Indian Society of Advertisers (ISA) has come in support of TAM after the reports of broadcasters withdrawing subscriptions from TAM.

In its statement, ISA said,"ISA has read with concern recent reports that some broadcasters have decided to stop subscription to television measurement service. This is a matter of immense imp....

Marketing people are always looking at expanding the market. One of the best ways to do that is by targeting different groups in a society through their advertising, branding and marketing exercises. Yet, as this survey shows, it is surprising how they miss out on some of the biggest markets around them.<....

Integer to create one-on-one contact programs for new brand, Instax

The Integer Group® India today announced its appointment by Fujifilm to handle the retail and shopper marketing mandate for its new brand, Instax.

Based in Mumbai, Integer India will create a shopper experience through below-the-line marketing acti....

Unveils advertisement blitz featuring Sharman Joshi

IndusInd Bank unveils a new advertising campaign to communicate its latest innovative proposition; ‘My Account, My Number’. This new service empowers the customer to choose the Bank Account Number of his choice for the account he opens with the Bank. The new advertisem....

A record 35,765 entries from 92 countries have been submitted to the Cannes Lions 60th International Festival of Creativity, the largest and most prestigious global international annual awards for creative advertising and communications.

For a fifth year in a row, entries have increased at a steady rate with this year seein....

McCann Worldgroup, India has been awarded the strategic, and creative responsibilities for promoting the path-breaking Indian Badminton League (IBL). The IBL is a joint initiative of Badminton Association of India and Sporty Solutionz Pvt. Ltd, who are the commercial right holders of the League for multiple years. With a purse of USD one million....

VivaKi Partnerships Unit (VPU) has won the media mandate for Better Option Propmart Pvt Ltd, one of the premiere real estate advisory firms in India in a multi- agency pitch. The mandate will include print, digital and outdoor media.

Better Option Propmart Pvt Ltd (BOP Group) with more than 50,000 satisfied customers and 14 state of the ....

APPIES 2013 to be held on 15 & 16 August at the National University of Singapore Society.

Organised by the Institute of Advertising Singapore (IAS), APPIES 2013 is supported by SingTel, MediaCorp, MEC, Asia Pacific Breweries (APB) and Singapore Press Holdings (SPH).

Rohit Jawa, Senior Vice Preside....

Grey Group has appointed Rachita Dutta, as its new country head for its Sri Lanka operations.

In this role, Dutta is responsible for developing and executing strategies to expand Grey’s client base and capitalize on the business opportunities arising as a result of digital media and a shift towards the integration of medi....

Celebrating its 60th year, the Cannes Lions International Festival of Creativity is set to commemorate its anniversary with the launch of Game Changers; an exhibition and accompanying book that celebrate six decades of campaigns that have changed the landscape of the advertising industry forever.

On display in a designated area of the Pa....