25 February 2021 05:01

MediAvataar's News Desk

MediAvataar's News Desk

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Redmi India, a sub-brand of Mi India, country's number one smartphone and smart TV brand, today announced Sonu Sood, popular actor and a real-life hero as the brand ambassador for Redmi 9 Power. This partnership will further the brand’s existing campaign – ‘More Power to you’.

Redmi’s brand ethos is democratizing innovation and ensuring technology is available for everyone. In 2020, actor Sonu Sood won hearts for his exemplary work in supporting migrant workers and those in need. He has been a strong figure in enabling those in distress such that they could have the opportunity to a better life. His personality and initiative fall perfectly in line with Redmi’s philosophy.

In the COVID stricken society we see today, smartphones have become an essential commodity, be it for education or for communication. The brand first partnered with Sonu Sood as part of its continued efforts to empower thousands of students by donating Redmi smartphones under the #ShikshaHarHaath initiative. Redmi and Sonu Sood have shared a mutual desire to uplift people’s lives; Redmi through technology and Sonu through his humanitarian efforts.

Commenting on the association, Muralikrishnan B, COO, Mi India said, “We are thrilled to partner with Sonu Sood to endorse one of our best selling smartphones. We have always focused on ensuring the best specs, highest quality and honest pricing. Sonu’s ability to strike a chord with the masses and his drive to do good will help cement Redmi’s ambition of enabling everyone through technology. We are sure that this partnership will enable more and more people through Sonu’s pan India presence and Redmi’s technology prowess.”

Commenting on the association Sonu Sood said, “Both Redmi and I share the same vision of a better future and ‘education for all’. Through ShikshaHarHaath, Redmi is not only providing access to students but also empowering them to scale newer heights. I am happy to represent a brand such as Redmi that is striving to give back to the nation in a manner that truly enables a society in need. As someone who wants to experience the best of everything, I am happy to be the face of Redmi 9 Power. Redmi’s vision of ‘More Power to You’ perfectly fits with my work and contributions and I am confident that together we will be able to make a difference.”

Shemaroo TV, the Hindi General Entertainment Channel (GEC) from the house of Shemaroo Entertainment today, confirmed Ronit Roy as the face of their new original show, ‘Jurm aur Jazbaat’.

This exciting news was unveiled through a breath-taking official promo of the show that is sure to make your heart pound. After watching Ronit Roy’s brilliant performances in number of shows on television and films, fans are in for a treat with Shemaroo TV’s – Jurm aur Jazbaat.

The spine-chilling promo reveals the name of the show ‘Jurm aur Jazbaat’ along with Ronit Roy as the face of the show where he takes the viewers through extraordinary stories that will keep the audiences at the edge of their seats.

The official promo of the new Shemaroo TV Original can be viewed here:

Shemaroo TV is the flagship Hindi GEC from the house of Shemaroo Entertainment catering to the free-to-air segment. The channel offers complete family entertainment with shows that are specially curated, keeping in mind the taste and preferences of the audiences, ensuring the daily dose of entertainment is delivered to them at the comfort of their homes.

Thursday, 04 February 2021 00:00

Eros Now Strengthens Reach in the Middle East

Eros Now, the over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation (NYSE: ESGC), a Global Entertainment Company, today announced multiple marketing partnerships with leading consumer brands in the Middle East to enhance audiences' online video streaming experience.

The new partnerships include: Emirates NBD and National Bank of Fujairah; Fazaa, a social initiative that aims to develop social interdependence and maintain effective bonds of solidarity within the UAE community; 6thStreet, a retailer of High Street fashion brands for women, men and kids; and Emax, one of the largest electronics retailers in the UAE. Customers of these brands will be entitled to limited time discounts on annual Eros Now subscriptions. These collaborations are designed to reward a growing number of customers with preferential rates that will help encourage Eros Now engagement and loyalty, and deepen Eros Now’s presence in the region.

The online subscription video market is proliferating in the Middle East and North Africa (MENA) with a majority of the demand coming from UAE and Saudi Arabia, which together account for 49% of the total subscriptions in MENA. By 2023, the online video subscription market is expected to reach almost five million consumers and annual revenue of over $400 million, according to a recent IHS Market report. Eros Now is home to some of the most entertaining Indian movies and especially Bollywood films that have a large and loyal fan base in the Middle East, as well as popular original programmes, short-format content (including Quickies) and music. The Eros Now platform has been present in the Middle East for several years and enjoys a strong and growing audience base in the region.

Commenting on these new partnerships in the Middle East, Ali Hussein, CEO, Eros Now said, "The global market for Indian entertainment enables Eros Now to intensify its connections across geographies, and the Middle East is a key territory. Our strong position in the market has helped in collaborating with all these leading brands to offer an exciting discount to potential customers. We expect these partnerships to attract a massive audience base for Eros Now, which presents the best of Indian entertainment across genres and formats."

Mr. Narayan Agarwal, Chief Financial Officer, Emax said, “We are extremely excited to collaborate with Eros Now. We believe in offering our customers the best price and great customer service, and providing smart offerings which complement their need. Eros Now is the perfect offering as it caters to the audiences rising demand for online content. Eros Now is a growing online streaming platform with Bollywood’s biggest movies and it has some of the best OTT content available to watch."

Mr. Dharmin Ved, Chief Executive Officer, 6thStreet.com added, “Premium brands need to work towards creating unique experiences for their customers. Eros Now already has a massive content library that excites the interest of many online video streaming enthusiasts. This collaboration is another step towards us striving to deliver added benefits to our customer and thinking outside the box.”

Havas Creative Mumbai has won the integrated communication mandate for Bel Group’s leading and one of the best-selling cheese brands in the world – The Laughing Cow.

The mandate for the agency includes creative, social, and digital creative duties including reputation management for the brand.

The agency will also be responsible for new product launches, brand strategy and amplification customised for the Indian market. The brand is one of the groups esteemed partnerships since 2019 and is managed by Havas Paris globally (It is handled by Providence a dedicated agency team based in Paris).

The Bel Group which originated in France has a rich history of 150 years in cheese and healthy snacking. Bel’s iconic brand The Laughing Cow cheese, was launched in Mumbai and Bengaluru in October 2018. The Bel group plans to add value to the cheese and healthy snack category in India with new product launches under The Laughing Cow brand. The Laughing Cow brand is already a household name in over 130 countries around the globe.

Alamjit Singh Sekhon, Commercial Director, Fromageries Bel India said “India is a key focus market for the Bel Group. Our range of delicious cheese (Creamy Triangles, Slices, Blocks, Spread, and Cubes) under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that Havas Creative with their meaningful brand approach are the right partners for us to help amplify our presence. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”

Rana Barua, Group CEO, Havas Group India said “Bel Group’s iconic cheese brand – The Laughing Cow Cheese, is one of the groups key global brands and relationships across many markets and I am delighted to win the integrated communication mandate in India. Our team is excited to work in a category that is growing fast and create a strong narrative and stories for the brand to strengthen its presence in India.”

In a never seen before move, Delhi’s No.1 radio station, Fever FM, has roped in RJ Supriya as Delhi’s evening show presenter, on popular demand!

The action started yesterday on Supriya’s Instagram handle where she reached to her fans for a suggestion on her next career move. The Insta poll saw a massive 70% people wanting her to come on-air with Delhi’s No.1 radio station.

As part of one the fastest recruitments, Supriya reached out to Fever FM, putting forward the public’s demand. The brand lost no time in accepting the verdict of the fans and immediately rolled out the offer letter to the RJ! This bold move by the brand once again establishes Fever FM’s cutting edge and spontaneous approach.

Supriya comes with over 6 years of experience in the radio industry. She would be hosting the evening show in Delhi, starting today from 5-9PM. The show, ‘Online Poore Time’ will be targeted to the millennials and Gen Z, who are forever hooked to the digital medium!

Gaurav Sharma, Programming Head, Fever FM, said “We are extremely pleased to have RJ Supriya on-board with us as our evening show host. The way the entire recruitment panned out in less than 24 hours is truly remarkable! The audience wanted her to be a part of Delhi’s No.1 Radio station and we couldn’t help but oblige! This goes on to show that listeners delight is forever the top-most priority for Fever FM! We look forward to launching our evening show with RJ Supriya and wish her all the success!”

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