Post by MediAvataar's News Desk
- Jan 16, 2018
In what is a first for a consumer Internet company in India, Hotstar, India’s leading premium streaming platform, has kicked off 2018 with a bold campaign to attract India’s top product managers, designers and engineers. The campaign, taglined ‘Dare or Stay There’, is designed to connect with the cream of India’s tech minds with an ...

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Post by Editor
- Jan 15, 2018
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New data from Facebook shows that more than ten million people worldwide used its Live video function to celebrate New Year's Eve digitally with others. The number of people across the globe using Facebook Live on New Year's Eve grew by 47 per cent in comparison to the same date 12 months earlier to reach more than ten million, new figures from Facebook reveal. Three times as many people used the live video feature on December 31st than on any other day ...
Post by Editor
- Jan 14, 2018
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How to earn and not be caught Offside The World Cup will be held on June 14, 2018 in Russia. The events that unite millions of people from all continents have inevitably become not only competitions between the strongest national teams of the world, but also a tournament among advertising and marketing experts. However, before to start the rush for football fans money, it is useful to know some ins and outs and find out “hidden rocks” that may appear in ...
Post by Editor
- Jan 14, 2018
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You can now send live videos to friends in Direct. With a single tap of the Direct icon, you can send your own live video — or a live video you’re watching — to a friend or a group of friends to encourage them to join in the fun. When you’re live, just tap the Direct icon at the bottom of the screen and send your live video to friends. You’ll also have this option when going live with a friend. Once sent, the recipient will see your live video in their ...
Post by Editor
- Jan 12, 2018
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AI Will Drive the Most Compelling User Experiences at Home and in the Workplace Emotion artificial intelligence (AI) systems are becoming so sophisticated that Gartner, Inc. predicts that by 2022, personal devices will know more about an individual's emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact with personal technologies. "Emotion AI systems and affective computing are ...
Post by Editor
- Dec 16, 2017
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Accenture Report Identifies Underlying Currents Driving the Shifts of Tomorrow and Ways to Design for Positive Change Fjord Trends takes a provocative look at the developments to watch for in 2018, according to Fjord, design and innovation from Accenture Interactive Analyzing the pressing forces acting internally and externally on organizations and society, Accenture (NYSE: ACN) has released Fjord Trends 2018. Its 11th annual report examines seven ...
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Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of Maxus and MEC has announced the retention of media duties for Perfetti Van Melle India. Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006. Speaking on the successful retention of the business, Kartik Sharma, Managing Director – South Asia, Wavemaker said, “We are extremely delighted to continue our decade long partnership with Perfetti. It is a huge moment of pride as this is the first win for us as Wavemaker. We couldn’t have asked for a better start to this year.” Says Navin Khemka, Managing Partner, Wavemaker India, “Working with Perfetti, one of the largest confectionery manufacturers
Dentsu Webchutney had been entrusted in mid-2017 with the Digital, Social, creative & media buying mandate for Piaggio’s Vespa and Aprilia Brands in India. The digital campaign for Vespa (RED) kicked off with a series of Teasers, creating excitement about the collaboration and introducing RED while educating audiences on the significance of this charity and the partnership. On the day of the launch, Farhan Akhtar’s Facebook Live sessions as well as coverage of the event were a great success on both - Twitter and Instagram. This was amplified via influencer activation. The campaign received average engagement of over 80% across platforms by the audience. The brand received 11K impressions on the day. Overall, the event earned Vespa (RED) a sizeable amount of Digital PR. The
Across generations in India, there is an age-old Indian adage that goes, ‘Padhoge Likhoge Banoge Nawab, Kheloge Kudoge Banoge Kharab’. This has become a motto to encourage youngsters to single-mindedly study hard in order to be successful. Challenging this societal norm, Star Sports’ new film emphatically states, ‘Kheloge kudoge toh banoge lajawab’, a new motto for India’s youth to follow. The film has been launched to promote the pioneering initiative of the Ministry of Youth Affairs and Sports Government of India, “Khelo India School Games”, which will be broadcast on the Star Sports network and Hotstar, beginning January 31st, 2018. Through a series of dramatic sequences of various sports, and a moving script, the film is a call for youngsters to pursue sports alongside
Previous Branch Head Sharmine Panthaky moves to the agency’s Bengaluru office to head the Amazon India business Leo Burnett Orchard, The Leo Group India’s full service creative agency, has made some key senior management changes. The agency has brought on board Manav Rai Ahuja as Vice President & Branch Head – Mumbai. The branch’s former Vice President & Head, Sharmine Panthaky, has moved to the Bengaluru branch in the same capacity. Sharmine now heads the branch overseeing the Amazon India business, Leo Burnett Orchard’s largest client. The duo will report to Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard. At Leo Burnett Orchard Mumbai, Manav will work closely with Executive Creative Director Amod Dani. Manav comes in from Leo Burnett India’s Gurugram
Since 1994, New York Festivals® AME Awards® has honored international work that demonstrates ground-breaking solutions to challenging marketing problems. AME’s regional Grand Jury assures that all entries are judged with cultural relevance within their own region: Asia Pacific, Europe, Latin America, Middle East & Africa and North America. “Regional judging is the foundation of which our Grand Jury is built. For 2018, the AME Awards has recruited 108 planners, strategists and marketing executives from 41 countries in 5 regions around the globe who will participate in a three-stage judging process,” said Michael Demetriades, President and Executive Director of New York Festivals AME Awards. “The prestigious regional juries are looking forward to seeing the best marketing work
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leadership talk

  • Rose Anderson, VP Executive Director of New York Festivals Television & Film Awards Rose Anderson, VP Executive Director of New York Festivals Television & Film Awards "If you factor social media into the mix – I’d say the landscape grew a new continent." - Rose Anderson. Here is an in-depth interview with her. Inside New York Festivals TV & Film Awards New York Festivals: Why enter NYF’s TV & Film Awards? Rose Anderson: Let’s say you and your team have created a great show or a terrific promo or a super film. It was a hit with your viewers. It might have been an escape into… Read more...


  • While digitally ahead agencies will thrive, several legacy agencies will see the beginning of the end”

    While digitally ahead agencies will thrive, several legacy agencies will see the beginning of the end” The broad trend you can see when you look at the last five years or so is that we have had a compounded annual growth rate of about 12% for the advertising spends. Last year was a bit subdued due to demonetisation. This year saw demonetisation carry over impact and GST. But inspite of that we have seen double digit growths in every single year. I see a 12 %compounded annual growth rate going forward, starting from 2018. The ad growth as a rule of thumb is about one and half times the Indian economy’s growth. So if the Indian… Read more...



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