04 December 2021 07:12

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Post by MediAvataar's News Desk
- Dec 03, 2021
Viacom18 to Distribute Live NBA Games in English and Hindi on Vh1, MTV, VOOT and Jio TV  The National Basketball Association (NBA) and Viacom18 today announced a multiyear partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming. Beginning with the NBA’s landmark 75th ...

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Post by MediAvataar's News Desk
- Dec 01, 2021
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WARC Rankings 2021 are released - the most awarded campaigns and companies for creativity, effectiveness and media excellence in the world The ultimate global independent benchmark for marketing, the WARC Rankings 2021 are a compilation of 2020’s most important industry awards The WARC Creative 100, Effective 100 and Media 100, a suite of global rankings and the ultimate independent gold standard for marketing communications, are now released featuring ...
Post by MediAvataar's News Desk
- Nov 22, 2021
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Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023 • The travel ad market won’t return to pre-pandemic levels of spending until 2023 • Travel brands will increase their spending on digital advertising from 63% of budgets in 2020 to 70% in 2023 Travel advertising is poised for rapid growth as brands reset their relationships with consumers after the great rupture of 2020, according to Zenith’s Business ...
Post by MediAvataar's News Desk
- Nov 15, 2021
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WARC releases The Marketer's Toolkit 2022: Global Trends Report With insights from 1,500+ marketers and 25+ leading CMOs, it is the definitive, evidence-based and practical guide to help brands take charge of their new year revolutions As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has today released Marketer’s Toolkit 2022: Global Trends Report , the ...
Post by MediAvataar's News Desk
- Nov 01, 2021
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Struggling with the complexities of relationships, today’s generation finds it difficult to end their loneliness and connect with a partner who matches common interests. As singles try to navigate through the ups and downs with the vision to meet their future partner, they seek virtual assistance to prove their potential to match. The era of social distancing has taught us that relationships can make life better. Dating Apps have emerged as a ray of hope ...
Post by MediAvataar's News Desk
- Oct 26, 2021
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The next generation of digital platforms puts creative power in the hands of the user. Creativity is increasingly informed and powered by technology—setting the stage for the next era of digital platforms and creative influence. Digital tools have “activated an entirely new world” of creativity—one where “creations can transcend physical limitations,” Helena Dong, creative technologist and digital designer, tells Wunderman Thompson Intelligence. 72% of ...
Post by Editor
- Oct 21, 2021
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Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the investment gap is $86.9bn for linear TV WARC Global Advertising Trends: The Investment Gap A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. ...
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Fede Garcia, Global Chief Creative Officer at BCW, Named Executive Jury President NYF's Executive Jury Resumes Live Judging In NYC; Advertising Awards Removes All Categories Awarding NGO Work New York Festivals International Advertising Awards are now open for entries for the 2022 competition. After two years of a global pandemic and sweeping industry changes, New York Festivals will resume face-to-face in-person Executive Jury judging with an all NYC-based international Executive Jury. For the 12th year in a row, the New York Festivals Executive Jury will thoughtfully review creative entries from around the globe. Fede Garcia, BCW's Global Chief Creative Officer will helm the live judging which is scheduled for two consecutive days in June 2022. Together, a wide spectrum of
WARC Rankings 2021 are released - the most awarded campaigns and companies for creativity, effectiveness and media excellence in the world The ultimate global independent benchmark for marketing, the WARC Rankings 2021 are a compilation of 2020’s most important industry awards The WARC Creative 100, Effective 100 and Media 100, a suite of global rankings and the ultimate independent gold standard for marketing communications, are now released featuring the most awarded campaigns, agencies and brands in the world for 2020. Compiled by WARC, the international marketing intelligence company, these annual league tables are produced by combining the winners’ lists from the industry's most important global and regional awards shows - as determined by the WARC Rankings Advisory Board
New for 2022, NYF Radio Awards Debuts New Trophy, the NYF Tower The 2022 New York Festivals® Radio Awards competition is now open for entries. New York Festivals Radio Awards honors storytellers from around the globe. Since 1957 NYF has celebrated excellence and innovation across all genres and platforms, keeping pace with industry-wide developments and global trends. “When we added nine categories for social justice content last year, radio producers and the global audio storytelling community responded with thought-provoking work,” said Rose Anderson, VP/Executive Director, New York Festivals Radio Awards. “This year, we are thrilled to announce the debut of our new trophy, the iconic NYF Tower in hand-polished Gold, Silver, and Bronze.” 2021 Social Justice medal winners
New for 2022, TV & Film Awards Debuts New Trophy, the NYF Tower The 2022 New York Festivals® TV & Film Awards competition is open for entries. New York Festivals Television & Film Awards honors storytellers from around the globe. Since 1957, the competition has celebrated excellence and innovation across all genres and platforms, keeping pace with industry-wide developments and global trends. “When we added ten categories for social justice content last year, filmmakers and storytellers from around the world responded with thought-provoking work,” said Rose Anderson, VP/Executive Director, New York Festivals Television & Film Awards. “This year, we are thrilled to announce the debut of our new trophy, the iconic NYF Tower in hand-polished Gold, Silver, and Bronze.”
Wunderman Thompson has appointed Shamsuddin Jasani as the incoming Chief Executive Officer, South Asia. effective November 1st. Shamsuddin (Shams) is a veteran of the industry, having launched Isobar in India in 2008, growing it from a two-person team to over 300-strong across South Asia. Under his leadership, his team has been recognised as one of the top digital agencies under the Brand Equity Agency Reckoner and won multiple awards including Digital Agency of the Year India three times. Shams was also awarded Digital Agency CEO by Media Ace and has been featured on Impact Magazine’s Digital Power 100 list two years in a row. Shams commented: “It’s a great honour, but an even greater responsibility, to join such an iconic brand as Wunderman Thompson, with an amazing legacy. I am
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