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MediAvataar's News Desk
Havas Media Group wins Media Mandate of Arpita Agro
Havas Media today announced the win of Arpita Agro Products (P) Ltd.
The media mandate includes both traditional and digital duties. The account will be handled from the Kolkata office.
Arpita Agro Products (P) Ltd. is a leading manufacturer and supplier of Herbal Neem Products which include popular brands such as Nimyle, Nimwash, Nimit, Nimglo Skincare, Nimglo Glycerine and Nimgreen. Viable Alternative Products forms the cornerstone of Arpita Agro Products, which was conceived with the vision of providing herbal and organic alternatives to the chemical products available in the market that are toxic and harmful for consumers. The products are safe for use in homes, hospitals, schools and various other institutions, personal care and agricultural use.
Speaking on the appointment, Arpita Majumdar, Head of Marketing, Arpita Agro Products Pvt. Ltd. said, “We are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further - Havas Media has the experience, understands the category and has shown us the strategic approach across media from our brand perspective. We see them as a long term partner.”
Commenting on the win Anita Nayyar, CEO, Havas Media Group India and South Asia said, “It is a good win and the ‘natural’ focus of the products is important to customers today. We look forward to building another Meaningful Brand. It further consolidates our Kolkata operations.”
“We are glad to have yet another client entrust us with their Integrated Media mandate. Digital is an essential offering of Havas Media’s services. We look forward to a solid partnership with Arpita Agro and the team”, continued Mohit Joshi, Managing Director, Havas Media India.
O&M Asia Pacific Unveils its Cannes 2015 Creative Line-Up
Ogilvy & Mather Group Asia Pacific is home to some of the most talented and best creative minds in the business.
These creative leaders have been the inspiration and driving forces behind some of the most memorable campaigns the industry has seen in recent times.
As well as having vast experience and deep expertise, they are relentlessly pushing the boundaries and redefining excellence in the industry. This is an approach that ensures that Ogilvy continues to do what it does best – deliver results for clients, attract plaudits and win the most high-profile awards on offer. And 2015 has been no different.
At Cannes 2015, the Chief Creative Officers from many of our major markets in Asia Pacific will be present.
Throughout the event, they will be available to share their views and insights on the latest developments and future trends in the marketing and communications sector.
Eugene Cheong / Chief Creative Officer, Ogilvy & Mather Asia Pacific & Singapore
A true trailblazer in his field, Eugene is regarded as one of the creative pioneers behind the so-called ‘Asian Creative Revolution’ in the 1980s which changed the face of the advertising and marketing industry across the region.
An Ogilvy veteran of over 20 years, Eugene has worked in offices in London, Los Angeles and across Asia. Under Eugene’s leadership, Ogilvy Asia Pacific continues to climb the regional and global creative rankings, with the agency was crowned Creative Network of the Year in 2009 and 2014 by Campaign Brief Asia. During this period, he has also been named Creative Director of Year in recognition of his reputation as an creative leader.
As well as being a regular keynote industry speaker and published author, Eugene has extensive experience as a member of judging panels at various international industry awards.
Graham Fink / Chief Creative Officer, Ogilvy & Mather China *Cannes 2015 Judge: Titanium and Integrated Category / limited availability
Graham is one of the most respected and awarded creative minds in the business. With over 20 years’ experience, he has been behind some of the advertising world’s most iconic campaigns for a wide range of global brands.
Now based in Shanghai, he leads over 300 budding creatives across more than 20 offices for Ogilvy China. He believes in a single-minded approach to creativity and lives by his favourite David Ogilvy quote: “search all the parks in all the cities in the world and you won’t find a statue of a committee”.
As well as creating his own conceptual production company and founding a creative art school in the UK, Graham is a keen photographer with a number of his exhibitions gaining worldwide critical acclaim.
Reed Collins / Chief Creative Officer, Ogilvy & Mather Hong Kong
A multi-award winning creative talent, Reed is responsible for ensuring that as a leading agency, Ogilvy Hong Kong always has a strong creative point of view and focus. To achieve this goal, he ensures everyone collaborates effectively to produce cutting-edge work based on compelling ideas, drawing upon the rich and diverse expertise from across the different disciplines of the business.
He has a wealth of creative experience having worked across five continents. During his career, Reed’s distinctive approach has earned him a haul of team and individual awards, and seen him recruited to sit on the judging panels of some of the industry’s most prestigious shows.
Ajab Samrai / Chief Creative Officer, Ogilvy & Mather Japan
As one of the most awarded Creative Directors in the business, Ajab has earned a reputation as strong and dynamic personality who always leads from the front.
Starting his career at Saatchi & Saatchi London, Ajab became one of the youngest creative group heads in the history of the agency, working as Regional and Global Creative Director for some of the world’s biggest brands.
For the last 18 months, he has overseen the creative transformation and improved financial performance of Ogilvy’s business in Japan, a market that is renowned for its love of off-thewall ideas and alternative approaches.
Juggi Ramakrishnan / Executive Creative Director, Ogilvy & Mather Shanghai
Juggi has a proven track record for delivering creative excellence and is a firm believer that emotional ideas based on human truths.
He has recently transferred to Shanghai from Beijing where he held the post of Executive Creative Director and was responsible for taking the team and its creative work to new heights over the past two years. He has also held regional creative roles, curating a range of cutting-edge, culturally-relevant campaigns across various Asia Pacific markets.
Away from the office, Juggi is an avid reader, naturalist, runner and traveler.
Piyush Pandey / Executive Creative Director, Ogilvy & Mather India
A former professional cricketer and tea taster, Piyush has been voted the most influential advertising man in India for the past ten years. He has vast experience and a deep knowledge of the Indian and South Asian markets, leading a series of high-profile and celebrated campaigns during his 30 years at Ogilvy.
Under his leadership, Ogilvy India remains the most awarded creative and effectiveness agency in the business.
Aeolus Tyres to roll out on Indian roads with Grasshoppers
Aeolus Tyres, arm of a Fortune 500 company and a global tyre-manufacturing giant, has appointed Grasshoppers as its creative agency to spearhead the brand’s communication and branding activities in India.
Aeolus was founded in 1965 and is among the top 20 tyre brands globally. It is present in 140 countries and now, the brand is looking to aggressively launch its high-performance PCR (Passenger Car Radial) range of tyres in India. Aeolus tyres are O.E. approved and proudly fitted by various global leading vehicle manufacturers. The PCR tyres for Indian market bear the mandatory BIS certification.
Although Aeolus has been selling tyres for trucks and other heavy vehicles in India since a couple of years, it will now be introducing its PCR segment of tyres in India with a wide range of products meant for ultra-high performance cars to SUVs to the economy range of cars. Grasshoppers, along with its digital marketing wing Grownups, will design an integrated creative campaign to introduce the brand to the targeted consumers.
Mr. Deepak Yadav, the Director at Aeolus Tyre India Pvt. Ltd., says, “Aeolus Tyres are far superior in terms of performance as compared to many of our contemporaries and we are also one of the most prominent advocates of the green technology in tyres. That is why our products are highly sought after in the European and American markets. Though we are new entrants in India, I am confident about our success as only sturdy and good quality tyres can last for long on Indian roads. We will also be introducing some path-breaking solutions in the tyre industry in India which will be unveiled soon through our campaign. As the team at Grasshoppers not only has a strong sense of aesthetics but could also give us a one-stop solution for our mainline and digital marketing requirements, we have partnered with them for an integrated campaign to highlight our key value propositions to the end consumer.”
Grasshoppers’ creative team is thrilled about the new challenge that is up their sleeve.
The agency’s Director Arjun Banerjee explains, “Since there are several well-established players in the tyre segment in India, it is imperative that the Aeolus Tyres campaign stands out from the clutter while clearly communicating the brand’s differentiating factor. Thus, the strategy has to be innovative and that is an exciting task for any creative agency. We want to see Aeolus as a dominant player in the tyre segment in India within the next couple of years and our marketing initiatives will be aimed at aiding that process.”
CNN-IBN & Ericsson join hands to launch ‘Networked India’
An initiative to identify change makers who are enabling the networked society in India
Ever since the turn of the century, mankind has evolved at accelerated pace with the help of groundbreaking innovations and utility-based solutions, especially in the fields of mobility and connectivity. Today, technology is empowering millions and is driving innovation at every step.
Recognising this trend towards a connected world, Ericsson in partnership with CNN-IBN, is launching Networked India - a unique new initiative that will inspire, identify and celebrate innovations that employ mobility, broadband and cloud to make a social impact or address a specific social need, thereby having the potential to change the world.
The initiative seeks participation from people and organisations across India starting June 8th. The window for sending in nominations is open for five weeks and it ends on July 12th 2015.
Entries can be sent through the campaign portal www.networkedindia.com. The shortlisted entries will be evaluated by an esteemed Jury at the awards ceremony on the 7th of August in New Delhi, wherein the best innovations will get project support and cash rewards.
‘Networked India’ is in line with Ericsson’s global brand campaign ‘We enable Change makers’.
States Chris Houghton, Head of Region India, Ericsson, “We have long envisioned the arrival of a Networked Society where connectivity changes the fundamentals of our daily life. As mobility, broadband, and cloud services are rapidly spreading across the globe, we are witnessing this vision, this transformation, come to life and we wanted to investigate exactly how people are using mobility and the internet to make a positive impact on their own situations and their communities. Through this campaign, we want to provide a platform wherein the real change-makers can come to the fore and share their stories.”
Speaking on the occasion of its announcement, Avinash Kaul, CEO, IBN News Network said, “The world has come closer because of innovations in the field of communication. As we continue to progress, our special series ‘Networked India’ will aim to highlight and felicitate these innovators and further encourage more such brilliant minds to come forth to help India and the world prosper.”
Lowe Lintas + Partners, India leads at Asia-Pacific Tambuli Awards
The shortlists for the U&AP Asia Pacific Tambuli Awards that were announced recently see Lowe Lintas + Partners, India as the agency with the maximum shortlists from India.
With 16 shortlists, Lowe Lintas + Partners leads the tally out of a total of 74, from countries in the APAC region including China, Thailand, Vietnam, India, Manila, Malaysia, Philippines, Korea, etc. The shortlisted entries of Lowe Lintas + Partners include work done for clients like Hindustan Unilever Ltd., Havells India Ltd., and Tata Global Beverages Ltd. These span the categories of Advocacy, Branded Content & Entertainment, Family-Oriented Brand, Insights & Strategic Thinking, Promos & Activation, Regional Brand Development & Television.
With this performance, Lowe Lintas + Partners continues to assert its dominance in the Asia Pacific region as the ‘Most Effective’ agency. With effectiveness at the core, the U&AP Asia Pacific Tambuli Awards honors brands that deliver results and promote social good— brands from around the world including China, Thailand, Vietnam, India, Manila, Malaysia, Philippines, Korea, etc that celebrate human truths, inspire purpose, and effect real change.
Speaking of the achievement, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said: “We’re proud in the way India has been represented at another regional platform. Tambuli is a special award show for us as it not only measures the success of brands delivering business results but also its contribution to bring about a social change, something that we consciously practice on every brand that we work on. We look forward to the turning some of these into metals on the awards day.”
The shortlisted entries from the agency include:
Organized by the School of Communication of the University of Asia and the Pacific, Tambuli Awards follows a case study approach in recognizing both the business and societal values of marketing communications campaigns, the awards honor entries that prove that the campaigns resulted not only in increased profitability but also to the betterment of society.