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leadership talk
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Mahadev Srivatsa, VP – Marketing and Brand Strategy, Practically How is online education changing the world of learning in India? The pandemic has been a watershed moment for the Indian EdTech sector. According to ‘Decoding The $10 Bn Market Opportunity Report 2020’, the EdTech market is expected to grow 3.7 times from $2.8 billion in FY 2020 to a whopping amount of $10.4billion in FY 2025. The target audience is also estimated to reach 37 million users by 2025. Riding on the increased adoption of technology by the education… Read more...
OPINIONS
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How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth
The pandemic and the past few months of lockdown that forced people to stay indoors, has resulted in people trying new activities at home, beginning from cooking new dishes to exploring hidden talents. Likewise, some turned to gaming platforms to enhance their competitiveness. From taboo to mainstream recognition, Indian gaming has gained significant traction within the Indian entertainment industry. With a projected user base of more than 623 million gamers, this provides a significant boost to the entire gaming ecosystem within the Indian economy. This ecosystem comprises gamers across age groups, the game developers community, the designers, and lastly the… Read more...