Online jewellery brand 21Diamonds.in, incubated by the well acclaimed Rocket Internet group mandates Gozoop to handle its social media presence.
21Diamonds.in is a jewellery venture from Rocket Internet, currently operational in 18 countries. Indian operations are headquartered in Gurgaon, Haryana and comprises a young and dynamic team. It leaves behind the run-of-the mill catalogue jewellery by offering a DIY service which gives it a cut above the other jewellery brands in the online space.
Gozoop is an end to end digital marketing agency based in Mumbai & Dubai. Incorporated in 2010, the digital agency is set to lead the social media strategy and will manage the social media communications for 21Diamonds. Gozoop will also ensure valuable inputs for key strategic decisions, in order to maintain sync between the online and offline activities.
Rohan Bhansali, CEO of Gozoop.com expresses, "21Diamonds has exciting plans for the Indian market. We are elated to work with the team and hope to create a fantastic digital identity for the brand. Apart from Facebook and Twitter, we are focusing strongly on Pinterest since jewellry is more of a visual experience."
Commenting on this development, Richa Bansal, Co-Founder and MD of 21Diamonds states, "Social media is a critical part of our branding and marketing efforts, and we're very pleased to have Gozoop manage this front for us."
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