Social, local and mobile marketing are changing the way content is delivered to consumers. With animated images, countdown timers, live social media content and rendering for different screens, email marketing has become fancy too.

While small businesses usually find it easier to adapt to the changing digital marketing landscape,  they ....

Hello. In this short post I comment on 3 Mutual Fund emails.

Tata Mutual Fund has been sending me emails consistently for a very long time. Here are a few that survived in my inbox.

I think the most typed words in January are “Happy New Year” and “Trends”. Come January everyone is predicting what to expect in the year ahead. It’s not even a week I have read some interesting advice and trends on what to expect in digital marketing this year. I found an interesting report which makes for a good sensible reading. I r....

Email Marketing ROI at $40

Email Marketing continues to be one of the very effective direct marketing channels.

According to the Direct Marketing Association’s Power of Direct economic impact study released in October, Email is bringing in $40.56 for every dollar spent on it this year. (The Direct Marketing Association (DMA) is....

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