Manish Agarwal-Brand Head, Zee Cinema receiving the award
Zee Cinema, the world’s biggest movie theatre for Hindi movies, recently bagged four awards at the Branding, Advertising, Marketing (BAM) awards ceremony held by the Indian Brand Convention 2015, New Delhi, for its constant innovative branding and communication efforts.
The Convention was a learning, networking conference and an awards ceremony for Branding, Marketing, Design, Communications, Advertising, Sales, and Creative pro
Posterscope India part of the Posterscope Group Worldwide, the global leader in the OOH space which boasts of presence in 30 countries across North America, Europe, Asia Pacific, and South Africa was launched in 2008 and has completed a remarkable run of 7 years in India and is gearing up for the future course of out of home evolution with renewed vision and vigour.
Given Posterscope’s understanding of the dynamics of the out of home space here in India, and the groups ambitious plans to lead
Companies have no choice but to adapt
A disruptive technology is defined as an innovation that creates a new market or business model while replacing the old one. Historically, there have been a variety of disruptive technologies that have changed the business world. The personal computer displaced the typewriter and e-mail took the place of traditional letter writing, shaking up the greeting card industry. And smartphones, of course, have displaced numerous technologies with their apps, incl
From moving accounts of the 2012 Muzaffarnagar riot survivors to a series of reports from Syria and Iraq on the havoc wrought by the Islamic State; from sterilization deaths in Chhattisgarh to heart-warming accounts of young girls learning to play cricket in a Maoist-affected village in Jharkhand, the eight edition of the Ramnath Goenka Excellence in Journalism Awards for 2013 and 2014 was a celebration of how stories should be told – simply,factually.
Union Minister for Finance, Corporate
Which generation is distracted most by technology at mealtimes, and which generation eats away from home most frequently? The findings from a recent Nielsen global survey may surprise you.
In this second of a five-part series about the differences between how generations live, play work and save, we focus on how consumers eat.
MILLENNIALS ARE DISTRACTED, BUT THEY’RE NOT THE ONLY ONES
Millennials are often perceived to be constantly connected to their electronic devices, but it turns out tha
As Asia wakes up for the day, people are on the move. Khun O wakes up at seven and is out the door in 30 minutes. On her way to work, she stops at her local 7-Eleven for breakfast, where she uses a special promotion to get a free juice with her noodles. For lunch, she goes downstairs to the small...
The demand for organic produce is increasing rapidly, and recent figures from the Organic Trade Association show sales in the US alone have grown from $3.6 billion in 1997 to more than $39 billion in 2014.
This isn’t an isolated trend and growth in the organic market is seen also in Eu...
Though the global economy has created global brands, there is no such thing as a global FMCG shopper. The marketer’s role is to unravel why consumers around the world consistently differ in where and how they shop.
Brands are creating unique solutions to local challenges.Some t...
How do you get your offline consumers to connect with your brand online? How do you attract and handle leads? While these are simple questions, not many companies seem to have a definitive answer. If we know one thing about lead management, it’s that it’s not easy. Quite often, there is no pa...
Brand competition is intense and shelves are crowded. With thousands of new products being added each year, increased competition from private label, and shopping fragmentation due to the rise of e-commerce and the share economy, building brand trust is a critical task for marketers to break thro...
"Have you ever thought you could be an Amitabh Bachchan or a Shah Rukh Khan? In reality you cant, however we all have this aspect of fantasy in us, a dream world, which is why we all watch movies in the first place, right?
Movies take us to a world, which is not true and we just forget all our real lives and live a reel life for three hours.
That is why we believe that we could invoke the star in you. So here is an opportunity to make a video of who you are actually not and still show a powerful performance" Said Rammohan Sundaram, Co-founder Velfie.
Professional Sports and Amateur sports have experienced a tremendous growth in India over past one decade. The use of sports sponsorship as a marketing communication tool has increased remarkably over the past few years and has been acknowledged as an important element in the communication strategy by marketing heads in order to reach their customers. Some of the key reasons that marketers today are using sports sponsorship are to generate brand awareness and brand recall through exposure, build on the brand image and generate goodwill towards the brand and company.