24 January 2022 12:31

MediAvataar's News Desk

MediAvataar's News Desk

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FCLTGlobal, a not-for-profit research organization, and the ESG Analytics Lab at the Wharton School at the University of Pennsylvania, published a new study that finds that companies that prioritize a multi-stakeholder approach generate higher returns than those who do not.

The study, Walking the Talk: Valuing a Multi-stakeholder Strategy, analyzes the annual reports of over 3,000 global companies (drawn from MSCI’s All Country World Index) to look for stakeholder-oriented language, and compares the presence of that language with financial, environmental, social and governance (ESG) outcomes.

The data shows that if all the companies in the study performed like the top tercile, they would have generated a collective $2.9 trillion in additional firm value between 2010-2020.

“The impact of stakeholder-oriented strategies has been an emerging topic of interest, but competing definitions, inconsistent priorities, and lack of proof have led to skepticism,” said Ariel Babcock, Managing Director and Head of Research at FCLTGlobal. “This research presents empirical facts about the behaviors and outcomes of multi-stakeholder-oriented firms for the first time. Our hope is that companies use this study to frame their stakeholder strategies, and to communicate those decisions to investors and other key stakeholders.”

Furthermore, the study finds that firms that paired strong stakeholder language with strong performance on material ESG measures also:

Generated 4% higher returns over a three-year period as measured by return on invested capital (ROIC).

Delivered 1.5% higher sales growth over a three-year period.

Delivered more stable returns resulting in 9% lower predicted ROIC volatility over three years.

Invested twice as much in R&D as a percentage of sales.

Were 50% more likely to issue long-term guidance.

“There has been too much focus on the question of whether ESG outcomes contribute to financial performance and not enough on how, when, and where that contribution occurs. This research highlights the importance of a firm’s stakeholder orientation and its presentation thereof (i.e., its walk and talk) for the level and stability of its return on invested capital (ROIC) especially over a 2–3-year time horizon,” said Witold (Vit) Henisz, Deloitte & Touche Professor of Management and Founder of the ESG Analytics Lab at the Wharton School at the University of Pennsylvania. “Our hope is that the results of our joint analysis aid ESG integrators among corporates and investors in supporting win-wins between stakeholder and shareholder value strengthening the case that attention to ESG factors is motivated by economics not ideology.”

FCLTGlobal conducted this research in full collaboration with the ESG Analytics Lab, part of the Wharton School’s Analytics at Wharton group. The ESG Analytics Lab originated the methodology and conducted the analysis alongside FCLTGlobal’s research staff. Henisz and Rachelle Sampson of the University of Maryland’s Robert H. Smith School of Business led a team that included Nathan Barrymore, Christopher Bruno, James McGlinch, Ernest Ng, and Xuchong Shao, in partnership with members of FCLTGlobal staff, led by Allen He.

Monday, 24 January 2022 00:00

EPIC announces Regiment Diaries Season 3

The show will air on 26th January at 9 pm

On the occasion of India’s 73th Republic Day, IN10 Media Network’s flagship channel, EPIC, will salute the armed forces with a new season of Regiment Diaries.

After the overwhelming response of the first two seasons, the legacy show’s season 3 will again take its viewers into the regiment centers highlighting their history. It will also showcase exclusive journeys of the army museums that aren’t accessible to all.

The series is a visual tribute to the valiant men in the uniform and their regiments which continue to protect and honour the motherland.

The 3-episode season will profile the Bombay Sappers, Bihar Regiment, and Regiment of Artillery. In addition to the tales of bravery and legacy, there will be interviews of serving officers and support staff who will talk about their training life and weaponry.

Over the last two seasons, the show has brought the stories of sacrifice and courage of numerous regiments like The Garhwal Rifles, Madras Engineers Group, Jammu and Kashmir Light Infantry, and many more to the foreground.

Commenting on the series, Samar Khan, president and COO of Juggernaut Productions - OTT said, “What goes into making a soldier and their tales of valour have always intrigued many of us including me. Through this show, we want to bring their traditions, history, and unseen side of the army to the forefront. After seeing the appreciation and response of the first two seasons, we were filled with immense pride and are excited to bring another season for our viewers.”

The episodes will air on EPIC and EPIC ON at 9 pm.

Friday, 21 January 2022 00:00

Top 10 Week of Jan 10 on Netflix

‘Cheer’ and ‘Archive 81’ Enter the TV List, ‘Brazen’ Tops the Films List

Limited series Stay Close has climbed to the #1 spot on the Top 10 English TV list with 53.72M hours viewed. The Harlan Coben thriller series, based on his novel of the same name, has continued to climb the list week after week and remains in the top 10 in 71 countries.

Two new series hit the Top 10 English TV list this week. Greg Whiteley returns to Corsicana with season 2 of Cheer, the series was #5 on the top 10 list with 29.1M hours viewed. Drama series Archive 81, from showrunner and executive producer Rebecca Sonnenshine, was #7 with 22.2M hours viewed.

Café con Aroma de Mujer continued to dominate the non-English TV list. For the second week in a row, the Colombian love story took the #1 spot with 98.85M hours viewed, making it the most watched title this week.

Brazen, the romantic thriller based on the novel by Nora Roberts, took the #1 spot in the Top 10 English Films list with 45.34M hours viewed and was also in the top 10 in 93 countries. Don’t Look Up grabbed #2 (don’t miss Meryl Streep’s improv outtakes), and Red Notice continues its streak with nine straight weeks on the Top 10 English Films list.

Polish film How I Fell in Love with a Gangster, which is inspired by the true story of Nikodem "Nikoś" Skotarczak, climbed from #3 on the Top 10 last week to #1 on the non-English Films this week with 11.51M hours viewed.

The Witcher Season 2 moved up the English TV Most Popular list. After joining the list last week at #8, the series rose the ranks to #5 with 484.32M hours viewed.


Friday, 21 January 2022 00:00

Tinder’s Hottest 100 Dating Anthems

Reflecting India’s Music Taste To Find Their Match

Tinder Reveals the Top Tracks Sparking Connections in India

Members can find matches based on music choices with recently launched Music Mode

Pop icon Madonna once said - ‘Music makes people come together’. Can’t argue with that as music lies in each corner of our desi souls and when it comes to music and dating, there isn’t a better combo. We’ll wait if you have a better one! Sparking up a chat about your fav Punjabi tracks, going t a live music gig toon a first date or just sharing a Spotify playlist at home during lockdown is always a fail-safe way to make sure you and the person you’re chatting with are vibing on the same sonic wavelength.

Today, Tinder India has dropped its Top Hottest 100 Dating Anthems Spotify Playlist - a list curated based on the most popular anthems on Indian Tinder profiles in 2021. About 40% of all Gen Z members globally have already added anthems to their profiles and when they do, they see a nearly 10% increase in matches; after all, techno lovers don’t vibe the same way Anuv Jain fans do to ‘Baarishein’. Fans can now listen to Tinder India’s Hottest 100 Dating Anthems Spotify playlist to relive all the best tunes of 2021.

To take it one step further, Tinder members can also vibe out to their potential matches’ favorite songs out loud with the arrival of Music Mode in India, the newest immersive experience available in Explore. Through an integration with Spotify, Tinder’s Music Mode now automatically plays members’ chosen anthems - that one song that defines them inside and out. Members who link their Spotify accounts and add an anthem to their Tinder profiles will be able to enter Music Mode.

Tinder’s Hottest 100 Dating Anthems Spotify Playlist is a list of audio goodness facilitating connections in India and here are our main take-outs:

● If you’ve heard it on a Reel, it's real: More than half of the tracks in the Dating Anthems Spotify Playlist are viral earworms that have been doing the rounds on Instagram Reels. From Harrdy Sandhu’s Bijlee Bijlee (admit it, you’ve tried your hand at it) to Doja Cat’s Woman or even Dua Lipa’s No Lie, these are the same songs that have been blasting out of our phones during relentless scrolling sessions in the last few days.

● It’s the US artists for me: American artists have reigned supreme on India’s Tinder beats with US artists dominating the Dating Anthems Spotify Playlist. While the OG Hottest champions has tons of homegrown Indian artists, not many make it into Tinder profiles with exceptions (Bijlee, Insane, Baarishein, Lover, etc.)

● Desi takeover: There were some artists we expected to see a few times on the list, from Drake to Ed Sheeran, The Weeknd, Dua lipa and Doja Cat. But the real surprise was Gen Z daters’ love for desi music that took over social media last year with artists like A.P Dhillon, King, PropheC that reigned on the charts.

● Music has no boundaries: Artists across the LGBTQIA+ spectrum are also dominating the charts with creators such as Lil Nas X securing the coveted number 2 on the charts with hits like Montero, Industry Baby to Lauv, Halsey and Elton John all making the cut. Safe to say that these creators have left a worldwide impact and are loved no less by Indian Tinder members as they are internationally.

● Feelings MAXX: At the end of the day, we all come down to listening to the heavy hard hitters that move the earth from under us. Now whether it's abcdefu by Gayle that is the modern-day breakup anthem to Arcade by Duncan Laurence or Cold/Mess by Prateek Kuhad - we can’t deny our heart skips a beat every time we play them on a loop.

“Music has always been a driving force for young Indians. Tinder members have openly expressed some of their top picks in music over the last year through their bios that have helped spark connections on the app. The 100 Hottest Dating Anthems Spotify Playlist is a reflection of Gen Z’s taste in music in 2021. Now with Music Mode, our members can experience that feeling when you’re at a party and you find out someone else loves the same songs you do. It’s amazing how adding music as another element of discovery elevates the whole experience on Tinder. Songs are deeply personal, and Music Mode is a place to spark something new through music.” says, Aahana Dhar, Director, Communication, Tinder India

So, there you have it. These must-know anthems have been sparking conversations and connections through Indian Tinder profiles recently. The complete list is available on the Tinder 100 Hottest Dating Anthem Spotify Playlist and below is a curated selection:

NYF Debuts Creative Ambassador Program and Taps TBWA\Chiat\Day’s Dotun Bello as First Ambassador

New York Festivals International Advertising Awards® has announced the 2022 Grand Jury.

NYF’s global Grand Jury is comprised of ground-breaking industry creatives from 56 countries. The 2022 jury panel includes chief creative officers, executive creative directors, art directors, copywriters, executive producers, social media, and public relations pros who all review entries and play a pivotal role in selecting the World’s Best Advertising®.

“New York Festivals is honored to have these respected creatives share their industry experience on the 2022 Grand Jury,” said Lauren Murray, Associate Executive Director, New York Festivals. With more than 300+ industry innovators on board to date, 2022’s jury panel represents a diverse range of creative talent who will lend their perspective to determine the 2022 Advertising Awards Shortlist.”

New for 2022 NYF debuts its new Creative Ambassador Program and partners with Dotun Bello, Senior Copywriter for TBWA\Chiat\Day as the first ambassador. The initiative launched by Lauren Murray, Associate Executive Director of NYF’s Advertising Awards provides an opportunity for NYF to shine the spotlight on emerging and established talent represented by the Creative Ambassador Program. NYF’s Ambassadors will be showcased via NYF’s platforms during the competition and serve on the 2022 Grand Jury.

“NYFA’s Ambassadors will be our eyes and ears within the representative’s country. Working together with our team, they will introduce us to local creatives and agencies, and will be sharing exceptional creative work represented by their country,” said Murray. “We look forward to spreading the word about this ground-breaking work through video interviews and social media posts, as well as offering each person featured a spot on our Grand Jury.”

We are ecstatic to have Dotun Bello as the first Ambassador for this program as we go across the globe with him to highlight the creatives in Nigeria who are making a mark on the industry.

“I was thrilled beyond belief when New York Festivals agreed to partner with me and created the Ambassador Program, giving folks with ties to smaller advertising communities the platform they need to show off their work and creativity,” said Dotun Bello, New York Festivals Creative Ambassador and Senior Copywriter, TBWA\Chiat\Day.

Bello is a Brooklyn-based Nigerian creative who began his advertising career in Lagos before making his way to the US in 2015. With a creative career spanning 7-plus years, he is currently working in NYC and has created campaigns for such prestigious brands as Guinness, Bharti-Airtel, BMW, Xfinity, Louis XIII, Samsung, YouTube and many more.

“Our industry has a knack for celebrating work that “rises to the top” without acknowledging that many smaller advertising communities don’t have equal opportunity to be highlighted,” added Bello.

The 2022 Creative Ambassador Program launches this year and will feature creative talent from Lagos, Nigeria. The program and will expand to showcase work from talent-ripe communities around the globe.

“There are many systemic rungs in place that make it near impossible for advertising professionals in smaller markets like Lagos to be seen and celebrated,” said Bello. “The goal is to highlight the best out of a creative industry that is truly ready to meet the rest of the world. I look to the music industry and the global successes of folks like Burna and Tems and I hope one day we come to appreciate that creativity can truly be found everywhere and doesn't have to look like anything we've seen before to be valued."

Kicking off the Creative Ambassador Program this season, NYF’s Advertising Awards will feature in New for 2022 an interview with NYF Executive Jury President, Fede Garcia, BCW’s Global Chief Creative Officer and Ambassador Dotun Bello. Future interviews will shine the spotlight on Lagos creatives and emerging global talent.

The New York Festivals Advertising Awards competition receives entries from more than 60 countries and are judged by more than 400 members of NYF’s Executive Jury and Grand Jury, who collectively cast their votes to select the year’s trophy-winning work.

The 2022 Executive Jury and Grand Jury panel selection process is in progress. Executive Jury sessions will convene in June.

The deadline to enter the 2022 New York Festivals Advertising Awards is April 1st, 2022. For more information on categories, rules and regulations or to review the 2022 entry guide visit: HERE.To enter your work, please visit: HERE

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