“Emami Healthy & Tasty” has appointed Scarecrow Communications as its creative agency. The account will be handled out of Scarecrow’s Mumbai office.
Healthy & Tasty, from Emami Biotech Limited, is one of India's fastest growing edible oil brands with a presence across 6 states and has an ambitious plan to go national during the course of this financial year. Despite being in existence for a short period of just over two years in a highly complex category with various regional variants and preferences and a litany of national and local players, the brand has been able to create a premium imagery and consumer preference for itself and is well on it’s way to becoming a strong national brand.
Says Saroj Chakraborty, CEO, Emami Biotech, " .Healthy & Tasty is a young brand with a strong appetite for growth and needed an equally young creative agency with great creative abilities to be able to match it’s aspirations. Scarecrow fits the bill absolutely and I have no doubt that their creative skills would be able to bring forth the inherent goodness of the brand to the consumer and help translate the brand’s aspirations into reality. ”
Says Manish Bhatt- Founder Director, Scarecrow Communications, “This is one of the sweetest wins for Scarecrow. Emami is one of the most advertising-savvy companies in India and it is an honor to work on one of their most prestigious brands."
Says Raghu Bhat, Founder Director, Scarecrow Communications, "Kolkata and its clients have always made us feel special. We are grateful for this opportunity and will do our best to make it count."
Says Joy Sengupta, Founder Director, Scarecrow Communications, “There are truly very few national brands in edible oil. We hope to create advertising that will help Healthy & Tasty find a place in a woman's heart and also, her kitchen."
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