MediAvataar's News Desk
BBC continues digital transformation of news on-the-go with new look international BBC News app
The BBC has launched a new international BBC News app for iOS and Android devices. The free app, which since dropping into stores on Friday has already seen 1.5million downloads, has been completely redesigned. It offers a uniquely personalised approach to its award-winning news on-the-go, combining top stories and most-watched stories with a set of personally selected or recommended topics, chosen from a range of over 50,000 subjects.
Users can customise their news experience through the new My News section, which offers a direct route straight to the stories they care about. By choosing to follow topics from within an article, through a list of suggested topics based on what they’ve read or via a search box, users can create a truly personal service with stories listed either chronologically or by topic.
In addition, the new app offers a wider range of world class content from the BBC’s extensive network of journalists from around the globe and access to the BBC’s full international range of images, audio and video for the first time.
Other features include: mobile-first video designed specifically for digital platforms, live BBC World Service radio, most-read and most-watched sections, onward journeys to related articles and video, photo galleries and full-screen images, along with support for Android wearables and the Apple Watch.
Richard Porter, Digital and Editorial Director for BBC Global News Ltd, says, “Smart and discerning audiences are increasingly demanding tailored news at the swipe of a screen, and our mission is to ensure they always have instant access to the stories that matter to them most. The launch of the new app is the latest development in a steady stream of innovative BBC News initiatives which have completely redefined the digital experience across apps, mobile, desktop and social.”
The BBC set a new standard when it launched its first news app in 2010. Since then, there has been a huge shift in demand for news on handheld devices. Today, more than 50% of users consume BBC News on mobile and tablet, up from 12% in 2012. The BBC News app is one of the most popular in the world, with over 40m downloads since it launched, and users in around 200 countries and territories globally. The international version has seen tremendous growth over the past 18 months, with page views up 44% to nearly half a billion per month.
Exciting ground promotions and Romedy Trail contest in Mumbai, Delhi and Bangalore to promote the premiere which airs on Sunday, 26 July 2015 at 9 pm
One of the most popular films of 2014, the multi-starrer feel-good comedy-drama Chef, will premiere first time on Indian Television on Sunday, the 26th of July 2015, on Romedy NOW, India’s exclusive destination for love and laughter.
Studded with a glittering star cast including heart-throb Robert Downey Jr., Colombian beauty Sofia Vergara, the dazzling Scarlett Johansson, the multi-talented Jon Favreau, the adorable child actor Emjay Anthony and double-Best Actor Oscar winner Dustin Hoffman, the film is a funny, heart-warming treat for the entire family.
Romedy NOW will roll out a special promotional contest, Romedy Trail, along with film viewing parties, across Mumbai, Delhi and Bangalore.
Chef showcases Favreau as a proficient chef who, after a public altercation with a food critic, quits his job at a restaurant and returns to his hometown Miami to fix up a food truck. He reconnects with his ex-wife and invites their young son to join him in driving the truck back to LA while selling Cubanos in various cities along the way.
The heart-warming film portrays the most delectable recipes with winning performances by its cast. In fact, Jon Favreau was so enthusiastic about the film that he did his own cooking by training with food truck chef Roy Choi. Choi sent Favreau to a week of intensive French culinary schooling, where Favreau sharpened his knife skills and learned how to make sauces.
Chef received extremely positive reviews for its “charming cast and sharp, funny script” and as a “flavourful” and “feel-good comedy” by a prominent films publication. Another recommended it for being “an artful surprise and an exuberant gift" and "deliciously entertaining, comic, touching…”
The India TV Premiere of Chef is presented by pepperfry.com & Gaana.com is the music partner on the property.
This is the second time Jon Favreau, Robert Downey Jr. and Scarlett Johansson have worked together on a project directed by Favreau. Chef blends beautifully with Romedy NOW’s core values of Love, Laugh, Live offering an impeccable balance of a delicious script with the perfect blend of humour and entertainment.
Marketing goes on-ground for Chef:
English films, particularly the kind of handpicked titles Romedy NOW has been bringing its viewers, are growing increasingly popular with audiences, and in a first, with Chef, the channel has changed its approach and taken the marketing of the film on-ground.
Says Anup Vishwanathan, Vice President, Marketing, English Entertainment Cluster – Times Network, “For Chef, which is a great family-fun film set around the love for food, we have created a very special Romedy Trail contest that takes Chef and Romedy NOW’s awareness into iconic food hotspots in three cities. Romedy NOW is promoting the premiere across multiple plaforms to ensure greater amplification.”
The Romedy Trail contest:
To involve and engage English movie-loving audiences to the fullest, Romedy NOW is organizing a multi-city contest, Romedy Trail, across Mumbai, Delhi and Bangalore, where teams consisting of three members each will set off for the most famous and iconic restaurants in their respective cities.
The contest will involve simple, fun and humorous tasks wherein the teams will also relish meals at select restaurants on the Romedy Trail. The first team in each city that hits all the restaurants, samples all the food and completes all the tasks will win the contest.
Participants can choose their own route for the trail. The winners stand a chance to win exciting prizes including a sleek iPad. Join the conversation for the Romedy Trail on Twitter @Romedynow on 18th July & much more coming up on 26th July. Stay hooked.
Chef-viewing parties in association with WOW Tables:
The channel will also be hosting Chef-viewing parties at the contest-hosting restaurants across Mumbai, Delhi and Bangalore where viewers can enjoy a special meal inspired from the movie while watching the film. Follow Romedy NOW on Facebook & Twitter for updates.
Romedy NOW also hosted a contest on Chef’s Week, which witnessed many participants having the time of their lives and enjoying their meals at five-star dinners. All they had to do was replace movie names with gourmet food (for e.g. Sarah Marshmallow). Three winners across Mumbai, Delhi and Bangalore won a meal for two at a 5-star restaurant.
Romedy NOW has also partnered with The Lalit Food truck in Delhi & Bangalore, Eggjactly in Gurgaon & Café coffee day outlets across Mumbai, Delhi & Bangalore for ‘Chef inspired meals’.
Watch this flavourful, feel-good comedy with the entire family on Sunday, 26th July, at 9 pm only on Romedy NOW
Kantar Worldpanel ComTech, the global leader in mobile and technology panel research, today announced the company has further expanded its research coverage with the launch of a new consumer panel in India this month.
Consisting of more than 20,000 individual consumers, the new panel represents the influential and growing Indian urban population of age 15 and over – a category representing more than five hundred million people.
Building on Kantar Worldpanel long term partnership with leading Indian market research IMRB International, the new panel will submit 100,000 interviews a year on their own purchasing behavior, usage, billing, carrier and vendor brand awareness and preference for mobile phones and tablets.That data will be reported to Kantar Worldpanel ComTech clients quarterly, starting in October 2015.
“Projections show that India will soon be the second largest smartphone market in the world after the US,” said Nic Lewisohn, managing director at Kantar Worldpanel Comtech. “We believe our longitudinal service provides the most detailed, consistent and reliable data for our clients, both vendors and carriers, enabling them to take full advantage of the opportunities this vast market represents. By covering 18 out of the 22 Telecom Circles, our panel will provide critical, decision-grade information for minimizing risks and maximizing ROI in one of the most complex telecom markets in the world.”
Hemant Mehta, senior vice president, IMRB International said, “Telecom industry is one of the most competitive and complex businesses in India today. While on one hand the industry is being challenged by the advent of new technologies like the 4G, the consumer is out pacing the industry by constantly evolving. Rapid growth of smart phone ownership, usage of mobile internet and growing adoption of digital services makes it imperative that service providers and device manufacturers have a continuous check on the pulse of the Indian telecom consumers. We are glad to extend our partnership with Kantar Worldpanel and bring their global offer of ComTech to the market. With the launch of this service, India joins the ComTech network spanning 13 other countries including the US, the UK, China, Brazil, Russia and Japan."
Kantar Worldpanel ComTech knows what consumers own; how, when, and what devices they plan to buy as well as what they actually buy, and how they use each device over time. By gathering consumer’s feelings, opinions, and intentions at various stages during their purchase process, as well as the actions they take, Kantar unlocks recommendations that are consumer behavior-led, personal, and measured - and often challenge accepted views. Surveying the same consumers overtime is the only way proven method for fully understanding consumer behavior throughout the purchase and ownership cycle.
The new Indian panel adds to Kantar Worldpanel ComTech’s already extensive coverage of key global technology markets, including Europe (UK, Germany, France, Italy, Spain, Russia), the Americas (United States, Brazil, Mexico, Argentina), and Asia-Pacific (China, Japan, Australia).
A report published by Kantar Worldpanel – “Accelerating the growth of e-commerce: 2015 Edition” – forecasts FMCG online sales to hit $130 billion by the end of 2025, revealing the true potential for the worldwide FMCG e-commerce market.
Online’s share of FMCG purchasing in advanced e-commerce markets will double in the next 10 years and Kantar Worldpanel estimates online purchasing will reach 30% in South Korea, 15% in China and at least 10% in the UK and France.
Global FMCG online sales grew 28% in 2014
With growth of 28% globally in 2014 alone, sales online are rising, particularly in the world’s most advanced e-commerce markets.
FMCG e-commerce grew at a faster pace in Asia with China being the fastest growing market (+34%) followed by South Korea (+22%). In Europe the FMCG ecommerce grew 20% in the UK and 12% in France. South Korea continues to be the country where FMCG online sales are higher reaching 13.2% of the total FMCG market (compared to 10.2% one year ago).
Opportunities for retailers and brands
The report is based on in-depth analysis of the purchasing habits of 100,000 shoppers in ten of the biggest online FMCG markets and identifies the need for retailers and brands to prioritise their e-commerce strategies to take advantage of the real opportunities that e-commerce brings:
Huge promise: with only one in four shoppers buying online on a global level, there is enormous headroom for growth. South Korea is a great example of e-commerce potential becoming reality: 58.9% of South Korean households buy FMCG products online at least once a year. In the UK, France and Spain, nearly one out of four households buy online but the UK supermarkets are trailblazing in building repetition.
Valuable shopper profile: the typical profile is a family with young children, urban-suburban, middle/upper class. An average online shopper in the UK, for example, spends £43 (66 USD) per trip online compared to the £10 (16 USD) spent per trip in a bricks-and-mortar store, over four times more.
Loyalty: the online share of wallet is already high. Online shoppers in the UK spend 23% of their annual FMCG spend in the same retailer.
Stéphane Roger, Global Shopper and Retail Director at Kantar Worldpanel, explains:
“Since last year’s ‘Accelerating the Growth of E-commerce in FMCG’ report, we have seen major changes in the structure of many retailers and brands. Mondelez, Walmart, Pepsico, Coca-Cola, Procter & Gamble and Unilever have each implemented plans to future-proof their business for e-commerce. It seems that for these global leaders, the talk is fast turning in to action.
Roger stresses that joining the e-commerce race is a matter of urgency: “Simply put: the market is remarkably unkind to latecomers. Winning among the retailers are those which first invested. Tesco in the UK and France’s E.Leclerc both enjoy an online market share double that of their offline counterparts. For brands, the urgency lies in getting on shopping list. Our data shows that 55% of online shoppers use the same shopping list from one purchase to the next, giving first movers a big advantage.”
Long prevalent stereotypes of consumption patterns across states and population strata are being decimated as Indian consumers evolve and physically relocate.
Increasing urbanisation, higher levels of awareness and improved infrastructure are all contributing to the trend. As business leaders rush to make sense of these evolving patterns, some clear trends are emerging through market analysis.
Our studies have shown that the emerging hinterlands of Orissa, Madhya Pradesh, Chhattisgarh, Bihar and Jharkhand are at a pivotal stage and likely to drive the next wave of growth in India. For marketers who can optimise their strategies, these states can prove to be an effective buffer against declining sales figures.
The Unique Story Of The Hinterlands
The states of Madhya Pradesh, Chhattisgarh, Bihar, Jharkhand and Orissa add up to about a quarter of India’s population. They have a low rate of earning per household but a growth rate of 15%, which is at par with the rest of India. Broadly, this means that it is a region with more people, who have lower average spends but a good propensity for growth. Here are some of the top trends in these regions:
Urbanisation: In all these states apart from Madhya Pradesh, urban households are growing faster than rural. The inevitable repercussions of urbanisation are visible in these clusters, including smaller family sizes, a demand for premium products, the need for convenience and the popularity of discretionary offerings. Household spending on non-basic consumption items like consumer durables, personal vehicles and services—such as banking, insurance, education and entertainment, among others—are on the rise. Also, the proportion of aspirational spending to total household expenditures is at par with the national average. This is a particularly telling statistic since the average household earning and consumption spends in these states is 14%, which is below the national average.
The New Rural: Urbanisation may be growing, but those who have remained in rural areas have progressed considerably on the back of government initiatives. This is especially significant for this region because, of 181 million rural households in India, 27% are located here and account for 19% of rural household expenditure in India. Bihar, with 90% rural households, and Orissa, with 85%, have the highest densities of rural households in the country. Significantly, the two states also have a higher than national average growth rate when it comes to rural households.
Increased Affluence: Increased awareness fuelled by smartphone penetration and communication connectivity in general has led market analysts to predict an increase in aspiration among households. As per industry estimates, households within the income bracket of 1.8 lakh and 4.85 lakhs per year will increase from 14 million in 2012 to 25 million by 2025 in the three states of Madhya Pradesh, Orissa and Chhattisgarh.
The most relevant trend in these states is the prominent growth of high-income households with earnings of over 5 lakhs a year. Low income households that earn between INR 75,000 and INR 1.5 lakhs per year are a chunk of the population but declining steadily. It is the middle-and high-income households that seem to be on the rise, and this bodes well particularly for the FMCG sector, because it creates opportunities for innovation, new category proliferation, evolved product mix and a depth of range.
Growth Is Here To Stay
These state clusters have shown a gross domestic product (GDP) growth rate of 16%, which is higher than the national average, and comparable to some of the most developed states in India. At a granular level, it is Orissa, Bihar and Madhya Pradesh that have fuelled high growth. While all these state groups mirror all-India growth rates in the FMCG sector, Orissa is growing at three times the national average. Moreover, some pockets in these states like rural Bihar and Jharkhand, and urban Orissa have shown greater resilience in the slowdown over 2013-14 before FMCG trends started looking up since H2 2014.
A SIZEABLE OPPORTUNITY
While most of these states show a preference for smaller packs at lower price points for the purchase of impulse foods and personal care products, Orissa shows a preference for larger “family packs.” In a confirmatory trend that indicates an increasing ability to spend, the price band above the INR 100 range grew fastest in all three state groups. This may be led by price benefits offered by larger family packs on regular consumption categories, which marketers can use to drive volumes.