Post by Editor
- Jan 12, 2017
The 2017 New York Festivals International Radio Program Awards is now open for entries. World-wide since 1982, New York Festivals International Radio Program Awards honors the World’s Best Radio Programs℠, receiving entries from radio stations, networks, and independent producers from over 30 countries around the globe. “From ...

Hide Main content block


Post by MediAvataar's News Desk
- Dec 30, 2016
- 0
Habits are good for business. In fact, many industries could not survive without them. The incentive systems and business models of the companies that make habit-forming products require someone gets hooked. Without consumer habits, these habit-forming businesses would go bust. While most of us think of cigarettes or gambling as habit-forming products, the fact is, a much wider swath of industries rely on consumer’s using their products without thought ...
Post by MediAvataar's News Desk
- Dec 21, 2016
- 0
The new year is almost upon us and it is important to note that trends and behaviors aren’t committed to calendar years. Behaviors don’t know when the new year is ending and when a new one begins. But in a world where we write for algorithms and news feeds more than real people, I have to title this piece appropriately so it gets enough engagement to be seen by real human beings. Human beings are habitual creatures by design. We learn when we are able to ...
Post by MediAvataar's News Desk
- Dec 15, 2016
- 0
One of the major issues with content in India, is the idea that we compare and compete with the US. Make-up, beauty, fashion, fitness etc etc. We have bloggers who aren’t able to capture a market because it’s all so saturated. Under the guise of “following passion”, people enter this industry and aren’t able to corner a strong demand from the public. While most people wonder – “who follows these people”, a handful of them actually make millions. There ...
Post by MediAvataar's News Desk
- Dec 15, 2016
- 0
The Innovation Group has launched its annual forecast of consumer trends to watch in the coming year. Key trends for 2017 include: Culture — AI art — Today’s artists are using emerging artificial intelligence technologies to create, curate and collaborate in ways that were impossible just a few years ago. Tech and Innovation — Augmented reality evolves — The surprise success of Pokémon Go has put augmented reality (AR) in the pockets of millions. As ...
Post by MediAvataar's News Desk
- Dec 15, 2016
- 0
Tweaking the code in algorithms of Facebook, Google, and other digital platforms alone won’t crack the rise of fake news online. Neither labeling the fake content by crowds, nor hiring the army of curators will do. These ideas are plasters on a burn; the root cause of the disease remains unaddressed. The rise of fake news is a side effect of the new media moguls’ enterprise design that rewards likes, shares, or links rather than evaluation of the ...
Post by MediAvataar's News Desk
- Dec 14, 2016
- 0
With demonetisation hovering over our heads, people definitely have some opinions to make and some reality at stake. The demonetisation of the INR 500 and INR 1,000 currency notes at 8pm on the eve of the US election 2016 results by the PM of India Mr. Narendra Modi was a surprise announcement that triggered a significant upward kink in media chatter. According to a report by Maxus “Demonetisation accounted for 6 of the top 10 trending topics since the ...
  • TV
  • OOH
  • PR
Vodafone India rooted on the principles of ‘Customer First’ intends to liberate the emerging data users from the constraints of data usage - by giving them a ‘taste’ of worry-free data – thereby helping them discover the world of possibilities that a high-speed, unlimited data connection provides – without any worries. Vodafone India launches SuperHour – TRULY UNLIMITED Data Packs starting at Rs 16 for one hour. With this innovative product, Vodafone’s DATA customers can browse worry free and enjoy unlimited internet starting at Rs 16 for an hour. The Vodafone SuperHour 360 campaign goes live today on 10th January, 2017 with an objective to create a value proposition in the Data segment. The first TVC ‘More fun to you’ will help create rapid awareness for ‘SuperHour - unlimited
Creative agency Chemistry orchestrates effective campaign with daring tagline to kick-start important conversation The Irish Cancer Society has launched ‘Get Cancer’, a daring and provocative new campaign, from leading Irish creative agency Chemistry. Kick-starting a new conversation around the disease, the campaign features a host of real life cancer survivors who state that they want to get cancer. Opening with the arresting tagline, ‘I Want to Get Cancer’, the campaign wants to stop people in their tracks and force them to acknowledge the disease that will affect one in two of us in our lifetime by 2020. Whilst ‘Get Cancer’ doesn’t shy away from hard and important facts, it delivers the message with optimism and strength. More people are surviving cancer than ever before
Asia Pacific Effie Awards, the region’s symbol of marketing effectiveness excellence, has named the first 2 Heads of Jury - Ashish Bhasin and Jean-Paul Burge. Ashish Bhasin is the Chairman & CEO Dentsu Aegis Network South Asia and Chairman Posterscope and MKTG – Asia Pacific. He is also a member of the Dentsu Aegis Network Asia Pacific Executive Board. A well-known personality in the Advertising & Media industry in Asia Pacific for the past 29 years, Ashish has built the Dentsu Aegis Network in India from a 50 member team to a 3000 member powerhouse. Prior to this, Ashish successfully led and set up several of Lintas India’s (IPG) businesses and also had the global role of Executive Vice President, Lowe Worldwide and Asia Regional Director for Integrated Marketing. His leadership
The tipping point when the unrestrained repetition of ads goes from informative to downright irritating. Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the commercials aired. The brands and the number of times they advertised during the hour period are below. As one can see, 17 different brands advertised during the hour. These brands covered a broad range of categories across products (e.g., Blenders Pride, CEAT and Panasonic) and services (e.g., Amazon and McDonald’s), as well as domestic (e.g., Idea, Fogg and Kent) and global (Axe, Google and Suzuki) brands. Of the 17 brands that advertised, 11, or a whopping 65 percent, aired their
Rohit Malkani joins Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience across agencies like Rediffusion DY&R, JWT, Grey Worldwide, Planetasia.com, Publicis Ambience Advertising, Bates 141, Publicis Singapore & Minority Brand Creation and Management previously. He will be based out of the Mumbai office of the agency. He has worked on brands like Kingfisher, Van Heusen, Unilever, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, Virgin Mobile, ICICI Bank, Citibank, Legrand, Siemens amongst others Mr. Anil S Nair – CEO & Managing Partner, Law & Kenneth Saatchi & Saatchi says, “Rohit is a fantastic addition to our creative leadership team. His expertise and energy will be a great asset for Law
  • 1
  • 2
  • 3
  • 4
  • 5

leadership talk

  • Saumitra Prasad, Chief Marketing Officer of Kokuyo Camlin Saumitra Prasad, Chief Marketing Officer of Kokuyo Camlin “We are looking at innovation at every aspect especially new product development. We were looking at trend of children reducing consumption of water colours & poster colours due to scarcity of time and messy experience. We launched an innovative product called brush pen which gives the experience of water colours with the convenience of pen. This has been very well accepted by the market. We have launched many innovative products like Colour Mechanical Pencils, washable Crayons, No Sharpening Mechanical Pencils… Read more...


  • 7 digital trends that will dominate in 2017

    7 digital trends that will dominate in 2017 As a digital marketing specialist, I often get asked by peers, clients and friends alike – “What can marketers look out for in the digital space next year?” Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (in random order) that in my opinion will reign supreme in 2017. 1. Video, the shining star: Video has come to the fore like never before, with talks of it replacing television even. Video on Demand and Over the Top content on mobile are doing well… Read more...



We use cookies to improve our website. By continuing to use this website, you are giving consent to cookies being used. More details…