25 February 2021 04:09

MediAvataar's News Desk

MediAvataar's News Desk

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These 6 short films will stream for free on ZEE5

ZEE5 Global, the largest OTT platform for South Asian content, has announced the addition of 6 star-studded ‘natoks’ or short films to its already vast content repository. In addition to strengthening ZEE5’s local content repository, this acquisition will also give a global platform to local production houses and talent in Bangladesh.

Spread across the genres of romance, drama, comedy, satire and thriller, these films feature popular actors Tousif Mehbub, Tasnia Farin, Ziaul Apurba, Shiba Ali Khan, Irfan Sazzad, Sarika Saba Ohona Rahman, Musharaf Karim and Tarin among others.

The 6 new short films will be launched on 26th February under ZEE5 Global’s brand new segment, ‘ZEE Drama Time’.

Given that the Natoks are being launched in February, the month of spring in Bangladesh, also the season of love, ZEE5 has curated this new content line-up within two themes of love, based on local idioms:

Piriti kathaler atha, meaning love is as strong an adhesive like that of a jackfruit. Based on the popular baul/folk song, under this theme the platform will feature three films: Rahman Aryan’s

‘Tomar Tane’, Mehedi Hassan’s ‘2521’ and Mohon Ahmed’s ‘Biye Shadi’

Based on the popular song, the second theme Hrid majhare rakhbo translates to “will keep you in my heart!” A collection of intense love stories, this theme will feature the romantic titles Sakhawat Manik’s ‘Chena Mukh Ochena Thikana, Mehedi Hassan’s ‘High Volume’ and Sohel Hasan’s ‘No Prem No Biye’.

Archana Anand, Chief Business Officer, ZEE5 Global, said, “Our first Bangladeshi Originals Mainkar Chipay and WTFry have seen a massive response in Bangladesh. We’re now very happy to add these 6 Natoks with prominent actors and directors also to our library and offer them for free so everyone across Bangladesh can enjoy these locally produced short films. We also look forward to these films finding a global audience through being streamed on our platform across international markets.”

Here is a sneak peek into the newly acquired short films :

● High Volume: Directed by Mehedi Hassan, High Volume is a unique love tale of a pizza delivery boy and a deaf girl, challenging dreams and questioning reality at every moment. Starring Ohona Rehman and Tousif Mehbub, High Volume promises to deliver romance and comedy from unique perspectives!

● Chena Mukh Ochena Thikana: The Irfan Sazzad and Sarika starrer romcom Chena Mukh Ochena Thikana is eponymous with its title. In search of a suitable life partner, both Abir and Tuli’s journeys overlap as destiny brings them together.

● No Prem No Biye: Starring Mosharraf Karim, Tarin and Sarika, No Prem No Biye is an uncanny story of lost love and betrayal among a boss and an employee. Radically different when it comes to love, Jerin’s past comes back to haunt her, while Masud fails to confess his stand on Jerin’s policies. How will this story pan out?

● 2521: 2521 is an intriguing murder mystery, starring popular TV stars Towsif Mahbub and Shiba Ali Khan in lead roles. While Intelligence Department officer Raaz has a unique way of solving cases, something goes awfully wrong while investigating the murder mystery of CIP Hannan Mallik. As he delves deeper into the case, his instinct tells him something that his heart does not want to believe.

● Tomar Tane: The Apurbo and Farin starrer Tomar Tane is an honest story of a small-town girl Faria who meets a city boy via social media. Unaware of Shafin’s real intentions, Faria elopes to Dhaka to marry him and lands herself into a deep spot of trouble. As she saves herself by a close shave, she meets Ahsan, who amidst all the mishaps, changes her life.

● Biye Shaadi: This is a quintessential story of love-hate relationship followed by an unexpected closure! Starring Tousif and Farin, Biye Shaadi takes us through an unfortunate incident that makes Shyana and Anas part ways. However, destiny has other plans. As their brother and sister are about to tie the knot in a love marriage, they try their level best to call off the marriage. On realising true love, they step back to advocate for the bigger cause.

The complete family entertainer show releases on 22nd February. Hosted by Arvind Akela Kallu along with popular Bhojpuri stars likeSeharAfsha, Abhay Pratap Singh, Mahesh Acharya, Raksha Gupta, VIP, Manoj Tiger, Sunil Saavra& KK Goswami, the show will be aired Monday – Friday 9 PM onwards

Laughter is the best medicine; especially at a time when there are limited reasons to smile. And a hearty shared laugh over something silly and witty is the best pursuit that brings families and friends together. Continuing to entertain its audience with novel offerings, ZEE Biskope launches a unique comedy show, ‘Hasi Ke Rail Chhut Na Jaye’. Regarded as an absolute family entertainer, the show releases on22nd February and will air Monday – Friday 9 PM onwards. The 30-minute episodic show will feature stand-up comedy, comedy gigs blended with superhit songs and comedy scene capsules from popular movies.

The show aims to lighten and brighten the day of its viewers after a tiresome day. Each episode of the show will consist of topical comedy gags on relatable topics such as marriages, lockdown, elections, Bhojpuri Films and Songs, liquor ban, and many more of such native issues. Comedy &light hearted memorable scenes and topical gags will provide the choti-choti khushi in the daily lives of the people from the region. Arvind Akela Kallu will be the primary face of the show along with other popular regional artists like Sehar Afsha, Abhay Pratap Singh, Mahesh Acharya, Raksha Gupta, VIP, Manoj Tiger, Sunil Saavra, KK Goswami, and many more who will raise the entertainment quotient with hilarious sketches.

Sharing his thoughts about the new show, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd. said, “The Bhojpuri industry has a huge gap in what we can curate for the consumer. Despite multiple movie channels, there is a dearth of content that extends beyond the magic of movies. ZEE Biskope is catering to that need gap with its newcomedy show. It will not just add freshness to the channel but will also open new opportunities for advertisers.”

On the new show launch, Amarpreet Singh Saini, Business Head, ZEE Biskope and Big Ganga said, “The launch of a new show which amalgamates comedy with popular comic movie songs& scenes is a strategic step in line with our positioning as a movie plus channel. Staying true to brand promise of Aathon Pahariya Loota Lahariya, the light hearted entertainment will provide an emotional cushion to uplift spirits when you retire after the day’s trail. It will elevate the family viewing experience.”

Continuing his long practice of helping and supporting people hit hard by natural calamities, Rajat Sharma, who turns 64 on Thursday (February 18), donated Rs 64 lakh for those affected by the disaster in Chamoli.

Rajat Sharma said in his tweet,Many people asked how will they celebrate birthday this time. It has been said in the scriptures, "All live for themselves, but those who live for philanthropy live and say to them" Today the most urgent need is for the suffering laborers of Uttarakhand. On his 64th birthday, I am making a humble contribution of 64 lakh rupees for him.

We at MediAvataar India wish him a very happy birhday and good health.

Following a multi-agency pitch, Wunderman Thompson India has won the integrated creative mandate comprising ATL, BTL and digital services for India’s largest integrated power utility, Tata Power’s solar rooftop solutions. Leveraging its comprehensive creative, technology and data capabilities, Wunderman Thompson India will partner Tata Power to drive growth across geographies, demographics and mind-sets.

The rise in pollution levels and the rapid depletion of non-renewable fuel resources requires urgent attention to fulfill increasing energy demands. And that’s what is paving the way for Solar Revolution in India. Investing in solar rooftop solutions leads to great savings, while protecting the environment. And Tata Power with their state of art solutions is trying to bridge that need gap for both residential as well as the commercial segment.

On awarding the business to Wunderman Thompson India, Dr Praveer Sinha, CEO & MD, Tata Power said, “Solar Rooftop is one of the primary and the quickest enablers of green energy. Our vision is to stimulate adoption of green energy in the daily life of every individual in the country. As India’s leading solar rooftop player, our endeavour is to collaborate with our responsible consumers and empower them to conserve energy, save power costs and help protect the environment. Our products are absolutely top class and can be customised to suit varied individual needs. With our upcoming campaigns, we aim to create awareness about the environmental and commercial benefits of solar rooftop installation to all. We are delighted to have a strong communications partner like Wunderman Thompson on board as we build our customer-facing business.”

Commenting on the win, Tarun Rai, Chairman and Group CEO, Wunderman Thompson South Asia, said, “Renewable energy is the future. We are extremely happy and proud that we will be partnering Tata Power in their endeavour to build a sustainable future for the country. We will help achieve the strategic business objectives of Tata Power, rearticulate the brand and create relevance for consumers. The opportunity is huge and we look forward to an exciting journey ahead as we take our first step with an integrated campaign across mainline and digital platforms.”

NYF taps 25 leaders from 5 Continents to Join the 2021 Executive Jury

New York Festivals® Advertising Awards announced the 25-member 2021 NYF Executive Jury of international award-winning creative leaders to judge entries submitted into New York Festivals Advertising Awards.

Executive Jury President, Ralf Heuel, Chief Creative Officer and Partner of Grabarz & Partner Germany will preside over this elite panel of Chief Creative Officers and Executive Creative Directors from around the globe.

With 28 years of industry experience, Ralf brings both leadership and creativity to the role of Executive Jury President. Previously as a Creative Director, and then as CCO, Ralf made the agency one of the most creative locations in the country, in the process repeatedly propelling Grabarz & Partner into the top five of the most creative German agencies.

Ralf had this to say about the key elements that will set the tone for the Executive Jury judging sessions, “Keep your respect for the work, keep your mind open, and look for the best pieces of work.”

His dedication to respecting the work, combined with his understanding of the creative process will ensure that Ralf will set a tone of objectivity making sure that all global work will be judged with fair and meticulous attention.

“We’re thrilled that Ralf Heuel will lead this year’s Executive Jury,” said Scott Rose, Executive Director, New York Festivals Advertising Awards. “With a reputation as an innovative leader known for ground-breaking creative, he will lead the Executive Jury of 24 creative minds dedicated to the quality and aesthetic of creative advertising to select this year’s award-winning work as well as the newly unveiled special awards, the Pivot and the Signal.”

“I love it (Signal Award) because it is not disconnected from the world we live in; it is highly connected to the situation we are in and that is what makes advertising and communication relevant. It’s a beautiful idea,” said Ralf.

This is the 11th year that New York Festivals has brought together a panel of globally respected innovators from ground-breaking agencies to view brave creative work from around the globe.

The Executive Jury will convene for multiple passionate and focused discussions to select the World’s Best Advertising from the shortlisted entries selected by the online NYF Grand Jury.

2021 Executive Jury

Executive Jury President – Ralf Heuel, Chief Creative Officer & Partner, Grabarz & Partner, Germany

Sandra Bold, Global Creative Director, Publicis, Italy

Alexis Bronstorph, Chief Creative Officer, Taxi, Canada

Christian Caldwell, VP, Chief Creative Officer, McCann Lima, Peru

Cindy Yan Chen, Partner/Chief Strategy Officer, Focus Media Group, China

Lexi Corn, Creative Director, Iris Atlanta, USA

PJ Eales, Executive Creative Director, Machine Cape Town, South Africa

Ioana Filip, SVP Global Executive Creative Director, Energy BBDO, USA

Chris Gokiert, Chief Creative Officer, Critical Mass, Canada

Aste Gutierrez, Creative Director, Droga5, USA

Kia Heinnen, Creative Director, Droga5, USA

Takahiro Hosoda, Executive Creative Director, TBWA HAKUHODO, Japan

Michelle Lassman, Head of Creative, AKQA, USA

Myles Lord, Managing Creative Director, Serviceplan, Germany

Sandra Luciano, Creative Director Retail, Saatchi & Saatchi, USA

Anil Nair, Chief Executive Officer, VMLY&R, India

Sergio Leon Novoa, VP of Content & Experience, Sancho BBDO, Colombia

Viral Pandya, Partner, Cog Digital, India

Allison Pierce, Global Chief Creative Officer, Intel VMLY&R, USA

Jason Romeyko, Worldwide Executive Creative Director, Serviceplan, Germany

Ramanuj Shastry, Co-Founder, Infectious Advertising, India

David Weinstock, Partner & Chief Creative Officer, Decoded Advertising, USA

Polina Zabrodskaya, Creative Director, AMVBBDO, United Kingdom

Nicolas Zarlenga, Chief Creative Officer & Partner, The Juju, Argentina

Kevin Zung, Chief Operating Officer, WMcCann, Brazil

All entries into the 2021 NYF Advertising Awards competition will be judged by 400+ members of NYF’s Executive Jury and Grand Jury, a panel of prominent global creative minds, who collectively cast over 400,000+ votes to select the World’s Best Advertising®.

The deadline to enter the 2021 New York Festivals Advertising Awards is February 26, 2021.To enter this year’s competition, visit: HERE

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