26 September 2022 07:25

MediAvataar's News Desk

MediAvataar's News Desk

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Shemaroo Entertainment, the leading Media & Entertainment player has elevated Subhash Somani as the Business Head of Shemaroo’s Hindi GEC cluster which includes Shemaroo TV where he was already associated with and the recently launched Shemaroo Umang.

In his new role, Subhash will be leading the Hindi GEC cluster of channels and will be reporting to Sandeep Gupta, COO, Broadcast Business.

Prior to the new role, Subhash was leading the DTH VAS business for Shemaroo where he was responsible for driving strategic partnerships and launching new services. He was also heading the business of Shemaroo TV and played a vital role in expanding its reach. With this elevation, Subhash will be passing on the responsibilities to Sahil Bhambri, who will be heading the DTH VAS business of Shemaroo.

Hiren Gada, CEO, Shemaroo Entertainment commented, “We are extremely delighted to elevate Subhash Somani to his new role. He has contributed immensely to expanding our DTH VAS business for Shemaroo and has been one of the key driving forces for steering the channel’s growth. We are confident that Subhash’s prowess in identifying new opportunities and thorough market knowledge will enable us to further grow our Hindi GEC cluster. His elevation is aptly timed as we are strengthening the broadcast business and are getting ready to launch a slate of original content.”

Subhash Somani, Business Head – Shemaroo TV & Shemaroo Umang, Shemaroo Entertainment added, “It has been an enriching experience to lead the DTH VAS business of Shemaroo, and I am grateful and thrilled to take up additional responsibilities. As Shemaroo aims to beef up its broadcast business with its Hindi GEC offerings, I look forward to starting this exciting journey.”

“Subhash has been a critical team player and has played a vital role in expanding and strengthening our content offering & increasing the viewer base of Shemaroo TV. With this promotion, Subhash will now take over more responsibilities and help us achieve the growth plans for our Hindi GEC cluster. He is an extremely enthusiastic person who loves to take up new challenges head-on. We wish him all the best and I am confident that Subhash’s dynamism and determination will help us scale newer heights.” concluded Sandeep Gupta, COO, Broadcast Business, Shemaroo Entertainment.

Thursday, 01 September 2022 00:00

WPP acquires ecommerce consultancy Newcraft

WPP today announces that it is acquiring Newcraft, a leading, data-first European ecommerce consultancy based in the Netherlands.  

Newcraft unlocks business opportunities for its global clients including Ahold Delhaize, Pon Holdings, Yakult and JDE Peet’s by combining transformation strategy with operational commerce expertise to deliver growth and tangible business results. Founded in 2007, Newcraft supports organisations in realising change, reaching growth targets and mastering digital capabilities. 

The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.  

The acquisition will further strengthen WPP’s digital commerce capabilities and reflects the company’s ongoing investment into its commerce offer for clients as consumer needs continue to change. It is aligned with WPP's accelerated growth strategy, building on existing capabilities in the areas of commerce and technology. WPP is ranked as a Leader in Forrester's global Commerce Services Wave, and already manages more than $40bn of direct and $20bn of marketplace GMV for clients and employs 13,500 commerce specialists across its agencies.

Mark Read, CEO of WPP, said: “With consumer behaviours and use of new ecommerce channels continuing to change at a rapid pace, brands need innovative solutions to reach customers and new audiences. As we continue to invest in growth areas, Newcraft’s extensive experience of transforming the digital offering of some of Europe’s leading companies will further strengthen our global commerce proposition and drive results for clients.”

Neil Stewart, CEO of Wunderman Thompson Commerce & Technology, said: “Newcraft brings a unique mix of commerce expertise in strategy and operations and fuses it with industry-specific capability across retail, FMCG, wholesale and mobility. Combined with our leading commerce technology and customer experience in the Netherlands, I’m excited about how Newcraft will help us accelerate our end-to-end commerce services for clients in the region and across the world.” 

Streaming brands, hotels & booking sites and internet giants feature heavily in this year’s list

YouGov analysis reveals Amazon Prime Video tops the list of India’s most recommended brands with a Recommend score of 84.1%.

The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has a minimum sample of 300 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place.

Following Amazon Prime Video, Netflix appears in second (83.1), followed by Amul in third (82.9) and HDFC ERGO General Insurance in fourth (81.1). Dettol Disinfectant takes the sixth spot (81.0).

Two leading names within the hotels and booking sites sector, namely Taj Hotels & palaces (81.0) and MakeMyTrip (80.8) featured in the list this year as well, although they did record a slight decline to their year-on-year scores.

iPhone secured a place in ninth (80.5), the only smartphone brand to feature this year.

Leading internet brands Amazon Prime (80.8) and Google (80.4) also appear in the list in eighth and tenth, rounding off the top ten list in India.


The YouGov Recommend Rankings 2022 have been calculated between ​1st June 2021 to 31st May 2022 using data we collect across 14 sectors from members of the public in India every day, from our flagship YouGov BrandIndex tool.

Every brand’s performance is tracked daily against a range of metrics, and our Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. All brands have been tracked for at least 6 months to be included in the rankings. The scores are representative of the general population of adults 18+​. All Recommend scores are rounded to a single decimal place.

Zee Hindustan, India’s leading news networks conducted third edition of Hindustan Ki Baat Noida Se on 30th of August to reaffirm the growth of ‘The Industrial Hub of Uttar Pradesh’ - Noida.

The conclave was conducted to cover major cities, acknowledging their achievements and contribution to the development of the state and the nation. The event engaged with people from politics, business and medicine to reaffirm the growth of Noida. Furthermore, the panels shared their views on the latest developments such as building dedicated freight corridor and development of Noida International Airport, public-private partnership in healthcare and success stories of the healthcare system to combat COVID-19. The conclave saw over 100 attendees and included three-panel discussions.

The event was graced by the presence of MLA (Noida), Mahesh Sharma; DM (Noida) Suhas Lalinakere Yathiraj; Chairman (Phoenix Hospital) Dr. D. K. Gupta; MD (Star Imaging), Sameer Bharti; Cancer Specialist, Dr. Anshuman, bringing light to the achievements of Noida and also discussed the way forward for Noida's development.

Speaking of this event, Purushottam Vaishnava, CEO, Cluster 2, Zee Hindustan , “Zee Hindustan following on its commitment of giving voice to various cities through Hindustan Ki Baat platform continues its Third phase this year with Noida. Our IP has gained greater audience appeal and therefore it is a greater responsibility of us to discuss about improvements and developments of the cities.”

MP, Mahesh Sharma, said, “We are constantly working on the long-standing issues effectively while responding to emerging challenges in Noida. The connectivity and talent pool is a driving force, Noida has become the number one choice for employment, residence and quality living in the country and it is growing fast into the top permanent commercial hub.”

The event was sponsored by LIC, Dulha Ghar, FMC, Indira IVF and Jiva.

Sonali Bendre enthrals audiences as part of the ZEE5 Global and Lulu Group collaboration for the India Utsav celebrations.

Bollywood movies have always been appreciated and loved across the Middle East, especially in the UAE among not only Indians but also local audiences. Streaming platform ZEE5 Global is now taking this connection several notches higher.

As the leading streaming platform for South Asian content in the Middle East and the world over, ZEE5 Global boasts of the largest and most comprehensive library catering to the significant diaspora population, including over 4000 movies and one of the largest libraries of content across South Indian languages. The platform recently premiered the mega-blockbuster ‘RRR’ in Telugu, Tamil, Malayalam, and Kannada and also ‘The Kashmir Files’, both of which were huge hits across the Middle East.

Aggressively driving partnerships in the region, ZEE5 Global recently announced its association with the LuLu Group for their India Utsav celebrations to mark the 75th Indian Independence Day. The announcement was made during an on-ground press conference at LuLu Regional Headquarters in Dubai. In the Lulu Group’s first ever simultaneous region-wide launch of this celebration, the “India Utsav” was launched across the GCC countries on 15th August 2022 at Al Wahda Mall, Abu Dhabi.

As part of the celebrations, ZEE5 Global flew in actor Sonali Bendre, who had a special meet and greet with fans who turned up in droves on 20th August in Dubai and Abu Dhabi. The Indian actress who recently made her OTT debut on ZEE5 Global with The Broken News, also shopped with the fans who were delighted to meet Sonali.

Commenting on the partnership, actor Sonali Bendre said, “It’s been such a fun experience being at the India Utsav in Dubai and interacting with everyone here. It’s great to see how everyone has participated in the activities as part of the celebrations. My association with ZEE5 Global has always been amazing and I’m so glad that my first OTT show, The Broken News on ZEE5 Global, has been much appreciated and loved by audiences across the world. I'm also excited that Duranga is receiving a positive response on ZEE5 Global, which is a creation of Rose Audio production and helmed by my husband Goldie Behl.”

Archana Anand, Chief Business Officer, ZEE5 Global, said, “We are very happy to partner with LuLu for yet another hugely successful event to bring the entertainment factor into the shopping experience. Sonali’s presence only added to the festive spirit as fans were thrilled to meet the star. The Middle East is a very special market for us and we look forward to continuing to enthral our audiences here with the best of Bollywood blockbusters and South Asian stories.”

In addition to this amidst upcoming festivities, the brand has also lined up a slew of new content launches and partnership announcements which will be unveiled in the next few weeks.

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