Cadbury India unveils new TVC to announce the launch of Cadbury 5Star Chomp
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Cadbury India, part of Mondelez International, has unveiled a new TVC to announce the launch of Cadbury 5Star Chomp. A new entrant under the Cadbury 5Star umbrella, Cadbury 5Star Chomp promises to offer consumers an irresistible combination of chocolate, caramel and nougat of Cadbury 5Star, along with the crunchiness of peanuts. Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp’s new campaign emphasises on the ‘eat state’ as its core message. The campaign is
TimesCity.com acquires Dineout.co.in
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TimesCity.com, a Times Internet company, today acquired Dineout.co.in. This acquisition will allow all TimesCity visitors to make online restaurant reservation and make their dine out experience more fulfilling than ever before. dineout.co.in, is a table reservation platform which enables the consumers to book a table either online or through the phone at their favorite restaurants in town, while availing exciting discounts. Currently, Dineout is focused on restaurants in Delhi-NCR and Mumbai,
Times Internet launches gocricket.com
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gocricket to stream Pepsi IPL matches, offer exclusive content from Sourav Ganguly Times Internet launched cricket portal www.gocricket.com, a cricket news destination with original, editorial content, deeply integrated video features, and a rich, cross-platform experience. Cricket fans can now watch Pepsi Indian Premier League 2014 anytime, anywhere on gocricket’s multiple digital platforms. Gocricket launches live on web, iPhone, Android, iPad, and WAP, readily enabled for featured phone
DMAi 2014 Awards announces partnership with Ad Clubs
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Garners 218+ entries in early bird phase Rolls out new first-of-its-kind awards management system Registration deadline Apr 21 The DMAi 2014 CREATEFFECT Awards, that serve as a stepping stone to the prestigious DMA International ECHO™ Competition since 1929, now in its third year in India recognise response marketing campaigns. This year has seen a 100% growth in entries this year during the early bird period that ended on Apr 10, 2014. 30 agencies and 75+ leading brands are in fray now
Digital media eats into traditional media spend
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But no threat to print, TV as yet – IIFL research India’s low ad-spend-to-GDP ratio makes it one of the most promising ad markets globally, says IIFL’s Institutional Equities. In a Media sector report titled “India: Ad-vert > Ad-word – Digital yet to come of age,” IIFL states that digital media is eating ad space with the other traditional forms of media like the print and television media and has been the fastest growing advertising media. This trend is likely to continue as t
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In every business endeavor it is very important to find out a way to communicate with the consumers. A London-based startup has launched a unique way for advertisers to go on promoting their brands over the net with a help of an social marketing app that seeks to challenge advertisers not to spen...
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Most of us are familiar with the more assertive, masculine imagery of energy drinks. And, thanks to broad sampling at extreme sporting events, bars and restaurants, many of us also think of 20-year-old males as the audience who consumes these types of beverages...
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New analysis of data from 50,000 consumers has documented a powerful hidden harmony in the business world: That between brand and corporate reputation.
Most corporate leaders today regard brand and corporate reputation as two different beasts. Mark...
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Facebook has long provided Page and Group owners with the ability to 'pin' a post to the top of a newsfeed, and now Twitter is providing such a feature for a select number of high-profile Tweeters
A feature that has been available to Twitter's part...
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Late night TV is an entertainment battleground, and when it comes to engaging audiences, hosts and networks pull out all the stops—interviews, parodies, games, sketch comedy skits, etc. However, there’s no denying the importance of music performances and arti...
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Overcoming the trust deficit in advertising isn’t about making ads that aren’t misleading or exaggerated. It’s about adding in social and owned media experiences in ways that give paid media more legitimacy, enabling it to work harder for your brand....
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Customer satisfaction is a growing concern for many retailers in the online space. While online and mobile shops are helping many bring in more revenue dollars, incorrect scalability practices are also harming some retailers.
What is the easiest wa...
Managing Director, VivaConnect Pvt. Ltd.
“Mobile will continue to be the communication platform of choice for masses across the globe. It will dominate the markets for engaging, retaining and selling services and products. New things will be added holding hand of innovation, just as how mobile apps brought to surface a new means of connect. New and interesting means of social connect will bring us surprises.
On the hardware front, the appearance will change a lot, what we’ve been carrying around in pockets will attain popularity in form of smart watch, smart glasses and such inventions will pave way for wearable technology.” Said Vikram Raichura, Managing Director, ...
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We’ve seen all sorts of news coming out of Mobile World Congress 2014 in Barcelona, but it appears the biggest overall trend is a renewed focus on emerging markets. The App planet section at the event was buzzing with companies offering a suite of advertising solutions.
The five most noteworthy trends evolving for mobile advertising in emerging markets are:
#1 Mobile ad tech is on the rise
Throughout 2014 and beyond, emerging markets will see more players in the space of real time bidding, mobile retargeting, mobile DSPs, mobile ad servers and other mobil
Read more ....
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