19 April 2021 05:22

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Post by MediAvataar's News Desk
- Apr 17, 2021
Netflix has commissioned more Indian titles in Q1 2021 than in the whole of either 2019 or 2020, in a push to attract more subscribers in the country. In March 2021, it released a slate of new, original Indian content promising ‘’more variety and diversity’’ than ever before. The 18 original titles commissioned by Netflix in India in Q1 ...

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Post by MediAvataar's News Desk
- Apr 17, 2021
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Economic analysis shows Channel 4 generated £274m of GVA in the UK Nations & Regions and supports nearly 3,000 jobs outside London A new independent report from EY, commissioned by Channel 4, has revealed that the broadcaster contributed nearly £1bn to the UK economy and supported more than 10,000 jobs across the UK in a single year. The report, published in full today, shows that Channel 4 generates £274m of GVA (Gross Value Added) through its ...
Post by MediAvataar's News Desk
- Apr 15, 2021
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Study shows global consumer optimism is high, with more than half of respondents surveyed saying that they expect a COVID-19 vaccine to keep them protected According to the findings of a new global consumer study released by IBM's (NYSE: IBM) Institute for Business Value (IBV), respondents surveyed are mostly confident in the safety, effectiveness, and distribution of the COVID-19 vaccines and indicate a desire to return to 'normalcy' after being ...
Post by MediAvataar's News Desk
- Apr 10, 2021
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The return of Radiohead’s live streaming archival shows kicks off this Friday with new shows Premiering for 7 straight weeks Live streaming has always been core to YouTube and one of the best parts of my job. Watching the live streaming space evolve over the years from a lean-back experience to an interactive, intimate, best-seat-in-the-house... has been pretty incredible. But nothing could have prepared me for the past year. As COVID hit and the world ...
Post by MediAvataar's News Desk
- Apr 02, 2021
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Like so many others, I have always been fascinated by ancient Egyptian history and culture. So it was an incredible privilege to have been given the opportunity to go to Saqqara, Egypt to film “Secrets of The Saqqara Tomb”. In approaching the film I was surprised to discover how much we still don’t know about such an extraordinary and important civilization. Capturing the excavation of Wahtye’s 4500-year-old tomb and the exploration of the surrounding ...
Post by MediAvataar's News Desk
- Apr 02, 2021
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Acun Ilıcalı’s Acun Medya, which owns local television channels in Turkey under the TV8 brand, launched Exxen in January 2021. The platform, which launched with a slate of all-original content, now has the largest upcoming slate of local VoD originals in Turkey, ahead of both global SVoD Netflix and established local rival BluTV. Ampere’s Q3 2020 Consumer survey showed that over 80% of Turkish respondents subscribed to at least one SVoD service (up 5.4 ...
Post by MediAvataar's News Desk
- Apr 02, 2021
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The second installment of our new Innovation series explores the transformation of the viewer video experience as YouTube builds for this dynamic future. The video landscape today is rapidly changing in ways that are redefining how we watch, what we watch, and why we watch—developments that impact not just viewers, but also advertisers, creators, and artists. And while some of these trends have been years in the making, the pandemic dramatically ...
Post by MediAvataar's News Desk
- Mar 27, 2021
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Users Can Upload Their Own Image Or Choose An Avatar From A Selection Of More Than 120 Iconic Characters From The HBO Max Library HBO Max today announced the launch of a new feature that allows users to customize their profile images, either by uploading a photo of their own -- a first of its kind feature among streaming platforms -- or by choosing an avatar from a selection of more than 120 iconic characters. HBO Max is committed to providing a ...
Post by MediAvataar's News Desk
- Mar 27, 2021
- 0
Transactional movie revenues across pay TV and online stores, excluding premium VOD, increased by 14% YoY in 2020, exceeding the $6bn mark for the first time, according to Omdia’s latest Consumers and Movie Windows report. Despite the growth in transactional video (TVOD) revenues, consumer spend in these areas were unable to compensate for the declines in box office revenues caused by the COVID-19 pandemic Total consumer spending on movies in cinemas, ...
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Advertising Leaders and Industry Experts from 4 Continents Will Judge Financial Entries: 2021 Advertising Deadline Extended Until April 23rd New York Festivals® Advertising Awards has announced the 11-member Financial Executive Jury. New York Festivals Executive Jury of respected advertising experts and industry leaders are recruited from both prominent agencies and from the financial sector. The panel will gather virtually to judge entries submitted into NYF’s Advertising Awards financial categories. Their professional expertise and knowledge of both the creative process combined with experience within financial services provides them with the perspective to select trophy-winning work with deliberate care. “NYF is all about celebrating the work, and I am thrilled that these
The ad draws a parallel between Gulf Oil’s brand ambassador, Dhoni and its product Gulf pride’s consistent performance over the years Gulf Oil Lubricants India Ltd., a leading lubricant brand in India, launched its new campaign #GulfDhonixDhoni. The campaign features MS Dhoni in a conversation with his younger self from 2005, reminiscing the successful journey through accolades and pictures. While they are talking about their two passions – Cricket & Biking, the younger Dhoni is surprised to find his old bike in the garage that still functions as good as other bikes from the collection. The campaign aesthetically blends the similarities between the consistent performance of Gulf Oil’s brand ambassador, Dhoni on the cricket field and its product Gulf Pride engine oil which
Dentsu has been appointed as the agency partner for William Grant & Sons, an independent, family-owned Scottish company that distils Scotch whisky and other selected categories of spirits. The appointment is the result of an Asia Pacific (APAC) business consolidation which concluded at the end of 2020. This will see dentsu driving omnichannel marketing for William Grant & Sons, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region. Susie O'Donoghue, Global Head of Communication Strategy and Planning, William Grant & Sons said: “We have an established global relationship with dentsu and after engaging with the APAC team during our chemistry meeting, we were impressed with their
2021 New York Festivals® 2021 AME Awards® announced the AME Asia Pacific Grand Jury. The 2021 Grand Jury of 150+ members include some of the world’s most creative and strategic minds in advertising, marketing communications, and brand building from agencies around the globe. AME’s Grand Jury members are respected worldwide for their awarding-winning campaigns and commitment to ground-breaking effective work. The men and women on the Asia Pacific Grand Jury include some of the top leaders in the industry from the region including Founders, CEO’s, CCO’s, Chief Strategy Officers, Managing Directors, and Creatives. Their extensive expertise and experience are recognized globally for exceptional achievement within the industry. “I’m thrilled that these respected Asia Pacific leaders
20 Prominent Healthcare Leaders to Select 2021’s Healthcare Winners New York Festivals® Advertising Awards has announced the 20-member Healthcare Executive Jury of global creative leaders recruited to judge entries submitted into New York Festivals Advertising Awards expanded healthcare categories. “We’re thrilled that these high-caliber leaders who are recognized as innovators within Healthcare advertising and marketing will serve on the 2021 Healthcare Executive Jury, their stellar reputations and years of experience will be an asset to the jury panel” said Scott Rose, Executive Director, New York Festivals Advertising Awards. “Through insightful discussion and diligent attention to detail they will determine which game-changing work earns an NYF Tower.” The Healthcare
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