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- By MediAvataar's News Desk
- 15 June 2012
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Four Quarters has bagged the mandate to handle Creative duty of dainikbhaskar.com, the online news portal owned by I Media Corp Ltd, the digital arm of Dainik Bhaskar Group. It is learnt that Four Quarters understanding of the brand and the creative ideas helped them to win the account.
Speaking on the account, Mrinal Dasgupta, Founder, Four Quarters, It is a great privilege to be working with Dainik Bhaskar Group, We intend to create noticeable ads for dainikbhaskar.com and help the brand scale new heights.”
Gyan Gupta, CEO I Media Corp Ltd said,we are extremely pleased with the creative’s of Four Quarters; we find their approach very thorough and insightful. The right mixture of creativity and strategy in Mrinal’s work is so good that we didn’t hesitate in choosing them as our creative partner. Hope to move forward with lot of activities.”
Kaustuv Chatterji, Marketing head, IMCL, says," They understood our brand/ product needs and could execute the same in a unique manner – most of the time our creative were ‘happy creative‘.
