Network18 Monetises its Investment in Webchutney
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Network18 Media & Investments Limited (Network18) announced that its venture capital arm, Capital18 has entered into an agreement with Dentsu India Group to divest its stake in Webchutney – one of India’s leading digital agencies. This is in line with its stated objective of profitably monetizing investments to create value for the shareholders of Network18. Capital18 was a majority shareholder of Webchutney and the investment has generated a return of over 300%. Commenting on the trans
Hindustan Times launches Gurgaon Special
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Hindustan Times has renewed its Gurgaon focus with increased local coverage for residents of Gurgaon.The special product for Gurgaon, which greeted residents last Friday morning, started off with a massive survey of Gurgaon’s residents, asking them about their opinion on all the issues that count to them. The responses highlight the problems that beg to be addressed- safety, sewage, power, water, roads and traffic in their city. And that is where Hindustan Times’ Gurgaon specialintends to co
JWT India’s Portfolio Night: A Night to Remember
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JWT India’s Portfolio Night brought together advertising industry’s legends and bright young creatives under one roof over an eclectic and engaging evening at JWT’s Mumbai office. JWT India’s Portfolio Night 11 saw the advertising industry’s top 28 creative honchos* interacting and evaluating portfolios of 90 young creatives. Each Creative Chief met with three aspiring creatives to assess each of their portfolios and share feedback. “It was wonderful to see 90 bright, young minds u
ESIPL signs multi-year distribution agreement with Airtel Digital TV
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Airtel customers can now enjoy six primary channels of ESPN STAR Sports including ESPN HD and Star Cricket HD ESPN Software India Pvt Ltd (ESIPL) has signed a multi-year agreement with DTH arm of the leading telecom operator BhartiAirtel - Airtel Digital TV to enable distribution of the six primary channels of ESPN STAR Sports (ESS) in India - STAR Cricket, STAR Sports, STAR Sports 2, ESPN, STAR Cricket HD and ESPN HD on Airtel Digital TV. Sports fans can now enjoy the best of sporting content
Vuclip and Millward Brown partner to redefine mobile ad effectiveness metrics
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Vuclip provides insights into key brand metrics for mobile beyond click-through-rates to help brands achieve engagement and attention; Millward Brown study results revealed Vuclip, the world’s largest independent mobile video and media company, today announced it now offers a solution to evaluate mobile campaign effectiveness. Vuclip has partnered with Millward Brown, a global leader in brand, media and communications, to give brand metrics that provide meaningful insights beyond click-th
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Overcoming the trust deficit in advertising isn’t about making ads that aren’t misleading or exaggerated. It’s about adding in social and owned media experiences in ways that give paid media more legitimacy, enabling it to work harder for your brand.
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Today online video firms, cable companies and social networks are trying to figure out new ways to personalize the content that people watch online and on TV.
The world has been a-buzz with news focused on making the next-generation of viewing experie...
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New technology is making dynamic pricing available to more consumers. In a country like India where pricing is the most decisive factor in making a purchase, such tools would be extremely crucial and make for a brilliant marketing move.
Today globally, more and more online retailers are l...
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Apple made 2012 exciting by launching the much awaited smartphone, the iPhone 5.the company might have much bigger plans for the coming year with new products, both hardware and software in the pipeline.
Business Insider has broken out all the major pr...
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Today online video firms, cable companies and social networks are trying to figure out new ways to personalize the content that people watch online and on TV.
The world has been a-buzz with news focused on making the next-generation of viewing experie...
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Brands often have a choice between choosing to tell their customers something and in deliberately hiding it. What do they choose?
Consider this situation: you know that your customers are making a mistake in the use of your product but these small mist...
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The internet has made the world smaller. Information is at our fingertips. Now, with social networking, we have even more access to news and opinions than ever before. It's now entirely common to hear someone ask you to share something on Facebook or to receive break...
Business Head, Language TV, Reliance Broadcast Network Ltd.
“Our strategy remains to offer localized content with a strong local flavor. With a mix of fictional and non-fictional properties featuring regional family dramas, crime shows, reality shows and weekend blockbuster movies, we will continue to tap the local entertainment preferences of our audiences. “Said Sunil Kumaran, Business Head, Language TV, Reliance Broadcast Network Ltd.
In an interaction with MediAvataar.com Sunil shared his journey with the channel along with the ratings, response from the audiences and what has made BIG Magic Bihar and Jharkhand a success!
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What an apt time to be writing a piece on deadlines and creativity. Here I am, working on this piece on a Sunday night, with the clock close enough to strike mid-night, and this piece is due early tomorrow morning. I have my creative team working in parallel on a television script that is due to the client in the next couple of days, and another client expecting a print ad that needs to release in 3 days for the launch of an offer which is in response to something that the competition launched on Friday. That’s due tomorrow too. If they lose market share, I might lose my job. That’s advertisi
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Flipkart New Kid Ad 2013- Fashion Has A
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