Razorfish Hires MediaCom Vet Vik Kathuria as Global Chief Media Officer
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Razorfish, one of the world’s fastest growing digital and technology agencies, today announced they have appointed Vik Kathuria as Global Chief Media Officer. Kathuria will report directly to Pete Stein, Razorfish’s Global CEO. A 20-year industry veteran, Kathuria most recently served as Global Head of Digital Investment for MediaCom, one of WPP’s leading media agencies under the GroupM umbrella. In this position, he was tasked with establishing network-wide best practices, leading relati
Discovery ropes in Nilesh Zaveri as Senior VP and CFO, Finance & Corporate Operations
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Discovery Networks Asia-Pacific (DNAP) has appointed Nilesh Zaveri as Senior Vice President and Chief Financial Officer, Finance & Corporate Operations, effective April 28. In his new role, Nilesh will provide strategic financial and corporate operations leadership, oversee all aspects of financial management for DNAP, and lead the interface and execution of key business decisions. Nilesh joins Discovery from Fox Sports Asia (a 21st Century Fox Company, formerly known as News Corporation),
Turner appoints Marianne Lee as GE head for Asia Pacific
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Turner International Asia Pacific has today announced the appointment of Marianne Lee as Vice President – Content, General Entertainment, effective May 2. In this role, she will define and execute content and channel strategy for Turner Broadcasting System Asia Pacific general entertainment brands. Her focus will include WarnerTV, the number one rating English-language entertainment channel in Singapore, and two special interest brands, TCM Turner Classic Movies and truTV. WarnerTV is a rece
BoxTV ties up with Czech based KM Plus Media
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BoxTV.com, a premium online video service of Times Internet limited has tied up with KM plus Media, a Czech Republic based production house. KM Plus Media produces wildlife documentaries, children titles, lifestyle and travel shows to name a few genres from extended catalogue of more than 1500+ hours of tv programmings. KM Plus Media together with its US partners Big Media covers the worldwide distribution with focus on their original productions as well as content of 3rd party producers, mainly
Taproot India wins the 2013 Grand CUP
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ADFEST is delighted to announce that Taproot India has won the 2013 Grand CUP at the 7th Intercontinental Advertising Cup Awards in Belgrade on 17th April 2014 for its powerful ‘I am Mumbai’ campaign. THE CUP celebrates ideas infused with local culture in opposition to the tsunami of faceless global communications. Only the 2013 finalists & winners from ADFEST, ADC*E, Golden Drum, and FIAP are eligible to enter into THE CUP, where they are judged by an international jury. ADFEST would
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After introducing an all-new modern and playful packaging for its Milk Chocolate as well as other variants, Cadbury India Limited, a subsidiary of Mondelēz International Inc., has changed its name to Mondelez India Foods Limited. The Company is focused on creati...
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A close look at factors that influence buying in major product categories
Sales worth $20 billion can be swayed every year with promotions and offers, formidable online brand presence, and quality interactions
Around 4 in 5 movie-goers chan...
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India’s low ad-spend-to-GDP ratio makes it one of the most promising ad markets globally, says IIFL’s Institutional Equities. In a Media sector report titled “India: Ad-vert > Ad-word – Digital yet to come of age,” IIFL states that digital media is eating ad space with the other tr...
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In every business endeavor it is very important to find out a way to communicate with the consumers. A London-based startup has launched a unique way for advertisers to go on promoting their brands over the net with a help of an social marketing app that seeks to challenge advertisers not to spen...
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Most of us are familiar with the more assertive, masculine imagery of energy drinks. And, thanks to broad sampling at extreme sporting events, bars and restaurants, many of us also think of 20-year-old males as the audience who consumes these types of beverages...
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New analysis of data from 50,000 consumers has documented a powerful hidden harmony in the business world: That between brand and corporate reputation.
Most corporate leaders today regard brand and corporate reputation as two different beasts. Mark...
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Facebook has long provided Page and Group owners with the ability to 'pin' a post to the top of a newsfeed, and now Twitter is providing such a feature for a select number of high-profile Tweeters
A feature that has been available to Twitter's part...
Managing Director, VivaConnect Pvt. Ltd.
“Mobile will continue to be the communication platform of choice for masses across the globe. It will dominate the markets for engaging, retaining and selling services and products. New things will be added holding hand of innovation, just as how mobile apps brought to surface a new means of connect. New and interesting means of social connect will bring us surprises.
On the hardware front, the appearance will change a lot, what we’ve been carrying around in pockets will attain popularity in form of smart watch, smart glasses and such inventions will pave way for wearable technology.” Said Vikram Raichura, Managing Director, ...
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We’ve seen all sorts of news coming out of Mobile World Congress 2014 in Barcelona, but it appears the biggest overall trend is a renewed focus on emerging markets. The App planet section at the event was buzzing with companies offering a suite of advertising solutions.
The five most noteworthy trends evolving for mobile advertising in emerging markets are:
#1 Mobile ad tech is on the rise
Throughout 2014 and beyond, emerging markets will see more players in the space of real time bidding, mobile retargeting, mobile DSPs, mobile ad servers and other mobil
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