Post by MediAvataar's News Desk
- Feb 23, 2017
Amid great political and economic change around the world, global consumer confidence moved modestly in 2016, rising three points between the first and fourth quarter to 101. Confidence scores in every region except Africa/Middle East finished the year more strongly than they began. And while quarter-on-quarter swings occurred in most ...

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Post by MediAvataar's News Desk
- Feb 23, 2017
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Television viewing in countries like the UK and the US have declined by 3 to 4% per year on average since 2012. These declines are directly comparable to the declines in print newspaper circulation in the 2000s and if compounded over ten years will result in an overall decline in viewing of 25 to 30%. The average audience of many television news programmes is by now older than the average audience of many print newspapers. The decline in viewing among ...
Post by MediAvataar's News Desk
- Feb 23, 2017
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Kantar IMRB along with Mobile Marketing Association (MMA India) jointly presents a study on the impact of Budget 2017 on mobile platforms. Kantar IMRB’s Mobi Track smartphone usage panel was used to analyse consumption of budget related content in the weeks leading upto and during the Budget 2017 presentation. Coming in the wake of demonetisation, the 2017 Budget was an eagerly anticipated event. As a result, News platforms saw a surge in traction driven ...
Post by MediAvataar's News Desk
- Feb 12, 2017
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Much has been said about Virtual Reality in 2016 after a number of companies, like HTC, Sony and Facebook, promised to bring their headset to market in the course of the year. Since then, VR has been on everybody’s lips. VR content creation platforms are mushrooming, VR ad exchanges are starting to appear and agencies have been quick to pitch VR concepts to marketers eager to show their brand is innovative. We think it’s time for marketers to take a step ...
Post by MediAvataar's News Desk
- Feb 12, 2017
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A number of FMCG brands have concluded that a renewed focus on reach will drive sales growth Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according to Warc, the global marketing intelligence service, in its trend report 'Toolkit 2017' in association with Deloitte Digital. David Tiltman, Head of Content at Warc, says, "The decision by Procter & Gamble ...
Post by Editor
- Feb 07, 2017
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It is a truism that media fragmentation has created a headache for those buying and selling media, and for those companies like us who are responsible for measuring it. Twenty years ago, the world was a far simpler place for brand advertisers: TV was king and digital advertising was a merely a ‘fad’. Fast forward 20 years and we know that digital advertising wasn’t a fad, but TV is still king and although some budgets have migrated, its resilience is ...
Post by MediAvataar's News Desk
- Feb 05, 2017
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Connectivity has a fundamental influence on how people consume media and make brand choices. It gives brands the opportunity to increase reach exponentially. Our latest Connected Life study reveals that for nearly a third of consumers globally, brands don’t deliver an equal quality of service online and offline. Marketers need to better meet the personal expectations of their consumers across different touchpoints. The consumer journey has changed ...
Post by MediAvataar's News Desk
- Feb 03, 2017
- 0
From accelerating smartphone adoption and Internet penetration to new technologies through which publishers can monetise, 2016 has pushed India’sdigital publishing industry to new heights. The government, too, has been championing the digital agenda with Digital India, which has had marketers explore more effective ways to deliver deeper engagement with consumers. Indeed, the digital media sectorin India is ripe for disruption, with growth expected to ...
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Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts has risen from 11% to 36% in the last decade; the number of monthly digital radio listeners has jumped from 93 million to 181 million, in half that time; and, Spotify broke the 100 million user mark in June last year (2016). The benefits of audio ads are there for all to see (or hear!). This edition of ExchangeWire’s Now & Next looks at what developments need to happen to make audio a stalwart in the programmatic budget. Why audio? Given the benefits of radio advertising, it is no wonder that online audio is considered by many the next frontier for programmatic ad buying. Radio leads all other platforms when it comes to weekly reach, connecting with 93% of the
Isobar India has been appointed as the Digital Partner for FOX Networks Group India's flagship channel brands, National Geographic and FOX Life, to handle their digital and social media mandates. Isobar India is a global full-service digital agency from the Dentsu Aegis Network known for its significant innovations in digital marketing communications. Speaking on the appointment, Aparna Deshmukh, Vice President, Content and Communications, FOX Networks Group, said, “We are committed to iconic storytelling and delivering experiences; both for National Geographic and FOX Life viewers. We look forward to partnering with Isobar and bringing the exciting world of television to our audiences on digital mediums. ‘’ Gopa Kumar, Vice President, Isobar India, added: “We’ve had a fantastic
The 360 degree digital marketing and advertising agency, from Reliance Entertainment, World Wide Open (WWO) has expanded their division and has ventured into the entertainment industry. The latest feather in their cap is that of winning the digital media duties of one of India’s foremost production houses, Red Chillies Entertainment. Speaking of the newly acquired account , Arun Mehra, CEO WWO said, “Red Chillies Entertainment giving us the mandate to assist them in this digital journey is a great responsibility as well as a huge moment of pride for the entire WWO family. To be associated with the India’s leading production house who are known to churn out back-to-cack blockbusters, is in itself is an immense learning opportunity. The year 2017 is going to be an exciting one for us and
· Demonetization knocks off Rs. 1,650 crores from ADEX · TV de-grew in November & December 2016 by 21%; Lost Rs 850 crore and Print Rs. 580 crores · 2017 growth forecast at 13.5% on account of slow start The much awaited Pitch Madison Advertising Report 2017 was released at a function held in Mumbai by Mr. Shantanu Khosla, Managing Director, Crompton Greaves Consumer Electricals Limited. Releasing the Report to a packed audience, Mr. Khosla highlighted to Advertisers the importance of truthful advertising. He said, “Truthful advertising is not only the right thing to do, but also great for the business.” Key findings of the report: · Growth in the Indian Advertising Market slowed down to 12.5% in 2016, thanks to the Tsunami that hit in the form of demonetization, that
Symbiosis Institute of Media and Communication, Pune is set to host its annual flagship event, Zomato presents Fest-O-Comm 2016. The event is sponsored by Zomato and is uniquely themed, “Where Parallels Collide.” It promises to be an academic, cultural, and sports extravaganza. The two day celebration will commence on the 18th February 2017. Fest-O-Comm, 2017 is set to be blown away by Sparsh, a Mumbai based Hindi alternative rock band, which believes in using creativity, experience and, the multi-talented approach to reach and inspire their listeners. The six year old band even won Mood Indigo Mantra 2011, Asia’s biggest college rock fest. We also have Gyan Adab Players, a new theatre company that aims to bring a breath of fresh air to Pune’s theatre scene by setting innovative trends
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leadership talk

  • Gaurav Khurana, Head Marketing, Online & Affiliate Partnerships, PAYBACK India Gaurav Khurana, Head Marketing, Online & Affiliate Partnerships, PAYBACK India “More and more companies are recognizing that they are accumulating ever increasing amounts of data but not necessarily gaining business insights from it. The missing link is the transformation of data into information that is comprehensive, consistent, correct and current. We will continue to leverage on data analytics to drive value and growth to our partners. Data management & analytics has been the real game changer and has revolutionized the industry. PAYBACK leverage on social media’s growing user base, using… Read more...


  • 7 digital trends that will dominate in 2017

    7 digital trends that will dominate in 2017 As a digital marketing specialist, I often get asked by peers, clients and friends alike – “What can marketers look out for in the digital space next year?” Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (in random order) that in my opinion will reign supreme in 2017. 1. Video, the shining star: Video has come to the fore like never before, with talks of it replacing television even. Video on Demand and Over the Top content on mobile are doing well… Read more...



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