27 January 2021 19:02


Post by MediAvataar's News Desk
- Jan 27, 2021
Capturing the financial and economic impact of the budget on the nation, CNBC-TV18 presents a robust line-up featuring Govt. representatives, ministers, secretaries, market experts and stalwarts from India Inc.  As the economy recovers from the COVID pandemic the FM has promised a Budget Like Never Before, CNBC-TV18, India’s leading ...

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Post by MediAvataar's News Desk
- Jan 24, 2021
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Thai people, Britons and Danes are the most willing to take the vaccine, in UAE and KSA more than half say so With COVID-19 vaccines now being rolled out across the world, YouGov’s COVID-19 trackers show that people in Thailand and the UK are the most likely to say that they will take the coronavirus vaccine when it becomes available to them, at 83% and 80% respectively. Other countries where willingness to take the drug is high include Denmark (70%), ...
Post by MediAvataar's News Desk
- Jan 20, 2021
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Although a majority are keen to get vaccinated, concern about the safety and efficacy of the vaccine is common among residents As India prepares to roll out its first domestic Covid-19 vaccine, YouGov’s new survey reveals a large majority (68%) of urban Indians are likely to take the vaccination once it is available. A quarter (24%) are unsure of their decision and only 8% are unwilling to take the jab. Of the people who said they are either unsure or ...
Post by MediAvataar's News Desk
- Jan 15, 2021
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The Last Dance most in-demand global series debut of 2020 Parrot Analytics, the global TV analytics firm, today announced the winners for the 3rd annual Global TV Demand Awards as well as the Virtual Festival video series schedule. The 2021 Global TV Demand Awards: Virtual Festival format will bring together talent, creators and executives behind the world’s most popular shows in a daily video series. ...
Post by MediAvataar's News Desk
- Jan 10, 2021
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Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in fourth-quarter 2022 with the intention to fully ...
Post by MediAvataar's News Desk
- Jan 09, 2021
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‘Compounding’ (in the sense both of combining and adding to) will characterise global TV throughout 2021 as the streaming TV boom forces a re-engineering of the TV value chain and the strategies for reaching the end viewer. The breadth of choice in the streaming market today means compounding (or bundling) multiple streaming services into packages must be the next step in the evolution of the streaming market. This goes beyond simple aggregation on a ...
Post by MediAvataar's News Desk
- Dec 19, 2020
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Netflix’s programming strategy in recent years has been clear. The streamer has been moving towards self-sufficiency by increasingly filling its catalogue with newly released and original content, while removing many older titles. This is set to continue as the newly-launched studio-led services—Disney+, HBO Max and Peacock—reclaim popular library titles such as Friends and The Office. However, COVID-19’s impact on the production industry has caused ...
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Program’s most diverse jury ever; “Once in a Century”: this year’s entrants can be part of history by winning a coveted ADC Cube in the prestigious show’s 100th awards season. The One Club for Creativity has announced five top creatives from India who will serve on its most diverse jury ever for the historic ADC 100th Annual Awards, one of the world’s longest running and most prestigious global competitions celebrating excellence in craft and innovation in all forms of design and advertising. Nearly 180 highly-qualified creatives from 36 countries will judge entries from around the world. The jurors from India and their judging discipline are: Dimpy Bhalotia, Hodophile Fine Art Street Photographer, Bombay/London (Photography) Anjan Das, chief creative director, Forbes, Mumbai
Appointment underlines WPP’s commitment to creativity and transformative work for clients WPP today announces the appointment of Rob Reilly as Global Chief Creative Officer. Rob – who is currently Global Creative Chairman of McCann Worldgroup – will join WPP in May, reporting to CEO Mark Read. In partnership with Mark, and the CEOs and Chief Creative Officers of WPP’s agencies, Rob will champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to WPP’s clients. He is also tasked with attracting and nurturing the best creative talent, driving inclusion and diversity in creative work and teams, and working with technology partners to fuel the creativity needed for their platforms. Known for helping to create some of the most iconic
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally Dentsu today confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner. By integrating these two award winning agencies, dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. Clients will have access to the unique capabilities of both agencies, all from one integrated team leading the new territory of performance-driven brand building by delivering digital-first media strategies underpinned by data and technology at every touchpoint in
The One Club for Creativity has announced five top creatives from India who will serve as judges for The One Show 2021. More than 250 top creatives from 42 countries will judge work from around the world. The jurors from India and their judging discipline are: Swati Bhattacharya, CCO, FCB Ulka, Gurgaon (Film) Raj Kamble, founder/CCO, Famous Innovations, Mumbai (Creative Use of Data) Lyndon Louis, ECD, Brandcare Medical Advertising & Consultancy, Thane (Health Wellness & Pharma) Senthil Kumar, CCO, WundermanThompson India, Bangalore (Integrated & Experiential/Immersive) Geet Rahti, CD, TBWA\Mumbai (Direct Marketing) The complete list of the global jury for The One Show 2021 juries can be viewed here. To ensure the safety of jurors during the continued
DDB Mudra Group has unveiled ‘Point of New’, an e-book comprising a collection of essays that examine lasting shifts in consumer behaviour, brought on by the pandemic. Using the Group’s proprietary Signbanking process, over 600 Covid specific small signs of social change were aggregated over the course of 8 months. Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world. ‘Point of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large. The essays discuss the new rules of the new world modelled on themes that keep the wheel of life in motion such as Being, Identity, Consuming and Parenting amongst others. The research began by studying people's lifestyle and daily routines in
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leadership talk

  • Rammohan Sundaram- Managing Partner and Head of MediaTech, DDB Mudra Group Rammohan Sundaram- Managing Partner and Head of MediaTech, DDB Mudra Group How have things changed with the lockdown and pandemic ? Look, everything changed the world over with Covid 19. The impact was so strong that Trump lost elections in the US, that is how significant the pandemic is. It impacted economies worldwide, put countries into recession and took away a lot of lives. India was no different and several industries were impacted since March upto the festive season. Whether auto, retail, hospitality including airlines were impacted tremendously and that automatically… Read more...


  • How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth

    How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth The pandemic and the past few months of lockdown that forced people to stay indoors, has resulted in people trying new activities at home, beginning from cooking new dishes to exploring hidden talents. Likewise, some turned to gaming platforms to enhance their competitiveness. From taboo to mainstream recognition, Indian gaming has gained significant traction within the Indian entertainment industry. With a projected user base of more than 623 million gamers, this provides a significant boost to the entire gaming ecosystem within the Indian economy. This ecosystem comprises gamers across age groups, the game developers community, the designers, and lastly the… Read more...



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