• MediaCom India wins Best Engagement Strategy award at Global Festival of Media 2014

  • Tata Tele awards Creative duties to Contract & Media AOR duties to Mediacom

  • Facebook crosses 100 million users in India

  • Lenovo ropes in Ranbir Kapoor as Brand Ambassador for Smartphones in India

Leadership Talk
Vikram Raichura
Managing Director, VivaConnect Pvt. Ltd.

“Mobile will continue to be the communication platform of choice for masses across the globe. It will dominate the markets for engaging, retaining and selling services and products. New things will be added holding hand of innovation, just as how mobile apps brought to surface a new means of connect. New and interesting means of social connect will bring us surprises.

On the hardware front, the appearance will change a lot, what we’ve been carrying around in pockets will attain popularity in form of smart watch, smart glasses and such inventions will pave way for wearable technology.” Said Vikram Raichura, Managing Director, ...
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We’ve seen all sorts of news coming out of Mobile World Congress 2014 in Barcelona, but it appears the biggest overall trend is a renewed focus on emerging markets. The App planet section at the event was buzzing with companies offering a suite of advertising solutions.

The five most noteworthy trends evolving for mobile advertising in emerging markets are:

#1 Mobile ad tech is on the rise

Throughout 2014 and beyond, emerging markets will see more players in the space of real time bidding, mobile retargeting, mobile DSPs, mobile ad servers and other mobil
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