Post by MediAvataar's News Desk
- May 24, 2019
Jeff Bezos said of the future of marketing, “The balance of power is shifting toward consumers and away from companies… in the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.” And our research proves that future is already ...

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Post by MediAvataar's News Desk
- May 24, 2019
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Fewer than 4% of news sources shared on Twitter ahead of the 2019 European Parliamentary elections were ‘junk news’ ■ Twitter users shared far more links to mainstream ‘professional’ news outlets than junk news (34%), except in the Polish language sphere, where junk news made up 21% of traffic. ■ While many more Facebook users interact with mainstream content, individual junk news stories can still hugely outperform professionally-produced stories, ...
Post by MediAvataar's News Desk
- May 12, 2019
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A Fading Business Cycle Has CEOs Look for Ways to Sustain Growth Growth continues to top the list of CEO business priorities in 2019 and 2020, according to a recent survey of CEOs and senior executives by Gartner, Inc. The most notable change in comparison to last year’s results is that a growing number of CEOs also deem financial priorities important, especially profitability improvement. The annual Gartner 2019 CEO and Senior Business Executive Survey ...
Post by MediAvataar's News Desk
- May 01, 2019
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Sister Arya Stark is the second best contender to take the Iron Throne The final season of Game of Thrones has just started intensifying the drama. With the epic end of the Battle of Winterfell, we asked people who according to them will assume the seat of Westeros and what will be the fate of the contenders to the Iron Throne. Jon Snow appears to be the frontrunner to win the throne across countries and continents. In the UAE, almost a third (31%) of ...
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Following a multi-agency pitch, Nova Eyewear Solutions has awarded its advertising and branding mandate to Wunderman Thompson, Kolkata. The flagship brand from Vision RX Lab - a joint venture between GKB and Essilor – Nova Eyewear is headquartered in Kolkata and is available in 25 countries across the world. Effectively addressing the need for vision correction and vision protection without compromising on aesthetics, the brand provides complete eyewear solutions with advanced digital lenses, fashionable frames, and prescription sunglasses. Speaking on the development, Pammi Jamalpuria, VP, Corporate Marketing, Vision Rx Lab said, “We are glad to partner with an agency of repute like Wunderman Thompson for taking our flagship brand, Nova Eyewear, ahead of the competition through
Bolstering the operations at the Bengaluru office, FCB Ulka recently appointed Ankit Sharma as Associate Vice President - Strategic Planning. Ankit will be working closely with Theresa Ronnie who helms the Bengaluru office. Ankit has a decade of knowledge and experience in Brand Consulting, Analytics and Advertising Communications and brings cutting edge human behavioural insights to the table. He comes from McCann where he was Strategic Planning Director in Bengaluru. He has worked with JWT, Analytics Quotient, DY Works, Samaya TV and TCS in the past. During his career, Ankit has lent his expertise to many iconic brands in diverse categories including Kurkure, Kingfisher, Nike, Britannia Good Day, ITC Aashirvaad, redBus, TVS Apache, to name a few. Commenting on the appointment,
The mandate includes digital marketing, creative communication, influencer & content marketing #ARM Worldwide, an independent consulting company, specialized in digital marketing and communications has recently been awarded the Digital duties for Revolt Intellicorp Pvt. Ltd., the new electric motorcycle venture announced by Rahul Sharma. The mandate was won following a multi-partner pitch in February 2019 and will be operated from the headquarters of #ARM in Gurgaon. Under the mandate, #ARM Worldwide, will be responsible for carving the product communication, digital marketing (paid, owned & earned media), technology management and influencer & content marketing. Headquartered in Gurgaon, Revolt Motors is an electric mobility start-up that manufactures AI-enabled and
WPP is to create a modern, new campus for its agencies in Paris, due to open in 2021. The latest in WPP’s ambitious programme of investments bringing agencies together under one roof will be located at 145-149 rue Anatole France in Levallois-Perret. The land was once the home of the Clément-Bayard factory, bought by Citroën in the early 1920s to manufacture the 2CV. Split over eight floors, the world-class workspace will be designed to encourage greater creativity and closer collaboration and give clients easier access to WPP’s talent and expertise. The campus will include a double-height auditorium, co-working areas, restaurants, two gardens and a rooftop terrace with 360° views of the city. WPP has agreed a 12-year lease with owners Ardian and LaSalle Investment Management. The
The One Club for Creativity Opens Call for Entries For Global Young Guns 17 Industry’s only global, cross-disciplinary, portfolio-based awards competition celebrating creative professionals age 30 and under; This year’s YG branding and award design developed by Hey Studio, Barcelona. The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 17, celebrating international creative professionals age 30 or younger. Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives. The renowned competitions regularly attract entries from upwards of 70 countries,
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leadership talk

  • Moneka Khurana, Country Head, MMA India Moneka Khurana, Country Head, MMA India “Brand safety goes beyond advertising. It’s all about protecting the customer relationship and brand equity. Both programmatic and publisher buying in the mobile ecosystem face the problem of transparency. To solve this issue, top management need to take the responsibility and hold agencies and media buyers accountable. The brand representatives must have more control over the buying partners and demand a greater transparency.” Said Moneka Khurana, Country Head, MMA India In an interview with MediAvataar India, Moneka exchanged her thoughts… Read more...


  • Mindful Cosmetics Consumers Want Beauty With Heart

    Mindful Cosmetics Consumers Want Beauty With Heart The evolved beauty consumers of today are more informed, engaged and connected than ever before. To them, beauty and wellness are increasingly interchangeable concepts, resulting in a focus on holistic beauty. Consumers carefully analyze ingredient lists, and they choose brands that share their values and community. They’re also looking to new technology and artificial intelligence to personalize their beauty routines—helping them not only look good, but also feel good. From self-care products to curated subscription boxes to new ingredients with research-backed benefits, there are many ways to create a community of beauty consumers that are loyal to retailers and bra Read more...



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