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Post by MediAvataar's News Desk
- Aug 20, 2018
YouGov survey reveals Indians perceive SBI as the most patriotic brand in India, followed by Tata Motors, Patanjali and Reliance A new YouGov survey reveals the most patriotic brands in India and defines the meaning of patriotism as described by Indians. The survey covers 152 leading brands in 11 categories. The word patriotism ...

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Post by MediAvataar's News Desk
- Aug 15, 2018
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In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today. In the WARC report, my colleague, Graham Page, Kantar Millward Brown’s Managing Director, Offer and Innovation, focuses on the positive in his assessment of key themes from this year’s winners. He notes that news-driven ...
Post by MediAvataar's News Desk
- Aug 05, 2018
- 0
A new YouGov study reveals around a third of Indians take a vacation every year Despite the bad exchange rates, people are still looking forward to a holiday. Married people travel more than singles with 39% of them taking a vacation at least once a year compared to singles who mostly travel less than once a year with a limited budget. The mountain vs. beach dispute is finally settled with 64% of the respondents saying they prefer hills & mountains ...
Post by MediAvataar's News Desk
- Jul 29, 2018
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Government & Transportation Vertical to Drive the Growth of Video Surveillance Storage Market in India - 6Wresearch 6Wresearch has recently published a new report titled "India Video Surveillance Storage Market (2018-2024)" provides in-depth analysis with 42 figures and 13 tables covered in 100+ pages. The report estimates and forecast the overall India Video Surveillance Storage market by technology, deployment type, verticals, and regions. The ...
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Following a rigorous multi agency pitch, State Bank of India (SBI), India’s largest bank and a Fortune 500 company, has appointed DDB Mudramax as the sole media agency for their nationwide media duties. Established in 1806, SBI currently offers varied products and services including Personal Banking, NRI services, Agri/Rural products, International Banking, Corporate Banking and SME services. The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, EVP and Principal Partner, DDB Mudramax. SBI’s partnership with DDB Mudramax is in line with the brand’s initiatives to become the ‘Bank of choice for a transforming India’. In November 2017, SBI was ranked amongst the top ten Best Indian brands by Interbrand India and in April 2018, it was
2018 Executive and Grand Jury Recruitment in Progress The 2018 Midas Awards® for the World’s Best Financial Advertising℠ is now open for entries. Founded in 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale. “The Midas Awards has a 17-year legacy of honoring the World’s Best Financial Advertising,” said Scott Rose, Executive Director of the Midas Awards. “Midas’ reach extends over regional, national and continental boundaries to provide a global view of advertising and corporate communications in the international financial community and continues to be the only international advertising competition that honors the world of financial advertising and marketing.” In 2017, Midas Awards Executive Director
The account was won following a multi-agency pitch Leo Burnett India has added another prestigious win to its portfolio. The agency has won creative duties of Anchor by Panasonic, one of India’s largest domestic manufacturers of electrical construction materials. The business was won post a multi-agency pitch and will be handled by Leo Burnett India’s Mumbai office. Established in 1963, Anchor Electricals Pvt. Ltd, a wholly-owned subsidiary of the Panasonic Corporation, excels in the production of low-voltage electrical switches and accessories, switchgear and protection devices, wires and cables, lamps and luminaries, and fans. It also sells home automation products from Panasonic. The brand has an ambitious vision of doubling its already significant turnover over the next three
Leveraging collaboration within the group of 3 mainline agencies (JWT, Contract and ADK Fortune), 2 Digital agencies (Mirum and HDS), Design (Design Sutra) and Shopper marketing and Events agency (Geometry Global Encompass India); the group bagged over 130 assignments and accounts in 2018. The latest win is Quaker Oats. Other recent wins include Bata, D Décor, Emirates, Essar Oil, Facebook, GSK Pharma, IndusInd Bank, Kalyan Jewellers, Max Bupa, Reebok, Rajnigandha, Sony Entertainment (Sab TV), Sling TV, Sintex, Visa, Voltas Beko, Verisign, Veeba, Wipro Consumer, to name a few. Commenting on the wins, Tarun Rai, CEO, J Walter Thompson said; “Collaboration between our group companies has been key to winning these new clients. We have diverse companies in the JWT group but the fact that
In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today. In the WARC report, my colleague, Graham Page, Kantar Millward Brown’s Managing Director, Offer and Innovation, focuses on the positive in his assessment of key themes from this year’s winners. He notes that news-driven motivation has a powerful impact on sales, that emotionally powerful or humorous advertising has always been effective, and that purposeful campaigns are powerful because they have meaning and command attention. All true. And all too often ignored. In contrast to Graham’s assessment, the trends that struck me from the WARC report were far
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