04 February 2023 16:51

MediAvataar's News Desk

MediAvataar's News Desk

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Close on the heels of the announcement of Nikhil Shahane as Vice President – Mobile and International Business and Mahesh Patil as Chief Technology Officer comes another significant appointment that of Navin Kansal as National Creative Director.

The move marks an important phase in the digital agency’s journey of growth where the endevour is to ensure seamless integration of creativity and technology.

Welcoming Navin on board, RajDeepak Das, Chief Creative Officer, Leo Burnett India, said, “Navin is a creative genius when it comes to digital and he happens to join us at a right time when we are looking to fast-track Indigo’s growth as a full-service digital agency and a technology hub for clients. Navin’s experience of creating exemplary work on many brands reflects his ability to make an idea look great across digital platforms. His passion for innovation will drive the change brands need, thus helping to take the quality of our offering notches higher!”

Harshad Hardikar, COO, Indigo Consulting, added, “Navin and I have worked together in the past and I am fully convinced about his great ability to think big brand ideas that can create magic for brands, using digital media. This is the most critical position we were waiting to fill-in for some time. I’m sure that Navin’s creative acumen coupled with his leadership skills will take Indigo’s creative reputation to new heights.”

Commenting on his joining, Navin Kansal said, “Indigo Consulting has a great momentum going forward and a huge potential that is waiting to be tapped. The agency is blessed with great clients and a multi-disciplinary team that is rich in experience with full-service offerings that very few digital agencies in India have. I look forward to working closely with Harshad and Raj to leverage the technology, UX and mobile capabilities of Indigo in new and innovative ways to  solve business problems. My focus will be to design and implement digital solutions with a human purpose in mind, by keeping Leo Burnett’s HumanKind philosophy as my North Star.”

Navin joins Indigo Consulting from Grey India where he was spearheading the agency’s digital creative function as Executive Creative Director and worked on many brands, including Volkswagen, Dell, Cadbury (Bournvita, Silk), Birla SunLife, ICICI Bank, Go Air, ITC, STAR Network, Sony LIV and Adobe.

Before Grey, Navin spent nine years at OgilvyOne Worldwide, Mumbai, where he was Creative Director on key accounts - Unilever, Tata Safari, The Economist, Vodafone and Perfetti van Melle.

His work has received recognition at various award shows for creativity and effectiveness across various categories in digital, including Spikes Asia, Adfest Asia, PMA-Asia, ECHO Awards, Yahoo! Big Idea Chair, Effies, IDMA, DMA India, DMA Asia, Asian Marketing Effectiveness Awards, Goafest (Abbys) and Outdoor Advertising Awards.

Navin has also served on the jury of the Digital Asia Festival, Goafest, Indian Digital Media Awards (IDMA) and ECHO Awards.

Watch the 7pm movie on MOVIES NOW this week and grab the opportunity to win an all-expense paid trip to Singapore!

MOVIES NOW – India’s leading Hollywood movie channel – is all set to regale and offer viewers a visit to the dream destination -- Singapore -- and a trip to its iconic Universal Studios!

The viewers have to tune into MOVIES NOW at 7pm daily, this week and participate in an on-going contest. During the telecast of the movie, they have to watch out for the Minions Contest Promo where a special number will be flashed. To enter the contest they simply have to give a missed call on the number, post which they will have to answer a question and one lucky winner will win an all-expense paid trip for two to Singapore for 3 Days and 4 Nights with a VIP access pass to Universal Studios to meet the adorable Minions!

The Pierre Coffin and Kyle Balda-directed Minions has been awaited by millions round the globe and stars Coffin and Sandra Bullock among others. Evolving from single-celled yellow organisms at the dawn of time, Minions live to serve, but find themselves working for a continual series of unsuccessful masters, from T. Rex to Napoleon. Without a master to grovel for, the Minions fall into a deep depression. Until Kevin comes up with a plan, accompanied by his pals Stuart and Bob; he sets forth to find a new evil boss for his brethren to follow. Their search leads them to Scarlet Overkill, the world's first-ever super-villainess.

Do not miss out on the double bonanza of enjoying the movie and getting a chance to win a trip to the Universal Studios, Singapore. Tune into MOVIES NOW every evening this week at 7pm!

Thursday, 09 July 2015 00:00

DGM India Unveils New Brand Identity

India’s leading ad network DGM India today signaled a business and organizational reinvention with the reveal of its new brand identity, underscored by a new logo that signifies growth, network, vibrancy and a strong desire to redefine the boundaries of digital advertising. DGM India has an undisputed market leadership in performance marketing, running or managing 90% of all performance marketing campaigns in India.

DGM India is part of SVG Media, the largest Indian digital media network. SVG media has consolidated the India business of 2 companies – DGM & Network Play into a single unit – DGM. The new brand identity also reflects this consolidation.

DGM India today said that it has organized its business into five distinct business verticals, each of which is focusing on an cutting-edge innovation strategy for growth. The CPL (cost per lead) vertical caters to the offline businesses and it integrates call center & CRM support with online advertising to deliver hot leads to advertisers. The GoVentures unit has a very sharp focus on giving advertising options to advertisers operating in the newly developing on-demand hyper local services by helping clients source leads through various DGM-owned B2C marketplaces. DGM’s other business verticals are CPS (Cost Per Sale), Display and DTH advertising. The company is also offering videos and content for brand advertisers as part of its Display vertical offerings.

Speaking about the new brand identity, Anurag Gupta, Founder & MD, DGM India said, “Today’s launch of our new brand identity marks the beginning of the next phase of our journey. With digital advertising as our DNA, we are today ready to push the innovation frontier as we seek to redefine its boundaries whilst operating profitably at a very large scale.”

The New DGM India logo

DGM’s new logo, designed by a Canadian freelance designer is a customized font type with a colorful tree/branch connected to the “D”. The colorful tree conveys that the brand is vibrant and young yet mature and rooted. It also reflects that the brand is bright, creative and growing, with a strong sense of network.  The Open D signifies the vision of the company to redefine the boundaries of digital advertising.

&TV – The New Entertainment Channel Now in HD in the UK

In a spectacular move popular new Entertainment channel &TV is now available for all to enjoy in perfect HD! The channel will be the first South Asian channel to delight viewers with HD entertainment for free on Sky.

&TV HD is now the first and only South Asian entertainment channel to offer its full range of shows in full HD at no extra cost to Sky viewers. The fresh and high quality shows on the channel make a perfect case for a high quality viewing experience.

The channel saw a gala launch just a few months ago, where the King of Bollywood Shah Rukh Khan himself was thrilled to launch the new channel along with Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL).

Derived from the conjunction ‘&’, the channel stands for binding people, ideologies and philosophies. Representing excellence the channel mirrors the thinking and values of an evolved India with the shows having a contemporary touch, depicting the progressiveness in the mind-set of the viewers with a twist. &TVHD will further grow on the remit of the channel and celebrate the spirit of living with full vibrancy.

Viewers will now be able to enjoy the fun of Gangaa, the comedy of Bhabhiji Ghar Par Hai, the history of Razia Sultan, the action of Begusarai and the love story of Badi Devraani plus more in sparkling quality. Even more exciting will be the magnanimous music reality series The Voice – India in HD, with Shaan, Sunidhi Chauhan, Himesh Reshammiya and Mika as judges and the fantastic singing talent of India!

As well as exciting shows, &TV HD has a huge line up of Bollywood blockbusters this July to keep its new audience hooked to the HD offering. Watch out for big titles Chennai Express, Main Tera Hero and many more in its weekend specials.

Commenting on the initiative, Mr. Neeraj Dhingra, ZEE Network Europe CEO said, “as a pioneering network we pride ourselves in providing excellent entertainment and we will continue to go all out in doing this in the most innovative way. &TV is unique in the market with its top quality shows and now this will be enhanced with the HD offering. The wait is over for people wanting a world class HD channel that is available for free in the Asian market. Being in line with giving extra to the viewers, &TV HD is now the one-stop for full South Asian entertainment with a high definition experience. It's  a part of the strategy where we want to engage and connect with the South Asian viewers and provide them a fantastic viewing experience like no one else.”

Tune in to &TV HD for an unmatchable viewing experience FREE on Sky 795!

*    An India First : Introducing India to an enthralling experience of Essential Viewing’

*    Handpicked by the Best Connoisseurs: Karan Johar and Alia Bhatt to co-curate line-up

Moving towards a new horizon in English Entertainment on Indian Television, the soon to be launched COLORS INFINITY is all set to break new ground by ushering in the growing international trend of ‘Essential Viewing’ – An immersive experience of watching three continuous episodes of globally applauded narratives back to back to back.  The experience will be further augmented by the “First Indian TV Premiere” of a new show every day of the week that includes critically acclaimed & multi-award winning series like FARGO, ORANGE IS THE NEW BLACK, BETTER CALL SAUL, THE FLASH amongst others.  The channel is Co-curated by Karan Johar and Alia Bhatt, bringing in a great blend of finesse and insight to the channel though curating world-class content.

On the latest offering from the Viacom 18 stable, Sudhanshu Vats, Group CEO, Viacom18, said, “In 2008, Viacom18 scripted the first few pages of its journey to establish its first milestone COLORS, thereafter disrupting the genre landscape. 2015 we once again embark on a journey to recreate history, this time in the English Entertainment space with COLORS INFINITY. Our first homegrown English entertainment channel for India - COLORS INFINITY, through its many firsts, is all set to subvert convention in the genre through providing a consummate viewing experience”

Talking about COLORS INFINITY’s new age content, Ferzad Palia, EVP, Viacom18 and Head, English Entertainment said, “COLORS  INFINITY is set to be the absolute stage for the best in English language entertainment with its handpicked international content and extensive  multi genre offering. Adding to the immersive experience, the innovation of facilitating essential viewing is set to be a definitive game changer through inviting newer audience and growing the viewership pie.”

Palia further added, “We are overwhelmed with the response of advertises and channel partners who have reposed tremendous faith in COLORS INFINITY and its proposition of bringing scale to the English genre.  Our deep partnerships with eminent global brands like L’Oreal, Greygoose, Renault and Integriti is sure to add tremendous value to their endeavor of effectively reaching out to their ideal consumer.”

Speaking about Co-Curating COLORS INFINITY the suave and celebrated director and producer Karan Johar said, “I have always enjoyed television as a platform, I enjoy watching TV, I enjoy being on TV and now, this new role of helping curate a channel has been most exciting.”

Speaking on the great addictive content that COLORS Infinity is all set to bring to India, Karan added “India has been viewing a lot of international content, however, what we have accessed so far is just the surface. COLORS Infinity will transform the English entertainment market in India with an unmatched array of content for the globally connected Indian viewer. We are serving up the best of world content that straddles multiple-genre segments and emotions, all on one channel; a destination of infinite choices.”

Talking about the dynamic needs of international television viewers whom she represents and donning the new role of co-curator, the beautiful and multifaceted diva Alia Bhatt, said “I connect with Colors Infinity because it speaks my language, has my kind of shows and understands how a new generation of viewers wants it all and wants it now. So it’s fab that there’s a whole lot of new shows that we get to see without waiting ages for them to come to India. And also that we can watch episodes back to back.  I enjoyed previewing shows with Karan and the Colors Infinity team and recommending which ones to go with (I voted Flash and Better Call Saul in the launch line-up).”

For the first time ever in Indian English GEC space, COLORS INFINITY will have first run programming 7 days a week.   Showcasing unprecedented scale through 2000 Hours of international content acquired from the world’s biggest studios, the channel brings in the best with over 100 blockbusters TV series and more than 200 awards between them. Spanning genres such as Drama, Superheroes, Comedy, Fantasy, Crime and Thrillers from major studios like Warner Brothers International TV, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others, audiences will be spoilt for choice.

That is not all - Upping the ante will be an array of reality television with some of the world’s largest shows across Dancing, Cooking, Magic, Singing & other lifestyle interests. The channel will also host biggest global Live Events & Award shows, as also premium biopics, mini-series Documentaries and much more.

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