07 August 2020 15:09


Post by MediAvataar's News Desk
- Aug 07, 2020
CPM India, one of the leading field marketing agencies in India, recently conducted a unique research study, surveying over 3000 Kirana and independent self-service stores to develop a deeper understanding of the Indian retail landscape during the Coronavirus induced lockdown period. The study titled ‘Winning During Disruption: A ...

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Post by MediAvataar's News Desk
- Jul 25, 2020
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Yahoo Mail users will now be able to fill Walmart shopping carts directly from their inboxes - transforming commerce experience for consumers What you need to know: Verizon Media captures offline to online customer behavior shifts and creates a more integrated shopping experience for the company’s nearly 900 million users Yahoo Mail users can now shop directly from their inbox at Walmart, the biggest grocery retailer in the U.S. No other email provider ...
Post by MediAvataar's News Desk
- Jul 24, 2020
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2020 Effective Social Strategy Report - insights and themes from the global WARC Awards Social's role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing and in converting engagement into effectiveness via social commerce. This is one of the conclusions outlined in WARC's latest study, the 2020 Effective Social Strategy Report, which provides insights and themes from the winners of the Effective ...
Post by MediAvataar's News Desk
- Jul 23, 2020
- 0
‘Time to open my wallet or not? - The new spending patterns emerging from a consumer’s perspective. The report aims to highlight gradual key changes that we are witnessing in the overall Indian consumer sentiment given the new normal. The pandemic had brought in a major impact into the life of Indian citizens and has also acted as a game-changer for the consumer market sector. Consequently, COVID-19 has given abundance of new opportunities for retailers ...
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Integrated account includes creative, digital, media and PR To establish it as a B2C brand and widen its consumer base. DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, India’s top refiner of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the brand will be managed by OMD MudraMax. Public Relations for MMTC-PAMP will be managed by FleishmanHillard. An industry leader in the B2B space, the forward looking communication strategy will help establish MMTC-PAMP as a B2C brand by setting up a digital ecosystem that provides a responsible, trustworthy gold and silver purchase journey to the end consumer. This plan will include a
To launch a rendition album of ‘Jai Raghu Nandan’ The brand launches an entire album with bhajan performances from ace Bollywood singers to entertain and satiate the devotional needs of listeners amidst the lockdown New Delhi, Aug 04 2020: Shemaroo Entertainment, India’s leading content powerhouse has partnered with talented singer Tochi Raina and other eminent Bollywood singers to launch bhajan renditions of classics like ‘Jai Raghu Nandan’, ‘Aisi Lagi Lagan’, ‘Raghupati Raghava Rajaram’ and ‘Mere Shyam’, amongst others. Tochi Raina has been a very prominent part of the Hindi music industry and is most known for his famous compositions like Kabira from Yeh Jawaani Hai Deewani and most recently Do Din Ka Ye Mela from Gulabo Sitabo. The album includes bhajan renditions from other
Enabling them to acknowledge the ones who make life easier with a 'Heart Felt Thank You note' In today’s world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy gave a refreshing twist to a classic way to reach out to 3.2 million people with a full page print ad that gave each reader a chance to fill in their personalized Thank You, for each person who makes their lives easier each day. The print ad plays on the insight that everyone has their own unique heroes who make their lives smooth and easy but usually go unnoticed. The copy takes the reader through a typical day in their lives and the people in it - The maids and cooks who pack their dabba, the rickshaw wala who's a friend now and doesn't say no to them, the office admin staff who
The Advertising Club has been the category torchbearer driving the Media and Advertising industry’s growth and learning development agenda through curating engaging platforms like D-Code, Digital Review and Digital Debate Series amongst others. These ideas exchange platforms have inspired young professional minds and contributed to the learning curve of the category. The apex industry body is all set to elevate the learning experience with another landmark development initiative in partnership with India’s premiere educational institution MICA – School of Ideas that drives excellence in Management, Strategic Marketing, Creativity & Communication and Digital learning. The MOU signed recently by Mr. Partho Dasgupta on behalf of The Advertising Club and Dr. Preeti Shroff on behalf of
Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has been named media agency network-of-record for global software corporation SAP SE (NYSE: SAP ) to support SAP Marketing’s global paid media planning and buying activities. The decision follows an extensive review in which OMG presented North Star, a customized media unit that draws talent, tools and technology from the entire Omnicom Media Group network as a solution to continue the acceleration of SAP’s unified customer and brand experience. Supported by the Omni operating system, North Star enables innovative and meaningful end-to-end consumer experiences that drive better business outcomes. SAP’s media
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leadership talk

  • Abraham Thomas, CEO, RBNL (BIG FM) Abraham Thomas, CEO, RBNL (BIG FM) MediAvataar: Radio has become the new ‘comfort companion’ and a trusted source of information during the Covid-19 pandemic for its listeners. Your thoughts on this? Abe: Radio has been reimagined in the minds of listeners, particularly in the last few months, as it has become the most trusted medium for audiences across the country. As we all grappled with the effects of the pandemic, radio helped listeners wade through the slew of unratified fake news and sensationalism that followed. Listeners… Read more...


  • Brand Building in the time of crisis: Why an effective communication strategy is pivotal

    Brand Building in the time of crisis: Why an effective communication strategy is pivotal According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 billion in terms of brand value. These are trying times. As people go into all-out protection mode, a dreaded sense of collective anticipation hangs over our everyday lives. Keeping socio-physically away from others and diligently following personal hygiene practices are even precipitating irreversible and lasting behavioural changes. Add to it the economic and income uncertainties and the psycho-emotional baggage that comes with them. In such times of crisis, how do brands evolve their communication strategies to stay relevant and connected with their customers?… Read more...



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