Sunil Kumaran Business Head, Language TV, Reliance Broadcast Network Ltd.

“Our strategy remains to offer localized content with a strong local flavor. With a mix of fictional and non-fictional properties featuring regional family dramas, crime shows, reality shows and weekend blockbuster movies, we will continue to tap the local entertainment preferences of our audiences. “Said Sunil Kumaran, Business Head, Language TV, Reliance Broadcast Network Ltd.

In an interaction with Medi....

Hanneli Slabber Country Manager, South African Tourism in India

“Underlining the significance of the Indian market, we have undertaken varied kinds of marketing and promotional initiatives to promote the destination in India. It has been our aim to target wider and different segments of the audience through our activities. The key to success has been to deal with the changing travel patterns and consumer preferences effectively by diversifying our products, maintaining excellent service and innovating our marketing and ....

Elkana Ezekiel MD, Zydus Wellness Ltd.

“Indian companies do have fairly structured approaches to innovation with one important difference – the willingness to make a bet with limited information based on strong local understanding and sharp business instincts. Nimble footed Indian companies have created strong market value and built enduring brands often with a higher degree of success than their seemingly more “disciplined” Western counterparts across a diverse set of industries.”

Shashank Mehrotra Business Head, BigRock

“A website is probably one of the most cost effective & efficient communication platforms a business has. It combines the customizability, creativity, and interactivity to create a powerful brand story. Further, it allows brands to engage with consumers in a variety of interesting ways, influencing both consumer attitudes and behaviors. Even small businesses are realizing that a website is not just an online brochure but an expression of the brand itself.....

Graham Fink Chief Creative Officer of Ogilvy China

Graham Fink, Chief Creative Officer of Ogilvy China, dressed up as an old man to secure his first job in London.

Since then, he’s produced albums and directed films. He’s won BAFTAs and helped London win the bid for the 2012 Olympic Games.

The multi-talented Graham Fink is also Grand Jury President of ADFEST 2013. In the following interview, he explains what makes him tick…

Is it true you dre....

Manas Mohan Publishing Director National Geographic Traveller India and COO ACK Media

“We will continue to partner with cutting edge expeditions and initiatives in the travel, tourism and adventure spaces to bring to the country stories that few other media brands will be able to conceive of and to support the society’s mission of “inspiring people to care about the planet”.” said Manas Mohan, Publishing Director National Geographic Traveler India and COO ACK Media.

In an interaction with MediAvataar.com India Manas ....

Sunil Kumaran Business Head, Language TV, Reliance Broadcast Network

Reliance Broadcast Network already has the largest radio network in the country, with 45 stations. The Company believes in the power and potential of emerging markets, and has in the recent past also put together a very robust television network – BIG MAGIC, BIG CBS SPARK PUNJABI and just 2 months ago, BIG RTL THRILL.

Reliance Broadcast Network has conceptualized yet another industry first with its latest show BI....

Anand Chakravarthy Business Head, BIG CBS

“With English entertainment channels, content decides who your viewers are. Hence, the content pertains to an audience set which a niche category advertiser would be looking for. That is how the channels will deliver the right audience set that these advertisers are looking for and also deliver larger number of audiences than print. Therefore, effectively cost per thousand is much more efficient on television. The money that one would be spending might be the s....

Manish Agarwal CEO Zapak, Reliance Entertainment Digital

A week after announcing the consolidation of its gaming business under the brand ‘Zapak’, Reliance Entertainment Digital’s CEO, Manish Agarwal shares details pertaining to the re-structuring at Zapak Digital Entertainment.

1. Jump Games has been re-branded as Zapak Mobile. Please share details on the development.

Zapak is synonymous with gaming in India and Jump Games is relatively unknown brand outside India and is B2B bran....

Ashish Morone Head Marketing, Edelweiss Tokio Life Insurance

“Demographically, we are a larger country but economically we are still in a developing stage. We still have a larger pie to tap in the insurance space, as the insurance penetration is below average compared to developed economies. The consumer is definitely different and far more fragmented in his behaviour here compared to the rest of the world.” Said Ashish Morone,  Head Marketing, Edelweiss Tokio Life Insurance.

In a....

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