IKEA – the world’s most loved Swedish brand, is all set to foray into the Indian market. The launch of the brand has been a much awaited one with the buzz around it having been doing the rounds for quite some time now. Not just has the opening of the first store in Hyderabad been an eagerly awaited event, there has also been immense curiosity around the brand communication, with IKEA being known for its great campaigns the world over. The wait is over now, as the brand released its launch communication recently. Dentsu Impact, the creative agency from Dentsu Aegis Network, who was in news for being chosen by IKEA as partners for India, in August 2016, is behind the first ever India communication campaign for IKEA. In the words of Ulf Smedberg, Country Marketing Manager, IKEA

The India Chapter of the International Advertising Association (IAA) will induct advertising doyen Sam Balsara into its Hall of Fame at the sixth edition of the IAA Leadership Awards on 27th July. Says IAA President Ramesh Narayan “the Hall of Fame is the biggest honor that the IAA bestows in India. It is reserved for someone who has not just built and run a great company, but has gone beyond the call of duty and made a significant contribution to the industry as a whole. Sam is so much more than Madison Communications. He has been President of the Advertising Agencies Association of India, The Advertising Club and the IAA. He has also been Chairman Audit Bureau of Circulations and Advertising Standards Council of India. And he has brought great respect to every office he held.

Currently, India is home to the second largest population of workers in the world wherein workers toil for 16-17 hours a day to make ends meet. Consequently, the tiring nature of their work barely leaves them with any time to enjoy anything else in their lives. Away from their families, friends and social circle, these workers lead a hard life with no joy or happiness. To address this issue, Chakra Tea, a popular brand from central India, has launched an initiative. Aptly called, Chai-Fi, the initiative brings moments of joy to the tea-breaks of these workers by adding 'wi-fi' to their lives. As part of the initiative, Chakra Tea, along with Dentsu Webchutney, has designed and launched an innovative tea-kettle that is now being distributed at tea stalls popular with the workers.

Triton Communications, one of India’s largest privately held and iconic communications agencies, has announced that they have appointed Jyotsna Parikh as Creative Head - Mumbai. Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has a 26-year track record of enduring client relationships based on some great work for some great brands. Over the years, the creative fire power of Triton has helped deliver several iconic campaigns for clients like Moov, Aquaguard, Set-Wet, Fortune, NECC and a host of others. Speaking on the appointment, Ullas Chopra, NCD, Triton Communication said, “Triton has made some great wins in the recent past with Ambuja Cements and SAMCO. The work is being noticed and appreciated and we are building on the momentum with Jyotsna coming on board. She