06 December 2022 09:50

MediAvataar's News Desk

MediAvataar's News Desk

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Wednesday, 02 November 2022 00:00

Viacom18 and SA20 announce strategic partnership

Viacom18 to exclusively present South Africa’s premier T20 League in India

Viacom18 Sports, India’s newest sports network, today announced a 10-year partnership to exclusively present SA20, South Africa’s recently launched premier T20 league, in India.

Viacom18 is reshaping sports fans’ experience and building one of the most-loved media platforms in India. The SA20 and Viacom18 will work closely to grow and engage cricket fans in India. South Africa’s strong cricket roots, domestic set-up and popularity of its players with Indian fans will enable SA20 to stand out among other international T20 leagues. South Africa and India have a long and storied cricket relationship that this partnership will further strengthen while bringing high-quality T20 action to Indian fans.

Cricket South Africa (CSA) are leaving no stone unturned to deliver a massively entertaining and competitive show by encouraging all their marquee players to be available for the SA20 tournament.

The league features six teams playing each other twice in a round-robin stage before the semis and final. In all, 33 matches will be played over four weeks starting January 10, 2023. The six teams – Joburg Super Kings, Pretoria Capitals, Durban’s Super Giants, Sunrisers Eastern Cape, Paarl Royals and MI Cape Town, are owned by groups that have teams across various global leagues including the Indian Premier League.

“We continue to offer fans an immersive and engaging experience by strengthening our sports portfolio with some of the best cricket action through SA20,” said Viacom18 Sports CEO Anil Jayaraj. “T20 is the most popular cricket format with Indian fans. The history and legacy of South Africa cricket and the popularity of South African cricketers in India make it a thrilling proposition for cricket fans in India. We expect significant viewership and fan engagement as the event will be played in prime-time.”

“Today is a ground-breaking day for South African cricket. This long-term partnership between the SA20 and Viacom18 as our official Indian broadcaster is a catalyst that supports our ambitions to build the world’s second biggest league,” said SA20 League Commissioner and former South Africa captain Graeme Smith. “With 6 IPL owners expanding their brands in South Africa, Viacom18 are the perfect partner to take the SA20 into the homes of the passionate and cricket loving Indian market.”

“The benefits to domestic cricket will be far reaching with more South African players exposed to a global cricket audience and a stimulus to build a strong and sustainable cricket ecosystem. As SA20, we look forward to working with the dynamic team at Viacom18 to build a world class league,” Smith added.

The inaugural SA20 auction in September saw over 100 players signed by the six teams. Teams could sign up a maximum of ten South Africans and seven overseas cricketers in their squad. For every match, each team will be allowed to have up to four overseas players in the XI. All teams have also opted to sign up one uncapped, young player.

The SA20 will see international superstars like Quinton de Kock, Faf Du Plessis, Kagiso Rabada, David Miller, Anrich Nortje, Rashid Khan, Jos Buttler, Eoin Morgan, Adil Rashid, Jason Roy, Liam Livingstone, Maheesh Theekshana, Jason Holder in action.


Tuesday, 01 November 2022 00:00

Meet the Sharks of Shark Tank India 2

After a brilliant first season that fired up India's business growth engine and changed the way India looks at entrepreneurship, the Indian adaptation of the World’s No.1 Business Reality format is coming back with the second season of Shark Tank India, brought by Sony Entertainment Television and Sony LIV.

Shark Tank India will once again provide a platform for business aspirants to chase their entrepreneurial dream with their business ideas to experienced investors & business experts a.k.a The Sharks.

As the promo suggests, Shark Tank India season 1 gave the audience a fresh perspective on their own businesses along with a whole lot of entrepreneurial vocabularies like equity, valuation, shares, and whatnot! The season was the talk of the town with some innovative startups and attractive investments. The promo is directed by Abhinav Pratiman and produced by Early Man Films. It’s written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi.

Geared up to invest in potential businesses this season, are sharks of season 1 - Anupam Mittal (Founder and CEO of Shaadi.com – People Group), Aman Gupta (Co-Founder and CMO of boAt), Namita Thapar (Executive Director of Emcure Pharmaceuticals), Vineeta Singh (Co-Founder and CEO of SUGAR Cosmetics), Peyush Bansal (Founder & CEO of Lenskart.com), along with new shark - Amit Jain CEO and Co-founder - CarDekho Group, InsuranceDekho.com. The show will be hosted by the extremely talented stand-up comedian Rahul Dua, who will add the tickle to the complex business discussions.

So, fasten your seatbelts and get ready to hop on the Shark Tank India 2 train, and witness fertile Indian brains cropping up innovative business ideas.

BBH India (a Publicis Groupe agency) today announced the appointment of Himanshu Saxena as COO & Managing Director. Himanshu will report to BBH India's Chairman, Dheeraj Sinha.

Himanshu brings over 29 years of experience across the communication spectrum, including advertising, marketing & sales, brand management, digital & social, PR, design and market research.

He has helmed country & multi-office leadership for some of South Asia's leading organisations, including Lowe, McCann, Trikaya Grey, JWT, Edelman, IMRB & Reliance Jio. Himanshu's passion for leading businesses to market excellence through powerful full-funnel solutions has led these agencies to win accolades at prestigious forums like APAC and India Effie, Cannes, Spikes, Adfest, Goafest, PRAXIS, SABRE APAC. He has spearheaded creative solutions across iconic brands like Unilever, GSK, PepsiCo, Diageo, Asian Paints, Dubai Tourism, One Plus, Idea Cellular, Audible and Starbucks, to name a few.

BBH India has grown into a creative powerhouse with offices in Mumbai and Delhi and a repertoire of highly effective, consistent, and modern marketing solutions spanning across advertising, design, digital, consulting and experiential. The Agency currently works with a diverse portfolio of brands like Marico, Redbull, Nestle, Audi, Taco Bell, Mahindra Group and L'Oreal, among many others. In 2022, BBH won mandates for Hitachi and Roposo and created campaigns like Disney+ Hotstar's Thoda Rukh Shah Rukh; Mahindra Racing's Dance For Good and Marico's Re-teach The Teachers.

Welcoming Himanshu, Dheeraj Sinha, CEO, Leo Burnett - South Asia & Chairman, BBH India, "BBH India, with its legacy of modern, creative and effective solutions that are well-entrenched in the modern Indian zeitgeist, has built a reputation as a creative firepower in the country. I am delighted to welcome Himanshu onboard. A talented leader known for his deep client relationships, his commitment to business innovation, and his operational acumen,

Himanshu embodies the black sheep and zag philosophy that will further fuel this brilliant creative engine."

Himanshu Saxena, COO & MD, BBH India, added, "I am both excited and honoured to join BBH. With its legacy of creating stunning work that has transformed not only brands but also categories, BBH India is truly built for the modern age of marketing. I am looking forward to scaling this further and bringing my experience and a fresh perspective to leading such talented individuals and ambitious clients.

As BBH's COO & Managing Director, Himanshu will be responsible for developing talent, organisational tools, new services and steering these to acquire future-facing businesses.


India’s leading Youth Hindi FTA General Entertainment Channel, The Q continues to ramp up its original content offering for Hindi viewers with compelling and refreshing storytelling.

Bolstering its programming on its ‘Zara Hatke’ proposition, The Q now launches its original series ‘Bhaago Bhaago, Bhoot Aaya’, while introducing the FTA universe to the entertaining comedy with a naughty ghost for the first time. Bhaago Bhaago, Bhoot Aaya will premiere on The Q on 1st November 2022 at 7:30 pm and will air from Monday to Friday.

Set in a haunted resort, this genre-bending show rides on the shenanigans of a madcap set of characters, led by a cute little ghost – ‘Nanhe’, who makes it impossible for guests to have a peaceful stay. Aditya, who works at the resort finds himself stuck with a unique challenge to tackle Nanhe’s tricks as he is the only person who can actually see and talk to this cute little naughty ghost. The cast includes Heth Makwana, Gaurav Sharma, Sheersha Tiwari, Naman Arora, Sushma Murudkar, Kapil Yashraj, and Neetu Pachori, among many others. The launch of Bhaago Bhaago, Bhoot Aaya reinforces The Q’s Zara Hatke storytelling approach and further solidifies the channel’s proposition as the go-to destination for young India's new-age entertainment.

Speaking on the launch, Simran Hoon, CEO, QYOU Media India said, “The Q introduced Indian viewers to a new style of storytelling. Our storytelling is highly differentiated and one that has grown on our viewers. We have consistently delivered entertainment and have set new benchmarks in the FTA category establishing ourselves as a destination for new-age and wholesome entertainment. Bhaago Bhaago, Bhoot Aaya is an extension of our DNA and we are sure that our viewers will welcome the show and the unique concept that is on offer.”

"Bhaago Bhaago, Bhoot Aaya" is The Q’s fresh new take on wholesome family entertainment. The supremely cute Nanhe, our friendly naughty ghost, will leave no stone unturned to cause crazy chaos in everyone’s lives, especially Aditya’s, a suave young man who happens to be the only person who can see and interact with him. This is a show that families with kids just cannot afford to miss. The Q has always pushed the envelope with regards to content, and this show, with its exciting cat and mouse battle of the wits between the two of them, is sure to set new standards of wholesome family entertainment," concluded Ashutosh Barve, Programming Head, The Q.

Catch the innocent yet humorous cat and mouse game between the new ghost in town, Nanhe, and the suave Aditya on Bhaago Bhaago, Bhoot Aaya on 01 November at 7:30 pm exclusively on India’s favourites FTA GEC The Q.

Twitter‘s new boss Elon Musk has roped in Chennai-born Indian-American engineer Sriram Krishnan to a core team to effect changes to the social media platform.

Sriram is a former Twitter employee who began his career with Microsoft and is currently a partner at the venture capital firm Andreessen Horowitz (also known by its acronym a16z).He earlier had leadership roles running product and engineering at Twitter, Meta and Snap.

Sriram confirmed the development himself, tweeting, “Now that the word is out: I’m helping out @elonmusk with Twitter temporarily with some other great people.”

Sriram and and his wife Aarthi Ramamuthy are veteran technology execs who host a popular podcast called the Good Time Show that has featured guests like Elon Musk to Mark Zuckerberg to Naomi Osaka to Virgil Abloh to A.R.Rahman to Andrew Yang and much, much more.

Sriram was raised in Chennai and is a graduate of SRM Engineering College, Anna University.

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