HEADLINES
- Apr 09, 2020
The rapid spread of COVID-19, a novel form of coronavirus, has become the defining global health crisis of our time. Seemingly overnight, the virus has changed our daily lives and the way we interact within our very own communities. But how did we get here? And what insight can we learn from scientists and experts? PANDEMIC: COVID-19, a ...
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TOP STORIES
- Apr 07, 2020
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The CMO Growth Council – a body that features some of the industry’s top talent, and is run by the Association of National Advertisers (ANA) and Cannes Lions (WARC’s sister company) – has the long-term mission of tackling the biggest issues in marketing. COVID-19 is a new, but pressing, addition to this list, Catharine P. Taylor, WARC’s US commissioning editor, reports.
In a special session on March 24th, a group of senior marketers from the CMO Growth ...
- Apr 04, 2020
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As COVID-19 spreads across the globe, hospitalizing thousands and compelling governments to issue stay-at-home and social-distancing mandates, MTV News is tailoring content to meet the special concerns of its young audiences.
The news operation isn’t focused on informing young people about what COVID-19 is or how they should combat it since Gen Z is already in-the-know and plugged in to what’s happening in the world. In fact, 53% of 13-25 year olds agree ...
- Mar 27, 2020
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Early Q1 data shows global news stories driving a surge in streaming news
Brightcove Inc, the leading provider of cloud services for video, published the Q4 2019 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove’s global platform to provide insights into how viewers are watching video content, which devices they use, and the types of content they consume across various devices.
The Q4 Index ...
- Mar 27, 2020
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A variety of companies with MIT ties are working to address aspects of the Covid-19 pandemic.
As the world grapples with the public health crises and myriad disruptions brought on by the Covid-19 pandemic, many efforts to address its impact are underway.
Several of those initiatives are being led by companies that were founded by MIT alumni, professors, students, and researchers.
These companies’ efforts are as wide ranging and complex as the ...
- Mar 21, 2020
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The arrival of the coronavirus COVID-19 is likely to have complex effects on the media market. Quarantine measures have had an immediate effect on box office ticket sales in a number of markets worldwide, and consumers in quarantine zones have shown early signs of increased media consumption behaviour. However, the longer-term impacts of the outbreak on entertainment companies will be related to the scale of overall economic damage which results from the ...
- Mar 20, 2020
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Marketing Leaders Must Develop Contingency Plans to Address Changing Customer Needs and Disruptions to the Workplace, Events and Tactics
Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus, and they must take an aggressively proactive approach to preparing their organization for disruption, according to Gartner, Inc.
“CMOs who wait for shifts in customer perceptions and ...
What to read next
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- Kantar’s new COVID-19 Barometer India Study
- During the COVID-19 crisis, CMOs are looking inside to help outside
- Shutdown of cinema halls and slowdown in advertisement spends – credit negative for the Indian M&E industry
- How Social Distancing Has Shifted Spotify Streaming
- How MTV News is helping young adults navigate this new normal together
The platform is conceptualised by AutumnGrey group India At a time when the world is dealing with a global pandemic, it is the duty and responsibility of every individual, community, and organization to do their bit to help in the fight against a common enemy.
As an agency with specialized expertise in tracking and utilizing real time data, AutumnGrey saw a huge increase in people’s need to track statistics and information about Covid19 in real-time. While several platforms, publishers and individuals immediately jumped to the cause, there were gaps in these initial solutions that left much to be desired.
The Coronavirus Update website conceptualized, developed and deployed completely in-house by Autumn Grey has several unique features to address the needs of the Indian populace.
Wendy brings unparalleled experience with significant client-side leadership roles alongside running global agency network.
This pivotal appointment further bolsters DAN’s ambition to deliver data-driven, tech-enabled and ideas-led integrated solutions to help clients.LONDON – Dentsu Aegis Network, headquartered in London, today announces the appointment of Wendy Clark as Global CEO of Dentsu Aegis Network (DAN).This pivotal hire follows a transformational period focused on growth and scaling the business globally and builds on DAN’s objective to deliver world-class marketing services and integrated solutions which are data-driven, tech-enabled and ideas-led.
Wendy brings almost 30 years’ of industry experience as a delivery-focused leader, having worked for global brands such as
The Advertising Agencies Association of India (AAAI) and The Advertising Club who had recently announced the postponement of Goafest 2020, today announced that both Goafest and Abby Awards 2020 will be deferred for the year. This is inevitably necessary in the face of the prevailing global and national crisis.
The Abby Awards at Goafest are the biggest and the most sought after recognition in the advertising, media & marketing industry – while Goafest itself is the premier Indian event for the communications, media and advertiser fraternity. The Advertising Club and AAAI expressed confidence that both would be back next year on an even grander scale.
The Abby Awards saw some of the greatest works being submitted this year and inspite of a muted economic scenario and a global
Havas Group India has further strengthened its leadership team with the appointment of Neeraj Bassi as the Chief Strategy Officer, effective immediately.
This is in sync with Havas Group’s aggressive growth strategy and its mission to create meaningful work for its clients.
In his new role, Neeraj will lead strategy and drive the next phase of growth across Havas Creative and Media and report to Rana Barua, Group CEO, Havas Group India.
Bassi moves from Publicis India, where he was Chief Strategy Officer & Managing Partner and leverages over two decades of varied experience, across categories. He has worked with some of the most reputed agencies like Ogilvy, Wunderman Thompson, McCann and renowned market research networks such as TNS, IMRB, NFO in India and overseas.
Sheela Foam Ltd. has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell.
This was the result following a multi-agency pitch. Sheela Foam Ltd looks to expand its product portfolio whilst maintaining its strong growth in the mattress category.
Ogilvy is tasked with delivering an integrated marketing communications strategy across the business. This includes creative strategy, brand equity building, and campaign execution – all aimed at reinforcing Sleepwell as the most preferred option in the mattress and other allied category.
Speaking on the development, Sumit Sehgal - CMO, Sheela Foam Ltd.: “We are stoked to have Ogilvy as our integrated communication partner. Ogilvy brings on board a high level of strategic thinking
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leadership talk
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Rohit Sharma. CEO and Founder POKKT
How are things shaping up with POKKT? POKKT is doing extremely well. We have been growing at an average of 60% y-o-y with a widening scope of work with brands from across the world. Currently we operate in 18+ markets – India, Singapore, Indonesia, Vietnam, Japan, Thailand, UAE, Oman, Jordan, Taiwan, Australia, Lebanon, Kuwait, Bahrain, Qatar, Philippines, South Korea, Pakistan and Malaysia, and we intend to expand further geographically. Thanks to our Big Data and AI capabilities, we have been… Read more...
OPINIONS
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Getting Maximum Results with a Minimum Digital Marketing Budget
While startups with millions of dollars’ worth funding and mega valuations may get most of the attention, the other few are typically on much leaner budgets. For these startups, arriving at a cost-effective, efficient budget is essential for the company’s survival. In the present era of internet-led business, companies are trying to optimize the various benefits digital marketing has to offer. Without a doubt, digital efforts have not only proved to be faster and efficient but also convenient for both businesses as well as customers. But truth be told, digital efforts cost money, and with competition rising multi-fold, the consulting… Read more...
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