HEADLINES

Post by Editor
- May 23, 2016
Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region. In Europe, for example, confidence declined in 17 markets and rose in 11 in the first quarter, as both advanced and ...

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TOP STORIES

Post by MediAvataar's News Desk
- May 12, 2016
- 0
We often talk about “brand” as if it is one thing. It’s not of course – in fact, the meaning and the use of the term differs, quite markedly, depending on the context. By my reckoning, brand is categorized in at least 21 different ways. (So much for the single minded proposition!). In no particular order: 1. Personal brand – Otherwise known as individual brand. The brand a person builds around themselves, normally to enhance their career opportunities. ...
Post by MediAvataar's News Desk
- May 12, 2016
- 0
The stunning success of Donald Trump’s earned media strategy proves that social media and content marketing work when brands are willing to take risks. There are so many different aspects to Donald Trump’s drive for the Presidency – the misogyny, the xenophobia, the hair – that your humble columnist barely knows where to start. But there is one topic more than any other that should interest marketers about the Trump phenomenon: his approach to media is ...
Post by MediAvataar's News Desk
- May 11, 2016
- 0
Top reasons people try to look good Findings released by GfK from a 22-country survey show that women spend an average of almost five hours a week on personal grooming (bathing, shaving, dressing, hair, make-up), while men spend just over three hours. But what are the major (as opposed to minor) reasons that motivate people to try to look their best? The most popular motivation, cited by 60 percent of the 27,000 people surveyed as a major reason for ...
Post by MediAvataar's News Desk
- May 04, 2016
- 0
Consumers around the world really care about brand origin. And why wouldn’t they? Shoppers, by and large, have more options available than ever before, thanks to today’s connected world. But when it comes to choosing specific products, do consumers prefer global brands or local ones? The answer depends primarily on the category, and there is a surprising amount of agreement across regions. It’s no surprise that when it comes to fresh foods, local brands ...
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New York Festivals International Advertising Awards® competition announced the 2016 award-winners this evening at the New York Show℠ gala held at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.  The annual event celebrating the World’s Best Advertising & Creative Communications℠ kicked off with a cocktail reception followed by the awards ceremony and after-party to toast trophy-winners from around the globe.  This is the first time in the six year history of New York Festivals Executive Jury that two outstanding entries were selected unanimously to receive the coveted Best of Show Award. "I think it speaks volumes about the caliber, quality and sincerity of this year’s Executive Jury.  It’s was a defining moment that not only helps further clarify
Nihar Naturals Shanti Amla, one of the fastest growing hair oil brands in the country launched its latest campaign – Dikho Khoobsurat, Karo Khoobsurat in tandem with its long term commitment to furthering children’s education in the country. A brand whose name is almost synonymous to its humanitarian approach towards society, Nihar Naturals Shanti Amla has undertaken the cause of children’s education at the heart of its existence. Embarking on this mission four years ago to make education accessible to children across India, the brand contributes 5% of its profits towards children’s educational development, thereby becoming an enabler for consumers to make a positive change to the society. The TVC created by BBH India showcases Vidya Balan walking through the streets, wherein people
Sujata has earlier worked with Omnicom, Starcom India, Vivaki Exchange, Nielsen India & Lodestar Carat India, the flagship media agency from Dentsu Aegis Network, has roped in Sujata Dwibedy as executive vice president. A media veteran with more than 17 years of experience, Sujata has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages. Prior to this, Sujata was head - business development at Omnicom Media Group. As per her new mandate, Sujata will lead the Mondelez business at Carat in India and ensure that the best possible solutions are provided across all media platforms. Meanwhile, she will also work closely with the Carat APAC team on the business. Speaking on the appointment, Kartik said, “We are delighted to have the vast
Blue Star’s latest technology invites unwanted attention – a campaign created by FCB Interface Dramatising the proposition of ‘the most advanced VRF (Variable Refrigerant Flow) AC system’, the ad film takes us into a state-of-the-art research centre where Blue Star’s R&D experts are busy at work. Into this setting comes an uninvited guest, a bee! However, what looks like just another lost and harmless insect is actually a remote controlled bot that’s beaming out critical information about Blue Star’s breakthrough VRF IV Plus Air conditioning System. And what follows is a tale of espionage that unfolds in a quirky, dramatic manner that is the hallmark of the Blue Star brand. Robby Mathew, Chief Creative Officer, FCB Interface said, “The brief for Blue Star’s VRF IV Plus was
Publicis has bagged the media mandate for Nilgai Foods. The account will be handled by the agency’s Mumbai office. Founded in 2011 by entrepreneurs Arjun Gadkari & Abhay Jaiswal, Nilgai Foods is in the packaged food space with their brand of sauces called Pico and Cocofly fresh natural coconut water. Nilgai is reported to be one of the top 10 Indian startups to watch out for in 2016. Their brand campaign for Cocofly broke in April in New Delhi this year. Arjun Gadkari, co-founder at Nilgai Foods, said, “We are excited to be working with Publicis Beehive. It is clear that the team thinks about media differently from other agencies, and focus first on finding the right consumer before formulating a plan to target them through effective campaigns. We believe that packaged coconut water
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