Post by MediAvataar's News Desk
- Jul 16, 2018
Starting today, Snapchatters will have an easier way to discover and unlock thousands of Lenses built by its global creator community. Since Lens Studio launched in late 2017, creators have submitted over 100,000 unique Lenses through the tool, which have been viewed by Snapchatters over 2.5 billion times. With the introduction of ...

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Post by MediAvataar's News Desk
- Jul 15, 2018
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A question I get asked often is “What is my brand’s story?” Let’s talk about that. When I look at most brand stories that companies are putting out there, I feel they often look more like mission statements than stories. We once had a client whose brand story ran almost 1,300 words on their website. While it was interesting to the founding family of the company, it wasn’t interesting nor relevant to US consumers. No matter the size of your company or ...
Post by MediAvataar's News Desk
- Jul 13, 2018
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Analysts from MPA assess sports ecosystem in latest report: Asia Pacific Sports In The Age Of Streaming Media value for premium sports pushed up by rising demand for digital rights, market growth in Australia and India, and 2018 Fifa World Cup The value of TV rights appears to have peaked in most Asia Pacific markets apart from India, with digital rights the primary driver of rights inflation Recent sports rights auctions suggest that OTT contributes ...
Post by MediAvataar's News Desk
- Jul 13, 2018
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Rooter maps behavioural data of Indian football fans to reveal interesting insights; football hubs Bengal & Kerala no longer support only big guns such as Brazil and Argentina Data maps behaviour of more than 2 lakh football fans on Rooter over the last 25 days As we near the end of the month-long greatest show on Earth, Rooter, the first-of-its-kind live social sports engagement platform, has captured data on the behaviour of more than 2 lakh ...
Post by MediAvataar's News Desk
- Jul 02, 2018
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Newsbrands' combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print ad receipts over the period. Publishers are now looking to diversify business models to balance the deficit. These and other key findings are included the latest monthly Global Ad Trends report focusing on print and digital publishing compiled by WARC, the ...
Post by MediAvataar's News Desk
- Jun 27, 2018
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In this blog post, Daren Poole, Global Head of Creative, Insights Division at Kantar, gives us his viewpoint on this year’s Cannes advertising festival. Throughout the week at Cannes I have been pondering if the International Festival of Creativity needs to rebrand. The reason? I’ve not seen that much creative. I have, however, attended numerous sessions on AI, machine learning, VR, AR and eCommerce. In one such session it was declared that technology ...
Post by MediAvataar's News Desk
- Jun 25, 2018
- 0
A report by Kantar Consulting shows that “Mass markets are splintering. Differences of tastes, preferences, lifestyles and identities have exploded. In every market around the world, consumers are more fragmented than ever.” In such a divergent market, the task facing manufacturers is two-fold: first, they need to truly understand what needs and preferences drive these different consumer groups’ choices at different times. Second, they need to ensure ...
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Scarecrow M&C Saatchi bags creative duties for 4 brands from Emami's FMCG portfolio. The brands include Boroplus (Range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami Diamond Shine Cream Hair Colour. Scarecrow M&C Saatchi has won the creative mandate for Boroplus skin care portfolio, Kesh King hair care portfolio, Emami 7 Oils in One Hair Oil and Emami Diamond Shine Cream Hair Colour from Emami's diverse roster of FMCG brands. The account will be handled by Scarecrow M&C Saatchi’s Mumbai office. A spokesperson Vikas Srivastava, Sr. GM (Marketing), Emami Limited, confirmed the development by adding, "Scarecrow has been evolving over the years and now, with their tie-up with M&C Saatchi we expect our
IKEA – the world’s most loved Swedish brand, is all set to foray into the Indian market. The launch of the brand has been a much awaited one with the buzz around it having been doing the rounds for quite some time now. Not just has the opening of the first store in Hyderabad been an eagerly awaited event, there has also been immense curiosity around the brand communication, with IKEA being known for its great campaigns the world over. The wait is over now, as the brand released its launch communication recently. Dentsu Impact, the creative agency from Dentsu Aegis Network, who was in news for being chosen by IKEA as partners for India, in August 2016, is behind the first ever India communication campaign for IKEA. In the words of Ulf Smedberg, Country Marketing Manager, IKEA
The India Chapter of the International Advertising Association (IAA) will induct advertising doyen Sam Balsara into its Hall of Fame at the sixth edition of the IAA Leadership Awards on 27th July. Says IAA President Ramesh Narayan “the Hall of Fame is the biggest honor that the IAA bestows in India. It is reserved for someone who has not just built and run a great company, but has gone beyond the call of duty and made a significant contribution to the industry as a whole. Sam is so much more than Madison Communications. He has been President of the Advertising Agencies Association of India, The Advertising Club and the IAA. He has also been Chairman Audit Bureau of Circulations and Advertising Standards Council of India. And he has brought great respect to every office he held.
Currently, India is home to the second largest population of workers in the world wherein workers toil for 16-17 hours a day to make ends meet. Consequently, the tiring nature of their work barely leaves them with any time to enjoy anything else in their lives. Away from their families, friends and social circle, these workers lead a hard life with no joy or happiness. To address this issue, Chakra Tea, a popular brand from central India, has launched an initiative. Aptly called, Chai-Fi, the initiative brings moments of joy to the tea-breaks of these workers by adding 'wi-fi' to their lives. As part of the initiative, Chakra Tea, along with Dentsu Webchutney, has designed and launched an innovative tea-kettle that is now being distributed at tea stalls popular with the workers.
Triton Communications, one of India’s largest privately held and iconic communications agencies, has announced that they have appointed Jyotsna Parikh as Creative Head - Mumbai. Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has a 26-year track record of enduring client relationships based on some great work for some great brands. Over the years, the creative fire power of Triton has helped deliver several iconic campaigns for clients like Moov, Aquaguard, Set-Wet, Fortune, NECC and a host of others. Speaking on the appointment, Ullas Chopra, NCD, Triton Communication said, “Triton has made some great wins in the recent past with Ambuja Cements and SAMCO. The work is being noticed and appreciated and we are building on the momentum with Jyotsna coming on board. She
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leadership talk

  • Rajesh Kejriwal, Founder and CEO, Kyoorius Rajesh Kejriwal, Founder and CEO, Kyoorius "One thing which I haven't spoken about anywhere yet and is quite a secret is that we are introducing a new award and that is called - "Master of creativity award". It will be given out to that one person who has immensely contributed to the world of advertising but is not and has never been a part of the advertising industry." Said Rajesh Kejriwal, Founder and CEO, Kyoorius. In an interview with MediAvataar India, Rajesh exchanged his career journey,… Read more...


  • Data and Privacy. How much is enough

    Data and Privacy. How much is enough When a trainer at a workshop many years back, showed a packed audience a dozen ghost sites in the background secretly tracking a user on a famous airlines website, it did create panic. Social media websites had just started to become the darling of Digital marketing folks then. Data and Privacy laws since then have continued to remain unclear, uncertain yet glorified. With the big Facebook breach, we digital marketing and advertising folks are expected to relook at the equation. It also becomes important to understand how we reached here, the extent of the mess and the areas that concern… Read more...



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