SABMiller India appoints Grant Liversage as new Managing Director
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SABMiller India, the subsidiary of SABMiller plc, today announced the appointment of Grant Liversage as Managing Director of the company. Grant takes over from Paolo Lanzarotti who will now be taking up the position of Managing Director of SABMiller’s subsidiary Plzensky Prazdroj in the Czech Republic. Grant’s key responsibilities include overseeing the company's operations, expansion & growth in the country and working towards building the business in the diverse and challenging Indian
Firstpost.com launches 4 minute promo for YouSpeak
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India’s first ever interactive, video views platform on Web and Android mobiles. Firstpost.com, India’s leading news and views portal has just launched the longest commercial for its interactive, video views platform, YouSpeak, which is also available on Android phones. Conceptualised and directed by Mr. Ravi Deshpande, Chairman and Chief Creative Officer, Contract, the ad runs for 3 minutes and 52 seconds and showcases a monologue of a quintessential modern woman panning multiple subjects
Bloomberg TV India Terminates TAM Services
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Bloomberg TV India, the nation’s premier English business news channel today announced that they have terminated the services of TAM with immediate effect. The channel has also asked TAM to stop reporting its viewership numbers. Sriram Kilambi, President – Bloomberg TV India speaking about the termination said, “There are quite a few reasons that have led to this decision. One of the key issues is that all people meters that map the viewership trends are placed in the residences of viewer
MSLGROUP to Sponsor Forum at Cannes on CMOs
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Renee Wilson, President, North America, Will Host Session MSLGROUP is pleased to join with Changing MO LLC to co-sponsor a forum session at the Cannes Lions International Festival of Creativity that Renee Wilson, North America President of MSLGROUP will lead on stage. The Forum session will be based on the new book by MaryLee Sachs, What the New Breed of CMOs Know That You Don't. MaryLee was the President and CEO/US and former worldwide Head of Consumer Marketing at a major WPP firm wher
KFC India launches its first ever Digital Only campaign
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· KFC fans on Facebook can participate in India’s first ever user generated graphic novel · An interactive digital video channel on YouTube delivers a multi-sensorial Krushers experience This summer season, KFC launches its first ever digital only campaign, aiming to bring alive the Krushers experience for net-savvy teenagers across the country. Digital and social media is a key focus for KFC, which has recently made it to the Social Bakers “Top 5 most Socially Devo
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In the second day of awards at the Cannes Lions Festival 2013, Ogilvy & Mather has been awarded a further two Grand Prix, this time in the Media and Outdoor categories.
The Grand-Prix-winning campaigns were: ‘Why Wait Until Too Late?’ for funeral insurance company, DELA, by Ogilvy...
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Celebrating its 60th year, Cannes Lions has held the first of its four awards ceremonies which saw the winners of the Creative Effectiveness, Direct, PR and Promo & Activation Lions categories announced to a packed auditorium.
McCann Melbourne, Aus...
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All art is conflict. There has never been a story, novel, musical composition, painting, cinema or any other work of art that does not have inherent conflict within or does not arouse conflict in the minds of the beholders. A blank canvas or white screen or silence d...
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Facebook copies Twitter yet again, launches hashtags to let users add context and discover shared interests. The company says hashtags have become “a vital part of popular culture” and since it has seen users using them on the social network organically, it h...
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With the rapid evolution of digital medium all the other mediums have to prove their metal in order to remain relevant to the changing times. Print is getting its hands wet in the stream of digital pay walls on the other hand TV is getting the pay up by delving d...
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We highly talk about the soaring usage of digital media all the time but do we ever think that has it gained enough trust from the consumers that they swear by it completely and relay on it completely.
According to a survey published in Marketing C...
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Marketing people are always looking at expanding the market. One of the best ways to do that is by targeting different groups in a society through their advertising, branding and marketing exercises. Yet, as this survey shows, it is surprising how they miss out o...
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Business Head, Language TV, Reliance Broadcast Network Ltd.
“Our strategy remains to offer localized content with a strong local flavor. With a mix of fictional and non-fictional properties featuring regional family dramas, crime shows, reality shows and weekend blockbuster movies, we will continue to tap the local entertainment preferences of our audiences. “Said Sunil Kumaran, Business Head, Language TV, Reliance Broadcast Network Ltd.
In an interaction with MediAvataar.com Sunil shared his journey with the channel along with the ratings, response from the audiences and what has made BIG Magic Bihar and Jharkhand a success!
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About two weeks ago, the calendar and media decreed that we pause to celebrate mothers. One full day dedicated to the most over-worked and under-thanked people in the world. As part of my slightly late gift, this article is dedicated to all mothers. They’ve taught us more about marketing, media buying and advertising than any book or degree can. Here’s how-
Frequency & the power of saying it over & over:
“This is the last time I’m telling you..” how many times have you heard a mother say that and follow i
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Interview with Paul Holmes, editor-in-ch
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