A record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, the largest and most prestigious global international annual awards for creative advertising and communications.
An overall increase of 19% versus last year, entries have been submitted in 15 different categories: Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories.
With the volume of entry levels higher than anticipated, more jury members have been appointed in addition to the extra Branded Content & Entertainment and Mobile judges previously announced. Bringing the total number of judges to 287.
"The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content & Entertainment Lions," said Philip Thomas, Chief Executive of the Festival. "But it is also interesting to see the robust health of other, more traditional media like Radio, Film and Press. I am sure that once again the winners at Cannes Lions will inspire and excite the industry, showing what is possible in creative brand communications."
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