Post by MediAvataar's News Desk
- Jun 26, 2016
WPP has been named the world’s most creative holding company at the Cannes Lions International Festival of Creativity for the sixth consecutive year. Another strong performance from its agencies at the industry’s premier festival and awards show saw WPP top the parent company rankings once again. The holding company award is based on ...

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Post by MediAvataar's News Desk
- Jun 17, 2016
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Big banks have been keenly focused on regaining trust since the 2008 financial crisis. But by telling people “we’ve changed”, rather than showing it through the experience they provide, they’re losing out to the disruptors in the battle for consumers’ hearts. To grow their value, banks must shift their focus to delivering a compelling brand experience. The multi-generational video landscape Desperate to rebuild their reputations, many banks have missed ...
Post by MediAvataar's News Desk
- Jun 13, 2016
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Female Tribes is a living study, conducted by J. Walter Thompson, about women around the world. Women have become the largest consumer category in the world and Female Tribes helps to unlock the true economic impact women have on business. Here’s what Rachel Pashley, Group Planning Head at J. Walter Thompson London, had to say about the new Tribes, female empowerment and Female Capital. There’s never been a better time to be a woman, or so say 76% of ...
Post by MediAvataar's News Desk
- Jun 10, 2016
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The concept of asymmetric warfare was first popularized by Andrew J.R. Mack’s 1975 article “Why Big Nations Lose Small Wars”(1). In the article, he explained how a large nation with huge material advantages could lose militarily to a small nation with insignificant resources. By pursuing a strategy unavailable to the larger nation—or simply one it wasn’t familiar with, or wasn’t willing or speedy enough to adapt to—the smaller nation could win against ...
Post by MediAvataar's News Desk
- Jun 10, 2016
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Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s new Luxury Advertising Expenditure Forecasts, published. This acceleration will be driven by recovery in Asia and Eastern Europe after a tough year in 2015. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets in 2016, up from US$10.6bn in 2015. This is the second annual edition of the Luxury Advertising Expenditure ...
Post by MediAvataar's News Desk
- Jun 09, 2016
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The new BrandZ Top 100 Most Valuable Global Brands ranking was released today. The top story is that Google has once again overtaken Apple to claim pole position and become the most valuable brand in the world. However, a more important story for marketers might be the finding that brand attitudes do help anticipate long-term growth. As I noted in this post about Millward Brown’s Digital Behavioral Analytics one of the issues common to attitudinal and ...
Post by MediAvataar's News Desk
- Jun 09, 2016
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A new wave of positive-thinking services helps users confront and move on from digital-era breakups. In 1962, when Neil Sedaka famously crooned “Breakin’ Up Is Hard to Do,” he could hardly have imagined how true his words would ring more than 50 years later. In a digital era, it’s never been a greater challenge for the heartbroken to forgive, forget, and move on with their lives. Now, however, a new kind of “break-up app” has now arrived. To wipe the ...
Post by MediAvataar's News Desk
- Jun 03, 2016
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Digital leaders that get the most attention for themselves and their brands on social media are those who share their personal causes, express their hopes and ambitions and engage with their followers. Traditionally, leaders’ ability to influence has been based on the extent to which they harness their power and strength. Authority and the ability to guide others through hardship have historically been central to the growth of leaders from military ...
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WPP has been named the world’s most creative holding company at the Cannes Lions International Festival of Creativity for the sixth consecutive year. Another strong performance from its agencies at the industry’s premier festival and awards show saw WPP top the parent company rankings once again. The holding company award is based on the accumulated points won by the agencies within each group. Ogilvy & Mather won network of the year for the fifth time in a row, while Y&R took third place. The win in Cannes means that WPP holds the title of parent company of the year 2016 at four of the industry’s leading awards programmes: Cannes Lions, the Effies, the Warc 100 and The One Show. WPP agencies from 46 different countries took home Lions. Winning work included: Y&R
63rd Cannes Lions International Festival of Creativity has today concluded with a final awards ceremony to announce the winners of the Film, Film Craft, Titanium and Integrated Lions, alongside this year’s remaining special awards. Film received 2,801 entries and 70 Lions were awarded. The Grand Prix went to Shoplifters for Harvey Nichols by adam&eveDDB, which utilised security camera footage to promote a rewards card for the luxury retailer. “Low budget, rich in narrative and hugely entertaining, it challenged our perceptions,” said Jury President, Joe Alexander, Chief Creative Officer of The Martin Agency. From 2,317 entries received in Film Craft, 71 Lions were presented, including a Grand Prix to Under Armour Phelps for Under Armour by Droga5. The winner delivered content
UN Secretary-General calls on global business to follow communication industry’s example as Dentsu, Havas, IPG, Omnicom, Publicis and WPP pledge collective support for Sustainable Development Goals In an unprecedented step for the industry, the world’s biggest advertising and marketing services groups will put aside competitive differences at this week’s Cannes Lions Festival to launch a major new initiative – “Common Ground” – in support of the Sustainable Development Goals (SDGs) adopted at the United Nations last year. At the suggestion of UN Secretary-General Ban Ki-moon, for the first time rival parent company chief executives will take the stage together to demonstrate their shared commitment to deploying the power of the creative industries to help address the world’s most
Octane embraces rush and excitement of speed in its latest ad film conceptualised by Ogilvy Bangalore Titan Octane aired their latest ad film, speaking to the generation of men who chase challenges and live in  the fast lane. The new campaign positions Octane as a watch that embodies the sporty and energetic side of the modern  Indian male, and brings alive the core thought of ‘Speed’ in a thrilling and unexpected manner. The campaign film features a man racing down the street in his sports car, when he catches the attention of an intelligent  being. A thrilling chase ensues through cityscapes and scenic countryside, with the man managing to stay just out of the  being’s reach. Finally, the being catches up with the man as he is speeding down a street, and in a thrilling finish it
· Session kicked off by the President of The Ad Club Mr. Raj Nayak, exploring the work done by the industry · Advertising stalwarts Agnello Dias and Josy Paul in conversation with Subhajit Sen, CMO, Micromax What makes for a good ad – A question that has left many an advertiser and creative mind in a state of constant flux. During the Ad Review by The Advertising Club held last evening, industry stalwarts attempted to answer this question with recent examples of campaigns that have left a lasting impression. The session titled ‘Who Cares. vs Who cares?’ was kicked off by the Raj Nayak, President, The Ad Club and saw Agnello Dias, Co-founder and Chief Creative Officer, Dentsu Taproot India, and Josy Paul, Chairman & Chief Creative Officer, BBDO address the need for clever
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leadership talk

  • Saswata Das, Co-owner & Managing Director WOW Design Saswata Das, Co-owner & Managing Director WOW Design “Over the last one decade, I am seeing a gradual shift in how Indian companies are looking at branding. Earlier in India, branding was equivalent to creating a logo. In most cases, the only way of brand building was thought to be advertising. Now with increased competition in every sector and with every brand fighting for attention, Indian companies have started understanding the importance of brand building beyond advertising. Advertising may create campaigns that can run for at max 6… Read more...


  • Media Magic: Huge Career scope

    Media Magic: Huge Career scope Today, with media communication taking up the spotlight, this offers a huge careerscope for students. By opting for this route, an array of career options unfolds. Indian media industry is growing rapidly and creating place for itself in international markets too. Film, television, advertising, public relations - havewitnessed a remarkable growth in last few years. With the appearance of the internet, other areas have popped up - like digital marketing and content writing. It has indeed been a long journey for media industry with many a twist and turn. Presently, media industry has reached a level where it has been… Read more...



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