded JobsForHer in March 2015 after taking a 3.6-year break in her own career when she had her children. Prior to her career break, she worked at Kemwell, a biopharmaceutical manufacturing company based in Bangalore, where she was involved in the fields of HR, Finance and Marketing strategy for their facilities in India, Sweden and the US. Before she moved to Bangalore, Neha was the Founder & CEO of Paragon, an educational startup based in Mumbai to bring the Advanced Placement Program to India.

Niyati Chander (COO & Co-Founder of SmartDEN)

Niyati is the Co-founder and Chief Operating Officer of SmartDEN, an Indian start up that is focussed on evolving and upgrading lifestyle by transforming regular homes to smart homes. She believes that through SmartDEN, she is providing a platform for every homeowner to lead an efficient and eco-friendly lifestyle. She is carving her own niche in the home industry by promoting green living and monitoring carbon footprint.

Her gutsy and bold approach is what nudged her to start SmartDEN during the pandemic and has built a significant team within 3 months of its birth.

Roopa Hariharan (Co-founder PureCult)

Roopa believes doing your bit for the environment is no longer just about giving up the use of plastic. Roops Hariharan is an eco-warrior, ensuring sustainability starts from her own house. Pure Cult was born out of Roopa’s desire to lead an environmentally conscious life. After attending an insightful session at the World Economic Forum in 2019, Roopa made some significant changes in her own household. She switched from diesel cars to completely electric vehicles and even adopted greener solar energy for her home.

In addition to this she also simultaneously kept looking for cleaner alternatives to personal care and home care. Finding alternatives was not difficult but finding effective alternatives which work well was difficult, so she eventually decided to do something about it herself, in the hope to make such products available to people who are environmentally conscious by launching PureCult - a brand of clean alternatives to traditional and harmful chemical-laden homecare products. PureCult as an organization is a supporter of environment and animal welfare organizations including CUPA and Centre for Wildlife Studies. The company aims to continue to work hard to find cleaner alternatives including removal of virgin plastic in its product packaging and in the long term complete removal of plastic use.

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