Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired advertising duties for 92.7 Big FM India, one of India’s largest radio networks, following a multi-agency evaluation. The agency will service the account from its Mumbai office.  The mandate entails strategic positioning, product reach and frequency and re-packaging the channel as a whole. Taproot Dentsu will be involved in the strategy, brand building, advertising campaign and some show concepts across some outdoor and radio campaigns. Talking about the collaboration, Ayesha Ghosh, General Manager, Taproot Dentsu Mumbai, said, “We are happy to be working with Big FM. The task of repositioning a brand is always most exciting, considering that it’s like a rebirth that one must design with utmost care. From

The Gender-Equality Index identifies companies committed to advancing women in the workplace WPP was today named an industry leader in the 2019 Bloomberg Gender-Equality Index (GEI) which recognises companies committed to transparency in gender reporting and advancing women’s equality. Bloomberg’s 2019 index includes 230 firms from 10 sectors, headquartered across 36 countries and regions. Assessing information against a globally-established threshold, the GEI looks at how companies promote gender equality across four separate areas: company statistics, policies, community engagement and products and services. WPP is the only company among its peers to be included in the list. Mark Read, CEO of WPP said: “As we continue to build a culture at WPP that is inclusive,

Capabilities demonstrate the agency’s diverse expertise to meet the needs of clients in today’s modern marketing communications world Ogilvy announced today key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey. While Ogilvy operates now as a fully integrated business centered around client needs, developing and nurturing key specialist skills is the role of Capability Leaders. These leaders have the modern marketing skills to meet the changing needs of clients, and demonstrate the depth and breadth of the expertise that exemplifies the new Ogilvy. “Today, brands are facing unprecedented change and we must continue to evolve to meet their needs”, said Kent Wertime, Co-Chief Executive, Ogilvy Asia. “This

A Brain Trust of International Creatives Representing 65 countries from 6 Continents Poised to Select the World’s Best Advertising New York Festivals International Advertising Awards® announced its world class Grand Jury. To date, NYF’s powerhouse 400+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 65 countries. From Argentina to Vietnam, this peer-nominated panel provides a comprehensive view of the advertising world today. This year’s Grand Jury, recruited from top global agencies and the hottest new boutique shops, is comprised of prominent award-winning Chief Creative Officers, Executive Creative Directors, Creative Directors, Art Directors, Copywriters, Executive Producers, and Marketing/PR pro’s all playing a