Post by MediAvataar's News Desk
- Jul 27, 2016
· Three-stage methodology based on growth in market cap, revenues and return on equity · 14 newcomers this year Forbes India has unveiled its India’s Super 50 Companies List for 2016, which celebrates corporate excellence based on a series of detailed parameters. The List, in its second year, has 14 newcomers. Drawn up with ...

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Post by MediAvataar's News Desk
- Jul 25, 2016
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India’s mobile economy has seen tremendous growth in the past two years, with mobile app downloads and time spent in-app more than doubling since Q1 2014. With the introduction of affordable smartphones and a solid infrastructure supporting mobile, this emerging market is one to be reckoned with. Utilizing Forecast Intelligence, we predict continued growth for India’s mobile market, with app store downloads to reach 20.1 billion by 2020 — totalling a ...
Post by MediAvataar's News Desk
- Jul 24, 2016
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Beauty brands are diversifying their product lines, but consumers are challenging them to go further. J. Walter Thompson Intelligence offers insight into diversity and the cosmetics industry. For decades, most mainstream US and UK beauty companies focused on fair-skinned consumers. Brands like Iman Cosmetics and Black Opal that served the market for women of color were relegated to ethnic sections or separate aisles at drugstores—and often came at a ...
Post by MediAvataar's News Desk
- Jul 22, 2016
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Why Curated Content Is Good For Business Personalization is now everywhere. Over the past few years, it has transformed from a marketing objective to a larger value system that guides how we produce and consume content. The advent of big data and artificial intelligence gives business and advertisers greater access to information about their customers’ behavior online, and in turn, helps them curate options based on their individual needs. Amazon was ...
Post by MediAvataar's News Desk
- Jul 18, 2016
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Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is the emerging great challenge for media companies battling for consumer and advertiser relevance, according to a new report released  by the International News Media Association (INMA). “Big Data For Media 2.0: Going Data-First” synthesizes case studies shared with INMA through a co-hosted Big Data For Media conference and study tour, along ...
Post by MediAvataar's News Desk
- Jul 15, 2016
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· With the spending power of Millennials and Generation Z set to rise, brands need to prepare digital loyalty initiatives now or risk losing patronage from these digital natives · This is especially important since banking loyalty programmes specifically were found to encourage 82 percent of members to spend more, while credit card initiatives positively influenced 79 percent of respondents globally Meeting expectations of the affluent middle class ...
Post by MediAvataar's News Desk
- Jul 13, 2016
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Exclusive research from Socialyse (Havas Group’s social media solution) shows that 63% of “switchers” will change their mobile device, and 23% will change their device and carrier. Twitter partnered with Socialyse in a European-wide study of the consumer process around switching mobile providers. The findings indicate that 40% of those users turn to Twitter to inform their selection of device or carrier. The research highlights how consumers who use ...
Post by MediAvataar's News Desk
- Jul 11, 2016
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The demand for organic produce is increasing rapidly, and recent figures from the Organic Trade Association show sales in the US alone have grown from $3.6 billion in 1997 to more than $39 billion in 2014. This isn’t an isolated trend and growth in the organic market is seen also in Europe and Australia. In fact, today’s certified organic market is worth an estimated US$91billion globally. THE REASONS FOR PURCHASING ORGANIC PRODUCE VARY However, ...
Post by MediAvataar's News Desk
- Jul 08, 2016
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There’s something refreshing about receiving a personalized marketing message – especially if you find value in it. Like receiving an email reminding you that there’s still time to buy your valentine a gift for Valentine’s Day, and where the closest store was to your current location. It helped take that anxiety away. It was helpful. It provided you with value. But not all messages are like this. Based on our research, two-thirds of retailers don’t ...
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There was a time when you could tell by a person’s clothes if he was from the city or a small town. Now you can’t. Today, youth across metros, cities and small towns have access to top national and international fashion brands that reflect their global aspirations and style. Based on this insight, Amazon Fashion’s new campaign shows how fashion has become a unifier and a language that bonds Indian youth into a cult called ‘Citizens of Fashion’. A 3600 degree campaign encompassing TVC, Digital, Print and OOH, Citizens of Fashion portrays the new Indian youth who remain rooted within, but are breaking traditional stereotypes with their sense of style. Shot in Varanasi, the two commercials show how Indians in every nook and corner are becoming increasingly fashion aware. Created by
Publicitas Marketing Priorities 2016 is a global online survey among over 670 marketing executives evaluating the key issues shaping the media industry right now and into the future. Publicitas, the world’s leading media and advertising service company, has carried out its first annual survey to review industry priorities. This included finding out what advertisers, agencies and publishers are expecting from the future, and what they believe the next big technology leaps should be. The survey, carried out across all regions in April 2016, has highlighted some clear differences between advertisers’ and publishers’ expectations. Overall, industry executives across all businesses highlighted content marketing as the number one focus (from a possible 24), ranking this above anything
Lowe Lintas announced , Hari Krishnan as the new President of its South operations. This appointment comes on the back of GV Krishnan’s recent exit. To be based out of Bengaluru, his remit includes the agency’s offices in Bengaluru, Chennai and Hyderabad. As the largest creative agency in South region, the portfolio includes over a 100 clients and brands such as Arvind, Britannia, Fastrack, Flipkart, Gold Drop, Hike, ITC Foods, MRF, Mobizz, Paperboat, Sonata, Tanishq, TI Cycles, TVS Motors and many other companies and brands. Hari, currently CEO of MullenLowe’s operations in Sri Lanka is in the process of transitioning into his new role. He had joined MullenLowe early 2015 from Grey India where he was heading their South operations. Hari has about 20 years of experience in the
The music video showcases the unrelenting spirit of women in India, aiming to trigger a movement by changing the way sport is thought about in this country. The campaign features the ultimate girl sport squad – from national hockey player Rani Rampal and surfer Ishita Malaviya, to Deepika Padukone, and a huge supporting cast of everyday women performing a diverse range of sport. Actress Deepika Padukone, 30, and Indian national field hockey player Rani Rampal, 21, spend their days in radically different ways. Yet their paths to respective success bear similar markings: each learned the discipline and strengthened the confidence she attributes to her rise to early participation in sport, an anomaly in a country in which athletics has remained male dominated. Deepika Padukone
Ogilvy & Mather is pleased to announce a new management structure for its flagship office - Ogilvy & Mather Mumbai. Ogilvy Mumbai is the single largest advertising office in South Asia. It has been ranked the most creative advertising office in India consistently for over a decade. And is often referred to as one of the most creative advertising offices in the world. It is the most effective advertising office in Asia. And has been ranked the most effective advertising office in the world on more than one occasion. The heart of this remarkable office is remarkable people. People with talent who grow to lead every part of the agency’s business. Effective today, Ogilvy & Mather announced the following changes in the Mumbai Office Management Structure: • All Ogilvy
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leadership talk

  • RP Singh, Conference Chairperson, Content Marketing Summit Asia RP Singh, Conference Chairperson, Content Marketing Summit Asia “India is the perfect battleground for Content Marketing due to its sheer market size & potential to do innovative work in content space. Brands have started experiencing dip in their advertising response rates and that is largely because of content issues than anything else. Eg. Most of the brands end up driving users through advertising to their brand websites or social media pages where these destinations either have no content or only branded product focused content, which the users have… Read more...


  • Branded Content: From Emotional Narratives to Augmented Reality

    Branded Content: From Emotional Narratives to Augmented Reality Imagine a company selling its product, without actually leaving the viewer/ consumer feeling 'sold out'. That is exactly the rationale behind branded content. Though selling the product to its end users is the driving force, it cleverly disguises this under a shroud of providing ‘entertainment’. Not taking away the fact that product placement and native marketing techniques are simultaneously working their magic in the background, without being pompous. In simpler words, branded content presents itself differently from the usual marketing ploy. Instead of releasing traditional content that is supported by 'look at me' ads, branded content now becomes both the… Read more...



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