22 September 2020 10:17


Post by MediAvataar's News Desk
- Sep 22, 2020
The coronavirus pandemic seemed to have upended the IPL’s branding applecart, but as it gears up for its 13th edition that is being held in the UAE, a sold-out slate of the tournament and franchises sponsorships tell a story of a remarkable rebound. In the middle of one of the deepest recessions the world has ever witnessed, this ...

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Post by MediAvataar's News Desk
- Sep 21, 2020
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YouGov DestinationIndex data shows domestic destinations currently dominate the list of top ten travel hotspots for Indians Data collected by YouGov DestinationIndex, that tracks public perception of the world's most popular hotspots on a daily basis, has revealed that Goa is the number one choice of urban Indians for their next vacation. Goa opened up for tourism in July and gradually started reopening restaurants with certain guidelines. According to ...
Post by MediAvataar's News Desk
- Sep 18, 2020
- 0
As the flow of company Q2 2020 financial reports nears its end, the picture of the true economic impact of COVID-19 on the media sector has become far clearer. The TV advertising market, as Ampere expected, has been significantly negatively impacted. The theatrical market has collapsed, and the limited reopening has provided scant respite for afflicted companies in the value chain. Pay TV revenues have been placed under further pressure from acceleration ...
Post by MediAvataar's News Desk
- Sep 15, 2020
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Zenith’s Commerce Director Stuart Johnston, in partnership with Publicis Commerce, reviews Facebook’s latest announcement and venture into Commerce. Facebook announced the arrival of Facebook Shops, a brand new e-commerce solution enabling brands to develop digital storefronts on Facebook and Instagram. Accelerated to capitalise on the dependency of e-commerce during the COVID-19 pandemic, the timing of this arrival plays into the hands of Facebook’s ...
Post by MediAvataar's News Desk
- Sep 09, 2020
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Although Instagram Reels emerges as the most popular video-sharing app, many people have tried homegrown counterparts and are likely to continue using them Recently the government of India put a ban on many Chinese apps including the widely used video sharing platform - TikTok. The departure of the popular Chinese app has presented an opportunity for other video sharing apps to gain a foothold in the market. Now YouGov’s latest survey reveals in the ...
Post by MediAvataar's News Desk
- Aug 30, 2020
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Stuart Johnston, Global Commerce Director at Zenith, asks: with customers overwhelmingly turning to ecommerce to discover new products, not just purchase – how can brands ensure they are visible at the most crucial part of the journey? This piece originally ran on Mediatel. Admit it. Whether you are a brand manager, a marketer or a performance specialist, you have heard countless times since March about the “new normal”, the rapid shift in media ...
Post by MediAvataar's News Desk
- Aug 24, 2020
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Wunderman Thompson Intelligence presents “The Privacy Era,” a new report about the emerging ecosystem of data management. With so much of modern life occurring in the digital realm, more and more personal information is being captured online and traded between brands as a way to better understand their consumers. But what started as a way to make users’ lives easier by serving up convenient, personally relevant information has morphed into what’s ...
Post by MediAvataar's News Desk
- Aug 18, 2020
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Given that this blog is destined to disappear in a few weeks, I had thought to review some of my favourite posts from across the years. However, as I have often found when writing posts over the last 14 years, the subject matter got away from me and I ended up with a summation of what all brands should do to drive profitable brand growth. Before I go any further, I must make an important distinction. This post concerns driving growth within an existing ...
Post by MediAvataar's News Desk
- Aug 15, 2020
- 0
The films of Amit Dutta are a rare thing in Indian cinema: They prefer to look at the world. MUBI's series The Inimitable Image: An Amit Dutta Retrospective is showing summer and autumn 2020 in India. Blinking is a matter of rhythm, and so is staring—rhythms perhaps more crucial to cinema than to any other medium. By withholding perspective, or by rendering it immobile, blinking and staring introduce duration to a cinematic frame, allowing the camera to ...
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The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sunil has led the Society over the past four years to newer heights drawing support from his colleagues in the Executive Council, the ISA members and all fraternity entities. On his election for the fifth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only
After sweeping the awards night as debutants last year, Wunderman Thompson India did an encore at the 2020 awards night  Bagged 12 blue elephants, 1 bronze elephant and 38 baby elephants for some of the biggest brands across multiple diverse categories  For the second time in a row, Wunderman Thompson India has put up a dominant performance at the recently concluded Kyoorius Creative Awards (KCA) 2020, winning a total of 12 blue elephants, 1 bronze elephant (Creativity for good) and 38 baby elephants for some of the biggest brands across multiple diverse categories. The agency’s Facebook Thumbstoppers campaign was its most awarded campaign sweeping a total of 7 Blue elephants and 21 in-book wins (baby elephants) across categories such as ‘Film Advertising’, ‘Digital Marketing’ and
The account was bagged after a multiagency pitch to elevate brand awareness amongst TATA employees taking the Creative & Social media route. A fierce multiagency pitch was conducted to bag the prestigious TATA Shop Share Smile program. Liqvd Asia has successfully added yet another feather to its hat by winning the mandate. The TATA Shop Share Smile Social Media & Creative Management mandate will be handled out of Liqvd Asia’s Mumbai office. Shop Share Smile is a special program for all Tata employees and the channel partner of a Tata Group company in India wherein employees, the Family & Friends they refer and the channel partners, who get invited by a Tata the company, can avail offers from various participating Tata Group companies. Liqvd Asia will be responsible
Honoring the CMO behind the single most impactful idea on a brand’s business from among this year’s top-scoring One Show winners. A jury of 13 leading global CMOs selected Kathleen Hall, chief brand officer at Microsoft, as winner of The One Show 2020 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the past year. Hall picked up the prestigious award for “Changing the Game” by McCann New York, a big winner at this year’s show. Overall, the work won Best of Discipline in Design, 10 Gold Pencils, two Silvers, two Bronze and six Merits. Microsoft and McCann Worldgroup also picked up the coveted One Show 2020 Penta Pencil, awarded to the brand and agency who together have created stellar creative work for the last five
• Traditional media de-grew by 71% in Q2 and 15% in Q1, thus ending up with a 47% degrowth in H1 • Digital media degrew by 35% in Q2 and grew by 16 % in Q1, thus ending up with a 7% degrowth in H1 • Total Adex in H1 degrew by 39% • TV and Digital return to growth by June • Digital now stands at strong No. 2 with a market share of 30%, after TV • FMCG showed up to be most resilient and its share moved up to 38% compared to 33% in full year 2019 Madison Media has taken the bold step of predicting what the impact of Covid-19 has been on Indian Adex in in H1 2020 and forecasting what it will be in H2. The Highlights of the report were presented yesterday afternoon by Sam Balsara, Chairman Madison World in a webinar that had over 800 participants. There was a panel discussion
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leadership talk

  • Rohit Jain, Managing Director at Lionsgate South Asia Rohit Jain, Managing Director at Lionsgate South Asia How do you plan to differentiate Lionsgate Play from other international players like Netflix, Amazon, Apple or Disney?Lionsgate Play is a bespoke service meant especially curated for premium and edgy content cinephiles. We have been keenly following the kind of shows that are lapped up by Indian audiences and have created a curated library that Indian audiences will love. We want to ensure our consumer gets captivated in the world of bespoke entertainment, Instantly so there is less browsing and… Read more...


  • In the age of cutting-edge modern media, the success of the public relations sector

    In the age of cutting-edge modern media, the success of the public relations sector Public relations may appear like a contemporary business, but people having truely been strategically putting testimonies within the media for years. As long back in the late 1800s, well known bygone figures and happenings were endorsed through smaller scale weekly newspapers. While many say public relations doesn’t work anymore, that’s without a doubt now not the case. Rather, the globe has modified, and PR doesn’t work quite love it accustomed. It’s not as straightforward as pitching reporters and obtaining short hits any longer. Like everything else, PR sector has evolved. From Twitter to facebook to Whatsapp, the style reporters square… Read more...



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