HEADLINES
- May 23, 2018
For years, consumers have been bombarded by poorly targeted, irrelevant and repetitive digital advertising. More recently, they have been at the receiving end of fake news and untrusted content pushed out through social media.
Consumers have become more cautious and selective about the content they consume, but the Content Connect II ...
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TOP STORIES
- May 23, 2018
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The importance of recommendations on social media when Vacation Buyers are researching travel options.
Recommendations and reviews have always had a huge impact on the process of travel bookings and today they are all over social media – be they direct from travel communities or friends and family. They have the potential to affect travel decisions at every stage of the purchase journey. 45% of those who plan to buy a vacation in the next six months ...
- May 18, 2018
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More and more, we rely on the internet for ways to safely store the things that matter—making life simpler and less cluttered.
Over the years, we’ve provided people with easy, secure ways to create, store and share files online, including 15 GB of free space with every Google Account. Thanks to mobile phones, and new file formats like 4K video and high-res photography, people are storing more than ever before.
That’s why we’re introducing Google One, a ...
- May 14, 2018
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In the nearly 30 years since the world wide web launched, more than 2 billion websites have been created. It can feel impossible to keep up with the hundreds of thousands of tweets, tens of thousands of pages, and hundreds of hours of video that come online every single minute.
Amid this deluge of information, important new voices are constantly emerging. There’s more diverse content to discover and more great journalism being produced than ever before. ...
- May 10, 2018
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We hear a lot about chatbots being used for customer service, but what about chatbots WITHIN an ad? Ad tech company Teads was the first to integrate an AI chatbot within outstream video ads, and global fashion brand Tommy Hilfiger was the first to use the technology. Teads integrated the TMY.GRL chatbot into video ads for the Spring 2017 launch of Tommy Hilfiger's Tommy X Gigi collection.
This was a media first, and Kantar Millward Brown ran a custom ...
- May 09, 2018
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Here, Duncan Southgate, Global Brand Director, Media, explains why marketers should always look beyond simple, generic rankings when deciding which media channels to use.
In a previous post, Nigel discussed Mark Ritson’s review of Radiocentre and Ebiquity’s research which showed a gap between UK marketers’ perceptions of media channels and some aggregated research evidence about the effectiveness of those channels. The report does a great job of ...
- Apr 29, 2018
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The democratizing power of the internet has been a tremendous boon for individuals, activists, and small businesses all over the world. But bad actors have long tried to use it for their own ends. White supremacists used electronic bulletin boards in the 1980s, and the first pro-al-Qaeda website was established in the mid-1990s. While the challenge of terrorism online isn’t new, it has grown increasingly urgent as digital platforms become central to our ...
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Network makes key promotions in the face of continuous growth
In a move to strengthen its core leadership team, OMD India has promoted Sulina Menon to the newly created role of Chief Client Officer, while Lalit Agrawal has been elevated to the role of Head of OMD India – West. The promotions are in line with the executives’ long-standing track record of achievements and will enhance the agency’s leadership capabilities as it continues to take on fresh growth in the Indian market.
Menon takes on her new role with immediate effect and will work closely with OMD India’s CEO, Priti Murthy, in building the OMD brand nationally. A media veteran with multifaceted experiences, Menon has worked across media agencies, television channels and on the client-side at Samsung. Since joining
Hindware chooses the DDB Mudra Group as its creative partner for Moonbow water purifiers
May 2018 I Gurugram: Following a multi- agency pitch, the DDB Mudra Group has won the creative duties of Moonbow, a water purifier and air purifier brand by Hindware. As part of the mandate, the agency will be responsible for the creative strategy and execution for the brand.
The brand would be managed from the Group’s Gurugram office and will be led by Ashwani Dhingra, Executive Vice President & Business Partner, DDB Mudra North.
Hindware, a leading name in the Indian market, launched the consumer appliances brand- Moonbow in 2016. The brand strives to bring goodness into the lives of all its consumers with its aesthetically crafted, disruptively designed and technologically advanced
Team Energy launches with fully integrated, next-generation marketing services model BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally.
The decision is the culmination of a thorough competitive review process which began in mid 2017. WPP’s Team Energy, created specifically for BP, will provide services including advertising, media investment management, digital media, marketing communication and branding services, public relations and brand research – drawing on talent and expertise from agencies such as VML, Ogilvy, Mindshare, Grey, Essence, SocialLabs and Landor. As part of an innovative new approach, Team Energy includes a flexible media model for BP – EnergyMedia – that combines talent
Clients on board include Tata Unistore, Noon.com, Rajasthan Patrika amongst others
DAN Consult, the consulting arm of Dentsu Aegis Network, has successfully scaled up, winning large growth consulting assignments with corporates like Tata Unistore (Tata Group’s ecommerce venture), UAE’s leading ecommerce platform Noon.com, Indias leading regional newspaper group Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels along with a few other clients who wish confidentiality.
DAN Consult is an integrated hub of growth consulting and marketing transformation services combining business consulting, product consulting, marketing & sales strategy, technology, data, AI, digital marketing, performance marketing and martech to deliver on the business objectives of clients. The
iCubesWire, a leading Digital Marketing Solution and concept provider, has recently bagged the social media mandate for Japanese Technology Company, Konica Minolta.
The agency will be responsible for managing the social media channels, social campaigns, media spends & ORM of the company. The account was won post a multi-agency pitch.
Konica Minolta is a renowned manufacturer of business & industrial imaging products and has opted for iCubesWire’s innovative solutions which are set to create higher benchmarks benefiting the brand. Through this campaign, iCubesWire will be offering its performance marketing services and its artificial intelligence enabled products, Instatalk & Delta, which will seamlessly bridge the gap between consumers & the brand
Speaking on the
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leadership talk
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Ali Merchant, Founder Director, Triton Communications Pvt Ltd.
"The world over, marketing professionals and their communication partners are single mindedly pursuing personalization of messaging and even platforms are driving better conversations. A one-size-does-not-fit-all philosophy help clients and brands become more relevant to its consumers. That’s the key mantra to success in this increasingly connected world." Said Ali Merchant, Founder Director, Triton Communications Pvt Ltd. In an interview with MediAvataar India, Ali shared his valueable insights on all things advertisng, marketing and more. Here is the complete Q&A.... 1.… Read more...
OPINIONS
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Data and Privacy. How much is enough
When a trainer at a workshop many years back, showed a packed audience a dozen ghost sites in the background secretly tracking a user on a famous airlines website, it did create panic. Social media websites had just started to become the darling of Digital marketing folks then. Data and Privacy laws since then have continued to remain unclear, uncertain yet glorified. With the big Facebook breach, we digital marketing and advertising folks are expected to relook at the equation. It also becomes important to understand how we reached here, the extent of the mess and the areas that concern… Read more...
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