23 September 2023 00:11


Post by Editor
- Sep 22, 2023
Zee One elevates Bollywood entertainment on Samsung TV Plus in Germany In an exciting development for television enthusiasts across the United Kingdom, Zee Entertainment is pleased to announce the launch of four channels on Freeview Connected. With this expansion, Zee Entertainment aims to offer a diverse range of content to cater to ...

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Post by Editor
- Sep 21, 2023
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With nearly a third (30.4%) of consumers turning to Instagram when searching for brands, the retail category is set to invest $9.1bn in 2024 as social commerce moves Instagram closer to the point of purchase WARC Media's Platform Insights: Instagram Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 ...
Post by Editor
- Sep 16, 2023
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India’s mall shopping experience is taking a leap forward as a “new-age industry.” 50 percent of the shopping malls are located in the top eight cities. Brick-and-mortar retail is expected to grow at a faster rate of 17 percent CAGR (for 2022–2028). India's retail industry is poised for exponential growth, as private consumption is projected to ...
Post by Editor
- Sep 13, 2023
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Electric Car Shipments to Total 17.9 Million Units in 2024. By 2027, BEV Prices to Reach Parity with ICE Vehicles of Similar Size and Configuration. By 2030, More Than Half of All Vehicle Models That an Automaker Markets Will Be Electric Vehicles. Nearly 15 million electric cars (battery electric and plug-in hybrid) are expected to be shipped ...
Post by Editor
- Aug 27, 2023
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The Singapore Grand Prix – considered one of most challenging circuits in the Formula One (F1) auto racing calendar – returns for its 14th edition this September 15-17 with a shorter layout but increased number of laps. According to Singapore’s Ministry of Trade and Industry, the annual night race along the island-state’s Marina Bay has generated ...
Post by Editor
- Aug 25, 2023
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Over half of Internet users say they watch more than 4 hours of streaming TV in a typical day In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 22% to almost half (45%) according to a report just published by Ampere Analysis. Based on proprietary consumer research carried out with ...
Post by Editor
- Aug 24, 2023
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The Chinese brand Yili is the most valuable dairy brand in the world, with a value of USD12.400 million and also the one with the highest Sustainability Perception Value, USD953 million. Almarai is the brand in the dairy sector that is growing the most, increasing brand value by 24%. Amul is the strongest dairy brand this year, rated AAA. The ...
Post by Editor
- Aug 24, 2023
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Five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw over half of global advertising investment and are further consolidating their position WARC Global Ad Spend Outlook 2023/24: Withstanding Turbulence A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow ...
Post by Editor
- Aug 22, 2023
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Inflation has now been the top global concern in our What Worries the World survey for the last 16 months. However, worry about rising prices now seems to be on the decline, having dropped 2pp from June. Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more ...
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Etihad Airways, the national airline of the United Arab Emirates, has announced its partnership with Bollywood superstar Katrina Kaif as the new brand ambassador. This collaboration marks an important milestone as Etihad strengthens its presence in the Indian market and reunites with one of India’s most celebrated Bollywood stars. Katrina Kaif, renowned for her global appeal and elegance, embodies the shared commitment to excellence as she reunites with Etihad. Her association with the airline will be unveiled through a captivating series of videos to be showcased across Etihad and Katrina’s social channels. Katrina Kaif shares her excitement about the association: “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The
Regional discounts available on entry fees; “Made For Now” competition branding by Wolff Olins. The Type Directors Club, the world’s leading typography organization, has opened the call for entries for its prestigious TDC70 competition. As changed last year, the program is a single competition under the TDC70 umbrella consisting of three disciplines: Communication Design, Lettering, and Type Design. The Communication Design discipline encompasses any design or creation that uses type, lettering, or written language as a significant element, and is an expansion of what was previously the TDC Communications Design discipline. Typography includes graphic design, UI/UX, environmental design or architecture with typographic elements, film, animation and motion design, social media
StrawberryFrog's Chip Walker Unpacks Transforming Brand Purpose Into Meaningful Action New York Festivals joins forces with Scott Goodson, CEO of StrawberryFrog, the world's leading authority in purpose activation, to unveil the latest episode of the thought-provoking content series, Purpose Haze. In this joint venture, series host Scott Goodson interviews prominent industry trailblazers leading purpose-driven companies and through captivating conversation demystifies purpose and shines a light on purpose-driven marketing. In the newest "Purpose Haze" episode, Scott and Chip Walker, Partner, and Head of Strategy at StrawberryFrog do a deep dive to uncover insights that pierce through the purpose haze. Together they delve into their book, "Activate Brand Purpose," explore Movement
80% of respondents in India think generative AI will enable their teams to take more creative risks Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision-makers in the face of change and challenge. Using data from a survey of 700 CMOs and senior marketers in the US, UK, Australia, Brazil, Canada, China, India, Italy, and Spain, the report has identified eight key themes which show that despite being an industry at a crossroads, it is one empowered by creativity and technology. “Creativity at a Crossroads dives deep into the hearts and minds of marketers today. From embracing the ‘Frenemy at the Gate’ that is AI, to their resolute belief that advertising can be a force for good, this report shows that CMOs remain
Omnicom Media Group EMEA CEO Guy Marks To Succeed Philippa Brown as CEO of PHD Worldwide Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. today announced OMG CEO EMEA Guy Marks will succeed Philippa Brown as CEO of PHD Worldwide. “Guy is one of our industry’s most entrepreneurial leaders, with an approach that transformed first OMD’s and subsequently Omnicom Media Group’s offering in EMEA over the past six years,” said OMG global CEO Florian Adamski. “By enabling our agencies to quickly identify, adapt and respond in real time to the challenges of a dramatically changing consumer marketplace, he’s unlocked growth for our clients and made OMG the #1 media agency group for net new business in the EMEA region for the year-to-date, according to the most recent
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leadership talk

  • Media-Avataar Leadership Talk- Q&A with Documentary Filmmaker Rhea Bakshi Media-Avataar Leadership Talk- Q&A with Documentary Filmmaker Rhea Bakshi Winning the New York International Film Award for my documentary, "India's Treasures," in the best student film category is an incredible and humbling experience-Rhea Bakshi Here’s the full Q & A: 1.To start things off, can you talk a little bit about your growing up years? My childhood was a wonderful tapestry of memories woven with the threads of nature, music, art, and family bonds. I spent my early years in New Delhi where the gentle rustle of leaves and… Read more...


  • PR is a combination of art, creativity and strategies

    PR is a combination of art, creativity and strategies We are living in a very fast paced and highly interconnected world, so no matter how hard one tries but the importance of effective communication cannot be overlooked. PR or Public Relations plays a very important role in building a strong public perception, forming good, strong relationships and most importantly shaping a positive image for individuals, organizations and brands. Some people think of PR as a very straightforward field when in reality it is a vast, multifaceted field which requires a combination of art, creativity and effective strategies to be successful. Creativity in PR completely depends on one’s ability to… Read more...



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