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Hosts the millionth follower, Manjiri Sonar and her family in Mumbai over lunch

Urges all leaders to take such special steps to motivate the youth, who are the future of the country

On touching the momentous milestone of ‘One Million Followers’ on Twitter, Mr. Punit Goenka, Managing Director and Chief Executive Office of ZEE Entertainment Enterprises Ltd. (ZEEL) surprised his 1 millionth follower, Ms. Manjiri Sonar by inviting her to his office in Mumbai for an exclusive interaction. Ms. Sonar, who is a resident of Pune, was driven across to Mumbai, along with her family, in a chauffeur-driven luxury car. Mr. Goenka then spent some quality moments with her and family, exchanging thoughts and interests.

Expressing her delight, Ms. Manjiri said, “I feel extremely privileged to be the chosen one to meet and greet with Mr. Punit Goenka as his One Millionth Twitter follower. It was overwhelming to know that such a successful business leader like Mr. Goenka chose to celebrate this milestone with a commoner. I can’t thank him enough to host me and my family in such a grand manner in his office. I was completely awestruck by his simplicity and greatness. His journey to success is an inspiration for me and many others, as I am just stepping into my career.”

Sharing his experience Mr. Punit Goenka said, “It was a pleasure meeting my 1 millionth follower, Manjiri Sonar. This is the least that I can do for my followers. Wish I could do this with all of them. While it's always a pleasure to interact with them on Twitter, this time, thought I must meet & interact in person. As senior leaders of the industry, we must motivate the youth because that’s the future of our Country.”

Manjiri, an aspiring business professional recently graduated with an MBA in HR from Pune University. Even though she joined Twitter in 2015, she has recently become active and is more than happy with her 100 followers, and doesn’t call herself a ‘Twitterazzi’, As an aspiring professional, she sees Twitter as a great platform to follow successful personalities and to learn from them. Manjiri and her family are big fans of Dr. Subhash Chandra and they follow his show on TV.

During the meeting, Mr. Punit Goenka shared his life lessons with Manjiri. He also presented her with a personalised signed copy of the much celebrated autobiography – ‘The Z Factor: My Journey as the Wrong Man at the Right Time’ of Dr. Subhash Chandra, Member of Parliament, Rajya Sabha and Chairman, ZEE & Essel Group.

Wednesday, 20 September 2017 00:00

PR industry registers healthy growth of 18%

Integrated PR solutions and visual communications hold key to success, new talent core to growth

The Public Relations Consultants Association of India (PRCAI) released this year’s ‘State of Industry Survey 2017’ report at PRAXIS 2017 – India’s largest gathering of communication professionals – in Jaipur on Friday. This year, other than public relations consultancies, in-house communicators were also surveyed to understand the current status of the industry, size, key trends and challenges. According to the report, the industry grew at 18% to reach Rs 1,315 in FY17, which is an up from last year’s Rs 1,120 crore, with boutique firms performing remarkably well. The industry is expected to continue to register a double-digit growth and reach Rs 2,000 crore by 2020.

The growth in 2017 has been driven by the retail, automobile and FMCG sectors. Large firms have reported significant increase of 14% in FMCG & retail revenues. Auto & OEM has seen a growth as compared to FY 16. Interestingly, the Information and Communication Technology (ICT) sector, which was last year’s biggest clientele for PR firms in the country, accounting for over 20 per cent of the revenue generated by agencies, is on the decline with a revenue share of only 8%. There has a decline in the revenue share of financial services as well. Overall, the private sector continues to account for 95% of the PPR spends.

Nitin Mantri, PRCAI President and CEO, Avian Media said: “When we started this first-of-its kind study last year we wanted to understand and address the issues facing the Indian PR industry in order to nurture and grow the PR industry. We increased the ambit of the survey this year by including in-house communicators. This year’s report has reiterated the fact that to stay on top of the game we need to work as a team - share experiences, explore new approaches and learn new ways - to reinvent ourselves. Communication trends and tools are changing in a heartbeat. Constant innovation and smart adaptation to the changing landscape are indispensable for PR firms today. Thus, PR firms that have kept a finger on the pulse of global trends and embraced them have grown faster in 2017. Newer customised products and non-traditional PR work are expected to grow in the coming years, with integrated integrated PR solutions and visual communications holding the key to success.”

Commenting on the findings of the report, Ms IV Rajashree, Vice President, Feedback Consulting, said: “It was an honour for Feedback Consulting to undertake the study for the second year running for the PRCAI. This year we expanded our base to cover in house communicators as well. This has provided the industry with a client-side view of future trends.”

The report also examines the challenges facing industry. Availability, attracting and retaining talent continues to be a key concern across stakeholders. As a result, the focus of all firms has been employee growth and motivation. The average spend on training has grown from last year’s average of 1.1%. The efforts are paying off as the attrition rate has come down to 21% from last year’s 28%. Another heartening finding in the report is that large and medium firms are ready to diversify and hire talent from the advertising and media industry due to the growth of content-driven campaigns and use of digital media.

Tuesday, 19 September 2017 00:00

Starcom wins Godrej & Boyce Media AOR

In a significant development, Starcom has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review.

Godrej & Boyce is the holding company of the Godrej group that also operates across 14 diverse businesses. Founded in 1897, the company started with the manufacture of high quality locks. It has since diversified into consumer goods, office and industrial products & services, infrastructure and real estate. Godrej is one of India’s most trusted brands serving over 1.1bn customers worldwide, every day.

Says Mallikarjun Das, Group CEO, Starcom India, “It’s a privilege to partner with Godrej & Boyce one of India’s leading corporate groups with diversified business interests. Starcom is the Human Experience Company; we are best known for powerful transformative thinking and data-driven, tech fuelled media experiences. Starcom will put in the best of ideas, talent and resources for Godrej & Boyce and help them forge new and greater connections with consumers. As they continue on in their expansion plans, we look forward to bringing in rich returns on their media investments.”

Headquartered in Mumbai, Godrej & Boyce specialises and is a market leader in appliances, furniture and interiors, security solutions, industrial logistics, aerospace etc.

Headquartered in Mumbai, Godrej & Boyce Mfg Co, a Godrej Group Company, has 15 diverse business divisions offering consumer, office and industrial products and services of the highest quality to every corner of India and across the globe.

As part of the mandate, Isobar India will manage the account from its Mumbai office. It is pertinent to note here that the agency won the account following a multi-agency pitch.

Speaking of the appointment, Animesh Bhartiya, Chief Communications Officer, Godrej & Boyce said, “Godrej & Boyce is going through an exciting phase. We are a diversified group with interests across 14 varied sectors. While, on the one hand we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and all other stakeholders, it is also imperative on the other, to understand how resources can be best optimized at a group level by leveraging combined effort and spends. In a rapidly evolving media landscape, we also need new and innovative practices and approaches to connect meaningfully with a new generation of consumers. We believe Isobar has the necessary skillsets and attitude to bring fresh thinking to an organisation as varied as ours. Our teams are enthusiastic about the new partnerships. We are thankful to each of the agencies for their participation.”

Suruchi Trivedi, GM Corporate Marketing & Communications at Godrej & Boyce added, “Our objective was to drive efficiencies and more meaningful conversations by moving from a fragmented approach across the organization to a more consolidated one. We developed a comprehensive & robust scientific process for the pitch ensuring that all the key parameters of evaluation are dovetailed into the same. After a rigorous analysis along with the key stakeholders from within the company, we unanimously decided that the pitch response from Isobar best aligned with organization objectives. We now look forward to seeing this synergy come to life and deliver amazing results. We thank Triggerbridge who managed the pitch process for us."

Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India said, “Godrej & Boyce is one of the most prestigious brands in India. We are honored and thrilled that they have chosen us as their digital partners to help them in their digital transformation. We look forward to doing some great work together.”

The countdown has begun. As the excitement around the 69th Primetime Emmy Awards builds up, Hotstar, India’s leading video-on-demand platform, announces the live streaming of the grand event on its platform. Viewers from across the country will be able to tune in to the simulcast on 18 September, 2017, at 5:30 AM. Thereafter, the ceremony will be available in the Hotstar library from Tuesday, 19th September.

With a whopping 149 nominations across 23 shows, Hotstar is truly the home of the Emmys and will be the only digital platform in the country to simulcast the event. Viewers will have the opportunity to watch the much anticipated ceremony along with the rest of the world, from wherever they are. This year, the event will be hosted by Stephen Colbert, previous Emmy Award winner and host of The Late Show with Stephen Colbert, at the Microsoft Theater in Los Angeles.

From the Hotstar library, acclaimed shows like Westworld, Feud, Veep and Big Little Lies lead the extensive list with the most number of nominations. Other favourites include Night Of, This is Us, Silicon Valley, The Wizard of Lies, among others. Through their partnership with the world’s largest studios, like HBO, Disney and Showtime, Hotstar has managed to bring the most celebrated international shows to India, under their Hotstar Premium bucket.
Watch the live streaming of the Emmys on Hotstar.

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