Affluent Consumers Shun Material Goods,Opt for Family Time and Altruism
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The Visa Affluent Study 2013 (Study) has revealed that it is no longer all about big brands and flashy items for the well-off, but family time and charity that now drive how they spend. The Study, conducted across Asia Pacific and the Middle East, looked at affluent consumers’ spending habits, priorities, optimism about the future and indexed their propensity to spend on discretionary items in the future. China, followed by India and Indonesia, are the countries with the most positive outl
SMG Convonix launches ‘No-Touch Interactive banner’ for Samsung Galaxy S4
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Seeking to give consumers an opportunity to experience the technological marvels of the Galaxy S4 in real-time, SMG Convonix is launching an innovative Augmented Reality Motion Control Interactive Banner that will be available for Yahoo! users today, May 24th and May 29th. Youtube users can experience the same on May 26th. This innovation in the digital space provides users an opportunity to experience and interact with two very innovative features of the Samsung Galaxy S4- the “Smart Pause”
Laqshya launches Audience Measurement Metric based on Traffic Count
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Out-Of-Home is an important component in most companies’ total advertising mix! The innate strength of OOH, being a local medium and having a lasting impact though has been successful in getting diversified sectors to trust Outdoors but Non Availability of Metrics to ascertain the ROI hinders the efforts to bring more advertisers , as many consider quality measurement to be a pre-requisite for allocating budgets. Laqshya group is extremely proud to present ‘ROAM ‘(Research on Outdoor Aud
Network18 Monetises its Investment in Webchutney
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Network18 Media & Investments Limited (Network18) announced that its venture capital arm, Capital18 has entered into an agreement with Dentsu India Group to divest its stake in Webchutney – one of India’s leading digital agencies. This is in line with its stated objective of profitably monetizing investments to create value for the shareholders of Network18. Capital18 was a majority shareholder of Webchutney and the investment has generated a return of over 300%. Commenting on the trans
Hindustan Times launches Gurgaon Special
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Hindustan Times has renewed its Gurgaon focus with increased local coverage for residents of Gurgaon.The special product for Gurgaon, which greeted residents last Friday morning, started off with a massive survey of Gurgaon’s residents, asking them about their opinion on all the issues that count to them. The responses highlight the problems that beg to be addressed- safety, sewage, power, water, roads and traffic in their city. And that is where Hindustan Times’ Gurgaon specialintends to co
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Overcoming the trust deficit in advertising isn’t about making ads that aren’t misleading or exaggerated. It’s about adding in social and owned media experiences in ways that give paid media more legitimacy, enabling it to work harder for your brand.
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Today online video firms, cable companies and social networks are trying to figure out new ways to personalize the content that people watch online and on TV.
The world has been a-buzz with news focused on making the next-generation of viewing experie...
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New technology is making dynamic pricing available to more consumers. In a country like India where pricing is the most decisive factor in making a purchase, such tools would be extremely crucial and make for a brilliant marketing move.
Today globally, more and more online retailers are l...
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Apple made 2012 exciting by launching the much awaited smartphone, the iPhone 5.the company might have much bigger plans for the coming year with new products, both hardware and software in the pipeline.
Business Insider has broken out all the major pr...
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Today online video firms, cable companies and social networks are trying to figure out new ways to personalize the content that people watch online and on TV.
The world has been a-buzz with news focused on making the next-generation of viewing experie...
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Brands often have a choice between choosing to tell their customers something and in deliberately hiding it. What do they choose?
Consider this situation: you know that your customers are making a mistake in the use of your product but these small mist...
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The internet has made the world smaller. Information is at our fingertips. Now, with social networking, we have even more access to news and opinions than ever before. It's now entirely common to hear someone ask you to share something on Facebook or to receive break...
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Business Head, Language TV, Reliance Broadcast Network Ltd.
“Our strategy remains to offer localized content with a strong local flavor. With a mix of fictional and non-fictional properties featuring regional family dramas, crime shows, reality shows and weekend blockbuster movies, we will continue to tap the local entertainment preferences of our audiences. “Said Sunil Kumaran, Business Head, Language TV, Reliance Broadcast Network Ltd.
In an interaction with MediAvataar.com Sunil shared his journey with the channel along with the ratings, response from the audiences and what has made BIG Magic Bihar and Jharkhand a success!
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What an apt time to be writing a piece on deadlines and creativity. Here I am, working on this piece on a Sunday night, with the clock close enough to strike mid-night, and this piece is due early tomorrow morning. I have my creative team working in parallel on a television script that is due to the client in the next couple of days, and another client expecting a print ad that needs to release in 3 days for the launch of an offer which is in response to something that the competition launched on Friday. That’s due tomorrow too. If they lose market share, I might lose my job. That’s advertisi
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Flipkart New Kid Ad 2013- Fashion Has A
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