Mobile Push: Follow Indian Stock Markets in Hindi and Gujarati Now
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moneycontrol app is available in English, Hindi & Gujarati Follow Stock market movements Track your personal investments Watch Live TV on the app in English, Hindi & Gujarati moneycontrol.com, India’s leading Business and finance portal, today announced that its free mobile app is now available in Hindi & Gujarati. The moneycontrol app is the most popular mobile app to follow the financial markets. One can follow real-time market news, stock market movements and track his/
CMO Council Report on Chief Marketer Compensation
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Global Study Reveals Key Factors Influencing Compensation Packages; CEO Reports and C-Level Relationships Matter Most, Digital Marketing Skills Add Value Chief marketers who report directly to CEOs are likely to earn more than their peers, says the Chief Marketing Officer (CMO) Council in a new “CMO Compensation Report” study, which was released today. Additionally, good peer relationships provide an advantage as the most highly paid CMOs have forged close partnerships with chief financial
A Six Step Guide to successfully converging communications and marketing
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New research by Weber Shandwick reveals digital media, content creation and corporate reputation are driving greater integration of CCO and CMO functions A subtle but fast-growing shift is taking place in companies across industries and the world: the convergence of the corporate communications and marketing functions, a trend driven by dramatic shifts in digital media and the stronger relationship between brand and corporate reputation. Weber Shandwick, one of the world’s leading global pub
Havas Media Group India wins digital duties of Businessworld
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Havas Media Group India has won the Integrated Digital Duties of Businessworld in a multi-agency pitch. BWIBusinessworld is India’s largest and most respected business magazine known for its incisive writing and independent opinions. BW has spotted key trends in economy and business for three decades. Such as, rise of the IT sector in the 90s or more recently the Social Media, healthcare and e-tail boom. BW is a brand that most professionals of today have grown up reading. The magazine now em
Harley owners from India all set to take on the 74th Sturgis Motorcycle Rally
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13 Harley owners from India get ready for their maiden participation at the biggest motorcycle event of the world The month of August every year causes uproar of a certain kind – rumbling engines, squeaky leather, boot clicks and thousands of metal and chrome adorned motorcycles riding down in full glory to the mecca for all motorcycle enthusiasts in the world – The Sturgis Motorcycle Rally. The weeklong event in its 74th edition from 4th – 10th August 2014 is all set to play host to 13 H
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Even in today’s overcrowded markets, launches can be highly successful. For example, a new US food brand was launched into an existing category that was crowded and heavily promoted. Yet within five years, the brand had become almost universally known. How was this possible? Consistent advertis...
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Does your business peak at certain times of the year? Understanding the seasonality of your business and strategically planning your inbound marketing according to these trends can make a significant impact on your results.
Whether online or off,...
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The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post.
Facebook's latest blog post, published on Thursday this week, reveals their ne...
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When big moments happen on TV today, viewers are turning to phones, tablets and computers to share their reactions instantly through social media—and they are doing it a lot. In the first four months of 2014, 17 million people sent 361 million tweets about TV. ...
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The Indian FMCG market, pegged at about US$ 36 billion, has grown robustly year-on-year for several years now—both in terms of volume and value-driven growth. In 2012, the industry grew at about 18 percent, which consisted of roughly equal measures of volume an...
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A customer for life is someone who will always buy from you whenever possible, and will tell their friends about your business!
A loyal customer buys more! In many businesses 80% of sales come from just 20% of customers.
It costs five times more to win a new customer than keep an ...
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Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street—and even on models walking the runway. Already, about one in six consumers who have heard about wearables are using them, and among them, 61 percent are wearing fitness bands. But the appeal of we...
Country Marketing Manager, BlackBerry, India
“Our strongest brand ambassadors have been our loyal consumers who have vouched for our products and services. As a brand we continue to deliver to the evolving needs of our customers and have a strong focus on bringing in services and products that add value to their lives. For prosumers who are looking at collaboration and productivity as key imperatives, Blackberry offers many choices, just as we have unique services like BBM that is a rage amongst the urban youth. For us our biggest endorsers continue to be our consumers/ customers. Devices require expert opinions to sway customer sentiment and as a result, we focus more on evangelis...
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Digital evolution has proved to be a boon for startups. For a startup the most challenging part is about getting people to know you, getting across your message about the innovative work you do and then engaging audiences in a manner that you can turn them into consumers or partners. The very success of a startup is based on connecting with the right target audience who will need your services, how well you can differentiate your services or products. In such a scenario, social media is catalyst for the growth and success of your new venture depending on how well you can leverage it.
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