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- By MediAvataar's News Desk
- 25 July 2012
- Advertising
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The latest campaign rolled out in Maharashtra circle highlights Tata Docomo’s latest tariff plan where all local calls would be charged at only 20 paise per minute, making it the most unique offer in town. The campaign tag line “Ab Baaton ko lag gaye pankh”, communicates that Tata Docomo now gives you the wings of freedom to talk endlessly without worrying about the tariff charges. Milestone Brandcom innovatively conveyed this message by adding dynamic flapping 3D wings on billboards in a synchronized motion. The innovation was executed in Pune & Nagpur.
Mr Anupam Verma, COO, Tata Docomo, Maharashtra Circle said, “The communication objective was to communicate the offer in the most unique way to attract maximum eyeballs & mindshare. The gigantic wings flapping on the billboard indeed created talking points for the brand and communicated the offer in the most attractive way, breaking through the clutter.
