06 June 2020 10:34


Post by MediAvataar's News Desk
- Jun 06, 2020
89% of sports fans subscribe to a pay-TV or OTT service yet 51% watch pirate sports services at least once a month Synamedia, the world’s largest independent video software provider, today unveiled the first in a series of trailblazing reports designed to broaden understanding of global sports piracy in order to protect the value of ...

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Post by MediAvataar's News Desk
- Jun 06, 2020
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WarnerMedia announced that media, entertainment and technology executive Richard Tom has been appointed Chief Technology Officer of WarnerMedia, effective immediately. He will report to Jason Kilar, CEO, WarnerMedia. Tom will lead WarnerMedia’s technology and operations organization including technology strategy, platform development and operations as well as shared services across WarnerMedia. This includes the company’s data strategy, content delivery ...
Post by MediAvataar's News Desk
- Jun 03, 2020
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Although there are signs of increased online shopping after the lockdown, this shift is significant only in specific categories YouGov’s latest survey reveals compared to the time before the lockdowns, close to half (44%) of urban Indians said they are more likely to shop online once the lockdown is over. In addition to this, 21% said they are less likely than before to shop in physical retail stores. Among the different regions, East and West Indians ...
Post by MediAvataar's News Desk
- May 25, 2020
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Marketers have always been captivated by the future, whether selling it - foldable phones and self-parking cars - or trying to interpret and predict it to gain a strategic advantage. This has never been more true than over the last decade, where our collective imaginations have been shaped by the technologies and technology companies remaking the way we do business and live out our daily lives. Yet for all the insight into the potential paths for ...
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WARC Awards 2020 - Effective Use of Brand Purpose winners announced Airbnb Creative wins Grand Prix for The Country Pub Project in Australia Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oréal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose category of the WARC Awards, a global search for next-generation marketing effectiveness. 16 campaigns from around the world - one Grand Prix, four Golds, six Silvers and five Bronzes - have won in the Effective Use of Brand Purpose category, rewarding marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
Carat India, the flagship media agency from the house of Dentsu Aegis Network (DAN), has roped in Anita Kotwani as its chief executive officer (CEO). Prior to this, Anita was at Mindshare India where she held the position of Senior Vice President, New Business and Client Lead, The Walt Disney Business. In a career spanning more than two decades, 16 of which have been with Mindshare, Anita has been instrumental in leading client relationships for brands such as the ABG, Kellogg, ICICI Group, Facebook, Byju and The Walt Disney Company amongst others, for the West zone. Additionally, she has also helped build diversified offerings across data, digital and content, driving exponential growth for Mindshare India over the last two years. In her new role, Anita will report to Kartik Iyer,
New partnership will accelerate Games24x7's growing business and brand expansion in India Essence, a global data and measurement-driven media agency which is part of GroupM announced that it has been appointed as the integrated media agency of record for Games24x7, a leading online games company in India. Led out of Essence’s Mumbai office, the agency’s remit includes media planning, media activation and content innovation for all of Games24x7’s gaming platforms. Games24x7 was founded by New York University alumni Trivikraman Thampy and Bhavin Pandya in 2006. Fueled by early-stage investments from marquee venture capital firm Tiger Global and a host of investment entities from the United States, Games24x7 enables cash, community and creativity for its massive gaming community. The
Led by the strong awards performance of “Bounce” for Apple, TBWA\Media Arts Lab Los Angeles landed the top agency position in the world in the ADC Awards 2020 Global Rankings, revealed today following last week’s ADC 99th Annual Awards celebrations. Rankings are determined by the cumulative point totals of ADC Cubes and Merits won. Highlights of the rankings on performance at this year’s ADC 99th Annual Awards, are below: ADC 2020 Global Top 25 Agency Creative Ranking: 1. TBWA\Media Arts Lab Los Angeles 2. Scholz & Friends Berlin 3. BBDO New York 4. Goodby Silverstein & Partners San Francisco 5. McCann New York 6. FCB Chicago 7. Serviceplan Germany Munich 8. Dentsu Tokyo and Spotify In-House New York (tied) 10. FCB/SIX Toronto 11. antoni
These are never before times. People all over the world may not have not flown physically for more than a couple of months now and yet have they really stopped flying? Long before there were machines, humans have been imagining the possibility of flight, letting our minds take wing and soar. Flying has always had a special fascination for us and we have flown a million times in our minds and hearts before we have taken our first flight. It is this emotion or feeling of flying that became the inspiration for a film for AirAsia, because when you take flights of imagination in your minds, when you soar in your dreams, when you test your wings of freedom, you are flying, and you have never stopped. Nothing can stop you. https://www.youtube.com/watch?v=FFyEQbtdpyI Wunderman Thompson
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leadership talk

  • Said, Shradha Agarwal, COO, Grapes Digital Pvt. Ltd Said, Shradha Agarwal, COO, Grapes Digital Pvt. Ltd “A major shift has been in the strategy of how the brands are communicating with their audiences. We all have become more thoughtful and empathetic towards each other which reflects in our communication.” Said, Shradha Agarwal, COO, Grapes Digital Pvt. LtdHere is the complete Q&A with her…. How has been your journey in the communications industry ? Your key learnings? I have been a part of the communications industry ever since I completed my post-graduation from MICA. Initially I was… Read more...


  • Time to plan for the new Next

    Time to plan for the new Next As things begin to open up and business leaders grapple with the new next, there are two questions arising. The first one is a basic one that's always been there - How do leaders cope up with the moving dynamics and hence re-skill, up-skill and come to speed with this changing world. Two, how to find ways to minimise the impact from the current crisis, quick enough, as Digital gets pushed to the centre, stronger powerful and changing us forever. Irrespective of how the future shapes, this is the time to plan that mind-shift and bring it into action. Listing… Read more...



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