VivaKi Partnerships Unit (VPU) has won the media mandate for Lovely Professional University, one of the biggest educational institutions in North India in a multi agency pitch. The mandate will include print in the first go, followed by digital media and television.

Lovely Professional University is the venture of the Lovely Group - the ....

DDB Mudra was chosen as the Agency of the Year at the 7th Edition of Pepper Creative Awards 2013, the annual creative competition jointly held by The Advertising Club Cochin & Pepper Creative Awards Trust. Agency of the Year award was accorded on the basis of maximum points received on all categories of the competition. Nirvana was the runne....

Quikr is back with a highly disruptive campaign for IPL. Created by Scarecrow Communications, the three-film campaign features Murli Sharma talking to camera. Next to him, is a cricketer who wasn’t bought by any franchise during the IPL auction.

Murli goes on to say that if only the player was a laptop, he would have found many buyers....

Sequels are considered to be the tools which are used by the movie directors with the same title for attracting the customers back to the theatres when next movie releases. Along with our very own Bollywood who has given successful sequels like Don and Munna Bhai. Instead of concentrating on newer subjects, it s....

The Spikes Asia Festival of Creativity, Asia Pacific’s premier festival and awards for the creative communications and advertising industry, has today opened for delegate registrations.

Taking place from 15-17 September at Suntec Singapore, Spikes Asia will offer three days of seminars and forums given by some of the best minds in the ....

Havas Media has won the media mandate for Shaadi.com in a multi-agency pitch. The account will be handled by the agency’s Mumbai office.

Speaking on the appointment, Gourav Rakshit, Chief Operating Officer, Shaadi.com said, “Shaadi.com is a pioneer in the online matrimonial space and is unanimously recognized as the world largest onl....

Cheil Worldwide Inc. has appointed Leigh Dennis as global VP brand experience & managing director of Mind Design Laboratory (MD Lab), the Munich-based design house, specializing in the creation of fully integrated brand experience solutions.

Dennis joins Cheil Worldwide from Callison LLC, an award winning international design agency ....

We have come to a standstill as far as the advertising is concerned, globally. Whether it’s the big city of a small town people now can distinguish and acknowledge an ingenuous attempt of marketing.

With such a demographic in mind, Indian marketers here have a lot of work to do in order to creat....

After the first five IPL games, average TV rating (CS 15+ABC) is 4.3 v MEC-Meritus estimate of 4.7

MEC, a leading media buying and planning agency and a founding partner of GroupM, has released the first IPL TV rating update.

After the first five games, average TV rating for IPL is 4.3 (CS 15+ABC). This is 8% lowe....

Amir Kassaei, Chief Creative Officer, DDB Worldwide will lead the newly defined Integration Jury for LIA in 2013.

Amir is one of the most lauded creatives in the world. He likes to say “Impossible is not a fact. It’s an opinion.” He firmly believes that if one has passion, will and courage, one can change the world for the bet....