22 February 2020 00:45

HEADLINES

Post by MediAvataar's News Desk
- Feb 21, 2020
Saurabh Chaudhary wins ‘Sportsperson of the Year Award 2019 (Male)’ - Both Sindhu and Saurabh win two awards each with Sindhu’s World badminton Championship winning ‘Moment of the year Award 2019’ and Chaudhary’s partnership with Manu Bhaker in Shooting winning the duo ‘Team of the Year Award 2019’ - Inaugural ‘Courage Award’ ...

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TOP STORIES

Post by MediAvataar's News Desk
- Feb 20, 2020
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WARC's research into the health of creativity 19 February 2020 -- Each year, WARC, the international marketing information company, tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising. To assess how often highly creative work is also effective, WARC has analysed the data from the 2016-2019 WARC Creative 100 Rankings (the world's most awarded ...
Post by MediAvataar's News Desk
- Feb 19, 2020
- 0
Weber Shandwick Research Finds Companies Facing Complex Challenge of Navigating Two Dozen Drivers of Corporate Reputation Research released by Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, confirms that corporate reputation is an invaluable asset with appreciable impact on a company’s bottom line. The State of Corporate Reputation in 2020: Navigating the Omnidriver Era finds that Asia Pacific executives, ...
Post by MediAvataar's News Desk
- Feb 19, 2020
- 0
Why are the campaigns of renowned brands like Dabur, Dettol, HP, and Reebok so successful? Their big budgets unquestionably set a great foundation for success, but is that all? No! If you look at the campaigns for each of these brands carefully, you’ll spot a universal attribute - they all narrate a story. Indians are highly attracted to stories since childhood. There is a reason why most parents inculcate valuable lessons through the means of this ...
Post by MediAvataar's News Desk
- Feb 16, 2020
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LinkedIn, the world’s largest professional network, has launched LinkedIn Opportunity Index 2020. The Index is a composite measure that seeks to understand how people perceive opportunity and more importantly, the gaps in getting to those opportunities. The research surveyed over 30,000 respondents in 22 markets globally. According to the research, people want to find opportunities that allow them to pursue their passion, have work-life balance, and job ...
Post by MediAvataar's News Desk
- Feb 14, 2020
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Keeping you and your family safe online is a top priority at YouTube. Today on Safer Internet Day, we’re sharing some of the ways we work to keep YouTube safe, and how you can be more in control of your YouTube experience. From built-in protections to easy-to-use tools, we hope you’ll take advantage of these tips: 1. Learn more about the content available on YouTube We work hard to maintain a safe community and have guidelines that explain what we allow ...
Post by MediAvataar's News Desk
- Feb 13, 2020
- 0
These Roles Are Unlikely to Report to CMOs Despite Marketing Departments Taking Control of Key Aspects of CX Execution Within Their Organizations Organizations are taking customer experience (CX) more seriously by committing more resources and talent to the discipline, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that in 2017, more than 35% of organizations lacked a chief experience officer (CXO) or chief ...
Post by MediAvataar's News Desk
- Feb 07, 2020
- 0
It’s been an eventful start to 2020 and I have a lot to share. For many OYOpreneurs it may have been emotionally tough; it’s certainly been so for me. Earlier last month, I shared our vision for 2020 and how globally we are applying our learnings from 2019 into a focused roadmap — we look to ensure sustainable growth and operational excellence, pivot on strong partner relationships and customer experience and chart a clear path to profitability. In the ...
Post by MediAvataar's News Desk
- Feb 05, 2020
- 0
Top-performing brands establish France as one of western Europe’s strongest markets Louis Vuitton has retained its crown at number one in the BrandZTM Top 50 Most Valuable French Brands as more traditional French brands continue to embrace innovation to fuel growth. The total value of brands featured in the 2020 ranking, launched today, rose 6% year-on-year to $309.7 billion, a growth rate that outperformed the country’s GDP. Much of this growth was ...
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WARC's research into the health of creativity 19 February 2020 -- Each year, WARC, the international marketing information company, tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising. To assess how often highly creative work is also effective, WARC has analysed the data from the 2016-2019 WARC Creative 100 Rankings (the world's most awarded campaigns for creativity) and the WARC Effective 100 Rankings (the world's most awarded campaigns for effectiveness) covering awards shows tracked between 2015 and 2018. The findings are now published in WARC's latest research on the health of creativity. Amy Rodgers, Managing Editor, Research and Rankings, WARC, comments: "Over the
The list features the 10 bravest agencies globally & includes Droga5 and BETC amongst others In what has been a de facto list of agencies setting new standards for creativity, innovation and excellence in marketing since 2004, Contagious has published its annual Contagious Pioneers for 2020. Dentsu Webchutney, the digital-first creative agency from the house of Dentsu Aegis Network (DAN), is a proud inclusion this year, affirming a tectonic shift in the Indian advertising landscape. This year, the list champions agencies that produced brave work consistently over the last year and includes Droga5, New York, Colenso BBDO, Auckland, McCann, New York & BETC, Paris. Gautam Reghunath, CEO, Dentsu Webchutney said, “To say we’re big fans of the others on this list would be to put
Wavemaker, the media, content, and technology agency from GroupM has today announced the appointment of Mansi Datta as Managing Partner. In her new role, Mansi will head North operations for Wavemaker India and will report into Ajay Gupte, CEO, Wavemaker – South Asia. Mansi has been part of Wavemaker (erstwhile Maxus) since 2015. Commenting on the appointment Ajay said, “Mansi is an exceptional client leader with focus on strategic planning and implementation across varied media from analogue to digital. Mansi has displayed great leadership skills in her previous role as GM. Under her guidance, Wavemaker is looking forward at delivering many more business innovations and operational efficiencies along with growing the region.” Mansi holds 19+ years of rich experience in the
Wavemaker, the media, content, and technology agency from GroupM has won media duties for Supr Daily. Supr Daily is a daily grocery delivery platform that provides customers a convenient, simple & reliable solution to access fresh groceries, every day. With no minimum order and the ability to order by 11 pm for delivery by 7 am the next morning, Supr Daily aims to revolutionise the way India shops for groceries, ensuring that its customers not only buy fresh, but eat fresh too. Excited about the win, Kishan Kumar M S, Vice President, Wavemaker India said, “Working with young, creative and ambitious brands like Supr Daily is a great opportunity for us. During the pitch process, the team has been extremely precise and clear in their expectations. We are really excited about this
WPP announced the appointment of Sandrine Dufour to its Board as a non-executive director. Sandrine, a French citizen, is the Chief Financial Officer of Proximus, the major Belgian telecommunications company, which she joined in 2015. Prior to Proximus, Sandrine held a number of leadership roles at Vivendi, in France and in the US, across its entertainment and telecommunications business, covering areas including finance and strategy, M&A, innovation and transformation. Her most recent positions at Vivendi were Deputy Chief Financial Officer and EVP Innovation for the group, and then EVP Finance and Strategy at SFR, which was at the time the French telecoms subsidiary of Vivendi. She began her career as a financial analyst at BNP and then Credit Agricole in the telecoms sector.
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