21 April 2021 12:02


Post by MediAvataar's News Desk
- Apr 22, 2020
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MediAvataar's News Desk

MediAvataar's News Desk

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The Indian Express and the Financial Times have today announced a major partnership centered around a series of high-level, online events that will explore the steps required to revive India's global competitiveness, as the Covid-19 pandemic continues into its second year.

The series, entitled "India's Place in the Post-Pandemic World", will be co-produced by The Indian Express and FT Live, the global conferences and events division of the Financial Times Group. The events will gather policy, business and finance leaders from India and overseas to debate how the country can remain a leading player on the world stage, both economically and diplomatically, as it rebuilds after the pandemic.

The first event, on April 22, will focus on "India’s Quest for Economic Power" and feature a live keynote interview with the Minister of Finance and Corporate Affairs, Smt Nirmala Sitharaman; a presentation by the FT's Chief Economics Commentator Martin Wolf, on India's place in the post-COVID world economy; and an exclusive fireside chat with the UK's Minister for Investment Lord Grimstone.

This will be followed on May 20 by "India, China and the US: A New Geopolitical Landscape?", a close look at India's troubled ties with China and how New Delhi's relationship with the US will evolve under the Biden administration. Events focused on Banking & Finance, and Technology & Sustainability, will be held in September and November.

John Ridding, CEO, FT Group said:"We are delighted to be launching this series of events with The Indian Express, one of India's most respected news organisations, with millions of loyal readers not just within India but also overseas. The speed and shape of the global recovery will depend significantly on how quickly large and dynamic emerging markets like India can get back on their feet. These online debates will be an important platform to discuss the role policy-makers, investors and business leaders can play in reviving India's competitiveness, in the context of global economic, geopolitical and industry trends."

Anant Goenka, Executive Director, Indian Express Group said: "It's a pleasure to partner with the FT, one the most respected and innovative news organizations in the world for this series. At these times of atmanirbharta, India's relationship with the world and the global view of India are both crucial to understand. The FT and the IE have brought together our formidable journalistic resources to create this important and exciting stage, and an equally interesting audience. We are looking forward and grateful to the Honorable Finance Minister Smt Nirmala Sitharaman for agreeing to do the inaugural interaction.

“Aise koi Kadak Nah, Jo Ishq mein Pighla Nahi!”

Popular Delhi RJ, Ashish has joined 104.8 Ishq FM, India’s only Romantic Radio Station, as the morning show jock in Delhi. He will host the show ‘Ishq mornings with Ashish’ from 7-11am.

For the launch, 104.8 Ishq FM roped in Bollywood and music celebrities for a week long launch campaign. Leading up to the announcement of the jock popularly known as Kadak Ashish, each celebrity spoke about things which are very close to their heart and make them melt each and every time. They signed off with a tease that a Kadak person from Delhi was soon going to melt on 104.8 Ishq FM - “Kyunki Aise koi Kadak Nahi, Jo Ishq mein Pighla Nahi!”

The suspense sent the internet into a tizzy trying to figure out who is this Kadak person? Celebrities such as Aparshakti Khurana, Neeti Mohan, Kunal Kapoor, Raja Kumari, Ileana D'Cruz and Jubin Nautiyal were part of the launch campaign.

Ashish comes with over 10 years of radio experience and will be hosting the morning show in Delhi from 7–11 am. The show will have something for everyone and cuts across ages while celebrating all facets of love & life. Follow @rjashishsharma & @ishq.fm on Instagram for updates on the show.

Commenting on his new show on Ishq FM, RJ Ashish said “I am really excited to be on the air-waves of Ishq FM as the morning show jock of the Delhi station. I am looking forward to doing some exciting content with the brand and Dilli ki subah ko Ishqify karna hai. Hope my listeners show as much love for my new show as they have shown over my last 10 years plus of Radio Jockeying.”

As the new wave of COVID-19 grips India, we’re all fighting a tough battle to stay safe and help the ones in need. The front line workers, specifically the doctors & the hospital staff have been working day in & day out to provide the best medical care to the patients. As the daily virus infections cross 2,00,000, the Indian hospitals battle a chaotic surge.

In the wake of the on-going crisis, Fever FM has launched ‘Project Plasma’ – an initiative to encourage plasma donation in the fight against COVID-19. Those who have recovered from this deadly virus have a Superpower of donating their plasma and helping someone to overcome the disease. The campaign urges all these Superheroes to use their power and help save a life.

‘Project Plasma’ is a combined initiative between Fever FM & HT City. Those who are willing to donate can get in touch with the Fever team at 8800570768 who will connect them with the patients at the respective hospitals. Cricketer Shikhar Dhawan, ex-cricketer Venkatesh Prasad & Dr. Aseem Tiwari, Director Transfusion Medicine at Medanta joined hands in the campaign, urging people to come forward and actively donate Plasma.

Urging people to become a part of the initiative, Shikhar Dhawan said, “Lots of people today are struggling to save their loved ones. If you have recovered against COVID-19 then you have a Superpower. Don’t let it go waste! Get in touch with Fever FM’s team to donate plasma and earn blessings!”

Ex-cricketer Venkatesh Prasad said, “My most memorable performance in cricket has been against our arch rivals Pakistan, I was fortunate enough to pull out my team to a win during the difficult time. Today, we all have such an opportunity to pull out our countrymen out of the challenge. Thousands of our fellow Indians are down with corona. But if you have recovered from it, you have a superpower to save a life by donating plasma. Get in touch with Fever FM’s Project Plasma and help beat corona with positivity.”

Fever FM has always stood at the helm of CSR, launching multiple initiatives over the years to spread hope and positivity. Talking about the campaign, Ramesh Menon, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said “Our country is going through a critical time. At this moment it is paramount that each of us do the best that we can to defeat the virus and emerge victorious. I urge everyone who has recovered from COVID-19 to come forward and actively donate plasma. You one step could save a life and bring happiness to a family. Let’s all stand united and beat the virus during this difficult time.”


Monday, 19 April 2021 00:00

MY FM Concludes Unbox Kalakar Season 2

MY FM had a special treat for Marathi Cinema lovers, as the pioneer radio network of Maharashtra opened a box full of entertainment and unheard stories of some of the most renowned faces of the Marathi film industry with season 2 of Unbox Kalakar.

Celebrity life is always fascinating for everyone. People are always curious how Celebrities spend their day, what they do during lockdown, how they spend time with families, can they cook, and so on. MY FM had an answer to all such questions with "Unbox Kalakar Season 2" featuring an impressive Interview line up of Marathi celebrities like Sandeep Kulkarni, Vandana Gupta, Makrand Anaspure, Sarang Sathey, Nipun Dharmadhikari, Amruta Khandvilkar, Priyadarshan Jadhav, Sameer Vidhvansh, Kranti Redkar, Sayali Sanjeev, Mangesh Desai, Tejaswini Pandit and Kranti Redkar.

Commenting on the activity, Mr. Rahul Namjoshi, COO, MY FM said, “We understand the cult following Marathi Cinema has. Ever since the pandemic, Cinema lovers have been deprived of the pleasure of experiencing the thrills of on-stage entertainment. We are happy to see the response we got for Unbox Kalakar. This shows how powerfully radio connects across media.”

Unbox Kalakaar Season 2 was a 3-week activity from 23rd March to 10th April 2021.

The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship.

Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships.

A new wave of COVID-19 cases has since clouded the country’s economic growth, but Asian economic indicators, including the stock markets, have bounced back more quickly than others after the first vaccine was announced. This has brands looking east as they pivot, adapt and recalibrate their business and marketing models to meet the changing needs of consumers.

Global economies will recover at different rates, but the World Bank expects China’s economy to expand by nearly 8% this year, and this will affect where sports sponsorships come from as well as their values. In fact, an analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.

The global sponsorship market will also diversify from an industry involvement perspective. By 2025, payment solutions and money transfer providers will account for 16% of the sponsorship value that comes from global financial services. The shift isn’t surprising, given the shift in consumer behavior away from traditional banking. As a result, non-traditional business models will begin to emerge in this established sponsorship sector. We see a similar shift in the travel and delivery sectors, as brands like Airbnb and Takeaway.com have already challenged the traditional sponsorship model—and new categories will continue to materialize.

And while the move from physical to digital for categories like fashion and clothing could help shape the future of sponsorships, few sponsorship shifts have been as notable as what we’ve seen in the esports realm. Importantly, a recent Nielsen Sports analysis found that sponsorship revenue from esports could reach $842 million by 2025.

In addition to filling some of the void of live sports in mid-2020, esports represents the opportunity to connect with new and young audiences. Additionally, its online nature safeguards it amid a pandemic environment that is still subject to shortened seasons, cancelled events, fan-free stadiums and sporadic lockdowns. These factors should make esports more attractive to brands looking for robust sponsorship platforms as well as traditional rightsholders looking to unlock brand marketing spend.

Understanding the sponsorship investors of the future—who they are, where they come from, what their spend capacity is, and having a viable platform for them that’s in line with consumer behaviors and brands’ commercial strategies—is step one for every rightsholder plotting future development in light of the latest global events.


Source:Nielsen Sports

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