HEADLINES
- Sep 21, 2018
Improved financial health
66% merchants use social commerce to access a global consumer base
96% of social sellers attribute growth in business to social commerce
Growth of social commerce is driving digital payments as users demand more seamless and efficient payment experiences
Across the Asian markets surveyed, India leads ...
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Dentsu One launches new campaign for Honda City...
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IdeateLabs appoints Setare Irani Degamwala as the ...
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The Indian Society of Advertisers elects Sunil Kat...
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Zeotap Integrates With Adobe To Make Deterministic...
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How artificial intelligence is already impacting t...
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Discovery Kids launches “Little Singham Squad”...
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TOP STORIES
- Sep 17, 2018
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We know many parents and guardians think about what their teens are doing online, and we feel a great responsibility to make sure Instagram is a positive place for them to connect and share. That’s why we’ve created A Parent’s Guide, a new resource for parents with teens who use Instagram.
We’ve always been focused on making sure the community on Instagram is supportive and safe, and we’ve been building tools to proactively care for the people who use ...
- Sep 17, 2018
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People are becoming more like brands, and brands are becoming more like people
In this new report, Kantar identifies the five major digital challenges brand owners need to overcome to improve marketing in a stressed digital era. Blurring Boundaries is an exploration of the changing dynamics in the relationships between people and brands caused by technology.
Commenting on the release of the report, Fritz Friedlund said: "Blurring Boundaries means people ...
- Sep 15, 2018
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The great thing about social media is you can become anyone you want to be. The bad thing – at least from a brand’s perspective – is that you may not exist at all.
If your brand works with paid online influencers, you’re probably familiar with one of the technique’s biggest risk factors now: influencer fraud – a dilemma that occurs when paid tastemakers use artificially inflated follower numbers to increase their asking rate for engaging their audience ...
- Sep 13, 2018
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DMEXCO 2018’s is underway and Chris Hogg, Managing Director, EMEA at Lotame shares a few takeaways
Brands Are Taking Control.
“Technology selection – from programmatic to media attribution and data management – used to be up to agencies to run autonomously. Now, this is no longer the case. Brands like P&G and Unilever are talking up how they’re taking a more active role in vendor selection. This is meant to drive a new level of transparency across ...
- Sep 06, 2018
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Will influence USD42 billion sales overall”, says Facebook-KPMG in India report
Facebook, today, launched the fourth research report under its programme called Zero Friction Future, this time for the Indian travel industry. Authored by KPMG in India and based on the primary research and insights from a survey conducted by Nielsen, the report, titled “Eliminating friction in travel path to purchase”, defines frictions at each stage of the travel purchase ...
- Sep 05, 2018
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A view from the boardroom
For all the criticism of being just a ‘cheerleader’ function, marketing could contribute significant value to a business. McDonald’s ‘I’m lovin’ it’ initiative changed its fortunes. From being under siege, comparable second-quarter global sales of McDonald's in 2004 went up by 7.8 per cent, the biggest Q2 jump in over a decade.
Yet, a recent report by recruiters KornFerry has found that the average Chief Marketing Officer (CMO) ...
What to read next
- Social Commerce has enabled growth for Indian small sellers
- How artificial intelligence is already impacting today’s jobs
- LinkedIn reveals the Top 25 most sought-after startups in India
- The big potential downside of zero-based marketing
- A New Resource For the Parents of Teens on Instagram
- Marketing in between the Blurring Boundaries of People
Objective of the Campaign
The Honda City, with its 20 year legacy, has been one of the most celebrated sedans in the country. For over 7.35 lakh customers, the City is the symbol that best resonates with their stature and world view.
The objective of this campaign was to drive consideration by re-affirming the leadership high ground of the Honda City with young sedan intenders.
Brief received from the Client
For over 20 years, the Honda City has consistently built relevance for sedan intenders. The task for this campaign, therefore, was to appeal to the desires and ambitions of the younger, progressive, more assertive Indian.
Approach
When we observed and understood young sedan intenders, we found that they aren’t swayed by mere style and glamour. Gravitas sans
The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 20, 2018. Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA.
Sunil has led the Society over the past two years to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities.
On his election for third consecutive term as the Chairman of the ISA, Sunil said “In our journey towards creating further value proposition for the ISA in the industry, the focus will be to make this unique body future-ready. We will work to support the advertisers in navigating the fast evolving digital environment. We will continue to strengthen our relationship with fraternity
The partnership allows advertisers to make use of zeotap’s high-quality segments through the different Adobe solutions.
Zeotap’s data has been shown to exceed up to 6x market benchmarks on measured demographic On-Target Percentage (OTP) levels.
Berlin, Madrid, Milan, London, Paris, New York, Mumbai, 17th September, zeotap, an independent mobile data platform that unites the world’s most valuable data to fuel growth, today announced that it has completed its integration with Adobe’s – (Nasdaq:ADBE) Audience Manager DMP (Data Management Platform) and Audience Data Marketplace.
In a time where both brands and agencies alike have worked tirelessly to bring their various pools of consumer data together in the past years, DMPs (Data Management Platforms) and Data Marketplaces are on
Mullen Lowe Lintas Group’s former CEO launches new ad agency
Advertising veteran and former group chairman and chief executive of Mullen Lowe Lintas Group Joseph George announced the launch of his independent advertising agency Tilt Brand Solutions.
A 150-year experienced team from across Advertising, Marketing, Content, Consumer Advocacy, Data Analytics, Storytelling, Studio Production, Digital, Media, Qualitative Research, Behavioral Science and Video Analytics have come together to offer Consulting, Communication, Content and Video Production services for Brands and Businesses under the name Tilt Brand Solutions.
Says its founder, Chairman & MD, Joseph (Joe) George, “The context in which brands operate is everything. When that changes, everything about the brand outreach
Ashish Bhasin and Pratap Pawar re-elected as Chairman and Vice Chairman of MRUC respectively
The Media Research Users Council (MRUC) held its 24th Annual General Meeting in Mumbai on Friday, September 14, 2018.
Ashish Bhasin, Chairman and CEO - South Asia, Dentsu Aegis Network and Pratap Pawar, Chairman, Sakal Media Group, will continue in their respective roles as Chairman and Vice Chairman of MRUC, until the next AGM. The leadership duo who were unanimously elected by the Board immediately after the 23rd AGM held in September 2017, had their continuation endorsed by the current Board at the meeting held immediately post the 24th AGM.
Mr Bhasin said, “After the successful launch of IRS 2017, our aim is to release the IRS more frequently and strengthen the focus on MRUC's core
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leadership talk
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Rahoul Bhaargava - Founder, Creative Antenna
"Initially it was very difficult because as an RJ, it was all about me and my show – that’s all I ever thought of. But when you start managing a company then you need to put your people ahead of you. You need to think of thousand more variables that affect your life like sales, cash flow, people problems etc. Life as an RJ was all about individual talent and my own ability. Now the tough part is to extract… Read more...
OPINIONS
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Six Ways to Growth by Thinking Differently about Your Business
In the age of digital disruption, every company needs to think differently about their business – both to grow beyond their core markets, and to head off competition from new entrants. But often the exact skills that helped companies succeed in the past prevent them from finding success in the future. At Xerox we have reinvented the company multiple times as technologies and markets change over time. While today’s chapter in our history is still being written, we have found several ways to think differently about our business. These six insights may be helpful to other companies with a similar… Read more...
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