Leadership Talk
Kavindra Mishra
CEO- India, Pepe Jeans London

“There’s a lot happening at Pepe Jeans this year. Kids wear from Pepe Jeans is a strong line for the company globally; and we look forward to introducing the line for the first time in India in the coming season.  Our growth story continues to grow stronger with each passing year. This year we also plan to open approximately 40 new stores across India.” Said Kavindra Mishra, CEO- India, Pepe Jeans London.

In an Interview with MediAvataar India, Kavindra divulged the impetus to their growth in the India market. Also, what makes them tick when it comes to the GenX.

Here is the complete Q&A…...
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Professional Sports and Amateur sports have experienced a tremendous growth in India over past one decade. The use of sports sponsorship as a marketing communication tool has increased remarkably over the past few years and has been acknowledged as an important element in the communication strategy by marketing heads in order to reach their customers. Some of the key reasons that marketers today are using sports sponsorship are to generate brand awareness and brand recall through exposure, build on the brand image and generate goodwill towards the brand and company.

Objectives that Sports as a marketing tool serves Read more ....