ZEE Ent ropes in Mona Jain, Rahul Sharma to beef up senior sales team
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In-line with its plans to strengthen the Senior Sales Team, Zee Entertainment Enterprises Limited (ZEEL) today announced the appointment of Mona Jain as EVP-Cluster Head and Rahul Sharma as Sr. VP-National Sales Head. Speaking on both the appointments, Mr. Ashish Sehgal, Chief Sales Officer (CSO), Zee Entertainment Enterprises Limited (ZEEL) said, “We are extremely happy to have two media stalwarts join us from the industry. Mona brings with her an immense experience and understanding of the
Godrej & JWT make men ‘Dance to Women’s Tune’ on International Women’s Day!
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Godrej’s latest campaign, ‘Dance to My Tune’ which is the world's first women only web experience, is perhaps an ode to womenhood on International Women’s Day. It brings alive their innermost desire of making their men work around the house! Designed and conceputalized by JWT the digital campaign, ‘Dance to My Tune’ is exclusively dedicated to women, for women and by women! Based on premise where women in India feel that their men are lazy and need to pitch in with the household cho
Genesis Burson-Marsteller launches STEP UP
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New initiative empowering start-ups and young businesses to tell their story for future success Genesis Burson-Marsteller, leader in integrated communications, specializing in public relations, public affairs, corporate responsibility, crisis communications and digital marketing, has announced the launch of a new initiative, Step Up. It caters exclusively to the communication needs of the two most important stakeholders of the entrepreneurial ecosystem; the start-ups and investor networks. Des
Mindshare elevates Gowthaman Ragothaman as Chief Operating Officer
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Mindshare has appointed Gowthaman Ragothaman as Chief Operating Officer and Roy Sudipto as Regional Chief Client Officer for Asia Pacific. Both of them are based in Singapore. Gowthaman takes on the role of COO Asia Pacific after spending a year as Chief Client Officer, APAC / CEO South and South East Asia. During this time, he was responsible for Mindshare’s key clients across the region and expanding the agency’s services, including the launch of an emerging market activation unit across
Capturing the growth and potential of Sports in India
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GroupM ESP, the Sports & Entertainment arm of GroupM, the world’s largest media investment planning company and SportzPower, India’s leading provider of sports business news and knowledge, have collaborated to bring the most comprehensive report on Sports sponsorship, which captures the trends and developments in the Indian Sports Industry from 2008 to 2013. This first of its kind report for the Indian Sports industry, documents important events during these years including the emergenc
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Brands: if you want to make an impact with consumers don't forget older shoppers. That is the takeaway from a new report out from Nielsen which indicates consumers now don't believe most brands are taking the needs and wants of older citizens into account - despi...
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97% of female internet users planned to use social media while the Academy awards
The 2014 awards season came to a conclusion last night with the airing of the Academy Awards, and a February 2014 study by Influenster found that more than nine in 10...
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New research provides some unique and interesting insights into the role of mobile in the lives of consumers and their thoughts on opting in to mobile communications from brands.
First things first - to consumers 'mobile' means a smartphone or cell...
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Digital media is transforming consumer expectations of product information, according to a new survey from GS1 UK, and many abandon a purchase when not enough information is provided.
The new research from GS1 UK, a UK-based not-for-profit organiza...
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More than eight in 10 internet users planned to watch the Games on TV
Farewell, Sochi! The 2014 Winter Olympics may be over, but at least consumers can rerun the Games in their minds. According to a February 2014 press release from GfK and the Asso...
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It takes a lot to define a generation, and no two generations are alike. As much of the world is watching the young adults in the second-youngest generation develop and become full-fledged consumers, marketers are placing more and more emphasis on how to engage w...
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Nearly 70% of millennial social media users are at least somewhat influenced to make purchases based on their friends’ posts, but what types of products are they buying and how?
According to a January 2014 report from the University of Massachuse...
Business Head, Hindustan Times, Mumbai
“In line with the theme of the festival this year which is ‘Momentum’, HT brings to the festival its inherent momentum. It would be very evident to you from the in-paper campaign, the digital and outdoor campaign that we have given it a complete makeover, making it bigger and better.” Said Nitin Chaudhry, Business Head, Hindustan Times, Mumbai.
In an interaction with MediAvataar .com, Nitin talked about the brand association with the magnum opus art’s festival- Kalaghoda and how the company is going all out in bringing a change with the readers of Mumbai through their intensive marketing detonation.
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At the outset, I have a question to ask advertisers. How much of your marketing budget do you spend in driving app downloads? And, how much of it is driven towards engaging with those who already have the app?
The fact is that current mobile advertising technology vendors are focused on driving app downloads for marketers. There is very little or no focus on re-engaging with users who have already downloaded and used the advertiser’s mobile app. Hence, most hard-earned app downloads result in a one-time usage at best and in the eventual uninstalling of the app.
The curren
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Sean Combs was at Cannes Lions as part o
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