18 January 2020 20:34


Post by MediAvataar's News Desk
- Jan 18, 2020
Bollywood Film Fraternity gives a warm reception to Jeff Bezos - CEO and President, Amazon at Amazon Prime Video's celebratory evening   Jeff Bezos – CEO and President, Amazon, gets candid in a fireside chat with Actor Shah Rukh Khan and Filmmaker Zoya Akhtar at the event marking his Maiden Mumbai visit and 3 years of ...

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Post by MediAvataar's News Desk
- Jan 15, 2020
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While bundling Apple TV+ at no additional cost with new devices is central to the group's TV and hardware strategy, with only 45 hours of premium, original programming (Nov 2019), the stand-alone $4.99 a month price for the streaming service make it currently the most expensive in the US on a cost-per-hour basis. Other similarly priced services, such as Acorn TV ($4.99), CBS All Access ($5.99), BritBox ($6.99) and Disney+ ($6.99) all offer over 3,000 ...
Post by MediAvataar's News Desk
- Jan 05, 2020
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Walmart Media Group Expands Sponsored Search Offering Walmart has been investing in building a robust in-house advertising offering through Walmart Media Group. In 2019, we grew our technology offering through the acquisition of Polymorph, strengthening our supply-side ad stack to deliver full native ad campaigns and reports to brands. We also brought on new talent across executive and engineering levels and achieved tremendous success with campaigns for ...
Post by MediAvataar's News Desk
- Dec 31, 2019
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South Africa. Italy. Turkey. Germany. France. Egypt. Eleven writers from six countries gathered in Amsterdam in November for Netflix’s first-ever Creative Collective Showrunner’s Workshop. Over two and a half days, these writers participated in a variety of immersive sessions that covered the entire span of the creative process, from writer’s room to post production. The workshop opened with an intimate dinner hosted by Kelly Luegenbiehl, vice president ...
Post by MediAvataar's News Desk
- Dec 31, 2019
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Kantar, the world’s leading data, insights and consulting company, today announced the latest fast-moving consumer goods (FMCG) e-commerce sales data. In the year ending 30 June 2019, global FMCG online sales grew seven times faster than total FMCG sales on average. Chinese mainland remains top of the list for growth in e-commerce sales by value with a 36.1% increase and continues to accelerate. In the last six months e-commerce grew by 10 penetration ...
Post by MediAvataar's News Desk
- Dec 29, 2019
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With over fifteen years of experience in the global digital market, Brazilian Tiago “Tito” Ribeiro is one of the world's leading references when it comes to social networking.After a long period living in various countries around the world, aiming to know different markets and business opportunities, the professional returns to Brazil, where he prepares for new professional challenges. With all this experience, he now shares through the text below some ...
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The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will be providing strategic and creative services to shape the communication for the brand which will cut across geographies, demographics and mind-sets and deliver differentiated content with incisive insights. Sugarlite, which was launched in January 2019 is a premium sugar brand from India’s emerging wellness and health company, Zydus Wellness. A first of its kind sugar, Sugarlite delivers 50% less calories than regular sugar for the same degree of sweetness. The agenda of Sugarlite is to provide a healthy sugar to Indian homemakers and health seekers.
Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced two more senior hires to its growing Experience team - Karin Giefer and Quinnton Harris. The newly inaugurated global Experience team blends data, machine learning, and creativity to craft customer-centric experiences that deliver utmost value to both clients, and ultimately, their customers. The team will work closely with Chief Experience Officer, John Maeda, to further transform and integrate Publicis Sapient’s data, machine learning, and creative capabilities to best serve clients in their digital transformation efforts. Karin Giefer has been appointed as Senior Vice President (SVP), Experience and will work closely with John to operationalize Publicis Sapient’s LEAD experience system, which aims
In his new role, Reghunath will continue to report into Sidharth Rao… Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), has named Gautam Reghunath as its new chief executive officer (CEO). The news comes soon after DAN India announced the elevation of Sidharth Rao as chairman, Happy mcgarrybowen (HMB) India and chairman, Dentsu Webchutney – last week. Prior to this, Reghunath was executive vice president (EVP) and Branch Head for Dentsu Webchutney, Bangalore. In his new role, Reghunath will continue to report into Sidharth Rao and will now lead the agency, nationwide. Commenting on Reghunath’s appointment, Rao said, “Gautam’s remarkable and much-deserved rise from within the ranks of Dentsu Webchutney is one of my favourite stories
New York Festivals® Advertising Awards announced the first 20 members of the elite 2020 NYF Executive Jury. This is the 10th consecutive year that NYF will host some of the world’s most awarded creative leaders to judge entries submitted into New York Festivals Advertising Awards. These respected Chief Creative Officers and Executive Creative Directors from the world’s most prominent advertising agencies will gather for four days of passionate and focused deliberations taking place in New York City March 31st – April 3rd to select the World’s Best Advertising®. The 2020 Executive Jury will review the shortlisted entries selected by the online NYF Grand Jury. “For 10 years NYF has brought together an elite jury of global creatives with a reputation for innovation. We are beyond
EFFIE Awards India 2020 raises a toast to best-in-class brands & campaign stories The Advertising Club India hosted the latest edition of the coveted “EFFIE AWARDS INDIA 2020” presented by COLORS. Announced at a celebratory event at Taj Lands’ End, Mumbai, the awards that have become a benchmark of effectiveness and breakthrough brand and media strategies saw the entire media and advertising fraternity be a part of the event. Hindustan Unilever Limited & Star India Pvt Ltd were adjudged joint winners as EFFIE Client of the Year, while McCann Worldgroup India & Ogilvy Group were named EFFIE India Agency of the Year. The coveted Grand EFFIE was won by the EightyTwo Point Five Communications Pvt. Ltd. for the Bisleri Packaged Drinking Water – “Samajhdar Jante hai”. Speaking
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leadership talk

  • Ranjit Nair, CEO Germin8 Ranjit Nair, CEO Germin8 "While there are areas in technology where India may not be as advanced as their western counterparts but when it comes to digital marketing as a whole India is keeping pace with other countries especially in the usage of new platforms and new technologies." Said Ranjit Nair, CEO of Germin8 In an interaction with MediAvataar India, Ranjit gives us an in-depth knowledge of growing digital trends in India and what customers really want. Here is the complete Q&A.... What does… Read more...


  • PR trends for 2020

    PR trends for 2020 As 2020 is here it is time to reflect on the past year and the last decade in general for the PR industry. The past decade has been disruptive in terms of business processes, with trends like Ai and Machine learning etc., taking to mainstream, robotics and voice assistants becoming household phenomenon. In line with these transformations in businesses, PR and communication too evolved at a fast pace in the past decade. From Social media and viral posts to rise of influencers, fake news and new age innovations in content consumption, OTT and 5G broadband are some key factors that… Read more...



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