27 March 2023 16:23


MediAvataar's News Desk

MediAvataar's News Desk

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Saturday, 08 August 2015 00:00

AACA presents AACA Media Awards 2015

Ahmedabad Advertising Circle’s Association proudly presents AACA Media Awards 2015

At the onset of our glorious Silver Jubilee year, we are taking a revolutionary initiative of organizing AACA MEDIA AWARDS 2015 in Gujarat State for the first time ever.

The awards will be given in four main categories: Print, TV, Radio and Outdoor.

There will be few distinguished Media Celebrities& as well as celebrities from various other sectors like Bollywood, Golly-wood will honor this exclusive Event.

Dynamic media persons of Gujarat State will judge all the creative artworks confidentially & will choose the winners.This event is exclusively for an Advertising Agencies of Ahmedabad & is associated with AACA.

Apart from Media awards, there will be Designing competition among top-notched Institutes of Ahmedabad like National Institute of Design (NID), C.N. Institute of Designing etc. The winner will be awarded by a Sp. Trophy & rest will get a consolation prize or a certificate.This is not the end, we have also asked our member ad agencies to make a purposeful Creative on a social cause like Traffic Awareness. The best Creative will be honored by a Trophy.

This event will be on 3rd of October 2015 at 6 P.M. followed by Dinner at the venue below.

YMCA Club,S. G. Highway, Ahmedabad

For more details click HERE

A pertinent issue for the news media industry!

With the growing number of television channels, the critical issue facing the news media industry today is about ownership and security licenses of these mushrooming channels. The industry is in dire need of a proper regulatory framework, to create stricter entry checks.

Concerned about the issue, Dr. Subhash Chandra, Chairman, Essel Group opines, “The media houses were started by our freedom fighters, like Raja Ram Mohan Roy to inform and empower people. However today, a few entities have started news media businesses as a shield for their illegal activities. Regulatory complexities are a concern for the industry and with skewed business models, no serious corporate wants to invest in this industry. It is high time we realize the need for a defined framework of rules under the media regulator in order to screen out these illegal players.”

Media is a soft power which in a large democracy like ours creates public opinion so that the other pillars of the society like the executive, legislature, judiciary and even business, do not use the democracy for their own gains. The TV medium is different from the print medium, as newspapers are read only by the educated class. But television being a mass medium has a far deeper penetration, reaching even the remote rural areas of the country and in their respective regional languages. Hence, television as a medium has a far greater impact on the society.

The Reserve Bank of India applies ‘fit and proper’ criteria before issuing any permission for entities entering into the financial services. The criteria unveils the corporate whole and searches for sources of funds as well as the relationship of the promoters in a vertical and horizontal manner, as these services impact the finances of the common man. So the question to be asked is, ‘Is protecting the common man’s mind from getting misled and polluted less important than protecting one’s money?’

Elaborating further, Dr. Chandra said, “Today, ownership of media, particularly of news channels is opaque. We should not be surprised if some of these news channels are owned by underworld elements. The need of the hour is to have a media council with robust media ethics and code of conduct, similar to the due diligence as provided in the Banking sector by the RBI.”

Re-iterating the need for transparent media operations, Dr. Chandra emphasized “the criticality of the industry players coming together to raise a joint voice on these crucial issues.”

Recently, Zee Business channel brought this issue to light with a compelling discussion on media ownership and transparency. Please find the link here for your reference

Starting, 23rd August, Sundays at 9:00pm

After the overwhelming response to the first season of the candid celebrity chat show, Zee Café is now back with season 2 of Look Who’s Talking With Niranjan. Watch him #CatchUp with his old celebrity friends over new conversations, starting 23rd August, 2015, Sundays at 9:00pm

The second season will present a new set of Niranjan’s friends, and each episode is sure to make you feel a little closer to the celebrities, as they reveal a side of them you haven’t seen before! The conversations will revolve around their lives, relationships, regrets and work.

Speaking on the launch, Ali Zaidi, Deputy Business Head, Zee Café & Zee Studio, says, “Look Who’s Talking With Niranjan is one of our flagship properties, which  has helped our viewers establish a connection with their favourite celebrities. With this show we have entered original programming complementing our line-up of shows. We are all set to bring in the new season and are confident that our viewers will enjoy it thoroughly.”

Commenting on the new season, host Niranjan Iyengar says, “Catching up with old friends is like reopening your favourite gift. I am very excited to present this gift to my fans. I would like to thank Zee Café and my friends who are part of this season for being extremely passionate towards making this show interesting. I am going to get my friends to share some stories and anecdotes, like never heard before.”

So get ready to witness the other side of your favourite big-screen celebrities with the new season of Look Who’s Talking With Niranjan only on Zee Café.

Tune into every Sunday with Look Who’s Talking With Niranjan, starting 23rd August at 9:00 PM only on Zee Cafe

Rainbows were splashed across brand logos from Coke to American Airlines following the U.S. Supreme Court’s decision to affirm same-sex marriage. Univision and NBC dropped the Miss Universe Pageant after racist comments by pageant co-owner Donald Trump. Retailers from Wal-Mart to eBay removed Confederate flags from their stores following a fatal shooting in an African-American church in Charleston, S.C.

It looks like many popular brands are scrambling to jump on the bandwagon and be publicly noted for their responses and positions on what they consider to be the “right side” of an important issue, but it hasn’t always been this way. There was a time when a good brand manager would do everything in his or her power to stay away from these big news stories, avoiding anything that was topical and could potentially be controversial. But in today’s world, we have not only real-time awareness of news and key issues, but also the expectation that organizations will respond appropriately in a real-time fashion.

Today’s marketer needs to be focused on content, conversations and community, which means not only interjecting marketing-related content into conversations with customers and prospects, but also authentically being part of general conversations that are top of mind with customers and prospects.

The companies that took an active response to these issues understood that their reactions were relevant beyond a specific demographic group and would be judged by their overall customer bases. They were aware that what they said and did would be noted by all of their customers.

Not every brand will get on board for any particular issue. Some companies likely found these actions inappropriate or even offensive. What’s important is that brands take the action that will resonate with their key audiences—including customers, employees, vendors, partners, etc.—rather than stay silent. What does this mean for you as a marketer?

Know your customers. Understand what’s important to them and how to ensure that they know where you stand.

Know what your brand stands for, and make sure that it’s clearly communicated in all that you say and do.

Enlist your employees. Employees raise the volume for organizations. Make sure that brand initiatives are fully understood and internalized by employees because they are the ones representing the brand to the outside world.

Be prepared. We can’t always know what issues will hit the news tomorrow, but we know that something will. It’s important that marketers are agile and ready to move quickly when that something happens.

The real question is, what happens next? After the flags are removed from the shelves, and the rainbows fade from Facebook posts and store windows, what actions will organizations take to further the discussion and encourage customer engagement? The brand values of fairness, inclusion and equal treatment need to be communicated every day, all day—not just paraded around on special occasions. Is your organization prepared for this new challenge?


Authored by Linda J. Popky,founder of Redwood City, Calif.-based marketing strategy firm Leverage2Market Associates and author of Marketing Above the Noise: Achieve Strategic Advantage With Marketing That Matters.


Friday, 07 August 2015 00:00

Mobile Shoppers are App-Happy

E-commerce has been around for many years now, however being PC-bound meant that it was only accessible to a small section of society. In the past three years all that changed with the explosive growth of smartphones. Today there are far more mobile-based internet users than PC based internet users.

E-commerce players know this and from the middle of 2014 have been promoting and offering discounts on purchases made through their mobile apps. In order to get users hooked to the app, players are shutting their sites and transitioning users solely to their apps instead. Myntra was the first to execute this in May ‘15, and Flipkart has announced plans to follow suit in September 2015.

If 2014 was the year when E-commerce finally came into its own in India, 2015 promises to be the year of the mobile shopping app. The Indian shopper is increasingly embracing shopping on the go, spurred by widespread E-commerce campaigns and easy access to smartphones that have seen an explosive growth in penetration. Sale periods are in sync with festivals and public holidays, and along with aggressive app launches and promotions, they have reinforced the growing trend.

The number of smartphone users who use shopping apps has jumped to 54% in May 15, from just 21% a year back. In comparison, the growth in popularity of shopping websites has been moderate, increasing from 28% to reach 45%.

Consumer Trends & Insights

In the early days of online commerce, a widespread belief was that women will adopt and drive mobile shopping. However, up until a few months ago, it was actually men who were driving the adoption and growth in mobile shopping. Data from real-time smartphone usage tracking provides insights on consumption patterns of smartphone users and reveals some unexpected facts about the reach of mobile shopping in India.This could be attributed to two key factors: the male appetite for technology and the fact that men are often the ones who make the payment.

The majority of E-commerce products viewed and bought are electronics items, a segment that young men drive. The other possibility is that even when women make a purchase decision, they ask men to compare costs or complete a transaction.

In the past 2 to 3 months however, we see that women have caught up and today they spend 16 mins a month more than men on mobile shopping apps.


Our data shows that users in non-metros are slightly more engaged on shopping apps than users in metros. The former has limited shopping alternatives, especially in the electronics and apparel category, although the latter has a higher spending power. The cash-on-delivery option is also a driver of small town adoption for shopper apps.

While time spent is similar across India, it’s not similar across all handset price bands. Specifically, users with more expensive handsets, those exceeding INR 15,000, spend 1.6x the time on shopping apps compared to those with cheaper phones. Higher time spends can be loosely correlated to higher spending power in mobile shopping.


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