MediAvataar's News Desk

MediAvataar's News Desk

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Improved financial health

66% merchants use social commerce to access a global consumer base

96% of social sellers attribute growth in business to social commerce

Growth of social commerce is driving digital payments as users demand more seamless and efficient payment experiences

Across the Asian markets surveyed, India leads with 84% merchants using mobile-enabled payment methods; Facebook tops as the leading platform with 89% merchants selling on it

94% social sellers cited that social commerce has lowered risks of starting business independently

PayPal is the most used payment platform in India by merchants on social media, due to ease of integration and familiarity globally

96% social sellers said that social commerce has allowed them to reach bigger markets

According to a research commissioned by PayPal, a global leader in digital payments, social media channels are no longer just networking platforms but have become digital marketplaces, where merchants and consumers buy and sell goods and services. Social commerce (s-commerce) is driving the adoption of digital payments as users demand more seamless and efficient payment experiences.

PayPal’s study “Beyond Networking: Social Commerce as a Driver of Digital Payments”, highlights the rapid growth of s-commerce across seven markets in Asia, including India. It also showcases the positive impact that s-commerce is having on merchants’ and consumers’ financial lives, and how digital payments plays an integral role by providing a secure way for sellers to sell on social media platforms.

Narsi Subramanian, Director Growth, PayPal India, said: “With digitization, India is rapidly transitioning towards a digital, mobile-first economy. The very nature of social commerce inherently encourages greater digital payment adoption. Merchants are seeing social media as a viable business platform and are open to exploring social networking sites to bring grow business and tap consumers. We demonstrate our support of social commerce with features such as for Business that allows merchants to request money from anyone across the globe with the click of a link. We want to create a world where everyone has the ability to sell, monetise their talent and reach out to communities beyond their own.”

India leading from the front

Among all the markets surveyed, India emerged top in terms of usage of YouTube (64%), Twitter (61%), Google+ (50%), Skype (53%) and LinkedIn (33%) for the sale of goods and services. The report highlights that in addition to low overheads and an existing pool of customers, 96% of the current social sellers feel that the concept has helped them reach bigger markets and has substantially improved their financial condition.

Merchants showed significant confidence in social commerce with over 79% selling through various social platforms. Growing digitization and increasing internet penetration in India have reportedly encouraged commerce to move online. Facebook, WhatsApp and Facebook Messenger are used most by merchants in India, than anywhere across Asia (excluding China).

Cosmetics and beauty products are sold the most through social media

About 52% of the total consumer demand on social commerce comprises of cosmetics and beauty products. This is followed by disruption in supermarkets as groceries, food, drinks and alcohol is the second most sought after category of online purchases. The report indicates that social commerce is becoming a mainstream retail channel. The main reasons for this shift include the convenience of purchasing online and the ease of payments.

Consumers in India cited security and speed as top preferences for choosing their payment method. With digital payments being increasingly integrated into social networking sites, allowing buyers and sellers to transact seamlessly, we could see a further lowering of barriers against the adoption of new payment methods as consumers become aware of their ease of use, security and overall benefits.

In the given role, she will be responsible for talent management, building capabilities, people development and more

IdeateLabs, a full-service digital marketing company announced the appointment of Setare Irani Degamwala joining as the Head of People and Culture at their Mumbai office. She will be responsible for talent management, building capabilities, people development, strengthening organizational culture, deployment of HR strategies in alignment with the organization’s corporate vision and mission and overseeing the talent acquisition and associate recruitment along with staffing benefits.

Setare comes with over a 12 years of experience in Human Resource Management and has been recognized as one of India's Top 100 HR professionals for her valuable contribution to the HR field. She has worked with organizations like Creativeland Asia, The 120 Media Collective, McKinsey & Co. and TCS amongst others.

Speaking on the appointment, Ms. Vrutika Dawda, Director, IdeateLabs said, “We are a knowledge-based company with people being our core asset. In an environment where acquiring and keeping talent is one of the top challenges, it is crucial for workplace culture to be at the center of all discussions in the office and Setare’s experience will be a key driver in this endeavor.

Reaffirming Vrutika’s trust, Setare Degamwala, Head – People & Culture, IdeateLabs says,”In the last few years IdeateLabs has grown from strength to strength in both capability and people. It’s a fantastic time to be joining the company as it gives me the opportunity to help build and further strengthen the people development, manage current and bring in fresh talent. It also gives me the opportunity to play a vital a role in shaping a culture that will be the key to drive business success”.

Friday, 21 September 2018 00:00

Extreme Cake Makers to premiere on FYI TV 18

FYI TV 18 welcomes you to a world of pure decadence with ‘Extreme Cake Makers’

FYI TV18 introduces you to some of the most talented sugar craft specialists, who go all out to produce the world’s most elaborate and breath taking creations. Extreme Cake Makers premiering on, 24th September 2018, every Monday - Friday at 7:30 pm, will lift the lid on the successes and failures of an elite group of cake makers.

From a life-size Shetland pony to a 9-ft long edible working steam train, this show is at the cutting edge of cake-making. But it's not all buttercream. One slip of the knife or a soggy sponge can mean a caketastrophe!

However, when it comes to creating unique mega cakes, these people are the best in the business. Familiar faces and new talent, take viewers behind the scenes, as they go all out to produce the world’s most delicious and breath-taking creations. No challenge is too great for them of making cake extraordinaire!

From show-stopping sponge to bumper birthday bakes, a creative group of cake makers go all out to make the world's most breathtaking creations. These elite bakers turn cakes into works of art.

Watch some of the most phenomenal bakers across the world transform ordinary-looking cakes into masterpieces, with FYI TV18‘s Extreme Cake Makers, every Monday to Friday at 7:30 PM

The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 20, 2018. Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA.

Sunil has led the Society over the past two years to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities.

On his election for third consecutive term as the Chairman of the ISA, Sunil said “In our journey towards creating further value proposition for the ISA in the industry, the focus will be to make this unique body future-ready. We will work to support the advertisers in navigating the fast evolving digital environment. We will continue to strengthen our relationship with fraternity organizations in the industry and the members of the ISA. I look forward to having continuous support of all members towards adding value from all relevant perspectives".

ISA is the only national body as a strong voice to advertisers over the last 60 years. It has advertiser members from across industries who approximately contribute to over two-thirds of the annual national non-governmental ad spends. ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers. The ISA played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.

The Executive Council members of the ISA thanked Sunil for his substantial contribution to the ISA as Chairman over past two years and expressed pleasure to elect him again for 2018-19.

Other members of the Executive Council are:

· Mr. Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited,

· Ms. Anuradha Aggarwal, Chief Marketing Officer, Marico Limited

· Mr. Abraham Mathew Alapatt, President & Group Head - Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited

· Mr. Narendra Ambwani, Director, Agro Tech Foods Limited

· Mr. Siddhartha Banerjee, Executive Vice President – Marketing, Vodafone India Limited

· Mr. J. C. Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd.

· Mr. Ravi A. Desai, Head, Brand & Mass Marketing, Amazon Seller Services Pvt. Ltd.

· Mrs. Paulomi Dhawan, Strategic Adviser, Raymond Limited

· Mr. Abhishek Desai, Director Marketing Operations, Procter & Gamble Hygiene and Health Care Limited

· Mr. Chandru Kalro, Managing Director, TTK Prestige Limited

· Mr. Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited

· Mr. Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited

· Ms. Beena Koshy, Executive Vice President & Head - Exports, Bajaj Electrical Limited

· Mr. Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.

· Mr. Anil Viswanathan, Director Marketing Chocolate, India, Mondelez India Foods Pvt. Ltd.

· Mr. Ramakrishnan Ramamurthi, Chief Executive, Polycab Wires Pvt. Ltd.

· Mrs. Deepika Sabharwal Tewari, Associate Vice President, Jewellery - Titan Company Limited

· Mr. Amit Tiwari, Vice President – Marketing, Havells India Ltd.

· Mr. Brahm Vasudeva, Chairman, Hawkins Cookers Limited

The partnership allows advertisers to make use of zeotap’s high-quality segments through the different Adobe solutions.

Zeotap’s data has been shown to exceed up to 6x market benchmarks on measured demographic On-Target Percentage (OTP) levels.

Berlin, Madrid, Milan, London, Paris, New York, Mumbai, 17th September, zeotap, an independent mobile data platform that unites the world’s most valuable data to fuel growth, today announced that it has completed its integration with Adobe’s – (Nasdaq:ADBE) Audience Manager DMP (Data Management Platform) and Audience Data Marketplace.

In a time where both brands and agencies alike have worked tirelessly to bring their various pools of consumer data together in the past years, DMPs (Data Management Platforms) and Data Marketplaces are on the rise. The partnership between zeotap and Adobe is a reflection of this trend, wherein agencies and brands rely strongly on 3rd party data to complement their own data assets and empower them across the various digital channels. Naturally, advertisers find it relatively easier to collect a set of data on their current customers, whilst being reliant on 3rd parties to complete the picture in other areas and continuously identify promising prospects.

zeotap’s integration with Adobe is in line with an increasing need to base customer research and outreach on the same datasets and the general desire in the market to centralise intelligence. In the past, advertisers’ customer data was largely scattered across various siloes and the partnership is also another major step for zeotap on its way to make its data safely accessible within all relevant environments for its clients. The company is already directly integrated with all major DSPs (demand-side platforms), several global SSPs (supply-side platforms) and numerous major global and local publishers in the market.

As of now, zeotap’s segments can now be pushed as 1st party data to advertisers’ Adobe DMP seats and within the Adobe Audience Marketplace. The partnership applies to all of zeotap’s deterministic and comprehensive socio-demographic, interest and purchase intent data, which are made available in a fully privacy-compliant manner and can be leveraged across insights, modelling and activation use cases within zeotap’s core geographies, Europe, North America and India.

“High-quality 3rd party data providers are scarce in today’s market, but are much needed since a 1st party data only approach is always limited when it comes to prospecting new customers in the short and medium term.” said Daniel Heer, Founder & CEO at zeotap. “The integration between zeotap and Adobe closes that gap by offering accurate and verified data at scale for brands to achieve their performance objectives.”

zeotap data has proven to exceed market benchmarks by up to 6 times on measured demographic On-Target Percentage (OTP) and other key performance indicators. The company has also introduced automated rigid data quality audits on top of its 3-step GDPR compliance audit across all of its data partners to crucially simplify advertisers search for good data and offer guarantees. So far, only 10% of roughly 200 potential data partners have moved through all tests successfully and were allowed to join the platform.

Nevertheless, with a mix of large global and local partners zeotap has by now united over 1 billion comprehensive high-quality data profiles to ensure that campaigns do not only meet or overachieve clients’ qualitative goals but also at the volumes needed to deliver large branded campaigns.

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