HEADLINES

Post by Editor
- Sep 20, 2017
Hosts the millionth follower, Manjiri Sonar and her family in Mumbai over lunch Urges all leaders to take such special steps to motivate the youth, who are the future of the country On touching the momentous milestone of ‘One Million Followers’ on Twitter, Mr. Punit Goenka, Managing Director and Chief Executive Office of ZEE ...

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TOP STORIES

Post by Editor
- Sep 17, 2017
- 0
The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one complaint can quickly gain momentum, putting your brand’s reputation (and potentially, share price) at risk. In order to build lasting trust amongst your customers’ base, setting the stage for the creation of loyal brand advocates, it’s ...
Post by MediAvataar's News Desk
- Sep 13, 2017
- 0
Half of New Zealand businesses are falling behind as more consumers and businesses Switch On to contactless payments. Mastercard research found over 50% of bars, pubs, cafes and restaurants accept contactless payments, but half of Kiwi businesses are lagging in acceptance. “It’s great that half of Kiwi businesses understand the benefits they can get from accepting contactless payments and have turned the technology on. The Switch On campaign aims to ...
Post by Editor
- Sep 10, 2017
- 0
Companies are exploring innovative ways to package food as a “mood enhancer” for the wellness era. This August, Monarch Airlines introduced a mood-enhancing food menu to create a calmer in-flight experience for passengers. The “Mood Food” box features echinacea and liquorice ice-cream to boost immunity, green tea and lavender cakes for relaxation and herbal tea to reduce bloating. It follows Monarch’s research which found that 72% of British travellers ...
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Dentsu Impact has recently re-structured its creative department and promoted Anupama Ramaswamy as the National Creative Director. Anupama has been with Dentsu Impact for over a year now. She had joined as an Executive Creative Director. The recent re-structuring happened owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa brands) with Dentsu Aegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Anupama would be leading this team both on offline as well as digital creative front. Some of the agencies that Anupama has worked with, besides Dentsu Impact, include Cheil, JWT, Lowe Lintas, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as
Alchemist Marketing Solutions wins the marketing and communications duties for Divine Solitaires, India’s first solitaire diamond brand. With this shift to a specialised marketing strategy agency, Divine Solitaires aims to consolidate their position as a leading solitaire & diamond jewellery brand. The growth of Divine Solitaires has been well sustained over the last 11 years. Owning to the vision of its Founders and Directors Mr.Shailen Mehta and Mr.Jignesh Mehta, Divine Solitaires has grown as a brand for the discerning customer, standing for its highestquality diamondsand bringingtransparency indiamondpricing. The firm already boasts on the strength of their message of quality, trust and value, and has aggressive growth targets across India. Alchemist, as strategic marketing
In a significant development, Starcom has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review. Godrej & Boyce is the holding company of the Godrej group that also operates across 14 diverse businesses. Founded in 1897, the company started with the manufacture of high quality locks. It has since diversified into consumer goods, office and industrial products & services, infrastructure and real estate. Godrej is one of India’s most trusted brands serving over 1.1bn customers worldwide, every day. Says Mallikarjun Das, Group CEO, Starcom India, “It’s a privilege to partner with Godrej & Boyce one of
Headquartered in Mumbai, Godrej & Boyce Mfg Co, a Godrej Group Company, has 15 diverse business divisions offering consumer, office and industrial products and services of the highest quality to every corner of India and across the globe. As part of the mandate, Isobar India will manage the account from its Mumbai office. It is pertinent to note here that the agency won the account following a multi-agency pitch. Speaking of the appointment, Animesh Bhartiya, Chief Communications Officer, Godrej & Boyce said, “Godrej & Boyce is going through an exciting phase. We are a diversified group with interests across 14 varied sectors. While, on the one hand we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and
A frequent question I hear from senior global marketers is, "how can I maximise ad transference?" It's a sensible question. As zero-based budgeting grows in popularity, the opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI. Benefits and risks of a global approach In many ways, the world is getting smaller and brands are becoming more international. Advertising produced and deployed globally has the potential to be a huge cost saver for marketers. But the odds are against the ad working effectively globally, so marketers need to know when a global ad is the best option and when it would be best to take a global idea and execute
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