Post by Editor
- Jan 23, 2019
The new individual identity has found its home in a head full of hair. From a mohawk to a fringe, hair can define an individual’s personality. As a result of growing interest, the battle for better hair has gained considerable traction in an age when appearance affects reputation. While both men and women are increasingly placing ...

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Post by MediAvataar's News Desk
- Jan 20, 2019
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During the Consumer Technology Association (CTA) State of the Industry Address at CES® 2019, CTA announced 16 out of 61 countries are leading the world in having the best environment for innovation according to its new 2019 International Innovation Scorecard. This year’s Innovation Champions are Australia, Canada, Denmark, Estonia, Finland, Germany, Israel, Luxembourg, the Netherlands, New Zealand, Norway, Singapore, Sweden, Switzerland, the United ...
Post by MediAvataar's News Desk
- Jan 18, 2019
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‘Be Friendly’, ‘Respect Women’, ‘Don’t Fight’, ‘Be Kind to Others’, ‘Don’t Bully Others’ and ‘Spread Love’ are some of the first moral lessons every boy and girl gets at home, school, and religious places. These lessons are meant to make us better human beings such that we help make world a better place. As we grow up, we also learn a few other lessons that help us in coining a judgement about others such as ‘How to treat people who are weaker than us’, ...
Post by MediAvataar's News Desk
- Jan 13, 2019
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The fourth edition of the BabyTech Summit at CES makes parenthood cool, calm and connected. Modern parents are helping grow the baby tech category and this year’s edition of CES displays the burgeoning demand. From maternity belly bands to silent breast pumps, this segment is becoming increasingly sophisticated, meticulously crafted and slickly designed, shedding the clinical and bulky looks from yesteryear. Health tech startup, Owlet Baby Care debuted ...
Post by MediAvataar's News Desk
- Jan 07, 2019
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In 1979, Harvard Business School Professor Michael Porter launched his Five Forces framework with a powerful statement: “The essence of strategy formulation is coping with competition, yet it is easy to view competition too narrowly and too pessimistically.” Modern marketers have a number of tools to drive growth in the competitive environment which are supported by data to make confident decisions—like pricing, promotion, assortment and media. But when ...
Post by MediAvataar's News Desk
- Dec 30, 2018
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Clients are increasingly questioning the relevance of brand tracking, but it’s not because they don’t see the value of brands. What they doubt is the effectiveness of brand tracking programs. Kantar Millward Brown and Kantar TNS have been talking to clients and account teams all around the world to understand what’s going on. We see that, to maximize brand value today, clients need an agile, actionable and future-oriented integrated framework to build ...
Post by MediAvataar's News Desk
- Dec 28, 2018
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It’s Friday night. You’ve left work on time and you’re headed to the supermarket to pick up dinner. It’s been a long week and it’s time to treat yourself. First, you head up the chilled aisle to pick a pizza and you decide on the more expensive looking pizza—the one with buffalo mozzarella and artisanal crust. Next stop is the wine section, and you narrow your decision to two options: one looks more premium because it has gold label, but the other one ...
Post by MediAvataar's News Desk
- Dec 23, 2018
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Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales. While the festive trading period has always been important, shoppers spent £116m (+2.6%) more on alcohol during Christmas last year than they did the year before—and we expect that figure ...
Post by MediAvataar's News Desk
- Dec 18, 2018
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New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these “self expression channels” to listen more effectively to the voice of the customer. Some 40 percent of ...
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Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the world are working together to bring happiness to their communities. On 21 January, Zenith is encouraging its more than 6,000 employees across the network to participate in team building activities that promote good causes and benefit their community. Each Zenith office has selected a charity or organization to support. Highlights include helping with the construction of a library, transforming slums into thriving areas, teaching adults with learning disabilities, delivering free coffee and snacks to underappreciated civil workers and collecting leftover food to redistribute to those in need. Images of Zenith Monday
Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired advertising duties for 92.7 Big FM India, one of India’s largest radio networks, following a multi-agency evaluation. The agency will service the account from its Mumbai office.  The mandate entails strategic positioning, product reach and frequency and re-packaging the channel as a whole. Taproot Dentsu will be involved in the strategy, brand building, advertising campaign and some show concepts across some outdoor and radio campaigns. Talking about the collaboration, Ayesha Ghosh, General Manager, Taproot Dentsu Mumbai, said, “We are happy to be working with Big FM. The task of repositioning a brand is always most exciting, considering that it’s like a rebirth that one must design with utmost care. From
The Gender-Equality Index identifies companies committed to advancing women in the workplace WPP was today named an industry leader in the 2019 Bloomberg Gender-Equality Index (GEI) which recognises companies committed to transparency in gender reporting and advancing women’s equality. Bloomberg’s 2019 index includes 230 firms from 10 sectors, headquartered across 36 countries and regions. Assessing information against a globally-established threshold, the GEI looks at how companies promote gender equality across four separate areas: company statistics, policies, community engagement and products and services. WPP is the only company among its peers to be included in the list. Mark Read, CEO of WPP said: “As we continue to build a culture at WPP that is inclusive,
Capabilities demonstrate the agency’s diverse expertise to meet the needs of clients in today’s modern marketing communications world Ogilvy announced today key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey. While Ogilvy operates now as a fully integrated business centered around client needs, developing and nurturing key specialist skills is the role of Capability Leaders. These leaders have the modern marketing skills to meet the changing needs of clients, and demonstrate the depth and breadth of the expertise that exemplifies the new Ogilvy. “Today, brands are facing unprecedented change and we must continue to evolve to meet their needs”, said Kent Wertime, Co-Chief Executive, Ogilvy Asia. “This
A Brain Trust of International Creatives Representing 65 countries from 6 Continents Poised to Select the World’s Best Advertising New York Festivals International Advertising Awards® announced its world class Grand Jury. To date, NYF’s powerhouse 400+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 65 countries. From Argentina to Vietnam, this peer-nominated panel provides a comprehensive view of the advertising world today. This year’s Grand Jury, recruited from top global agencies and the hottest new boutique shops, is comprised of prominent award-winning Chief Creative Officers, Executive Creative Directors, Creative Directors, Art Directors, Copywriters, Executive Producers, and Marketing/PR pro’s all playing a
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leadership talk

  • Gayle Mandel, Executive Director, AME Awards Gayle Mandel, Executive Director, AME Awards "This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. AME’s Creativity for Positive Impact categories include 6 distinct categories. But most importantly, aside from a revised roster of categories, I’m especially excited about the inception of the AME Advisory Council, their experience and wise counsel will infuse AME with… Read more...


  • Consumer Journey leading to Brand Journey - Disruptive Currents joining hands

    Consumer Journey leading to Brand Journey - Disruptive Currents joining hands Let’s start by saying - Understanding the approach and steps a customer takes before getting converted can be just as valuable to marketers as the sale itself. Attribution models basically assign credit to touchpoints in the customer journey, is now becoming more complex than ever. Maybe it is time to go back to the white board and uncomplicate, starting with first indulging ourselves in how we envisage immersive consumer experiences. Good news – the game must keep changing for the spirit of it and guess what, it is changing making show even more exciting. Broadly, Mobile (both handsets and internet)… Read more...



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