26 September 2022 09:25

MediAvataar's News Desk

MediAvataar's News Desk

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Black-tie fundraiser induction ceremony to support the club’s DEI programs on October 27, 2022 at Tisch Skylights at The Shed, Hudson Yards in New York

The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support and celebrate the global creative community, today announced the first group of advertising, design, marketing, and education innovators who will be inducted in the Creative Hall of Fame in October.

Additional inductees will be announced shortly.

The Creative Hall of Fame has a rich heritage of honoring the lifetime achievements of creative luminaries in all forms of advertising and design, starting with the induction of Leo Burnett in 1961.

The first group of new inductees are:

Joe Duffy, branding and design innovator, Founder, Chairman, Duffy & Partners;

John Hunt, Co-founder of internationally recognized South African agency TBWA\Hunt\Lascaris, Global Creative Chair, TBWA\Worldwide

Cheryl D. Miller, graphic designer, writer, artist, theologian, and decolonizing historian known for her contributions to racial and gender equality in the graphic design field.

Nancy Vonk and Janet Kestin, former co-Chief Creative Officers at Ogilvy Toronto, Co-founders of the Swim leadership lab;

Carol H. Williams, President, CEO, Chief Creative Officer and owner, Carol H. Williams Advertising, the longest-running US independent multicultural agency.

Educators Hall of Fame

Ron and Pippa Seichrist, Cofounders, Miami Ad School

The black-tie Creative Hall of Fame induction ceremony, which is a fundraising gala to support The One Club’s many global DEI programs, will take place on the evening of October 27, 2022, at Tisch Skylights at The Shed, Hudson Yards in New York.

Inductees are nominated and voted on by The One Club Board of Directors. Criteria for being considered is three-fold:

Impact — Those who have a celebrated body of work. This includes work that has been recognized as the best in the industry over multiple years for multiple brands, can be considered truly innovative and original in thinking and execution, and has an undeniable lasting impact.

Influence — Those who have used their creativity and leveraged their resources to advance the industry and serve the greater good.

Inspiration — Those who have had a measurable, positive effect on the next generation of creative leaders, and are known industry-wide as mentors, door-openers, and opportunity-creators.

“The Creative Hall of Fame is the ultimate recognition of a storied career of a visionary creative professional,” said Kevin Swanepoel, CEO, The One Club. “This first group of 2022 inductees has transformed the industry, uplifted underrepresented groups, and continues to inspire the next generation of creative thinkers and doers.”

Additional inductees will be announced shortly. Event and ticket details, as well as bio information on this year’s inductees, is available here.

NYF Health Opens in October with Support from Ogilvy Health, Reimaged Competition Categories that Reflect Emerging Trends, and the Debut of a New Trophy

The New York Festivals Global Awards will officially relaunch as NYF Health and open for entries on October 17th, 2022.

After a multi-year Covid-induced hiatus, New York Festivals will shine the spotlight once again on Healthcare, Wellness, and Pharmaceutical advertising. The newly updated competition, NYF Health will celebrate excellence within the Healthcare and Pharmaceutical industry.

Ogilvy Health New York's creative team, led by CCO Adam Hessel, recognized that New York Festivals has been celebrating creative Healthcare campaigns for a long, long time. Their creativity and support during the rebranding process, led to their humorous relaunch campaign for NYF Health. The print campaign, "We were into Health when New York wasn't", encapsulates the longevity of New York Festivals and its relationship with Healthcare advertising and marketing. You can view the print campaign HERE.

The soon-to-be- launched NYF competition will continue the Global Awards previous mission of awarding ground-breaking campaigns for Healthcare and Pharmaceutical brands that creatively and successfully engage consumers, patients, and HCPs.

NYF's Advertising Awards Executive Director, Scott Rose is at the helm of this newly rebranded competition.

"NYF Health will honor creative and inspired Healthcare and Pharma work from around the globe. With the relaunch of our healthcare competition NYF will once again provide entrants with a platform to celebrate those campaigns of distinction within the healthcare sphere." Scott Rose, Executive Director, NYF Health.

In the forefront of supporting the relaunch of NYF's Healthcare competition is Ogilvy Health New York's Chief Creative Officer Adam Hessel. His stellar reputation and industry perspective have provided NYF with a critical 360-degree view of healthcare from a creative/strategic marketer's point of view.

"One of the first awards shows I was exposed to while coming up in the business was the NYF's, so committing time to support the NYF Health Show relaunch was an easy choice. Truly great creative work should always be celebrated. Supporting the really wonderful Healthcare & Pharma work out there means more great creative work to come in the future and NYF is a part of that," said Adam Hessel, Chief Creative Officer of Ogilvy Health.

As the Executive Jury President for the 2023 NYF Health competition Adam will champion the competition and ensure that the NYF Health Jury is populated with the innovators within the Healthcare industry.

"My goal and responsibility is to make sure we have the best and most qualified jurors from the past, present and future judging the work. This will ensure we maintain the highest standards and celebrate not just the best of the best work today but will also set the bar for how future creative work will be evaluated," said Adam.

David Sable, host of NYF's Creativity from the Other Side recently interviewed NYF Health Executive Jury President, Adam Hessel, CCO, Ogilvy Health, visit HERE to view this new episode.

Leaves even DNA at the time of Sudhir Chaudhary at Zee News in Viewership Race

The joining and the subsequent launch of Sudhir Chaudhary’s new prime time show ‘Black & White’ on Aaj Tak made a lot of noise for the right reasons. Since its launch, the show is scaling new heights in terms of viewership vis-à-vis competition.


In the latest week, and the first week rolled with full 4 weeks with Sudhir i.e., week 32’22, Black & White has crossed the viewership of DNA (on Zee News last 6 week average Wk 20-25’22, 9 to 10pm, Weekdays) As far as the Daily Average Reach is concerned, Aaj Tak is 20% ahead of Zee News. When it comes to the Cume Reach, Aaj Tak is 23% higher than Zee News between 9pm to 10pm.

Announcement made by Bollywood star Sonali Bendre

Sonali Bendre recently made her OTT debut with The Broken News, now streaming on ZEE5 Global

ZEE5 Global, the world's largest platform for South Asian content, recently announced its partnership with the Patel Brothers, a US-based Indian Grocery chain, to facilitate connecting with diaspora audiences on the occasion of the 75th year of Independence.

The Patel Brothers store on Oak Tree Road Edison, New Jersey, was inaugurated by popular Bollywood actor Sonali Bendre. Sonali, who recently made her comeback and successful debut on ZEE5 Global with The Broken News, spoke about the partnership and how this will benefit the Indians in the US.

ZEE5 Global also hosted a contest at the store where the participants had to answer questions related to the platform and Patel Brothers. The winner was given an opportunity to shop grocery items worth $200 for free with none other than Sonali as a part of the ‘Shop with the Stars’ contest. The platform also distributed its branded shopping bags to the customers.

Commenting on the partnership, actor Sonali Bendre said, “I’m very happy to be here to kick off this partnership between two deeply rooted South Asian brands, The Patel Brothers and ZEE5 Global. As the leading South Asian streaming service, ZEE5 Global has stepped out of screens and is making an effort to bring together the diaspora audiences across the US through multiple community initiatives. Together with the Patel Brothers who are America’s oldest, largest and best-loved Indian chain in the US, we can expect many wonderful initiatives and experiences from this partnership.”

Speaking of the collaboration, Archana Anand, Chief Business Officer, ZEE5 Global, said, “We’ve seen exponential growth in the U.S. in our first year of launch, and we are happy to have been able to delight our audiences here with our rich content library. There’s no better way now to cement our leadership position in this market than with this partnership with the Patel Brothers, another iconic and much-loved South Asian brand, and we look forward to a long, wonderful relationship with them”

Kaushik bhai Patel from Patel Brothers said, “We’re always looking for ways to cater to the needs of NRIs and South Asians in the U.S. hungry for their home culture. We are very happy to partner with ZEE5 Global that shares this ethos.”

Launched on June 22 in the US, 2021, ZEE5 Global is the only dedicated streaming platform in the country for South Asian content. Home to the biggest blockbusters, latest originals and web series across languages and genres, the platform offers an unparalleled 200,000 hours of content with 100+ hours of new content added daily. ZEE5 Global further houses one of the biggest South Indian content libraries with hits like RRR, Valimai, Bangarraju etc., much loved TV shows across languages and more.

Vervotech, a travel technology company that's been a disruptor in B2B accommodation data management, adds Rehlat, Middle East’s leading OTA, to its client list for its hotel mapping solution.

Rehlat is one of the fastest growing and largest OTAs in the Middle East. The company has recently added alternative accommodation to its pool of services and is on a quest to build a world-class global travel booking platform. With Vervotech’s AI-powered Hotel Mapping, Rehlat will be able to structure their hotel information and in turn enhance the customer booking experience.

Additionally, Vervotech's static content, powered by 600+ suppliers, will enable Rehlat to display enhanced static hotel data like non-hotel accommodations (NHA), points of interest, nearby Airport and Train Stations, and 25+ other attributes.

Rehlat founder and CEO Bader Al-Bader says: We have an enormous inventory of self-contracted hotels, and we wanted to standardize it, so that our customers can have all the information for a seamless hotel booking experience. We also aim to bolster the quality of data we present on our website. I am sure this affiliation with Vervotech will help us achieve both of our goals.

Marvel Puri, CRO, Vervotech says: We at Vervotech are peculiar about how our customers perceive our offerings. I thank Rehlat for trusting our products for their hotel data management and content needs. Speaking for my team, we are excited to work with Rehlat.

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