In a bid to dig out the young creative talents from all across the globe to design their third Global issue cover, Ad Age announced a 2012 Global Cover Contest. And the good news that follows is that a duo of JWT Delhi in India as an art director and copywriter respectively has bagged this coveted award.
Rohit Dhamija and Udayan Chakravarty's design Conveyed ubiquity of global brands. Their winning entry represents every "street in every city in the world," said Rohit to Ad Age.
Editor of Ad Age decided upon this entry purely because of its unique nature and skillfully weaving of a global brand platform in just one street which will apparently appear as the cover.
The creative duo used India and its connection to global brands for inspiration, so they highlighted brands that connect with young people in their everyday lives.
As their prize, the pair will attend the Cannes Lions International Festival of Creativity. This year's finalists are from Brazil, Colombia, Finland, Guatemala, India, Peru, South Africa, Spain, the UAE and the U.S. (Miami, Minneapolis, New York and San Francisco). Their work, along with the winners' cover, will be displayed on festival billboards, according to the website.
The contest was open to anyone who is 30 or younger at the time of the 2012 Cannes Lion International Festival of Creativity (June 17-24), from all countries. Students and professionals were welcomed. The publication encouraged those from outside the U.S. to participate. The participants were free to submit as many entries as they like. There was no cost for entry.
On what must be included in the design Ad Age specified that “Your design must include the Advertising Age logo in its current size and placement.”
The contest was sponsored by Crain Communications Inc (on behalf of its publication, Advertising Age).
Ad Age's Global Issue, published each June, focuses on the international advertising and marketing scene, multinational marketers and their strategies and how brands connect with consumers in regions around the world.
Lacing a global contest around a global issue is certainly very competent. However, the contest was intended to celebrate the advertising's young creatives, inspire them to participate in the industry's events and help elevate their careers.
This young duo from India has unquestionably raised the bar of creativity in India and showing the world a great sense of muscle to empower.Data and photographs sourced from Ad Age.
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