Post by MediAvataar's News Desk
- Dec 02, 2016
World's fastest growing Technology Company Reliance Jio Infocomm Ltd. (“Jio”) announced today that it has crossed 50 million subscribers in just 83 days from commencement of services on 5 September 2016. The average rate of addition of 6 lakh subscribers per day is the fastest achieved by any technology company in the world including ...

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Post by MediAvataar's News Desk
- Nov 30, 2016
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According to eMarketer, Native display ad spending will surpass traditional display spending 2016 and will grow at double-digit rates for several years, reaching $36.3 billion by 2021. As marketers wade deeper into Native Advertising, they need to have a better understanding of how to drive the best results and engagement across devices, formats, success metrics and content categories. It’s important that marketers understand that Native Advertising is ...
Post by MediAvataar's News Desk
- Nov 29, 2016
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When people talk about innovation, they are typically referring to what we call “breakthrough innovation”: game-changing new products that address a real consumer need in a way that no product has done before. Notable examples include Chobani, which incited the Greek yogurt revolution, and Plan B One Step, the first over-the-counter emergency contraceptive pill in the U.S. But breakthrough innovation is challenging. Moreover, most new product launches ...
Post by MediAvataar's News Desk
- Nov 23, 2016
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When connecting with an audience, Hillary Clinton leads with the head while Donald Trump comes from the heart: both hold lessons for today leaders. Watching Hillary Clinton and Donald Trump during the U.S. presidential debates, it is striking to observe the difference in communication styles between the candidates; indeed they seem to use two diametrically opposing ways of connecting with their audience. The question is which style works best for a ...
Post by MediAvataar's News Desk
- Nov 17, 2016
- 0
Money transfer leads followed by recharges/ Prepaid visa emerged as an strong alternate option for COD In a major impact of the demonetization of Rs.500 and Rs.1,000 currency many e-commerce companies have temporarily discontinued COD. Wallet to bank transfer is showing a dip on 12%, clearly indicating that consumers are using the wallet more for transactions rather than bank transfer. Being a leading digital wallet player, Oxigen has broken all previous ...
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Ogilvy Delhi recently launched a campaign to curb open defecation. Under the Swachh Bharat Mission, one of the key behaviours to curb, is open defecation. The Ministry of Drinking Water and Sanitation, Government of India, wanted to develop communication that would help bring about this change. In India, open defecation is a well-established traditional practice deeply ingrained from early childhood. A significant gap also exists between knowledge and practice. Even when people are aware of the health risks related to poor sanitation, they continue with unhealthy practices. The practice of open defecation is not limited to rural India. It is found in urban areas too where the percentage of people who defecate in the open is 12 percent, while in rural settings it is about 65 percent;
Leo Burnett India is proud to bring in two more prestigious wins to India. The agency has bagged India’s sole Gold at the 2016 edition of the Epica Awards, for its ‘Reuniting Memories from 1947’ (Dastaan) campaign for OLX. Additionally, its work for Bajaj V, ‘Sons of Vikrant’, too bagged a Bronze. The Epica Awards celebrate work from advertising, design, media, PR and digital that has been chosen by renowned journalists from the marketing and communications fraternity, across the world. Leo Burnett India is the only agency in the APAC region to win at these Awards. The work for OLX bagged the Gold under the ‘Native Advertising’ category, while Bajaj V’s campaign won for ‘Films & Series’. The wins have even played their part in helping Leo Burnett secure the coveted ‘Network of the
Publicis Capital Delhi announces the appointment of Nitin Pradhan as Head of Creative. Nitin, a veteran in the industry, has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a Director with Curious Films. On his appointment, CCO & MD South Asia, Bobby Pawar commented: “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.” Hemant Misra, CEO Publicis Capital added: “I am really excited at Nitin’s joining, his width of experience is crucial for us to further add value to creative solutions
Merino Group has awarded its brand strategy & creative mandate to FCB Ulka Delhi, following a multi-agency pitch. The mandate involves work for Merino Laminates, Merino Furniture, and their FMCG food brand Vegit.The mandate includes ATL, BTL & digital. Merino Laminates, a popular brand in the laminate segment offers an extensive product range making them the world's leading manufacturer and exporter of decorative laminates for interiors. Founded in 1981, Merino Laminates is today present in over 60 countries and showcases a vast range of world class, premium laminates with more than 10,000 designs, textures, colors and finish. Vegit, a subsidiary of Merino Group, is a first of its kind in the Ready-to-Cook category. Presently, it’s range of 13 tasty vegetarian snacks
Integrated communications agency, Jack in the Box Worldwide has strengthened its creative offering with the appointment of Abinandan Bose as Creative Director. Abinandan will manage and oversee the copy, design and social media teams, and will report to the new President of Jack in the Box Worldwide, who will be announced in the coming weeks. Abinandan brings with him almost 12 years of rich experience from his previous stints at JWT, MRM//McCann and Adfactors PR. Over the years, he has been instrumental in conceptualizing and delivering on creative mandates for brands such as AEGON Religare, Reid & Taylor, Zoom TV, Smirnoff, ITC, Taj Luxury, SBI, and Goa Tourism to name a few. Commenting on Abinandan’s appointment, Roopak Saluja, Founder & CEO, The 120 Media Collective, said,
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leadership talk

  • Saumitra Prasad, Chief Marketing Officer of Kokuyo Camlin Saumitra Prasad, Chief Marketing Officer of Kokuyo Camlin “We are looking at innovation at every aspect especially new product development. We were looking at trend of children reducing consumption of water colours & poster colours due to scarcity of time and messy experience. We launched an innovative product called brush pen which gives the experience of water colours with the convenience of pen. This has been very well accepted by the market. We have launched many innovative products like Colour Mechanical Pencils, washable Crayons, No Sharpening Mechanical Pencils… Read more...


  • Successfully Growing your clients- The ‘How’ behind growing your clients.

    Successfully Growing your clients- The ‘How’ behind growing your clients. Part 1 of this two-part series, ‘Successfully managing your clients’ highlighted the concept of client growth and its metrics. As discussed previously, client growth in any business is a result of client acquisition and client retention. This part focuses more on the ‘how to’ of client retention. Understanding your customer and their expectations Managing portfolios requires an executive to be sensitive to customer needs, understand intently to client requirements and execute and deliver those requests in a timely manner. Executives must also be able to listen-not just nod along thinking of the next response, but really listen, absorb, understand and… Read more...



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