Manoj Jacob joins Contract, Bengaluru as ECD
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Contract Advertising has hired Manoj Jacob as Executive Creative Director, Contract, Bengaluru. Manoj joins back Contract after a gap of 6 years is entrusted with ensuring quality creative work at the Contract Bengaluru office and will be reporting into Ashish Chakravarty. Manoj ran his own creative consultancy firm, where he worked with clients such as Nova Specialty Surgery, Apollo Hospitals, Simply South Restaurant and Abs Fitness to name a few. “I am very happy to have Manoj on board as
Why Facebook paid reach is a good thing
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Facebook last month finally acknowledged what a lot of outside observers had long suspected – brands and marketers are going to have to pay for reach. According to a sales deck seen by trade publication AdAge, Facebook told marketers they should consider paid distribution "to maximise delivery of your message in news feed." While this news may cause minor consternation in some circles, should we really be surprised by Facebook’s stance? After all, who ever said Facebook should be a free
Sony Music Entertainment to represent Warner Music Group in India and SAARC
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Sony Music Entertainment India and Warner Music Group today announced a strategic licence deal for Sony Music to represent Warner Music's legendary recording artists' releases and labels in India, Sri Lanka and the other SAARC countries. With Warner's recent acquisition of Parlophone Label Group in July 2013, the combined catalogue is amongst the largest globally and encompasses a roster of some of the world's most celebrated and popular artists and recordings. Mr Denis Handlin, Chairman &
CNN wins the coveted ‘Cable & Satellite Channel of the Year’
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Network also wins ‘Best News Story’ and ‘Best Social Awareness Program’ CNN International has once again been recognized for its outstanding global journalism winning the coveted ‘Cable & Satellite Channel of the Year’, ‘Best News Story’ and ‘Best Social Awareness Program’ categories at the 2013 Asian Television Awards held last night in Singapore. CNN’s Hong Kong-based international correspondent Anna Coren won the prestigious ‘Best News Story 10 minutes or less’
Zivame.com raises $6 million round of Series B Funding
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Zivame.com, India’s largest lingerie destination has received a Series B Funding Investment of $6 million. This round has been raised from Unilazer Ventures Private Limited, a strategic private equity investments company promoted by Ronnie Screwvala, and existing investors, IDG Ventures and Kalaari Capital Partners. Bangalore-based Zivame.com, founded and led by Richa Kar, a BITS Pilani & NMIMS Alumnus, has pioneered the online lingerie category in India.. The primary reason to set-up
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YouTube will bring in about $5.60 billion in gross ad revenues this year, according to eMarketer’s first-ever analysis of how much advertisers spend on the platform.
eMarketer analyzed hundreds of datapoints and studies about YouTube revenues, ad impressions, rates, usage and other fact...
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Millward Brown, the world’s leading expert in helping clients grow strong brands, today released its annual digital and media predictions for the year ahead. Authored by Millward Brown experts from around the world, the report identifies the need for marketers ...
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The popularity of online videos and video advertising has increased in recent times. You can generate enough revenue for your business if you could create strong video content and distribute it at popular video channels. According to tube mogul, for an average vi...
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Today’s consumers face a growing array of devices and ways to connect with content–giving them the option to connect anytime, anywhere—and marketers are scrambling to capture their attention. But in their mad dash to engage consumers, marketers have had a c...
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Brand Trust is the soul of point of engagement between the customer and the brand. With a surplus of brands in the market and a disharmony of statements from each brand can push consumers to develop a grave mistrust. This concept has evolved with the rise in comp...
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The shopper and retailer landscape in Asia-Pacific has been shifting on a fundamental level over the past decade, but we’ve also seen marked changes over the past year. While less-recent changes have particularly centered around drivers of store choice, newer s...
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With a vast array of retail options and a rapidly evolving media promoting these varied goods, shoppers in India have become more demanding and harder to retain. But shifting that demand in your favor could be well worth the effort—the country's consumers curre...
Senior Director and Head of Marketing, India and South East Asia Yahoo!
“Change always generates a reaction. We have seen positive and negative reactions to the logo change – not just in India, but globally. This is only to be expected when you change an iconic brand after 18 long years. For us, the new logo is symbolic of a renewed sense of purpose at Yahoo. We updated the logo to better reflect the energy and direction of the company and to align with our more sophisticated design aesthetic.” Stated Nitin Mathur Senior Director and Head of Marketing, India and South East Asia Yahoo!
In an interaction with MediAvataar India, Nitin discussed the renewed vigor of the brand along with...
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If the brand’s end goals are primarily marketing-driven - to deliver mobile friendly content to a broad base which can then be easily shared between users and found on search engines - then it is smart to make a mobile website priority. On the other hand, if the brand’s goal is interactive engagement with users, then an app is the right way to go.
Background
The significance of having a mobile website for a brand seems fairly obvious at first glance; your brand’s website is your brand’s calling card, and it should be accessible, useful, usable, and engaging
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Sean Combs was at Cannes Lions as part o
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