25 September 2023 18:04


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- Jun 25, 2023
The all new spot created with Anomaly Los Angeles celebrates the joy in movement and community. HOKA®, a division of Deckers Brands, launches MURMURATION, a global brand campaign spanning owned media, out-of-home, CTV, digital, and paid social running on Meta, ...


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Special Programming featuring the key opinion makers explaining every aspect of Budget 2016 and its effect on common man

As the Railway Minister and Finance Minister gear-up to present their second full budget, the country awaits eagerly for the announcements that will accelerate the economic growth that seems to have stagnated amid the global slowdown. It is evident that this Budget is bound to play a critical role in shaping the future of both - individuals and industries. To decode the Budget 2016, CNN-IBN and IBN7 will bring rolling coverage on the Rail budget on 25th Feb and Union Budget on 29th Feb under the umbrella of the special shows ‘Rail Budget’16’ on CNN-IBN & ‘Shubh Yatra’ on IBN7 for Rail Budget and ‘The Booster Budget’ on CNN-IBN & ‘Budget Waale Babu Meri Income Bada Do!’ on IBN7 for Union Budget.

The shows will be a culmination of a series of pre-Budget shows through which both the channels have been capturing the mood, expectations and suggestions of different sections of the society. The network has lined up an extensive live programming to cater to the viewers with all they need to know about the upcoming budget.

The formidable editorial teams of both the channels will be joined by some of the country’s most eminent economists and commentators, not only to decode the Union and Rail Budgets but also to analyse the state of Indian economy and the challenges that lie ahead.

On Railway Budget day, CNN-IBN panellists will include SB Ghosh Dastidar (Former Member, Railway Board), Vivian Fernandes (Journalist & Author), Raghu Dayal (Former CMD, Concor) and Akhileshwar Sahay (Former Indian Railway Accounts Service Officer) while IBN7 will host a discussion with KC Jena (Former Chairman, Railway Board), Shiv Gopal Mishra (General Secretary, All-India Railwaymen Federation), RR Jaruhar (Former Member,  Railway Board), VK Agnihotri (Former Member, Railway Board) and Sanjeev Shivesh (Railway Expert and CEO, The Entrepreneurship School).

Furthermore, on the General Budget, the channels will have leading economists and industry leaders including CM Vasudev (Former Finance Secretary), Shaurya Doval (Executive Director, India Foundation & Managing Director, Zeus Caps), Dr. Harivansh Chaturvedi (Director, BIMTECH), K Yatish Rajawat (Chief Strategy Officer, LocalCircles.com) and Manoj Gaur (Managing Director, Gaursons) for IBN7 and Dr. Ila Patnaik (Professor, National Institute of Public Finance and Policy), R Jaganathan (Economist, Journalist and Editorial Director of Swarajya), Patrick French (Author & Historian), Ashwini Kakkar (Executive Vice-Chairman, Mercury Travels), Dr. Arvind Virmani (Former Chief Economic Advisor, Govt. of India) and Vikram Mehta (Executive chairman, Brookings India & Former Chairman, Shell India) for CNN-IBN.

Don’t miss the special coverage of Rail Budget on February 25 and Union Budget on February 29,on CNN-IBN and IBN7 9 AM onwards

Awards to celebrate outstanding contribution and performance in Marketing, Advertising and Media across 24 categories ~

Exclusive ceremony to be held on Saturday, 12th March 2016 in Mumbai

After three successful editions, the International Advertising Association’s (IAA) today announced the 4th edition of the IAA Leadership Awards. The awards recognize individuals and teams across the fields of marketing, advertising and media and celebrate their achievements. The magnificence of the 4th IAA Leadership Awards will be showcased through an exclusive ‘By Invite Only’ event on Saturday, 12th March 2016 at Grand Hyatt, Mumbai.

For the fourth year in a row, the IAA India chapter will recognize the achievements of diverse groups in the Marketing, Advertising and Media community for their incredible performance as they raised the bar of innovation and creativity in delivering high impact marketing initiatives. 24 categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.

This year, the performance of the shortlisted individuals will be scrutinized by a technically-sound jury comprising of industry leaders.

Speaking on the fourth edition of the IAA Leadership Awards, Sam Balsara, Chairman – IAA Leadership Awards Committee said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programs, designed by some of the best marketing minds in the industry, which have helped in furthering of the organization’s goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”

Commenting on the awards’ journey, Srinivasan K Swamy, President of IAA India Chapter said, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition to take off, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries / sectors.”

This year’s categories include the following:

Building its stature as the most authentic and transparent awards, IAA has streamlined the evaluation process to determine the awardees. As a measure to shortlist the nominees, IAA along with its knowledge partner, Nielsen have analysed the market presence and marketing spends of brands for the latest available period. The shortlisted nominees are then inspected closely by an expert jury panel, who will focused on criteria like market share data, growth and other qualitative aspects to select the winners.

The fourth edition of the IAA Leadership Awards is slated to be held on Saturday, 12th March 2016 at Hotel Grand Hyatt, Mumbai. Top executives and professionals from the world of Marketing, Media and Advertising are expected to be present at the awards function.

apna Films Cine Eyes, a pioneer in Cinema Advertising that is amongst the top cinema advertising agencies in India has now entered in Nepal.

Currently, Sapna Films is executing a campaign of an education brand in the cinemas of Nepal.

On the onset of this campaign, Sachin Arora, National Head Sales said that “This is a proud moment for team Sapna Films because now we are working in two countries. Being one of the oldest and trusted cinema advertising agencies in India, Sapna Films believes in delivering quality, loyalty and satisfaction, in the best form possible!”

Sapna Films consistently provides on-screen advertising services to a vast and diverse clientele; corporate, retail & media agencies. They offer the most competitive on-screen advertising plans and rates to all its clients. For the last 34 years, Sapna Films has been flawlessly doing what it was committed to do. From the smallest to the largest campaigns, they have a clear vision is always clear to deliver the best. They are associated with all the leading cinema chains in India and Nepal.

For more information and business inquiries click here

The channel ties up with the biggest B-school cultural festival for the Mohit Chauhan Night on 26th January, 2016

With an aim to engage with the bright future of India, Zindagi, a Premium Hindi Entertainment channel that entertains audiences with superlative content, has associated with IIMA Chaos, the biggest B-School Cultural Festival in Asia. Held from 23rd – 26th January, 2016, IIMA Chaos will attract nearly 60,000 students from across national and international colleges and institutes.

Zindagi has always connected with its audiences through its unique programming and differentiated content. Enthralling the youth with shows like Feriha, a Turkish college romance and the original Indian series Bhaage Re Mann, the channel has established it's connect amongst this demographic of audiences.

With its integration at one of India’s top business schools, the channel aims to engage with participants and expose them to its show offerings through special theme based games which test compatibility between friends and quizzes on the popular shows based on the promos played at the festival. Students can win exciting prizes every hour throughout the four days of the festival. And on 26th January, 2016, Zindagi will host a fun musical evening with talented singer Mohit Chauhan who will sing to captivate audiences with his soulful tunes.

Commenting about the integration, Priyanka Datta, Cluster Head – Zindagi & Zee Anmol, said, “A festival of this calibre gives the right exposure for our content. At Asia’s largest college cultural festival, we aim to stay connected with the younger audiences.”

It's that time of year when resolutions are made to start, or quit, something. Maybe you'll quit sugar, maybe you'll start running - but have you thought about quitting Facebook? Many have, but it's harder than you might think. Recent research from Cornell University explains why.

It's a time-suck, and you would probably be surprised just how long you spend on the social network, more so when you add in checking on mobile. The same memes, photos and dodgy science are posted day after day. Yet many of us continue to regularly post, check-in, Like, comment and share on Facebook every single day.

You may have friends who have announced they are taking a break from Facebook, only to see them pop up on the newsfeed a few hours later. Few are brave enough to actually delete their account, instead opting for deactivation. These actions sound like a smoker who announces their intention to quit, only to find themselves buying a packet at the next gas station, or keeps a pack in a desk drawer 'just in case'.

While reverting to smoking is down to nicotine addiction, new research from Cornell University says those unable to quit Facebook suffer from 'perceived addiction'. In a nutshell, that means that those who feel Facebook is addictive or a habit were more likely to return. "In the first 10 days, whenever I opened up an internet browser, my fingers would automatically go to 'f'' said one of the study participants.

This is what the study, 'Missing Photos, Suffering Withdrawal, or Finding Freedom? How Experiences of Social Media Non-Use Influence the Likelihood of Reversion' dubs "social media reversion" - or the inability to stay off of Facebook. Conclusions were drawn from more than 5,000 surveys conducted by Dutch creative agency Just, founders of the 99 Days of Freedom project. Participants were polled on days 33, 66 and 99 to gauge their mood throughout the Facebook detox.

Other reasons the Cornell study found for returning to Facebook while trying to quit include bad mood (the appeal of Facebook was stronger than when in a good mood), and the lack of any other social network (those who did not use other social media such as Instagram or Twitter were far more likely to return to Facebook). Finally, users who believe their Facebook activity is being monitored are less likely to revert, while those who use Facebook largely to manage how other people think of them are more likely to log back in.

However, taking a break from Facebook could lead to better social media habits. According to the research, many of those who returned pared down their friend list, limited the time they spent on the site or removed the app from their mobile device.

Earlier this year, a study by the Happiness Research Institute in Copenhagen, Denmark, found that those who quit Facebook for a week not only felt happier and less stressed, but levels of concentration improved, as did their social life.

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