06 June 2023 08:30

MediAvataar's News Desk

MediAvataar's News Desk

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Magic FM, the leading Marathi language radio station announces "Jallosh," a Marathi Musical evening.

The event aims to celebrate the rich heritage of Marathi music and provide a larger-than-life platform for regional music on 2nd June 2023 at Kashinath Ghanekar Natyagruha - the Iconic Destination, Heritage Venue.

Jallosh will be a remarkable gathering of renowned Marathi musicians, Avinash and Vishwajeet promising an ecstatic musical experience. This one-of-a-kind Musical evening will be a platform where the powerhouse duo will perform some of the top songs from various eras and share incredible insights about the songs. From classic Marathi film songs to contemporary hits, Jallosh will feature an eclectic mix of genres, highlighting the evolution of Marathi music over the years.

Magic FM has also revamped the RJ line-up of the station. From now onwards, RJ Ady will begin the Astro Magic segment from 7 am-9 am. RJ Akki goes live from 9 am-12 pm, and RJ Shruti on her show Lights Camera Action is on-air from 12noon-3 pm. RJ Mahi’s talk time is 3 pm-5 pm, RJ Yamini’s live show is 5 pm-9 pm and RJ Jyoti concludes the day from 9 pm - 12 am.

With the addition of three-weekend shows, Top 10 with RJ Saurabh, Lakhat Ek with RJ Vishal, and Aamchi Maati Aapla Maharashtra with RJ Rudra, Magic FM are all set to uplift the vibe of the city.

Innocean India Unveils Ambitious Transformation to Innocean 2.0 on Its 18th Global Foundation Day.

Innocean India, a leading marketing communications company in India, is thrilled to celebrate its 18th Global Foundation Day this May, marking a significant milestone in its journey. With the belief that turning 18 is the perfect time to accelerate and embrace digital transformation, Innocean India is embarking on an ambitious path to evolve to Innocean 2.0.

Traditionally recognized as the agency for Hyundai, Kia, and various non-auto clients, Innocean India is now charting a future direction centred around CDM – Creative & Content, Digital & Data, Meta, and Mobility. Embracing a Digital-first approach, the company aims to leverage new technologies and emerging trends to enhance its competitiveness in the Indian market.

The evolution to Innocean 2.0 will be driven by a focus on high-skill talent, streamlined processes, and innovative products, with the ultimate objective of providing integrated solutions that overcome business challenges and achieve goals, going beyond mere advertising services.

As a Digital-first organization, Innocean India recognizes the importance of equipping clients with in-depth understanding of data and trends, enabling them to deliver unique customer and brand experiences.

Hak No Yun, Managing Director at Innocean India, expressed the company's vision of becoming a world-class marketing communications company and its commitment to investing in the future to grow clients' businesses. On the occasion of Innocean's 18th Global Foundation Day, he shared that a digital transformation in work processes would be implemented as part of the surge towards Innocean 2.0.

Santosh Kumar, the COO of Innocean India, emphasized the need to be future-ready and shape the future in the rapidly evolving dynamics of communication and media. “Innocean India eagerly embraces change and welcomes the transformation to Innocean 2.0”, he commented.

In its pursuit of Innocean 2.0, the agency will be actively hiring high-skill talent across various functions. Santosh Kumar emphasized the importance of high-skill talent in achieving the agency's goals and elevating client satisfaction to new heights.

Innocean India aims to empower its employees through advanced training and inculcate industry best practices to foster growth together. With its ambitious transformation to Innocean 2.0, Innocean India is poised to redefine the marketing communications landscape in India and continue delivering exceptional value and results for its clients.

Passengers were being overcharged for purchasing food items or having unwanted items added to their menu on trains

When is the last time you checked the MRP/ rate card of a drinking water bottle or a veg/ non-veg thali ordered while traveling by an Express train?

While the food delivery service has been one of the convenient services provided by the Indian Railway Catering and Tourism Corporation (IRCTC), there have been instances when passengers were constantly being overcharged for purchasing food items or having unwanted items added to their menus on trains.

On being informed by passengers about such instances, the Zee Business team looked into this matter with an investigative lens, and initiated #MRPParDoKhana news reportage and awareness campaign.

Food was being sold from the pantry at more than the fixed rate of IRCTC. Ignorance in checking the MRP, has resulted in vendors taking undue advantage and overcharging passengers for food items. i.e. Passengers end up paying 50 Rs extra over and above the actual MRP. The sole purpose of Zee Business’ consumer-centric news story was to educate its viewers on the responsible initiatives that need to be taken, both by the consumers and IRCTC.

While the Zee Business team encouraged audiences to report any such overcharging instances by tweeting using the hashtag #MRPParDoKhana, it also alerted IRCTC to take immediate action. The official body also issued an order to vendors, asking them to stop the practice of overcharging immediately and avoid selling paneer mixed with food to justify the inflated prices. IRCTC wrote a letter to the Group General Managers of five zones, instructing them to take quick action against offenders and submit a report regarding the same at the earliest. It further threatened vendors with stopping the A la Carte system.

Taking cognisance of passengers' inconvenience, IRCTC will select trains on 10 routes for inspections, and surprise inspections of trains on crowded routes will be done.

The unfiltered news reportage and presentation of facts of Zee Business resulted in immediate changes that will be witnessed by passengers soon:

Rate cards will be displayed at easily visible places in all coaches
Bills for food items, and drinking water bottles will be provided to passengers to avoid being overcharged
Staffers who supply food items to coaches will also be informed about rate cards of food items
Passengers can complain about the quality and quantity of food items
Seal of RailNeer bottles is mandatory
IRCTC is setting up 4 new water plants
New water plants will be set up to increase the supply

Highlighting the far-fetched impact of the investigative stance, Anil Singhvi, Managing Editor, Zee Business said, “Zee Business’ responsible journalism has been consistent in presenting factual details supporting consumer rights on timely basis. The news reportage on overcharging for purchasing food items or having unwanted items added to their menu on trains is just one of the many impactful examples of investigative journalism and consumer awareness campaign taken up by us. We look forward further engage with our viewers and stakeholders with the sole purpose of helping each one to take informed decisions on timely basis.”

(The Managing Editor also received a positive response to the poll for #MRPParDoKhana- to which 91.7% were in favour of paying for food items as per MRP)

Morcos Key, Principle, and Universal Thirst Win Best of Disciples in TDC69 Competition

TDC69 Judge’s Choice and student Best of Disciplines also announced during The One Club’s Creative Week in New York.

The Type Directors Club, the world’s leading typography organization and part of The One Club for Creativity, announced the Best of Discipline for professional and student entries and Judge’s Choice winners in its prestigious TDC69 Competition.

Best of Typography was awarded to Morcos Key New York for “I Want Sky”, a newsprint collection of prose, poems, and hybrid work celebrating Egyptian activist Sarah Hegazy, created for the publication Mizna.

Best of Lettering went to Principal Montréal for their 2022 branding for “Jardins de Métis”. With that year's theme of “‘adaptation”, the design features animated lettering that moves and adapts to its container and the letters surrounding it.

Universal Thirst, based in Bangalore and Reykjavík, received Best of Type Design for their psychedelic-inspired display Tamil typeface “Ilai”.

TDC69’s student entries also received Best of Discipline honors, along with a monetary prize, to the following:

Lettering: Zixuan Zhang, Pratt Institute, New York, for “To Scry: A portal to re-enchantment”.
Typography: Liad Shadmi, Hamburg University of Applied Sciences, Hamburg, for “The Alphabetical Room”.
Type Design: Reina Akkoush, American University of Beirut, for “Yasar”.

The esteemed jury of 28 leading professionals from around the world also made their personal Judge’s Choice selections from among all of this year’s winners, which will appear in Typography 44: The World’s Best Typography® annual alongside a write-up on why each judge felt the work deserved special honor.

TDC69 winners were announced last month, with Morcos Key New York leading the way with five TDC69 Certificates of Typographic Excellence. Studio Dumbar/DEPT Rotterdam, The New York Times Magazine New York, and Typotheque The Hague were awarded four wins each.

A showcase of all TDC69 Certificate of Typographic Excellence winners can be viewed HERE.

Entries were received from 77 countries this year and winners were selected from 42, both totals being the most in the organization’s 76-year history. The top five countries for winners are the United States with 52, followed by Germany with 24, China with 23, Netherlands with 11, and Ukraine with nine.

Previously divided into two competitions, one each for Communications Design and Typeface Design, the program is now a single competition consisting of three disciplines: Typography, Type Design, and, for the first time, Lettering.

All winners of TDC69 receive a Certificate of Typographic Excellence certifying their work is among the world’s best of the year. Winning work will also be featured in the highly respected TDC Annual, The World’s Best Typography®, and showcased in eight exhibitions that travel to museums, schools, and design organizations around the world.

The One Club for Creativity, producer of The One Show, ADC Annual Awards, ONE Asia Creative Awards, Type Directors Club competition, TDC Ascenders, Young Guns, and more, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.


Here are the top performers at the fourth AdForum PHNX Awards, dedicated this year to the theme of PEACE.

Portuguese agency FCB Lisboa won the special GRAND PRIX FOR PEACE at the 2023 PHNX Awards with the “Portuguese (Re)constitution”. To mark the anniversary of the Carnation Revolution, artists used the blue pencils favoured by censors to re-write the former fascist constitution with poems and illustrations celebrating freedom. The resulting manifesto also won the Print Grand Prix.

Ogilvy Honduras won both the Strategy & Technique and the Good Causes Grand Prix with “Morning After Island”. To protest a ban on emergency contraception pills, an island was created in international waters where Honduran women could take the medication legally – and protest against the ban.

AdForum launched the PHNX Awards in the heart of lockdown in 2020 to celebrate the resilience of creativity. It has lived on as one of the most unusual shows in the awards landscape. Its jury is made up not only of creatives, but planners, executives, clients, PRs, marketers, consultants…everyone who makes up our vibrant industry.

This year, more than 800 jurors voted on the work online. The Grand Prix winners were chosen after a live panel debate.

The Grand Prix winners were:




FCB Lisboa – Portuguese (Re)Constitution


DDB Chicago – Apologize the Rainbow


Ogilvy Honduras – Morning After Island


Serviceplan Germany/Serviceplan Korea – Dot Pad


Ogilvy Honduras – Morning After Island


FCB Lisboa – Portuguese (Re)Constitution


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