Post by Editor
- Aug 29, 2016
India's leading entertainment conglomerate, Zee Entertainment Enterprises Ltd. (ZEEL), has an enviable Hindi Movie cluster in India that includes Zee Cinema, &pictures, Zee Classic, Zee Action, Zee Cinema HD, and &pictures HD with a cumulative reach of 87.51 percent in urban India and 59.17 percent in rural India. (SOURCE: NCCS ...

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Post by MediAvataar's News Desk
- Aug 23, 2016
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Study Explores the “Un-candidate” and “Safe Choice” Brand Strategies Millward Brown, the world’s leading expert in helping clients grow great brands, today released a study exploring the brands behind the two U.S. presidential candidates, Democrat Hillary Clinton and Republican Donald Trump, comparing them with brand profiles in the company’s extensive brand database. The Clinton brand aligned with profiles of proficient but undifferentiated brands, ...
Post by MediAvataar's News Desk
- Aug 15, 2016
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What Happened Pinterest is moving away from fixed-price ads toward a more performance-based ad buying model as the social site continues its quest to appeal to advertisers. To kickstart the change, the company launched yesterday a new auction process for marketers to bid on its ad inventory, which it has tested with brands such as Home Depot, JCPenney, and General Mills. To ensure a good user experience, Pinterest is also adding the support for frequency ...
Post by MediAvataar's News Desk
- Aug 11, 2016
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AppsFlyer study sheds light on in-app spending patterns of mobile users around the world; iOS users spend nearly 2.5 times more than Android users AppsFlyer, the leading global mobile marketing attribution analytics company, announced today the results of its State of In-App Spending report, with details from in-app purchase (IAP) behaviors of more than 100 million mobile app users across over 1,000 apps. The report reveals that Asian users spend 40% ...
Post by MediAvataar's News Desk
- Aug 10, 2016
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The future of e-commerce belongs to social apps like China’s WeChat. Here’s how brands can start preparing. Social media and e-commerce have converged on China’s smartphones, thanks to one groundbreaking app. Since its release in 2011, WeChat has grown from a WhatsApp-style messaging client into a veritable one-stop shop for lifestyle management. Without exiting the app, WeChat’s loyal users – whose number is rapidly approaching one billion – can book a ...
Post by MediAvataar's News Desk
- Aug 09, 2016
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Marketers talk about brands as vehicles for growth. But does that mean they should just keep growing – or is there a point when they reach critical mass? It may seem an heretical question in a time when public companies are under so much pressure to keep pulling bigger and bigger performance numbers out of the results hat. But re-reading Ron Ashkenas’ excellent HBR article Why Successful Companies Stop Growing, a number of the points he raises are ...
Post by MediAvataar's News Desk
- Aug 09, 2016
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India has surpassed US to become the No. 2 global internet user market, only behind China. We have the largest young population in the world and are a source of enormous demand for apps. Young Indians are driving the digital media consumption and there is a remarkable market for diversity of apps. App usage is fast shifting from socializing and entertainment to more functional categories that are utilitarian and enhance productivity: personalisation and ...
Post by MediAvataar's News Desk
- Aug 03, 2016
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Juniper’s latest research into Digital Health has found that ageing populations mean more home-based care is needed. The corresponding digital health deliverable systems allow medical adherence or remote patient monitoring. Unhealthy lifestyles lead both to the increase in chronic diseases, but also create a need for targeted information and education. A Shift in Healthcare Model One of the most significant changes in the structure of the healthcare ...
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Nikhil Pavithran has been appointed as the Vice President and Regional Head (West) of Percept Profile with effect from 2nd August, 2016. Nikhil will be responsible for contributing to Percept Profile’s strategy and overall growth. His key responsibilities will include increasing the offerings to both new and existing clients, new business development, strategic business partnership, client servicing and team building across Percept Profile. With over 14 years of experience in Brand Solutions and Communications, he has been with Eulogy Media as an Associate Director - India, and also worked in Clea PR, Avian Media, and Fluid Media & Art Labs. He has been instrumental in contributing to the growth in the verticals of Sports, Lifestyle, FMCG, Fashion, Hospitality, Education and
#HavasTenOnTen, a campaign launched by Havas Media Group, India on 17 August as it completes 10 glorious years in the Indian media industry as an independent media agency.#HavasTenOnTen will be celebrated by it’s 400-member team spread across Gurgaon (HO), Mumbai, Pune, Bangalore, Kolkata, Hyderabad.. over the next 10 days with the final showdownin Agra. The campaign aims to reflect on it’s past, present and future i.e. Rewind, Relive &Reveal. The employees have been engaging with themselves, co-workers and clients through a series of activities each day to recognize their contributions that hastogether made Havas a TenOnTen in every domain. So what makes HAVAS a TenOnTen? Havas has grown from INR 150 Cr in 2006 to INR 3500 Cr in 2015. From a mere 40 people to over 400 today.
Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India – IKEA. With IKEA all set to launch in India sometime in 2017, they set out looking for the right creative agency that would do justice to the brand communication that IKEA has always been known for, across the globe. Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, they finally have selected Dentsu Impact as their creative agency partner. With this being one of the most sought after brands, no wonder this process lasted around three months before team IKEA finally arrived at their decision. IKEA is one of the most effective and awarded advertisers across the globe, which is widely appreciated for
BBH India launches an ad campaign for Gustoso, the latest addition to Mumbai’s fine dining scene. With its rich, fertile soils; nurturing climate; and bountiful oceans, Naples is the natural kitchen of Italy. Drawing inspiration from this gourmet city, Gustoso is the first of its kind to bring delectable Neapolitan fare into Mumbai. The insights for the campaign came from common misconceptions people have about Neapolitan food. Statements like, ‘pizza’s need to be thin and crispy or they need to be laden with ketchup or Tabasco’, ‘pasta needs to soft’ and so on were common fallacies appearing as part of reviews across popular food listing websites. BBH decided to use quirk and wit to educate people about authentic Neapolitan cuisine. The press ads display artistic illustrations of
Leading independent media representation house of India, Aidem Ventures has announced a series of management-level changes by elevating some of their high ranking officials, for their valuable contribution to the organization’s success. Alok Rakshit, a media professional with almost two decades of industry experience across print, TV, radio, digital and events has been elevated to the role of President. Joydeep Ghosh, a tech savvy and a senior media professional who has healthily built the largest digital delivery business in India, e-Bus has been promoted to the role of Senior Executive Vice President. Commenting on these upraises, Chairman, Ashok Kumar Gupta said, “A world-class team of media connoisseurs with a resilient grit has always been the pride of Aidem. We have our
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leadership talk

  • RP Singh, Conference Chairperson, Content Marketing Summit Asia RP Singh, Conference Chairperson, Content Marketing Summit Asia “India is the perfect battleground for Content Marketing due to its sheer market size & potential to do innovative work in content space. Brands have started experiencing dip in their advertising response rates and that is largely because of content issues than anything else. Eg. Most of the brands end up driving users through advertising to their brand websites or social media pages where these destinations either have no content or only branded product focused content, which the users have… Read more...


  • Consumer culture and the spectacular world of advertising

    Consumer culture and the spectacular world of advertising Through the eyes of Ambi Parameswaran. Ambi Parameswaran, former CEO and Executive Director at FCB Ulka Advertising, and currently the President of Advertising Agencies Association of India, brought together the dynamics of Indian consumer behaviour over the last 50 years in his book ‘Nawabs, Nudes & Noodles’. At an enriching session with the students of the Symbiosis Institute of Media & Communication, Pune. He discussed brands, consumers and the spectacular world of advertising, among several other things. Excerpts from the interview: While everybody in advertising is talking about changing trends, we ask Ambi Parameswaran about something that has remained u Read more...



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