01 June 2023 20:46


Post by Editor
- Jun 01, 2023
GOAL has sent a model of Erling Haaland into space to celebrate the striker’s out-of-this-world debut season with Manchester City and launch their new GOAL Galacticos series. The launch of the 3D-printed Norwegian striker is the first of a new content series called ...
MediAvataar's News Desk

MediAvataar's News Desk

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Here are the top performers at the fourth AdForum PHNX Awards, dedicated this year to the theme of PEACE.

Portuguese agency FCB Lisboa won the special GRAND PRIX FOR PEACE at the 2023 PHNX Awards with the “Portuguese (Re)constitution”. To mark the anniversary of the Carnation Revolution, artists used the blue pencils favoured by censors to re-write the former fascist constitution with poems and illustrations celebrating freedom. The resulting manifesto also won the Print Grand Prix.

Ogilvy Honduras won both the Strategy & Technique and the Good Causes Grand Prix with “Morning After Island”. To protest a ban on emergency contraception pills, an island was created in international waters where Honduran women could take the medication legally – and protest against the ban.

AdForum launched the PHNX Awards in the heart of lockdown in 2020 to celebrate the resilience of creativity. It has lived on as one of the most unusual shows in the awards landscape. Its jury is made up not only of creatives, but planners, executives, clients, PRs, marketers, consultants…everyone who makes up our vibrant industry.

This year, more than 800 jurors voted on the work online. The Grand Prix winners were chosen after a live panel debate.

The Grand Prix winners were:




FCB Lisboa – Portuguese (Re)Constitution


DDB Chicago – Apologize the Rainbow


Ogilvy Honduras – Morning After Island


Serviceplan Germany/Serviceplan Korea – Dot Pad


Ogilvy Honduras – Morning After Island


FCB Lisboa – Portuguese (Re)Constitution


ABBY One Show Awards 2023 attracted a total of 2282 entries this year as compared to 2007 entries last year.

Out of these a total of 736 entries have made it to the Final Round of metal and merit voting. The number of entries making it to the final round is around 32 percent indicating tough One Show global norms for earning metals.

This year 181 companies entered the Creative ABBY 2023 out of which a total of 110 companies were shortlisted after the first 2 rounds.

Among the Advertising agencies whose work has been shortlisted in alphabetical order are BBH, Cheil Worldwide, Cog Culture, Crayons, Creativeland Asia, Enormous, FCB India, Grey Group, Havas Worldwide, Law and Kenneth Saatchi, Leo Burnett, Manja Brand Works, McCann Worldgroup, MullenLowe Lintas, Publicis Health, Scarecrow M&C Saatchi, Sideways, TBWA, Tribes, VMLY&R Wunderman Thompson.

Among the Digital companies whose work has been shortlisted in alphabetical order are Atom Network, BC Web Wise, Blink Digital, Centrick, Digitas India, Flibbr Consulting, FCB Kinnect, Gozoop, Grapes Digital, ibs Fulcro, Interactive Avenues, L S Digital, PivotRoots Digital, 22feet Tribal, Schbang, SoCheers, Sociowash Media, Social Panga, Wirality Media.
Other digital companies shortlisted can be seen in the table attached.

Media companies whose entries in Creative have been shortlisted are Havas Media, Laqshya Media, Madison World, Mindshare, White Rivers Media.

Broadcast companies whose entries in Creative Abby have been shortlisted are Culver Max, Disney Broadcasting, NGC Network, Star India, TV18 Broadcast & Pictures, Viacom18 Media, Zee Entertainment.

Publishing companies whose entries in Creative Abby have been shortlisted are ABP, Bennett Coleman & Co., Dainik Jagran, Dainik Bhaskar, HT Media, Hindustan Times, Hindustan Media Venture, Jagran Prakashan, The Hindu Group, Sangbad Pratidin.

The Design companies shortlisted in alphabetical order are Alok Nanda Communications, Brandmovers, Cog Culture, The Honest illustrations, Hyphen Communications, Open Strategy and Design, Tree Design, Sharpener.

The video craft companies whose work is shortlisted are Bang Bang Films, Belief Films, Breathless Films, Chrome Pictures, Cutaway Films, Footloose Films, Future East, Good Morning Films, Hungry Films, K Silent, Kitchen Video, Little Lamb Films, Perfect Ten Films, Pick Films, Prodigious, Script Room, Superfly Films, Thinkpot.

Here is the full list of companies shortlisted for Creative ABBYS 2023

& Pictures
^atom network
22 Feet Tribal Worldwide
Adani Digital Labs
Alok Nanda & co. pvt. ltd.
Anheuser-busch inbev India Pvt Ltd
Bare Bones Collective
Belief Films
Bennett Coleman & Co Ltd
Blink Digital
Brandmovers India
Breathless Films pvt. ltd.
Campen Factory
Centrick Marketing Solutions LLP
Chrome Pictures Media LLP
Communique Marketing Solutions Pvt Ltd
Creative Land Asia
Croma - A Tata Enterprise
Culver Max Entertainment Private Limited
Dainik Jagran-inext
Disney Broadcasting (India) Private Limited
EFGH Brand Innovations PVT LTD
Eggfirst Advertising & Design Pvt Ltd.
FCB Group India
FCB Kinnect
Fincare Small Finance Bank
Fliibbr Consulting
Footloose Films
Fudge Private Limited
Future East LLP
Good Morning Films
Grapes Digital
Grey Group
Havas Life Sorento
Havas Media
Havas Worldwide India Pvt Ltd
Hindustan Media Venture Ltd
Hindustan Times
HT Media Ltd
Hungry Films
Hyphen Communications
ibs Fulcro
Interactive Avenues - A Reprise Network Company
Jagran Prakashan Ltd
K Silent Private Limited
Laqshya Live Experiences Private Limited
Laqshya Media Group
Leo Burnett India
Little Lamb Films
LS Digital
Madison World
Manja Brand Works LLP
McCann Worldgroup India
Open Strategy & Design
Pick Films LLP
Pivotroots Digital
Publicis Health
Sangbad Pratidin
Scarecrow M&C Saatchi
Setu Advertising Private Limited
Sideways Consulting
Social Panga - Higa Digital Pvt. Ltd.
Sociowash Media Pvt. Ltd.
Star India Pvt. Ltd
Step1 Advertising Pvt. Ltd.
Superfly films Pvt. Ltd.
Tag India
Tagglabs Experiential Pvt Ltd
TBWA India Pvt Ltd
The Hindu Group
The Honest Illustrations
The Script Room
Tree Design Pvt. Ltd.
Tribes Communications
TV18 Broadcast Limited
Viacom 18 Media Private Limited
White Rivers Media
Wirality Media Private Limited
Wunderman Thompson India
Zee Entertainment Enterprises Limited

India’s leading consumer data intelligence company, Axis My India announced a partnership with Bharat Rajamani, Co-Founder & CEO at GetafixM – a full services marketing and media firm to build a Consumer Insights led Business Consulting Practice.

Keeping consumers at the heart of the process, the partnership aims to resolve brands pressing business problems by identifying and bridging the gap between consumer and product needs.

Axis My India, has a physical presence across India and can mobilize engagement with over 190 million Indian households, brings forth its consumer data intelligence and large-scale research capabilities to this partnership. Bharat Rajamani aims to bring forth a strong filter and present the data to the business and marketing teams in a manner which would have a positive impact on their business growth.

Commenting on the partnership, Pradeep Gupta, Chairman & MD of Axis My India said, “We are pleased to partner with Bharat Rajamani, a distinguished business leader with a rich and diverse leadership experience across EY and KPMG and a trusted business advisor. We are confident that with Bharat's consulting experience of over two decades and his unique ability to solve complex business challenges, we will be able to provide our clients with a steady and truthful representation of facts, insights, and trends across 700+ districts in India. The practice aims to enable consulting with real time data, muti phase approach of guiding brands on new product development, growth and help them measure real valuation and demand of a product based on consumers current need and future market potential. Our work doesn’t stop at the strategy stage, we will also help brands in constant monitoring and execution of these growth plans and keep a measure of the overall impact. With our combined strengths, I am highly optimistic about our success.”

Bharat said “In today’s era some of the key impediments for business growth are knowledge of diverse customer needs, business intelligence, competitor mapping, keeping the brand culture intact. To truly understand the needs and preferences of consumers, it is imperative to invest more resources and change our approach to business & marketing strategy. We want to bridge the industry need of good quality data by being a strong filter and present the data to the Business and Marketing teams in a way they see a great value in the process and outcome for their business growth. Our partnership with Axis My India, a trusted and established leader in consumer data intelligence, gives us the confidence to provide valuable and accurate insights to business and marketing leaders. We look forward to working together.”

The partnership aims to address the industry need for data by providing fast and accurate insights from the ground through their combined expertise in understanding the pulse of the consumers and the ability to solve business challenges.


Gears up to screen series of super hit movies at 8:00 pm 

Color Bangla Cinema has already been entertaining movie lovers across the region with ultimate evergreen and captivating movies. The go-to- destination for the biggest Bengali blockbusters, Colors Bangla Cinema now brings the new primetime of 8:00 pm to screen a series of super hit movies for the audience.

Kicking off with a seven-day movie festival, starting from 29th May to 4th June, the first two movies would feature the Dada of the Bengali & Hindi Film industry, Mithun Chakrabarty in the lead role in the films ‘MLA Phatakeshto’ and ‘Minister Phatakeshto’ respectively, followed by Superstar Jeet & Srabanti starrer superhit blockbuster, ‘Wanted’ and ‘Refugee’ starring, the megastar of Bengal, Prosenjit Chatterjee. ‘Phande Poriya Boga Kande Re’, starring Soham Chakraborty & Srabanti, ‘Challenge’ starring Superstar Dev & Subhashree Ganguly and ‘Josh’ starring Jeet and Srabanti are other names of the movies which adds to the list of films for the seven-day movie festival.

Sagnik Ghosh, Business Head, Colors Bangla and Colors Bangla Cinema said, "We are excited to announce the launch of our new primetime lineup on Colors Bangla Cinema, featuring the biggest Bengali blockbusters on television. As the go-to destination for high-quality entertainment, we ensure to provide our viewers with the best possible cinematic experience. With this new lineup, we are enriching the experience of the big screen to the comfort of your home, allowing our viewers to enjoy the greatest and the most entertaining Bengali films with your family and loved ones. In tune with our vision to satiate the entertainment appetite for family viewing every day at 8’o’clock, we believe this small step would strike the right chord with our audiences and would further hook them to the small screen especially post the 2 months of Cricket fever.”

To build awareness and tune-ins, the movie festival will be heavily promoted on air and on social media platforms for better reach and engagement.

Block your calendar and enjoy this series of Blockbusters from 29th May to 4th June at 8pm only on Colors Bangla Cinema!

Shemaroo Entertainment Ltd., one of India’s leading players in the media and entertainment industry has announced its financial results for the fourth quarter and financial year ending 31st March 2023.

Highlights for Q4 FY23 (Consolidated)

· Revenue from Operations stands at Rs. 164.5 crores as against Rs. 93.6 crores in Q4 FY22; Up by 75.8% YoY

· Earnings before Interest, Tax, Depreciation, and Amortization (EBITDA) reported was at Rs. 16.9 crores as compared to Rs. 8.7 crores in Q4 FY22; up by 93.7% YoY; the Company’s EBITDA Margin stands at 10.3%

· Profit Before Tax (PBT) stands at Rs. 7.5 crores as against Rs. 2.4 crores in Q4 FY22; Yearly jump to 211.8%

· Profit After Tax (PAT) reported was at Rs. 4.8 crores as against Rs. 2.1 crores in Q4 FY22; up by 136.5% YoY

· The Company’s PAT Margin stood at 2.9%

· Earnings per share (EPS) stands at Rs. 1.78 (Face Value Rs.10 per share)

FY22 Vs FY23 (Consolidated)

• Revenues from operations were reported at Rs. 556.6 crores as compared to Rs. 381.4 crores in FY22; up by 45.9%

• EBITDA stands Rs. 47.3 crores in FY23, as against Rs. 35.8 crores in FY22; up by 31.9%. The Company’s EBITDA margin stood at 8.5%.

• PBT stood at Rs. 14.8 crores for FY23 as compared to Rs. 5.2 crore in FY22; up by 186.4%

• PAT increased to Rs. 9.4 crores in FY23 as against Rs. 5.3 crores in FY22; up by 77.7%. The Company’s PAT margin stood at 1.7%.

• EPS for FY23 stood at Rs. 3.45

Other Highlights

• Yearly growth of Digital Media and Traditional Media for FY23 is 23.3% and 66.5% respectively

• ShemarooMe, the OTT Platform released 14 new titles during the quarter

• Shemaroo GECs have a viewership share of over 9% in the overall Hindi GEC genre

• The contribution of B2C revenue as a percentage of total revenue has doubled in FY23 vs FY22 and now contributes to around 1/3rd of the overall revenue

Commenting on the results, Hiren Gada, CEO – Shemaroo Entertainment Ltd., said, “Considering the external economic scenario, I am very pleased with our overall performance in this financial year. We started on this journey of changing our business strategy in 2019 and against all odds and headwinds that we have faced over the last few years, we have overcome all these challenges and have been successful in meeting our strategic goals. We are extremely confident that the agility, strength and innovative business model, along with a professionally run organization with freshly inducted talent from the media industry, will see our company delivering strong financial performance in the coming years.”


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