Post by MediAvataar's News Desk
- Nov 19, 2018
The Smartech webinar enlightened 150+ modern marketers on the best way to take App Push Notification Delivery rates to ~85% from a low ~65% Netcore Solutions, a global marketing technology company recently conducted a webinar for mobile & app marketers that highlighted the importance of ‘Push Amplification’ to achieving success ...

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Post by MediAvataar's News Desk
- Nov 18, 2018
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It was hard to miss, but this week the New York Times published a story about our work with Facebook. One big thing missing from that and subsequent reports is the nature of the work Definers actually did for Facebook on a day-to-day basis. To be clear: Definers was not hired by Facebook as an opposition research firm. That might be the sexy story for media outlets because several of us have spent years doing research and communications for high-stakes ...
Post by MediAvataar's News Desk
- Nov 13, 2018
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Brands are increasingly challenged to find growth in uncomfortable places. Now more than ever, marketers have to be ready to lead disruption of their particular competitive landscape. Therefore, the role of consumer insight is to inspire and shape disruptive ideas to ensure resonance with the target audience. When marketers are pushed to think of brands that have successfully disrupted, they tend to jump to the usual examples of Uber or Airbnb, followed ...
Post by MediAvataar's News Desk
- Nov 02, 2018
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Centennials and ‘the experience economy’ are coming of age but what does this mean for brands? The first Centennials turned 21 this year and have considerable influence. Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth, according to a new report from Kantar. Centennials at 21, examines the behaviours and expectations of this global cohort, and challenges brands and ...
Post by MediAvataar's News Desk
- Oct 30, 2018
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Effective brand marketing increases the probability of consumers either picking a brand or paying more for a brand when it is time to buy. But what data and analytic approaches help us to understand the influence of brand marketing on sales? We know that brand and sales are not the same thing, and we know there are many influences on consumer choice beyond branded memories and associations such as availability, discounts, new product entrants, and ...
Post by MediAvataar's News Desk
- Oct 28, 2018
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Asia's bling era is giving way to a new wave of luxury hotels embracing historic architecture and local heritage. It used to be that Chinese luxury consumers wanted the new and the shiny, but a new generation of sophisticated, millennial travelers is increasingly seeking out the old and the authentic. Outbound Chinese tourists value local, cultural and historical experiences more now than ever before, and are choosing places to stay that offer them this, ...
Post by MediAvataar's News Desk
- Oct 24, 2018
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Internet Industry estimated to create 12 million new jobs by 2022 The Internet Services Sector in India is currently valued at US$ 33.8 billion and by the year 2022, it is expected to reach US$ 76.4 billion in conservative estimates, according to a report titled “Economic Impact of Internet Services in India”, published by the Internet and Mobile Association of India (IAMAI). However, the sector has the potential to reach a value of USD 124 billion by ...
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Gives fast-growing content production unit complete global reach, with 24-hour client coverage Sébastien Desclée, Chief Executive Officer of FuelContent – the newest content production arm of the FCB Global Network – announced its expansion into India. With offices PAN India- Delhi, Mumbai, Bangalore, Chennai, Kochi and Kolkata, this new venture builds upon FuelContent’s existing hubs in Canada (Fuel Canada) and South Africa (Fuel SAF). “Since its inception in 2016, FuelContent has been steadily gaining momentum to become a robust global network. This latest addition in India is the next piece in the puzzle, providing a rich market in which to tell ‘Never Finished’ stories to new audiences,” said Desclée. “Forging a larger FuelContent network adds value to our clients’ businesses
Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka. Last year, Dentsu Grant Group, Sri Lanka's largest integrated communications agency with a 60-year-old legacy, disrupted the nation’s advertising industry with the introduction of the global marketing conglomerate Dentsu Aegis Network into the country. Now, it will do so once again, reinventing Sri Lanka’s rapidly growing digital economy, with the launch of its full-service digital agency – Isobar. Commenting on the prospects of Isobar in Sri Lanka, Shamsuddin Jasani, Group Managing Director - Isobar South Asia said, “I am very excited to launch Isobar in this amazing country. Sri Lanka is a rising mobile economy with smartphone penetration growing by over 20% and mobile penetration
8 years ago, Chumbak began its journey as a souvenir brand. Today it is a multi-category lifestyle brand with stores in over 15 cities and a very strong online presence. The brand’s first campaign aims to introduce the multi-faceted Chumbak and what it stands for to the consumers. The brand campaign comprising of a digital film & outdoor campaign has been conceptualized by Ogilvy Bangalore. Today’s youth does not want to be just another piece in an increasingly anonymous society. They want to express themselves and stand out in a good way. Chumbak is all about a little splash of colour or a pop of quirk that it adds to your home or ensemble. Here, we’re telling the stories of many women, who might seem ordinary at first glance but carry with them a little, unique quirk.
On the back of a multi-agency pitch Kérastase, L’Oréal Group has appointed VMLY&R India as their Social Agency of Record for a period of two years. Part of the L’Oréal group, Kérastase represents the finest in luxury hair-care. Kérastase understands that every woman wants exceptional hair, but the solution is not the same for every woman. Kérastase creates innovative products and bespoke rituals for flawless results. Since 1964 L'Oréal Advanced Research has selected its most advanced technology for the Kérastase Collection. Its products are unique, avant-garde formulas with innovative ingredients. Women aspire to Kérastase for the ultimate in hair care and the ultimate in beautiful hair. Kérastase is focusing on key communication to relevant audiences, contextualising the brand
#NoConditionsApply - Sindoor Khela, the Times of India campaign, that has won awards at every major global advertising award function in 2018. At the coveted London International Awards the campaign has won one silver in the Non-traditional Corporate Image category, one bronze in the Integration: Public Service/ Social Awareness category and 1 shortlist in the Integration: Business-to-Consumer category.  With the powerful message that looks to changing a 400-year-old tradition, from one of division to one of inclusion; the campaign has come a long way by winning 41 awards in 2018! Speaking on the occasion, Rohit Ohri, Group Chairman & CEO, FCB India, said, “This win at LIA is a testimony to the fact that NoConditionsApply – Sindoor Khela is a truly global idea. Recognised and
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leadership talk

  • Sachin Bhandary, Vice President, Roar Media India Sachin Bhandary, Vice President, Roar Media India ‘The Indian language digital user is looking for more than just entertainment’ Rise of the Indian language digital user is the talk of the season. From old and well known players like Times Internet, Dainik Jagran, Dainik Bhaskar and Vikatan to new aggregator apps like Dailyhunt and Newsdog are betting big on the everyday Indian consuming content on his or her mobile phone. Not just publishers, there are many startups which are focusing on enabling the Indian language user in… Read more...


  • Up close with your New-Age Strategy

    Up close with your New-Age Strategy You are all ready with what looks like a winning digital strategy a category shaping roadmap. But what if you were told that this could be grossly irrelevant, or even counter productive? Or if it was doing the brand nothing more than just garnering a few shiny superficial brownie points? How does on look at a brand’s New-Age strategy for short and long term both, with the same lens and build a framework that fits in with the big goals? First let’s check and tick what we have been saying over the last few years: • We said, it’s all… Read more...



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