Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka. Last year, Dentsu Grant Group, Sri Lanka's largest integrated communications agency with a 60-year-old legacy, disrupted the nation’s advertising industry with the introduction of the global marketing conglomerate Dentsu Aegis Network into the country. Now, it will do so once again, reinventing Sri Lanka’s rapidly growing digital economy, with the launch of its full-service digital agency – Isobar. Commenting on the prospects of Isobar in Sri Lanka, Shamsuddin Jasani, Group Managing Director - Isobar South Asia said, “I am very excited to launch Isobar in this amazing country. Sri Lanka is a rising mobile economy with smartphone penetration growing by over 20% and mobile penetration

8 years ago, Chumbak began its journey as a souvenir brand. Today it is a multi-category lifestyle brand with stores in over 15 cities and a very strong online presence. The brand’s first campaign aims to introduce the multi-faceted Chumbak and what it stands for to the consumers. The brand campaign comprising of a digital film & outdoor campaign has been conceptualized by Ogilvy Bangalore. Today’s youth does not want to be just another piece in an increasingly anonymous society. They want to express themselves and stand out in a good way. Chumbak is all about a little splash of colour or a pop of quirk that it adds to your home or ensemble. Here, we’re telling the stories of many women, who might seem ordinary at first glance but carry with them a little, unique quirk.

On the back of a multi-agency pitch Kérastase, L’Oréal Group has appointed VMLY&R India as their Social Agency of Record for a period of two years. Part of the L’Oréal group, Kérastase represents the finest in luxury hair-care. Kérastase understands that every woman wants exceptional hair, but the solution is not the same for every woman. Kérastase creates innovative products and bespoke rituals for flawless results. Since 1964 L'Oréal Advanced Research has selected its most advanced technology for the Kérastase Collection. Its products are unique, avant-garde formulas with innovative ingredients. Women aspire to Kérastase for the ultimate in hair care and the ultimate in beautiful hair. Kérastase is focusing on key communication to relevant audiences, contextualising the brand

#NoConditionsApply - Sindoor Khela, the Times of India campaign, that has won awards at every major global advertising award function in 2018. At the coveted London International Awards the campaign has won one silver in the Non-traditional Corporate Image category, one bronze in the Integration: Public Service/ Social Awareness category and 1 shortlist in the Integration: Business-to-Consumer category.  With the powerful message that looks to changing a 400-year-old tradition, from one of division to one of inclusion; the campaign has come a long way by winning 41 awards in 2018! Speaking on the occasion, Rohit Ohri, Group Chairman & CEO, FCB India, said, “This win at LIA is a testimony to the fact that NoConditionsApply – Sindoor Khela is a truly global idea. Recognised and