There are 143 million social media users in India as of April 2015, as per a report by ‘Social Media in India 2014’ by the Internet and Mobile Association of India (IAMAI) and IMRB International.
The growth of smart phone and social media usage by 100 per cent and 35 per cent over the last year in Indian rural and urban areas, respectively, and with the launch of 'Digital India Week' by Prime Minister Narendra Modi simultaneously in 600 districts across the country, with a view to transform India into a digital economy, these numbers are only going to increase.
Acting upon these developments, FICCI FLO Mumbai, the Women’s Wing of FICCI has organised an exclusive event on 'The Social Media Opportunity' with Kirthiga Reddy, Managing Director, Facebook India and Hareesh Tibrewala, Joint CEO, Social Wavelength on Friday, 10th July at ISDI Parsons Mumbai.
The event will offer an insight into India's explosive social media growth and the means to leverage this growth for business.
Sharing her views on the same FICCI FLO Chairperson, Mrs. Falguni Padode said, “FLO (FICCI Ladies Organization) has always taken initiatives to promote women empowerment at every level. With digital marketing growing at a pace like never before, events like these will help women look beyond traditional marketing and exploit the digital medium for growth.”
The sessions include:
Keynote Speaker: Kirthiga Reddy, Managing Director, Facebook India will talk about Facebook’s India journey from a digital and networking platform to a digital broadcast medium, its human engineering initiative, Facebook’s scope in Tier 2 and Tier 3 cities and success stories of entrepreneurs.
In the second session, Hareesh Tibrewala, Joint CEO of Social Wavelength, India’s largest social media agency, will talk about the importance of social media, facets of digital and social media marketing, Ecommerce and Apps and how SME businesses can leverage the digital medium.