25 September 2021 06:03


Post by MediAvataar's News Desk
- Sep 24, 2021
Times Network, India’s premium broadcast network, has named seasoned financial & business journalist, Nikunj Dalmia as the Managing Editor of its soon to be launched Hindi Business News Channel, ET NOW Swadesh. In his new role, Nikunj will lead all editorial decisions and oversee the management of the channel besides continuing ...

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Post by MediAvataar's News Desk
- Sep 19, 2021
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With an intangible asset value of nearly $2 trillion, Microsoft becomes world’s most intangible company, overtaking Apple, Saudi Aramco, and Amazon, as Microsoft Teams keeps global economy running through COVID-19 lockdowns Corporates booming – global intangible value has grown by nearly a quarter over past two years of pandemic, from $61 trillion in 2019 to $74 trillion in 2021 Over past 25 years, intangibles have seen astronomical growth – increasing ...
Post by MediAvataar's News Desk
- Sep 19, 2021
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State of Streaming: Europe Report Details Quality Gains, Which European Sports Teams Dominated Social and Streaming Ad Improvements Conviva, the intelligence cloud for streaming media, released its State of Streaming: Europe report for Q2 2021, revealing streaming growth in Europe held onto pandemic gains, growing 19% year over year and outpacing global streaming growth (13%) for the same time period. Western Europe led Europe’s streaming growth with 32% ...
Post by MediAvataar's News Desk
- Sep 12, 2021
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Asia Pacific will have 698 million SVOD subscriptions by 2026, up from 502 million at end-2021. China will provide 354 million SVOD subscriptions in 2026 – or half of the region’s total. India will reach 157 million. Simon Murray, Principal Analyst at Digital TV Research, said: “China will remain dominant, although its growth will slow. This is due to new online anti-fan regulations that limit game time for minors and force SVOD platforms to screen ...
Post by MediAvataar's News Desk
- Sep 06, 2021
- 0
The proportion of the public thinking positively of Prince Harry is down 10 pts As Ofcom clears Piers Morgan of any wrongdoing over his criticism of Meghan the Duchess of Sussex, new YouGov royal favourability data shows public opinion of Harry and Meghan continues to slip. Positive opinion of Prince Harry has seen a decrease of 9pts, from 43% in April to 34% now. Meghan, Duchess of Sussex has also seen a further decline in her public rating, with ...
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Global pitch decision in favour of Omnicom Group, with a long-term partnership planned to launch under the name ‘Team X’ beginning January 2022 Mercedes-Benz is bundling its global media, brand and performance marketing activities across all phases of the customer journey in an international agency network After the merger of the new, fully integrated PR & Marketing unit under the leadership of Bettina Fetzer, the next step for strengthening the brand presence will follow with the further development of the agency network Creating globally consistent brand experiences across all customer touchpoints After merging the communication and marketing departments within the company, Mercedes-Benz is now taking the next step and fundamentally repositioning itself on the agency
Wavemaker has named Shipra Roy as its new Global Chief People, Inclusion and Culture Officer alongside Helen Price as Global Chief Investment Officer. Both will be based in London and join CEO Toby Jenner’s global leadership team. Shipra, who comes to Wavemaker from a position as Chief People Officer for McCann UK and Europe, will oversee all aspects of the people function to ensure that Wavemaker continues to attract the best talent and creates great careers regardless of level, role or geography in the organisation that spans 7,000 people across 88 markets. She replaces James Edgar who left the agency in August. Helen joins Wavemaker from IPG Mediabrands where she was Head of Global Accountability and Investment. At Wavemaker her focus will be on creating value for clients and
Expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ● Will help advertisers mitigate the risk of ads being misleading, offensive, unfair or unsafe, and ensure more responsible advertising In order to aid responsible advertising practices and help brands be more mindful of the claims they make in their campaigns, the Advertising Standards Council of India (ASCI) has launched an “Advertising Advice” service. This paid service is open to all members and non-members of ASCI. It will point out to advertisers and marketers, at the campaign planning stage, if their claims could potentially violate any ASCI code or guideline. This will help them to take corrective action at the pre-production phase and will guide them to substantiate
Havas Creative Group India has announced the appointment of Amish Sabharwal as Senior Executive Creative Director and Creative Head of Digital Experience, effective immediately. He will be based in Gurgaon and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India. This further strengthens Havas Creative Group India’s senior management as it continues its stellar run after being recently ranked no.2 in the R3 New Business League. In his new role, Amish will lead the Havas integrated creative digital team with a renewed focus on the digital-first agenda of Reckitt. In addition, he will manage the mandates of many other key brands and clients. He will work closely with the teams to further build integrated strategies and marketing campaigns, which
Isobar, the creative experience agency from dentsu India, has promoted Rahul Vengalil to the role of Managing Partner. Rahul will report into Heeru Dingra, Chief Executive Officer (CEO), Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth. Rahul’s digital expertise cuts across capabilities in business transformation, strategy, branding, experience, and innovation. Erstwhile, Chief Business Officer (CBO), he has played an active role in driving the Isobar India growth story to newer heights and has added significant brands to the agency’s client roster, augmenting Isobar’s creative line of business exponentially. Rahul’s first stint with Isobar India was in the year 2011 when he joined the agency
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leadership talk

  • Ruchir Tiwari- Cluster Head, Hindi movie channels, ZEEL Ruchir Tiwari- Cluster Head, Hindi movie channels, ZEEL Haathi Mere Saathi is set for a direct-to-TV release on Zee cinema. How has the market adapted and evolved in recent times to accommodate such big-ticket releases on TV? ●There has been a paradigm shift across markets, in the way audiences consume content. On-ground entertainment saw a halt and audiences were exploring other avenues in absence of that, which fuelled viewership during lockdown. India is mostly a single-TV market, so during this period TV screens became the centre of family… Read more...


  • The importance of ASCI Guidelines

    The importance of ASCI Guidelines As a consumer we tend to develop brand loyalty over a period of time because of the trust the brands build in our minds by offering quality products/service. Similarly a genuine and trustworthy influencer is something that the consumers/users are in the lookout for in order for them to make product/service purchase. With the rise of fake newbie influencers in the virtual digital marketplace, it is a tad bit difficult for consumers to analyze the genuinity of the brand promoted by the influencer. The Advertising Standards Council of India (ASCI) has unveiled guidelines for influencer advertising on digital media. Now,… Read more...



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