Smartphone Shoppers in India Rise Significantly
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• Purchases through mobile shopping more than doubles over the past two years • Mobile banking apps, in-app shopping, digital wallets enrich the Indian shopping experience Online purchases made through mobile phones in India have grown by more than 100% over the past two years, indicating a steep upward trend in e-commerce propelled by expediency, reveals the MasterCard Online Shopping Survey 2014 which covers 14 countries across Asia Pacific. China continues to lead the chart among mobil
NewsCred Launches Audience Insights
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NewsCred, the world’s leading content marketing platform, today announced the launch of its proprietary analytics solution, Audience Insights. Audience Insights marks a significant expansion of NewsCred’s software, providing marketers and sales professionals with a previously unknown, 360-degree view of the consumer content journeys that drive brand loyalty, conversions and sales. NewsCred now offers its comprehensive analytics solution together with the best marketing capabilities includi
Money May Make the World Go Around, But Men and Women Have Different Spending Priorities
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Given the breadth of behaviors and preferences around the world, few threads bind consumers like money. It touches all of us, has massive implications on how we live and can dramatically alter someone’s life—both for the good and the bad. We have accounts to hold our money, exchanges to trade our money and indexes to gauge how we feel about our money. But as much as we can agree on the importance of our financial wellbeing, it’s interesting to look at the slightly different perspectives o
Do marketers make good CEOs?
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Traditionally, CMOs have not always been the top candidates when it comes to filling CEO positions. In 2012, marketing performance measurement company, The Fournaise Group, conducted a study which found that while nearly 90% of CEOs trusted the opinion and values of their CFOs and CIOs, 80% of them did not trust work done by marketers. However, the recent months have seen more high profile brand marketers take on the role of CEO. For example, Steve Easterbrook, chief brand officer of McDonal
YouTube Personalities Wield More Power with Key Audience
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Millennials Ages 13-24 Declare It’s Not Just the Cord, TV Content Doesn’t Cut It – Digital Delivers More Relatable and Entertaining Programming Third Annual Acumen Report Finds YouTube Personalities Wield More Power with Key Audience - Nearly Half Open Content Featuring these New Celebs and over 60 percent say they Influence Path to Purchase DEFY Media, a leading independent creator and distributor of digital content focused on the influential 13-34 demographic, today announced findings
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Today’s Indian consumers are some of the most confident in the world. Across 60 countries, the Nielsen quarterly Consumer Confidence Index pegged India at pole position in second-quarter 2014 with an index of 128 (a seven-point jump from the first quarter) versus the global average of 97.
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The benefit of a bruising economic phase is that businesses can always make the subsequent year look better. But 2015 is different. Our intimate and frequent look at businesses and consumers across key sectors tells us that the biggest benefit of a telling 2014 will be the lessons which will reso...
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2014 has been a challenging year for the Indian economy and most businesses as real consumption growth slowed substantially over previous years. But things are changing and the mood is turning buoyant. Through a careful observation of past consumption patterns, macro-economic trends, consumer sen...
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Looks can be deceiving in India’s fast-moving consumer goods (FMCG) market. In spite of the sector’s stable, growing and lucrative appearance, it remains highly elusive and competitive. It’s also very sensitive, as one new product or a simple innovation can change market share in just a mat...
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Efforts to improve financial literacy have seen a corresponding increase in awareness. However mutual fund investors are choosy about the product they buy.
Investors are more frequently choosing mutual funds based on performance rather than by asset management company (AMC).
Retur...
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Ads created around this year’s World Cup dominate a list of the top 20 most shared online ads of the year, According to the marketing technology company Unruly. Activia, Nike, John Lewis and Budweiser commercials all feature on list of most successful online vi...
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Sales in the snacking category have grown more than six-fold from 8,000 crore in 2004 to 47,000 crores in 2013.
India’s tier 1 towns, the rest of urban, and rural areas offer the most potential in terms of growth and opportunity when it comes to ...
President, New York Festivals 2015
“As we do every year, we’ve modified and molded the categories to what’s happening in the industry based on our own internal research, combined with valuable feedback from the advertising community. Based on that, we’re excited to announce that Package Design will be a separate competition from Design, highlighting the importance of this very specialized discipline.” Said Michael O’Rourke, President, New York Festivals
2015.
Here’s a Q&A with him throwing more light on this year’s NYF…..
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In February, Sudhir wrote a post about the online real estate market, because there was a lot of interest in the space at that time.
I think he was a little early! In the last 9 months, over $300m of investment has come into the space, with over half of being raised in the last 3 months. Suffice to say, things are just getting started.
Whenever a company announces a fundraise, they articulate how they are the biggest, the baddest, the most disruptive, etc etc etc. That’s all well and good, but we prefer t
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