launches Online Apparel Shopping Assistant relieves you from the exasperation of scanning varied sites to buy the next dress for yourself or your closed ones. Log onto discover the world of Apparels selling across varied online stores right under one roof.

Well, If we ask you to buy online, how many sites would you visit before making that final purchase? 3,4,5 or dozens& then scrutinize different options while toggling between the tabs in your explorer & spend hours to purchase finally.

Dismiss that pain; with the open Beta launch of today, you shall be able to alleviate the displeasure of surveying multiple sites to buy the next dress for yourself. Nupinch brings to you the world of online apparel shops right under one roof. Currently houses around 17 online stores &there are 20,000+ products to search from portals like,, & others, ranging from categories like Ethnic Wear, Indian Wear, Suits, Lehengas, Inner Wears & many more. Essentially, Nupinch does not sell but help you buy, so you just discover your requirement here & once you want to purchase you are redirected to the merchants site. Eventually, Nupinch plans to help users search basis seller reviews, brand strength, delivery details, previous Log In etc.

“It feels great to finally go out & be available to the audience, had been waiting to do that since we froze the idea 2 months back. We are starting with 17online players right now but we shall accumulate 35-40 in few weeks to come covering some top names in the trade. We have also introduced an exclusive feature Ask a Designer, where a consumer can ask Fashion Experts on what would look good on them & this service is absolutely free & you may ask by filling a form on briefing about your stats & what you are looking for. Decision to build Nupinch was out of a personal experience when I and Vivek contemplated over the difficulty my wife had in picking up a dress of her choice.” excerpts Ankur Sethi, Co-Founder & CEO, “We are bootstrapped at the moment but will move for raising funds soon.”

While VivekJhorar, Co-Founder & COO, cites “It’s been an exciting journey in last 3 months. Albeit, I had given up on my cushy job withBhartiWalmart more than 6 months ago, building up Nupinch has been the most glorious time of my life. Our focus has been to bail out the frustration that a consumer goes through, especially while purchasing a dress, since it involves a lot of emotional& prestige quotients. In tandem, we want to solicit online players with the ease of acquiring customers. Whilst our focal point remains to be ultimate customer satisfaction, we are writing our algorithms in a way, that a consumer from Delhi would get to see products sorted based on shops who deliver from Delhi warehouses, thus quicker delivery to them.”

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