Vuclip provides insights into key brand metrics for mobile beyond click-through-rates to help brands achieve engagement and attention; Millward Brown study results revealed   Vuclip, the world’s largest independent mobile video and media company, today announced it now offers a solution to evaluate mobile campaign effectiveness. Vuclip has partnered with Millward Brown, a global leader in brand, media and communications, to give brand metrics that provide meaningful insights beyond click-th

IPANHill+Knowlton Strategies, India’s premier strategic communications consultancy, has been awarded the retainer public relations business for HSBC India, the leading provider of financial services. Following a competitive pitch, IPAN H+K Strategies’ Financial Services team has been selected to handle the entire PR portfolio for HSBC India, including brand awareness, corporate reputation and strategic visibility for its key businesses in India, The account will be run from the Mumbai offic

CNBC AWAAZ has relaunched it’s primetime news and current affairs show ‘Awaaz @ 9’, After 8 years of bringing the top business and news stories every week night, 9 pm on Aaj Ka Karobaar - CNBC Awaaz is unveiling a new avatar of this successful format. On Awaaz @ 9 the viewer gets a 360 degree view on top agenda of Business, Politics and beyond. Presenting news stories with a unique perspective, the 60 minute show gives you considered views and useful opinion on facts and developments tha

Quikr has launched a viral campaign in the wake of the nationwide spot fixing controversy. Conceptualized by Scarecrow Communications, it features a police inspector making a fervent appeal to cricketers saying 'khud ko paison ke liye na bechein'. Aur Bechna hi hai to ghar ka purana saaman bechein Quikr.com par. The camera then reveals a sporting a towel tucked into his pants, looking down sheepishly standing next to the inspector. The inspector spots the towel and starts dunking the cricketer'

Mindshare and OgilvyAction have come together to create the first full suite of communication solutions aimed at rural and low-income consumers across Asian markets. Operations are being carried out across India, Vietnam, Indonesia and Thailand. Under this partnership, Mindshare will be responsible for strategy and OgilvyAction will work on activation. The framework for approaching this large scale communications plan is mapped out in six steps. The first four steps cover groundwork and rural